PEEK (Possibilities for Each and Every Kid)

What PEEK (Possibilities for Each and Every Kid) does

PEEK (Possibilities for Each and Every Kid) is a Glasgow-based registered Scottish charity (SC030814), founded in 2000, that supports children, young people (up to age 25), and families experiencing poverty, isolation, and inequality across Glasgow. The organization delivers four interconnected core programmes — Play, Create, Thrive, and Wellbeing — alongside supplementary services including Street Play sessions, Youth Drop-in/Multi-Sports, PEEKaboo Play Café, antenatal classes, HENRY healthy eating workshops, holiday programmes, breakfast clubs, and the newly co-designed Perinatal Pathway Programme. The mobile PEEK-A-CHEW food truck serves as a community meal-delivery and skills-training asset, most notably delivering 239,000+ meals during the COVID-19 response. Distribution is community-led and direct, operating across 18+ Glasgow neighborhoods and 17+ partner schools (St. Anne's, St. Stephen's, Dalmarnock Primary, St. Mungo's Academy, etc.).

The organization is funded through a diversified mix of voluntary income streams rather than commercial revenue: individual donations (suggested tiers from £5 to £500), corporate partnerships (Morgan Stanley as a 5-year anchor; Primark, Scottish Power, Howden, Flight Club, Nationwide), trust and foundation grants (notably the £292,308 National Lottery Heritage Fund for the Whitevale regeneration project), public funding from Glasgow City Council, Scottish Government and the National Lottery Community Fund, and event-based fundraising (Kiltwalk, London Marathon, merchandise). All services are free to beneficiaries.

PEEK's go-to-market is community-led: referrals flow through schools, community organizations, and direct family engagement rather than paid marketing. The workforce has grown to 26 full-time staff under CEO Michaela Collins (on maternity leave from Nov 2024, with Nancy Clunie as Acting CEO until Sept 2025), with over 50% of staff being former participants or volunteers — a lived-experience operating model the organization cites as central to its credibility. It holds the Queen's Award for Voluntary Service (2025), ISO 9001, Investors in People, Living Wage Employer, and Volunteer Friendly Award credentials. Current strategic priorities include the multi-year Whitevale Baths regeneration and broadening the early-years service line.

Name

PEEK (Possibilities for Each and Every Kid)

Legal name

PEEK (Possibilities for Each and Every Kid)

Website

https://peek.scot

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

PEEK is a Glasgow-based Scottish charity founded in 2000 that delivers free play, creative, wellbeing, and youth programmes to over 4,000 children, young people, and families experiencing poverty annually across 18+ neighborhoods, funded by donations, corporate partnerships, and grants.

Ownership category

akta.pro rank

Product category

Community Children and Family Services

NAICS

Individual and Family Services (6241), Child Care Services (62441), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Inclusive Early Intervention & Transition-to-Preschool Services (EDACAFAM), Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)

Keywords

• Community youth services
• Child poverty support
• Family wellbeing programs
• Play-based learning
• Community charity services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: PEEK receives donations from individuals through its website, with every penny going directly to services for children, young people and families.
2. Corporate Partnerships: Partnerships with companies such as Morgan Stanley (5-year partnership), Primark, Scottish Power, Flight Club, Howden, and others for staff fundraising, donations at checkout, or company funding.
3. Trust and Foundation Grants: Philanthropy and charitable trusts provide funding, including grants from National Lottery Heritage Fund (£292,308 for Whitevale project), Save the Children, and various other trusts.
4. Government and Public Funding: Ongoing support from Glasgow City Council, Scottish Government, National Lottery Community Fund, and other public bodies.
5. Events and Challenges: Fundraising through events including Kiltwalk, London Marathon, Edinburgh Marathon, and charity tournaments. 106 Kiltwalkers raised £14,611 in 2026.
6. Merchandise Sales: Sale of World Cup fundraiser team entries at £10 each, with proceeds supporting PEEK activities and programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

PEEK is a Glasgow-based charity providing free play-based and creative programmes for children, young people, and families experiencing poverty, isolation, and inequality. The organisation delivers four core programmes (Play, Create, Thrive, Wellbeing) along with street play sessions, youth drop-ins, antenatal classes, a mobile food truck (PEEK-A-CHEW), and seasonal appeals such as Winter Warmer.

Product overview

PEEK operates as a community-focused charity offering four interconnected core programmes: Play, Create, Thrive, and Wellbeing. These are delivered alongside supplementary services including Street Play sessions, Youth Drop-in/Multi-Sports, PEEKaboo Play Café for early years, Antenatal Classes, Breakfast Club, HENRY healthy eating workshops, and the newly co-designed Perinatal Pathway Programme. The organization runs Holiday Programmes and special campaigns like the Winter Warmer Appeal and Back to School Appeal, all supported by the mobile PEEK-A-CHEW food truck. Annual flagship events include PEEK Play Day, and the organization is developing its new home at the Whitevale Baths through the 'PEEK into Whitevale' project. All services are free and open-access, designed to support children, young people, and families experiencing poverty, isolation, and inequality in Glasgow.

Differentiator

Problem solved

Functional benefit

Brands

• PEEK-A-CHEW: Community mobile food truck providing healthy cooked meals to children and families across Glasgow, particularly during school holidays and COVID-19 pandemic response.

Products and services

• Play Programme

Quantifiable outcome

• Over 4,000 children, young people and parents served annually
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• MadeBraveminorGTM or Marketing Partner · 1 March 2026Selected as charity partner for People Make Glasgow building transformation ahead of Glasgow 2026 Commonwealth Games. Limited edition merchandise with profits donated to PEEK.
• Hub West ScotlandcoreStrategic or Co-development PartnerAnnual Winter Warmer campaign partnership delivering jackets, warm clothing and gifts to children across Glasgow. Seventh year partnership in 2024.
• Save the ChildrencoreStrategic or Co-development PartnerPartnership for early years services including co-designed Perinatal Pathway Programme. Provided £5,000 funding for six-month programme launching March 2026.
• Glasgow Building Preservation TrustcoreStrategic or Co-development PartnerPartnership for 'PEEK into Whitevale' major regeneration project to transform historic Whitevale Baths into PEEK's future home in the Gallowgate area.
• Scottish PowerminorGTM or Marketing PartnerCorporate partnership with community involvement including volunteer activities like community litter picks.
• Flight Club GlasgowminorGTM or Marketing PartnerCharity tournament night hosting fundraising darts event with tickets supporting PEEK.
• PrimarkminorGTM or Marketing PartnerDonated winter clothing items (hats, scarves, jackets, pyjamas) from Argyle Street Glasgow store for distribution to families.
• Landsec (Buchanan Galleries)minorGTM or Marketing PartnerWinter Warmer campaign partner joining Hub West Scotland in 2024.
• Clyde BergemannminorGTM or Marketing PartnerProvided storage space for Winter Warmer campaign donations.
• Dockyard SocialminorGTM or Marketing PartnerLong-term partner providing meals during summer programmes (1,520 meals in 2021) and COVID-19 response.
• The High School of GlasgowminorGTM or Marketing PartnerCorporate supporter providing volunteer and fundraising support.
• BAM ConstructionminorOthersConstruction partner for PEEK office refurbishment project.
• BD PRINTminorGTM or Marketing PartnerCollaborated on limited edition merchandise artwork for MadeBrave partnership.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Save the Children (UK): Major international children's charity with a UK arm that funds and operates early years and family support programmes. Already a PEEK partner (Perinatal Pathway Programme), making it both a peer and a current collaborator; comparable in child-focused mission but vastly larger in global reach.
• Action for Children: Major UK charity supporting vulnerable children, young people and families through direct services including fostering, residential care, and family support. Comparable to PEEK in target population and service types but operates at much greater national scale with broader service breadth.
• Barnardo's: One of the largest UK children's charities, supporting children and young people facing disadvantage through direct services, advocacy, and policy work. Directly comparable to PEEK in mission (child poverty, wellbeing, family support) but operates nationally with thousands of staff and significantly broader service portfolio.
• NSPCC (National Society for the Prevention of Cruelty to Children): UK's leading children's charity focused on child protection, with direct services including the NSPCC Helpline, therapeutic services, and prevention programmes. Overlaps with PEEK on child welfare and family support, though PEEK's community play-based model is more preventative.

Direct peers

• Children 1st: Scotland's national children's charity providing family support, child protection, and wellbeing services across Scotland. Most directly comparable to PEEK given shared Scottish geography, family-focused mission, and similar scale of community-delivered services.
• The Prince's Trust: UK youth charity supporting 11-30 year olds through education, training, and employment programmes including youth drop-in and skills development. Comparable to PEEK's 'Thrive' programme for young people aged 11-25, with similar volunteer and pathways-to-employment focus.
• Who Cares? Scotland: Scottish charity advocating for and supporting care-experienced children and young people. Comparable to PEEK in Scotland-based children/youth focus and community-based service delivery, though with a narrower care-experience target population.
• Cash for Kids: UK children's charity supporting disadvantaged children through grants, gifts, and welfare support. Already a PEEK partner (Winter Warmer vouchers), making it both a peer and funder; comparable in mission and beneficiary group, though Cash for Kids operates primarily as a grant-giver rather than direct service provider.
• Aberlour Children's Charity: Scotland-based children's charity providing residential care, fostering, family support, and community-based services for vulnerable children and families. Closely comparable to PEEK in Scottish geography, child and family focus, and service delivery model, though Aberlour operates residential facilities PEEK does not.

Others

• Scottish Council for Voluntary Organisations (SCVO): Scotland's national membership body for charities, voluntary organisations, and social enterprises. Not a direct service peer but a sector infrastructure organisation supporting PEEK with funding access, advocacy, and capacity building across the Scottish third sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peekscot

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEEK (Possibilities for Each and Every Kid)