Pedraza Viajes y Turismo S.A

What Pedraza Viajes y Turismo S.A does

Pedraza Viajes y Turismo S.A. is an Argentine travel agency founded in 1998 and headquartered in Buenos Aires, with a secondary office in Rosario, Santa Fe. The company sells pre-packaged leisure travel packages—primarily bus and air-inclusive—to individual consumers seeking domestic Argentine destinations (Merlo, Cataratas del Iguazú, Villa Carlos Paz, San Bernardo, El Calafate, Mendoza, Salta, Termas de Río Hondo, Concordia, among others) and select regional international destinations such as Punta del Este, Uruguay. Packages bundle transportation, accommodation, meals, and travel assistance into a fixed itinerary offered at per-person pricing. The firm holds IATA accreditation and is registered in the official Argentine tourism registry (turismoGobAr, Legajo 9998).

The core technical asset is an online booking platform at pedraza.com.ar that supports end-to-end reservation, payment processing (credit card, bank deposit), and electronic voucher issuance. This direct-to-consumer digital channel is complemented by a distribution network of at least 11 partner travel agencies across Greater Buenos Aires (CABA, zona oeste, norte, sur) and La Plata, plus two owned offices. Marketing relies on organic social (Facebook, X, Instagram, YouTube) and direct-messaging consultation channels (WhatsApp, Telegram bot). The business model is one-time per-package unit pricing with no subscription or recurring component; pricing is destination and duration dependent, with observed per-person prices ranging from approximately ARS 139,000 to ARS 677,767, plus some packages priced in USD. The company employs approximately 148 people and pursues a hybrid sales-led and channel-partner GTM, serving primarily B2C individual leisure travelers across budget (bus) to premium (air-inclusive) tiers in the Argentine domestic market.

Name

Pedraza Viajes y Turismo S.A

Legal name

Pedraza Viajes y Turismo S.A.

Website

https://pedraza.com.ar

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Pedraza Viajes y Turismo is an Argentine travel agency founded in 1998 that sells pre-packaged domestic and regional leisure travel packages to individual Argentine consumers via an online platform and a network of partner agencies in Buenos Aires.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Package holiday tours
• Domestic travel packages
• Bus tour packages
• Air-inclusive vacations
• Online travel agency

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Tourist Package Sales: Pedraza Viajes y Turismo generates revenue by selling pre-packaged and customizable tourist travel packages (bus and air-based) to individual consumers. Packages include transportation, accommodation, meals, and travel assistance. Revenue is collected at the point of sale via credit card or bank deposit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Pedraza Viajes y Turismo S.A. is an Argentine travel agency that sells pre-packaged and customizable tourist travel packages to individual consumers. Packages bundle transportation (bus or air), accommodation, meals, and travel assistance to domestic Argentine destinations (Merlo, Cataratas del Iguazú, Villa Carlos Paz, San Bernardo, El Calafate, Mendoza, Salta, Termas de Rio Hondo, etc.) and regional international destinations (Punta del Este, Uruguay). Customers can book online through pedraza.com.ar or be assisted at partner agencies, with payments via credit card or bank deposit.

Product overview

Pedraza Viajes y Turismo S.A is a travel agency operating in Argentina that offers a unified platform for purchasing tour packages. The core offering consists of 'Paquetes turísticos' (tour packages) available via their website, with promotional last-minute deals marketed as 'Promociones de Último Momento'. The company distributes through physical branch locations in Buenos Aires and Rosario, an online sales platform, and a network of affiliated partner agencies throughout Argentina. Packages span bus-based and air-based travel to destinations across Argentina including El Calafate, Mendoza, San Rafael, Villa Carlos Paz, San Bernardo, Colón, Concordia, Merlo, and Cataratas del Iguazú, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Paquetes Turísticos (Tour Packages) Pre-packaged tourist travel packages available for purchase online and through partner agencies, including bus tours and air-inclusive packages to destinations across Argentina such as Merlo, Cataratas del Iguazú, Villa Carlos Paz, El Calafate, Mendoza, Salta, and Termas de Rio Hondo. Each package includes transportation, accommodation, meals, and travel assistance.
• Paquetes Aéreos (Air-Inclusive Packages) Flight-inclusive travel packages departing from major Argentine cities (Buenos Aires, Rosario, La Plata) to domestic destinations such as El Calafate (5D/4N from $609,162 ARS) and Glaciar Perito Moreno (5D/4N from $677,767 ARS). Includes air transportation, accommodation, meals, and travel assistance.
• Paquetes en Bus (Bus Tour Packages) Ground transportation tour packages using semi-cama or executive bus services to Argentine destinations. Sample offerings include Merlo 5D/3N bus from $224,826 ARS, Cataratas 6D/3N from $315,358 ARS, Villa Carlos Paz 5D/3N from $168,950 ARS, San Bernardo 4D/3N from $185,624 ARS, and Termas de Rio Hondo 7D/4N from $320,604 ARS.
• Promociones de Último Momento (Last-Minute Deals) Last-minute travel deals and promotional packages offered at discounted rates for budget-conscious travelers. Discounts of up to 15% off the original package price are available on selected packages, marketed for short-notice holiday long-weekend getaways.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• TWT TurismominorChannel Partner/ Reseller/ DistributorTWT Turismo is a partner travel agency located at Av. Rivadavia 9824, Villa Luro, Buenos Aires (Leg: 14655). It resells Pedraza Viajes tourist packages to its local customer base.
• Grey TurismominorChannel Partner/ Reseller/ DistributorGrey Turismo is a partner travel agency located at Franklin Roosevelt 4999, Ciudad Autónoma de Buenos Aires (Leg: 6316). It resells Pedraza Viajes tourist packages.
• Magníficos Viajes E.V.T.minorChannel Partner/ Reseller/ DistributorMagníficos Viajes E.V.T. is a partner travel agency located at Av. Avellaneda 4042, Vélez Sarsfield, Buenos Aires (Leg: 12913). It resells Pedraza Viajes tourist packages.
• Erman Tour - Agencia de ViajesminorChannel Partner/ Reseller/ DistributorErman Tour is a partner travel agency located at La Pampa 5025, Villa Urquiza, Buenos Aires (Leg: 9695). It resells Pedraza Viajes tourist packages.
• SamyturminorChannel Partner/ Reseller/ DistributorSamytur is a partner travel agency located at Cuenca 3098, Villa del Parque, Buenos Aires (Leg: 13210). It resells Pedraza Viajes tourist packages.
• Melincue ViajesminorChannel Partner/ Reseller/ DistributorMelincue Viajes is a partner travel agency located at Melincue 3169, Villa del Parque, Buenos Aires (Leg: 14211). It resells Pedraza Viajes tourist packages.
• System TravelminorChannel Partner/ Reseller/ DistributorSystem Travel is a partner travel agency located at Avenida Cabildo 2350, Belgrano, Buenos Aires (Leg: 9694). It resells Pedraza Viajes tourist packages.
• GramitourminorChannel Partner/ Reseller/ DistributorGramitour is a partner travel agency located at Nogoya 3003, Villa del Parque, Buenos Aires (Leg: 10382). It resells Pedraza Viajes tourist packages.
• Eny TourminorChannel Partner/ Reseller/ DistributorEny Tour is a partner travel agency located at Dr. J. F. Aranguren 2915, Flores, Buenos Aires (Leg: 6474). It resells Pedraza Viajes tourist packages.
• Round TripminorChannel Partner/ Reseller/ DistributorRound Trip is a partner travel agency located at Alvarez Jonte 4754, Monte Castro, Buenos Aires (Leg: 10540). It resells Pedraza Viajes tourist packages.
• A Full ViajesminorChannel Partner/ Reseller/ DistributorA Full Viajes is a partner travel agency located at Rivera Indarte 54, Flores, Buenos Aires (Leg: 12345). It resells Pedraza Viajes tourist packages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Turistik: Chilean-origin tour operator with Argentina operations focused on pre-packaged bus and air tours across South America. Closely comparable in package-tour product mix and target traveler.
• Despegar: Argentina-founded online travel agency (now NYSE-listed) selling flights, hotels, and package holidays across LATAM. Most direct comparable given shared geography, package-tour orientation, and overlapping customer base, though materially larger and digital-only.
• Avantrip: Argentina-focused online travel agency (part of Grupo Navent) selling flights, hotels, and packages. Comparable mid-sized domestic OTA competing for the same consumer persona.
• Almundo: Argentina-focused OTA and travel agency chain (legacy Almundo/Avantel footprint) selling packaged holidays, flights, and hotels. Closely comparable hybrid online-offline model serving the same domestic leisure traveler persona.
• Atrápalo: Spanish-origin OTA with strong Argentina presence selling discounted travel packages, flights, and hotels. Comparable in package-tour focus and last-minute promotional positioning.
• TurismoCity: Argentina-focused online travel agency specializing in flight + package deals. Comparable mid-market OTA competing for the same leisure traveler wallet share.

Broad incumbents

• Booking.com Argentina: Global OTA dominant in Argentina for accommodation and increasingly packages. Competes indirectly for the same leisure travel wallet share, especially online-direct customers.
• Viajes Falabella: Travel agency arm of the Falabella retail conglomerate operating in Argentina; sells packages, flights, and hotels via physical and digital channels. Comparable in offering but backed by a large retail parent.
• CVC Argentina: Brazilian-origin Latin American tour operator with Argentina operations selling package holidays through both physical agencies and online. Comparable in package-tour distribution model though significantly larger.

Regional players

• Legión Holística / Travel Rock: Argentina-origin youth-focused tour operator running group package tours domestically and regionally. Comparable niche tour-operator model, though targeting a younger backpacker-leaning demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pedrazaviajes
• YouTubeyoutube.com/c/PedrazaViajesYTurismoBuenosAires
• Facebookfacebook.com/pedrazavyt
• Instagraminstagram.com/pedrazaviajes
• LinkedInlinkedin.com/company/pedraza-viajes-y-turismo-sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedraza Viajes y Turismo S.A