What Pedal Power ACT does

Pedal Power ACT is an incorporated non-profit cycling advocacy and member-services organization founded in 1975 (with roots in a 1974 protest ride) and headquartered in Canberra, Australian Capital Territory. It is the largest cycling organization in the ACT with approximately 5,200 members, operating with a small paid staff of around five people supplemented by hundreds of volunteers under a member-elected board.

The organization's core product is a tiered membership (Student $72.45, Individual $141.75, Household 2 $220.50, Household 3+ $242.55, Supporter $30, plus a Corporate tier priced on application) that bundles third-party liability insurance with access to a layered program suite: social rides, Learn to Ride clinics, bike maintenance workshops, the Fitability adaptive-cycling program, a Bike Library, the Pedal It Forward subsidy program, and Cycling Without Age. It also publishes a NewsWheel newsletter and represents members in policy engagement with ACT Government, formalized through a 2025-2030 Advocacy Plan.

Revenue mechanics rely on subscription dues as the primary inflow, supplemented by donations, merchandise, and potentially modest grants. Geographic scope is intentionally narrow: the organization's mandate is the ACT only, and growth is pursued through deeper member engagement rather than geographic expansion. There are no disclosed funding rounds, acquisitions, or commercial partnerships of scale, consistent with its incorporated-association, member-governed structure.

Name

Pedal Power ACT

Legal name

Pedal Power ACT Inc.

Website

https://pedalpower.org.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedal Power ACT is a Canberra-based non-profit cycling advocacy organization with ~5,200 members that bundles third-party liability insurance, group rides, training programs, and policy representation into tiered annual memberships for cyclists in the ACT.

Ownership category

akta.pro rank

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees provide the primary revenue stream. Offers individual, student, household (2 people), household (3+ people), supporter, and corporate membership tiers. Provides cycling insurance as a core membership benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pedal Power ACT is a membership-based cycling advocacy organization selling annual and monthly memberships that bundle comprehensive cycling insurance, social rides access, advocacy representation, and member discounts. Around this core membership, it delivers inclusive programs (Fitability tandem cycling, Bike Library, Cycling Without Age e-trishaw rides, Pedal It Forward subsidies), educational courses (Learn to Ride, Bike Maintenance Workshops), and policy advocacy for cycling infrastructure in the ACT.

Product overview

Pedal Power ACT operates as a community-based cycling advocacy organization offering a suite of interconnected programs and services. The core offering is its membership program, which bundles cycling insurance, advocacy representation, social rides access, and business discounts. Around this membership, the organization delivers inclusive programs including the Bike Library (bike lending), Fitability (tandem cycling for visually impaired riders), Cycling Without Age (e-trishaw rides), and Pedal It Forward (subsidized access). Educational offerings include Learn to Ride courses for all ages and Bike Maintenance Workshops. The organization also publishes the fortnightly NewsWheel newsletter and conducts ongoing advocacy for cycling infrastructure and policy reform in the ACT.

Differentiator

Problem solved

Functional benefit

Products and services

• Pedal Power Membership

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PeopleForBikes: PeopleForBikes is a US-based cycling advocacy coalition supporting infrastructure investment and policy reform. It is a directly comparable advocacy-and-policy peer to Pedal Power ACT, with similar mission focus on safe streets and infrastructure at city/state level in a different (US) geography.
• We Ride Australia: We Ride Australia is the national peak body for cycling advocacy, convening Bicycle Network, state-based advocacy groups including Pedal Power equivalents, and other cycling organizations. It directly competes with Pedal Power ACT for advocacy influence and political capital at the federal level and serves the same functional role (cycling policy advocacy) at a different geographic scale.
• Cycling UK: Cycling UK is a UK-based cycling charity with ~70,000 members offering cycling insurance, route guidance, advocacy, and member benefits. It mirrors Pedal Power ACT's membership-anchored model in a different geography and represents the most directly comparable functional peer at greater scale.
• Bicycle NSW: Bicycle NSW is a state-based cycling advocacy and membership organization in New South Wales offering insurance, rides, and advocacy. It is a directly comparable regional peer to Pedal Power ACT in a neighbouring jurisdiction, with a similar operating model (membership subscriptions + insurance + rides + advocacy) but a different geographic territory.

Broad incumbents

• Bicycle Network: Bicycle Network is Australia's largest cycling membership organization with 50,000+ members across Victoria and beyond. It is a broader incumbent offering overlapping cycling advocacy, insurance, and rides programs but with national reach and larger corporate partnerships, making it a comparable Australian cycling advocacy peer to Pedal Power ACT.

Emerging players

• Cycling Without Age: Cycling Without Age is a global movement running trishaw rides for elderly riders, operating in 50+ countries. Pedal Power ACT runs a Cycling Without Age chapter, making this organization both a partner and a comparable operator — they share mission overlap (inclusion through cycling) but operate as an international network rather than a local advocacy group.

Regional players

• Ambulance Victoria — Call Push Shock (community): While not a cycling peer, ambulance services and other emergency/community organisations provide adjacent community-benefit service to the public in similar geographies. Included here as an example of a larger Australian community-service nonprofit that competes for the same donor and volunteer pools as Pedal Power ACT.

Others

• Heart Foundation (Australia): The Heart Foundation is a major Australian health charity that funds active transport and walking/cycling infrastructure research and advocacy. It is an adjacent funder of overlapping policy outcomes (active travel infrastructure) but operates at much larger scale and is not a direct cycling membership competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pedal-power-act

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal Power ACT