Pegasus Distillerie
Pegasus Distillerie is an artisanal Burgundy-based spirits producer founded in 2021 by Maxime Girardin, crafting premium vodkas, gins, and liqueurs using iStill technology and local ingredients for high-end consumers across France, Switzerland, and the USA.
- Company typePrivate
- Founded2021
- HeadquartersMeursault, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Pegasus Distillerie firmographics
Firmographics- Name
- Pegasus Distillerie
- Legal name
- Pegasus Distillerie
- Website
- https://pegasus-distillerie.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pegasus Distillerie is an artisanal Burgundy-based spirits producer founded in 2021 by Maxime Girardin, crafting premium vodkas, gins, and liqueurs using iStill technology and local ingredients for high-end consumers across France, Switzerland, and the USA.
- Ownership category
- akta.pro rank
Pegasus Distillerie industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Pegasus Distillerie is headquartered
LocationHeadquarters
- HQ city
- Meursault
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pegasus Distillerie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Premium Spirit Sales: Direct sales of premium vodkas, gins, and liqueurs to consumers through e-commerce and to retailers through distributors. Products include flagship Vodka Pegasus, aged vodkas in amphora, and seasonal/special editions.
- Distributor/Wholesale Revenue: Sales through regional distributors including La Maison du Whisky (France), Vin & Conseil 1870 (Switzerland), and Cask Barrel (USA) who purchase products wholesale and resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vodka Pegasus (Orion) - 50cl, 43% ABV |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pegasus Distillerie product offering
Product offeringCore offering
Pegasus Distillerie is an artisanal distillery producing premium vodkas, gins, and liqueurs in small batches using iStill copper pot stills in Meursault, Burgundy. Its spirits are made from Burgundy cereals and Alpine botanicals, blended with water sourced from a 152m underground limestone aquifer. Flagship offerings include Vodka Pegasus (Orion), aged amphora vodkas, Vodka Shooting Star, Eau D'or Liqueur, and signature cocktails such as Le Emilia.
Product overview
Pegasus Distillerie is an artisanal spirits producer offering a portfolio of vodkas, gins, and liqueurs. The core product line includes Vodka Pegasus (available in standard, aged in amphora, and aged with meteorite variants), alongside gins and liqueurs. All spirits are produced using iStill distillation technology, organic French ingredients sourced from Burgundy and the Alps, and water drawn from a 152m underground source beneath the distillery. The company also produces signature cocktails including Le Emilia, featuring their vodka and Eau D'or Liqueur.
Differentiator
Problem solved
Functional benefit
Products and services
- Vodka Pegasus (Orion) Premium signature vodka (50cl, 43% ABV) distilled in small batches using iStill technology, featuring slow distillations with severe cuts and controlled-temperature Meursault water dilution. Designed for consumption neat or in cocktails, targeting discerning premium spirit consumers.
- Vodka Vieillie en Amphore Vodka aged in amphora, offering a refined and unique flavor profile through amphora aging. Part of the Pegasus Distillerie premium aged vodka range.
- Vodka Vieillie en Amphore avec Météorite (Vodka Vieillie en Amphore avec Météorite) Vodka aged in amphora with meteorite, combining amphora aging with meteorite infusion for a distinctive flavor profile. Part of the Pegasus Distillerie aged vodka range.
- Eau D'or Liqueur Liqueur featured in the Le Emilia signature cocktail, part of the Pegasus Distillerie liqueur product line.
- Vodka Shooting Star New vodka variant in the Pegasus Distillerie range, launched in 2024 alongside the Night Odyssey cinematic campaign featuring Ry X in the Sahara desert. Marked the brand's North American market expansion.
- Le Emilia Signature Cocktail Signature cocktail featuring 2 fl oz Pegasus Vodka, 1/2 fl oz Eau D'or Liqueur, 1/2 fl oz simple syrup, 1 fl oz lime juice, and 5-6 fresh mint leaves. Inspired by and co-created with brand ambassador Emilia Clarke as part of The Pegasus Language campaign.
Quantifiable outcome
- Premium positioning with 43% ABV vodka competing in super-premium segment
Companies that use Pegasus Distillerie
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pegasus Distillerie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pegasus Distillerie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Emilia ClarkeflagshipEmilia Clarke (Game of Thrones actress) became the global brand ambassador and muse of Pegasus Distillerie in June 2024. Her elegance, energy, and joy of living embody the fundamental values of Pegasus. She participates actively in the creative process and features in 'The Pegasus Language' campaign series, including the signature cocktail 'Le Emilia'. This worldwide partnership represents a major opportunity to continue creating innovative, premium elixirs designed for moments of shared wonder.
- Ry XcoreGrammy-nominated Australian multi-instrumentalist Ry X collaborated with Pegasus Distillerie on the cinematic 'Night Odyssey' campaign. Chapter 1 was filmed in the Sahara desert under pristine starlit skies, featuring Ry X performing his new track 'Moths'. The campaign reflects founder Maxime Girardin's admiration for nature and ethereal beauty. Ry X's appreciation for nature and goal of creating pure, unprecedented experiences made him the ideal partner for the global launch of Pegasus Distillerie.
- La Maison du WhiskycoreExclusive French distributor for Pegasus Distillerie products, particularly the Pegasus Orion vodka. La Maison du Whisky (whisky.fr) is a leading specialty spirits retailer in France with expertise in premium and rare spirits.
- Vin & Conseil 1870coreSwiss distributor for Pegasus bio vodka through their online store at 1870vinsetconseil.ch. Specializes in premium wines and spirits for Swiss consumers.
- Cask BarrelcoreUSA distributor for Pegasus Bio Vodka (700ml) through their e-commerce platform caskcartel.com, supporting the brand's North American market expansion.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pegasus Distillerie competitors and assessment
Company assessmentDirect peers
- Teremana Tequila: Dwayne Johnson-endorsed premium tequila built on craft/terroir narrative and DTC. Comparable on the founder-ambassador plus authentic-craft positioning model Pegasus is using for vodka.
- Maison Ferrand: Independent French craft spirits house (cognac, gin, rum) with a terroir-driven, founder-led brand. Comparable as a French artisanal distillery competing in the same premium craft spirits niche.
- Crystal Head Vodka: Premium vodka brand built on a distinctive package and a celebrity/founder narrative (Dan Aykroyd). Closely comparable to Pegasus on astro/celestial branding, premium positioning, and creator-led storytelling.
- 818 Tequila (Tequila 818): Celebrity-brand (Kendall Jenner) premium spirits launch that scaled quickly off DTC and influencer marketing. Comparable as a recent celebrity-led premium spirits brand competing for the same attention-led consumer.
- Casamigos Tequila: Celebrity-founded (George Clooney) premium spirits brand scaled and later sold to Diageo. Comparable as the template for how a celebrity-anchored craft spirits brand can scale from founder-led to global premium distribution.
- Aviation Gin: Premium craft gin/liquor brand acquired after Ryan Reynolds-led celebrity repositioning. Directly comparable on the celebrity-ambassador-driven premium spirits playbook that Pegasus is executing with Emilia Clarke.
Broad incumbents
- Belvedere Vodka: Established super-premium vodka from Poland, sold globally through LVMH's distribution. Comparable as the incumbent premium vodka reference point that Pegasus competes against on shelf and in on-premise accounts.
- Grey Goose: Iconic French-origin super-premium vodka owned by Bacardi, with global distribution. Comparable as the established premium French/heritage vodka benchmark against which Pegasus is positioning its Meursault terroir story.
- St-Germain: Premium French liqueur with global craft-positioning and cocktail-led marketing. Comparable as a reference point for premium French liqueur narrative and as a possible channel partner on liquor lists.
Emerging players
- La Maison du Whisky: French specialty spirits retailer and distributor that already carries Pegasus as exclusive French distributor. Comparable as a channel partner rather than a direct competitor, but useful as a direct view into the premium spirits shelf in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pegasus Distillerie social profiles
Digital presencePegasus Distillerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pegasus Distillerie leadership team
Management profileNumber of profiles
Profiles1 record
Pegasus Distillerie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pegasus Distillerie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pegasus Distillerie
What does Pegasus Distillerie do?
Pegasus Distillerie is an artisanal distillery producing premium vodkas, gins, and liqueurs in small batches using iStill copper pot stills in Meursault, Burgundy. Its spirits are made from Burgundy cereals and Alpine botanicals, blended with water sourced from a 152m underground limestone aquifer. Flagship offerings include Vodka Pegasus (Orion), aged amphora vodkas, Vodka Shooting Star, Eau D'or Liqueur, and signature cocktails such as Le Emilia.
Is Pegasus Distillerie a public or private company?
Pegasus Distillerie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pegasus Distillerie founded?
Pegasus Distillerie was founded in 2021. It employs 1 to 10 people.
Where is Pegasus Distillerie based?
Pegasus Distillerie is headquartered in Meursault, France, in the Europe region.
How does Pegasus Distillerie make money?
Two revenue lines are on record. Premium Spirit Sales are the primary driver. The others are distributor/Wholesale Revenue.
Who are Pegasus Distillerie's main competitors?
Direct peers on record are Teremana Tequila, Maison Ferrand, Crystal Head Vodka, 818 Tequila (Tequila 818), Casamigos Tequila and Aviation Gin. Broad incumbents are Belvedere Vodka, Grey Goose and St-Germain. La Maison du Whisky is listed as an emerging player.
Does Pegasus Distillerie have an API?
No public API is recorded for Pegasus Distillerie.
What industry is Pegasus Distillerie in?
Pegasus Distillerie's product category is Premium Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.