Peça Peças

What Peça Peças does

Peça Peças is a Brazilian online marketplace that connects buyers seeking genuine automotive parts with verified partner stores and official authorized dealerships. Founded in 1992 and operating as pecapecas.com.br, the platform aggregates a catalog of over 7 million parts across 18+ vehicle brands (including Ford, Chevrolet, Volkswagen, Fiat, Honda, Nissan, Kia, Renault, Peugeot, Citroën, Volvo, Toyota, Land Rover, Mini, Mercedes, Audi, BMW, Jeep, and Chinese OEMs BYD and GWM) and 8 main category groupings ranging from engine and transmission components to electrical, bodywork, and accessories. The marketplace serves both B2C vehicle owners and B2B auto repair shops, with WhatsApp-based purchase support and dedicated official storefronts ("Lojas Oficiais") for authorized dealers such as Casa do Chevrolet, Osten BMW, Osten Jeep, Osten JLR, Osten BYD, Ford Caminho Customize, Grandstad Volvo, and Osten Triumph.

Underlying the platform is a structured parts database built on official factory part numbers and vehicle compatibility data, surfaced through category navigation and product-level search on the website. The system enables cross-seller price comparison across 1,000+ verified partner stores and supports nationwide delivery across Brazil. The technology stack is a standard e-commerce marketplace build; no proprietary AI/ML, API platform, or mobile application is disclosed in available data.

The business model is a multi-sided marketplace monetized via transaction-based commissions (take rate) charged to partner stores on sales facilitated through the platform. Pricing is per-SKU and set by individual sellers (visible listings range from approximately R$8 to R$12,719.90), with no subscription, membership, or tiered pricing programs identified. Customer acquisition is primarily organic via search and category navigation, with WhatsApp serving as the mid-funnel conversion/support channel. The company operates with a small team of approximately 21 employees and has no disclosed funding rounds, ownership structure, or financial metrics.

Name

Peça Peças

Legal name

Peça Peças

Website

https://pecapecas.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peça Peças is a Brazilian online marketplace that aggregates over 7 million genuine auto parts from 1,000+ verified stores and official dealerships, serving vehicle owners, auto repair shops, and authorized dealers across Brazil.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Peça Peças acts as an intermediary marketplace, earning revenue from transaction fees charged to partner stores that sell through the platform. The platform facilitates the connection between buyers seeking genuine auto parts and verified sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Peça Peças operates a Brazilian online marketplace for genuine/original automotive parts, aggregating over 7 million SKUs from 1,000+ verified partner stores and official dealerships across 18+ vehicle brands. The platform enables buyers (vehicle owners, repair shops, dealerships) to browse, compare prices, and purchase official factory parts organized across 8 main categories, with nationwide delivery and WhatsApp-based customer support.

Product overview

Peça Peças is a Brazilian online marketplace for automotive parts operating as a platform connecting buyers with verified partner stores and official dealerships. The platform aggregates over 7 million parts from more than 1,000 partner stores and supports 18+ vehicle brands including Ford, Chevrolet, Volkswagen, Fiat, Honda, Nissan, Kia, Renault, Peugeot, Citroën, Volvo, Toyota, Land Rover, Mini, Mercedes, Audi, BMW, and Jeep. The marketplace organizes parts across 8 main categories: Accessories/Security/Maintenance, Air Conditioning/Refrigeration, Steering/Suspension/Brakes/Wheels, Electrical/Electronics, External Structure/Bodywork, Internal Structure/Upholstery, Mechanics/Engine/Transmission, and Ignition/Fuel/Exhaust. The platform features official branded stores (Lojas Oficiais) from authorized dealerships, with additional services including reports, statistics, and WhatsApp support.

Differentiator

Problem solved

Functional benefit

Products and services

• Peça Peças Marketplace

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Casa do ChevroletcoreChannel Partner/ Reseller/ DistributorOfficial partner store selling Chevrolet genuine auto parts through the Peça Peças marketplace platform
• Divena Ricardo JafetcoreChannel Partner/ Reseller/ DistributorOfficial partner store operating through the Peça Peças marketplace
• Ford Caminho CustomizecoreChannel Partner/ Reseller/ DistributorOfficial partner store selling Ford genuine auto parts through the platform
• Grandstad VolvocoreChannel Partner/ Reseller/ DistributorOfficial partner store selling Volvo genuine auto parts
• GWM Caminho CustomizecoreChannel Partner/ Reseller/ DistributorOfficial partner store selling GWM genuine auto parts
• Osten BMW ItapuracoreChannel Partner/ Reseller/ DistributorOfficial partner store selling BMW genuine auto parts
• Osten BYD SPcoreChannel Partner/ Reseller/ DistributorOfficial partner store selling BYD genuine auto parts
• Osten JeepcoreChannel Partner/ Reseller/ DistributorOfficial partner store selling Jeep genuine auto parts
• Osten JLR SJCcoreChannel Partner/ Reseller/ DistributorOfficial partner store selling Jaguar Land Rover genuine auto parts
• Osten MotorradcoreChannel Partner/ Reseller/ DistributorOfficial partner store selling BMW motorcycle genuine parts
• Osten Triumph SJCcoreChannel Partner/ Reseller/ DistributorOfficial partner store selling Triumph motorcycle genuine parts

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mercado Livre: Latin America's largest general marketplace operating in Brazil with a substantial auto parts category. Both serve vehicle owners seeking parts through online marketplaces, but Mercado Livre operates a broad general-merchandise platform rather than a specialized auto parts vertical, making it a broader incumbent.
• OLX Brasil: Major Brazilian online classifieds platform with a significant auto parts and vehicles category. Comparable to Peça Peças in facilitating buyer-seller connections for auto parts, but OLX operates as a broad classifieds platform rather than a curated, verified marketplace.
• Magazine Luiza: Major Brazilian omnichannel retailer with an auto parts category on its marketplace. Comparable to Peça Peças as a Brazilian e-commerce channel that sells auto parts, though Magazine Luiza operates a broad general-merchandise platform rather than specializing in automotive parts.

Direct peers

• RockAuto: US-based online catalog retailer of auto parts with a vast SKU assortment across multiple vehicle brands. Directly comparable to Peça Peças as an online-only auto parts retailer offering extensive catalog depth, though focused on the US market rather than Brazil.
• AutoZone: Leading North American specialty retailer of auto parts and accessories with both e-commerce and physical store presence. Directly comparable in business model to Peça Peças — a specialized auto parts retailer serving both DIY consumers and professional installers — though AutoZone operates at vastly larger scale and primarily in the US market.
• PartsGeek: US-based online retailer of automotive parts with a broad catalog across multiple brands. Comparable to Peça Peças in the e-commerce auto parts marketplace model, serving both DIY and professional buyers through a multi-brand catalog.
• DPaschoal: One of Brazil's largest auto parts retailers with physical stores and online presence. Directly comparable to Peça Peças as a Brazilian auto parts retailer serving vehicle owners and repair shops, competing in the same domestic market with overlapping customer segments.

Emerging players

• Shop Auto Parts: Brazilian online auto parts retailer specializing in aftermarket parts. Comparable to Peça Peças as a digital-first Brazilian auto parts retailer serving similar customer segments, though typically more focused on aftermarket rather than OEM/genuine parts.
• Norauto: European-origin auto parts and service retailer with operations in Brazil. Comparable to Peça Peças in offering auto parts retail to Brazilian consumers, with a model that combines parts sales with installation services — a hybrid that Peça Peças could emulate.

Others

• Bosch Brasil (Automotive Aftermarket): Brazilian arm of Bosch's automotive aftermarket division, supplying parts and tools to the Brazilian market. Comparable to Peça Peças as a key participant in the Brazilian auto parts ecosystem, though as a manufacturer/supplier rather than a marketplace operator. Provides product supply and is an ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pe-a-pe-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peça Peças