Peek Insurance Agency LLC.

What Peek Insurance Agency LLC. does

Peek Insurance Agency LLC is a privately held, independent insurance agency founded in 2005 and headquartered in Texarkana, Texas. The agency is co-owned by Brandon Peek and Katie Peek and operates three physical offices across Texarkana, Clarksville, and Atlanta, Texas, with multi-state licensing in Texas, Arkansas, and Oklahoma. As an independent agency, Peek represents more than 18 insurance carriers — including Germania Insurance (its 30+ year primary partner), Progressive, GEICO, Liberty Mutual, Chubb, and Travelers — enabling it to shop and compare policies on behalf of clients.

The agency distributes a broad portfolio of insurance and financial products across personal lines (auto, home, life, motorcycle, RV, boat, ATV, classic car, renters, landlords, flood, earthquake), commercial lines (business owners package, commercial property, workers compensation, group benefits, insurance bonds), farm and ranch coverage, and financial products (annuities, financial planning, final expense, long-term care, critical illness, dental, vision). The technology stack relies on third-party platforms — notably Ezlynx Customer Service for client service and InsuranceSplash for quote intake — with no proprietary software, mobile app, or AI/ML capability disclosed.

The business model is commission-based: the agency earns recurring commissions from insurance carriers on each policy placed or renewed, with quote-based pricing set by individual carrier guidelines and billed monthly to customers. Go-to-market is sales-led and consultative, executed by roughly 11 staff (2 owners, 4 agents, 4 customer service representatives, 1 administrative assistant) via in-person consultations at the three offices, phone outreach, and online quote requests. Marketing channels center on a Refer-a-Friend program, a content blog, and direct community presence. There is no e-commerce channel, no marketplace listing, and no external funding or ownership change events recorded in the available data.

Name

Peek Insurance Agency LLC.

Legal name

Peek Insurance Agency LLC

Website

https://peekinsurancegroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Peek Insurance Agency LLC is a privately held, independent insurance agency founded in 2005 in Texarkana, Texas, representing 18+ carriers across personal, commercial, and farm/ranch lines for customers in Texas, Arkansas, and Oklahoma.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Employee Benefits Brokerage & Consulting (FSAEADAC), Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Life and annuities
• Farm and ranch insurance

Headquarters

HQ city

Texarkana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Agency earns commissions from insurance carriers for policies placed. As an independent agency, they represent multiple insurance companies and earn commissions on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peek Insurance Agency LLC is an independent insurance brokerage that sells and services personal, commercial, life, farm/ranch, and health/financial insurance products on behalf of 18+ carrier partners to individuals, families, and businesses in Texas, Arkansas, and Oklahoma. Revenue is generated through commissions earned on policies placed and renewed with carrier partners, with agents performing consultative quoting, policy management, and claims assistance across three physical office locations and online channels.

Product overview

Peek Insurance Agency LLC. is an independent insurance agency operating since 2005 in Texarkana, Texas, licensed in Texas, Arkansas, and Oklahoma. The agency offers a comprehensive portfolio of insurance products and financial services by representing multiple national and regional carriers including Germania, Progressive, Geico, Liberty Mutual, Chubb, and 15 others. Their product suite encompasses personal lines (auto, home, life, motorcycle, RV, boat, ATV, renters, landlords, flood, earthquake), commercial lines (business, BOP, workers compensation, insurance bonds, group benefits), and financial products (annuities, life insurance, final expense, long-term care, critical illness, dental, vision). As an independent agency, they shop multiple carriers on behalf of clients to obtain competitive rates. The agency operates three office locations in Texarkana, Clarksville, and Atlanta, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Financial protection against physical damage and bodily injury resulting from traffic collisions, liability coverage, and theft protection for personal vehicles.
• Home Insurance Property insurance for private residences combining personal property protection, liability coverage, and loss of use benefits.
• Life Insurance Coverage providing death benefit payments, available in term, whole life, universal, and variable universal life forms.
• Business Insurance Commercial coverage including general liability, commercial auto, property insurance, professional liability, and workers compensation for businesses.
• Farm and Ranch Insurance Coverage for rural properties, ranchettes, farm equipment, liability, and livestock underwritten by Germania Insurance.
• Annuities Contractual investment products providing guaranteed income streams, available as immediate or deferred annuities.
• ATV Insurance Financial protection for all-terrain vehicles against collisions and liability claims.
• Boat Insurance Coverage for motorized watercraft including liability, collision, comprehensive, medical payments, and on-water towing.
• Business Owners Package (BOP) Insurance Bundled business coverage combining property, liability, business interruption, and crime insurance at reduced cost.
• Classic Car Insurance Specialized coverage for antique, collector, and modified vehicles not used for daily driving, sourced through Hagerty and other carriers.
• Critical Illness Insurance Lump-sum cash payment upon diagnosis of covered critical illnesses such as heart attack, stroke, or cancer.
• Dental Insurance Coverage for dental care costs including preventive services, with options for Indemnity, DHMO, and PPO plans.
• Earthquake Insurance Property coverage for earthquake damage, typically excluded from standard homeowners policies.
• Event Insurance Liability protection for event hosts covering property damage, bodily injury, and alcohol-related accidents.
• Final Expense Insurance Policy funding burial expenses and funeral services, covering casket, service, cemetery plot, and related costs.
• Flood Insurance Coverage for property losses from flooding, available through NFIP and private insurers.
• Group Benefits Employer-sponsored coverage including health, life, disability, accident, and dental/vision insurance for groups.
• Insurance Bonds Contract guarantees including bid, payment, performance, and ancillary bonds for contractors.
• Landlords Insurance Property owner coverage for rental properties including building, liability, and optional rent guarantee protection.
• Long Term Care Insurance Coverage for long-term care services not covered by health insurance, Medicare, or Medicaid.
• Motorcycle Insurance Coverage for motorcycles including liability, collision, comprehensive, medical payments, and roadside assistance.
• Renters Insurance Tenant coverage for personal property and liability, excluding the dwelling structure.
• Roadside Assistance Emergency services including mechanical breakdown, flat tire, battery jump, fuel delivery, and locksmith services.
• RV Insurance Coverage for recreational vehicles including motor homes, fifth wheel trailers, and travel trailers with contents protection.
• Travel Insurance Coverage for medical emergencies, trip cancellation, lost baggage, and travel delays.
• Umbrella Insurance Excess liability coverage supplementing auto, home, and other policies for additional protection.
• Vision Insurance Eye care coverage including annual exams, eyeglasses, sunglasses, and contact lenses.
• Wedding Insurance Coverage for wedding expenses including cancellation, vendor bankruptcy, dress damage, and liability.
• Workers Compensation Wage replacement and medical benefits for employees injured in the course of employment.
• Financial Planning Advisory services covering cash flow management, retirement planning, IRAs, 529 plans, and workplace retirement plans.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and supporting.

• Germania InsurancecoreStrategic or Co-development PartnerPrimary insurance carrier partner with 30+ year relationship. Germania is highlighted as the #1 carrier for Home, Auto, and Life Insurance. Specializes in farm, ranch, and rural property coverage with products including ranchette insurance, farm liability, and farm equipment coverage.
• ASI ProgressivesupportingChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency for auto and property insurance products.
• AssurantsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering various insurance products through the agency.
• Bristol WestsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for auto insurance products.
• ChubbsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner known for high-value property and casualty coverage.
• Cincinnati InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and personal insurance products.
• Foremost InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in specialty insurance products.
• GEICOsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for auto and various personal insurance products.
• HagertysupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in classic car and collector vehicle insurance.
• Liberty MutualsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering personal and business insurance products.
• Mercury InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and property insurance.
• Orion 180supportingChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by the agency.
• Travelers InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and personal insurance products.
• South WesternsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by the agency.
• ProgressivesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for auto and property insurance.
• Texas All RisksupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in Texas market coverage.
• US AssuresupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by the agency.
• WellingtonsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by the agency.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Hub International: Large North American insurance brokerage with personal, commercial, and benefits offerings built through roll-up acquisitions of independents like Peek; represents both a competitor and a potential acquirer archetype.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with retail brokerage operations covering personal and commercial lines; comparable in product breadth but at vastly greater scale and enterprise scope.
• Marsh McLennan: Global professional services firm with large insurance brokerage operations serving personal and commercial markets; relevant as a broad incumbent in the same brokerage category.

Direct peers

• Goosehead Insurance: Public independent insurance agency with multi-carrier access, similar consultative distribution model, and broad personal/commercial product offering; comparable on GTM and customer segments, but operates at significantly greater scale.
• Insurance Office of America (IOA): Independent insurance agency offering personal, commercial, and employee benefits coverage across multiple states; comparable multi-carrier brokerage model and SMB customer focus.
• Higginbotham Insurance: Texas-based independent insurance brokerage with broad personal, commercial, and benefits product mix; highly comparable given similar Texas roots and multi-carrier advisory positioning.
• SmartFinancial Insurance: Independent insurance agency distributing personal and commercial lines through digital and agent channels, overlapping with Peek on carrier comparison and multi-line personal insurance positioning.
• State Farm (captive agent model): Largest US personal lines insurer with captive agent distribution; competes for the same Texarkana-area auto/home customers but offers only a single carrier's products.
• Allstate (captive agent model): National personal lines insurer with captive agency distribution overlapping Peek's target customer segments; comparable on channel but single-carrier.

Others

• Applied Systems: Provider of agency management software including Ezlynx, the platform Peek uses for client service; not a competitor but a critical enabling technology vendor to Peek's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peek-insurance-agency-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek Insurance Agency LLC.