Pegasus Apart'Hotel

What Pegasus Apart'Hotel does

Pegasus Apart'Hotel is a privately held, full-service serviced apartment hotel founded in 2012 and operating from a single property at 206 A'Beckett Street in Melbourne's CBD. The company employs 32 people and offers more than 10 room types ranging from studio apartments and a deluxe room to one-, two-, and three-bedroom configurations, including executive suites with access to a Level 20 Executive Lounge, family-themed apartments, accessible rooms, and a three-bedroom penthouse. Its business model centres on nightly accommodation revenue, supplemented by on-site F&B (Brentani Restaurant and Bar with daily happy hour and a $21 buffet breakfast), a 28-night minimum long-stay program, ancillary services (parking, extra beds, laundry), and conference/event hire across 160 sqm of indoor space plus a 75 sqm outdoor terrace.

The property's distinguishing physical assets include what it describes as one of Melbourne's largest hotel indoor heated pools (approximately 20 metres), a spa, and a Life Fitness-equipped gym. The company operates its own direct booking engine with a price-match guarantee and exclusive perks, supported by a 24-hour reception, phone/email reservation channels, and active TripAdvisor and Instagram presence. Its content marketing channel, the 'Unlock Melbourne' blog, drives top-of-funnel discovery. The principal technology is the 'Peggy' AI-powered virtual assistant, deployed via Saba Hospitality and accessible through QR code, providing automated guest service for room and amenity inquiries. The company also runs a FutureStay sustainability program incorporating eco-certified products and DreamGreen bedding (made from recycled plastic bottles).

Pegasus Apart'Hotel serves four primary customer segments: leisure travellers seeking CBD-located apartment-style accommodation, corporate and business travellers requiring workspace and meeting facilities, families using themed multi-bedroom apartments, and extended-stay guests on 28+ night bookings. It also serves guests with accessibility requirements through three tiers of accessible rooms. The company is registered in Australia (ABN 78 156 489 324), is privately held with no disclosed ownership structure or external funding, and confines its operations to the Victorian market. Revenue, ADR, and occupancy figures are not disclosed.

Name

Pegasus Apart'Hotel

Legal name

Pegasus Apart'Hotel

Website

https://pegasussuites.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pegasus Apart'Hotel is a privately held Melbourne CBD serviced apartment hotel offering 10+ room types from studios to a three-bedroom penthouse, serving leisure, business, family, and extended-stay guests with on-site F&B, conference facilities, and an AI-powered guest concierge.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury serviced apartments (premium) (THAMACAE)

akta.pro secondary industry

Luxury Serviced Residences (THAGAEAJ)

Keywords

• Serviced apartments
• Apartment hotel
• Hotel accommodation
• Extended stay lodging
• Meeting room hire

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Accommodation Revenue: Primary revenue stream from nightly room rentals across all room types (Studios, One/Two-Bedroom Apartments, Executive Suites, Family-Themed Apartments, Accessible Rooms, and Three-Bedroom Penthouse). Revenue varies by room type, size, and duration of stay.
2. Food & Beverage: On-site restaurant (Brentani) serving buffet breakfast ($21 per person when pre-booked) and café/bar operations with daily happy hour (5-7pm) featuring select beers and wines from $10. Food orders available from Don Don restaurant within building.
3. Long Stay Rentals: Extended stay accommodation program with minimum 28 nights required. Offers more flexible and affordable alternative to traditional lease. Maximum stay 3 months. $250 security bond.
4. Ancillary Services: On-site parking ($30/night), extra rollaway beds ($40/night), cots and high chairs ($10/night), onsite laundry facilities (coin-operated), and meeting/conference room hire.
5. Conference & Event Hire: Meeting rooms and event spaces available for hire with AV equipment, complimentary Wi-Fi, and catering options. Total of 160 sqm indoor space plus 75 sqm outdoor terrace. Executive Lounge on Level 20 available for meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Serviced apartment hotel in Melbourne CBD offering studio to three-bedroom penthouse accommodations, with on-site dining, indoor pool, fitness centre, meeting rooms, and an AI-powered virtual concierge named Peggy. Founded in 2012 with 32 employees and operates at pegasussuites.com.au.

Product overview

Pegasus Apart'Hotel is a full-service apartment hotel in Melbourne CBD offering a portfolio of room types ranging from studio apartments to luxury penthouse suites. The product portfolio includes: Studio Apartment and Deluxe Room for short stays; One-Bedroom and Two-Bedroom Apartments for extended comfort; One-Bedroom Executive and Two-Bedroom Executive Suites with exclusive Executive Lounge access on level 20; Three-Bedroom Penthouse for luxury group stays; Family-Themed Apartments in Circus, Racing Car, Super Games, or Jungle themes for families; and Accessible Rooms for guests with mobility, visual, or hearing needs. Supporting amenities include Brentani Restaurant serving buffet breakfast, Bar Brentani with daily happy hour, indoor heated pool and spa, fitness centre with Life Fitness equipment, meeting and conference spaces, and complimentary Wi-Fi throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio apartment accommodation Studio-style serviced apartment rooms in Melbourne CBD for short and extended stays, suited to solo travellers and couples.

Quantifiable outcome

• Over 20 million plastic bottles repurposed into DreamGreen eco-certified bedding through sustainability program
• +3 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Saba HospitalitycoreTechnology or IntegrationSaba Hospitality provides AI-powered Hotel Virtual Assistant technology powering 'Peggy' - Pegasus's digital concierge. Guest accesses via QR code scanning with smartphone (no app download required). AI chatbot answers questions about in-room facilities, hotel amenities, and tourist information, with real staff monitoring for support. Partnership positions Pegasus as technologically innovative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wyndham Hotels & Resorts: Global hotel group with Australian aparthotel and extended-stay inventory including Hawthorn Suites and Tryst, competing for long-stay and corporate-housing demand in Melbourne that Pegasus targets with its 28+ night program.
• ibis Styles (Accor): Accor's economy-to-mid-scale hotel brand with multiple Melbourne CBD locations offering consistent rooms, breakfast, and meeting facilities — competes on price-sensitive leisure and corporate demand in the same Melbourne CBD catchment.
• Vibe Hotels: TFE Hotels brand operating contemporary full-service hotels in Melbourne CBD with on-site dining, meetings, and leisure amenities — broader hotel competitor in the same CBD trade area targeting similar business and leisure guests.

Direct peers

• Quest Apartment Hotels: Australia's largest serviced-apartment operator with CBD and suburban locations, studios to three-bedroom apartments, extended-stay programs, and on-site parking — closest direct aparthotel competitor to Pegasus in Melbourne.
• Adina Apartment Hotels: Operates a portfolio of upscale apartment hotels across Australian CBDs with studios through three-bedroom apartments, conference facilities, and on-site F&B — directly comparable to Pegasus's aparthotel model and target corporate/leisure segments.
• Meriton Suites: Large-scale Australian aparthotel operator with CBD suites including studios, one/two-bedroom apartments, kitchens, pools, and conference facilities — directly comparable product and Melbourne CBD coverage.
• Park Regis: Australia-based serviced apartment and hotel operator with CBD properties offering apartment-style rooms, conferencing, and long-stay options — comparable mid-market aparthotel positioning.
• Mantra Hotels & Resorts: Accor-operated apartment-style hotels across Australia including Peppers and Mantra brands, offering studio through three-bedroom apartments, conference facilities, and family-friendly rooms — comparable product offering and corporate/leisure targeting.
• Oaks Hotels & Resorts: Minor Hotel-owned aparthotel chain with multiple Melbourne CBD properties, studio through penthouse apartments, conference and event spaces, and long-stay offerings — comparable aparthotel positioning and CBD presence.
• Citadines (Ascott): Ascott's serviced residence brand offering studio-to-two-bedroom apartments with kitchens, on-site amenities, and extended-stay programs in Australian CBDs — comparable aparthotel model targeting business and leisure travellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pegasus_hotel
• LinkedInlinkedin.com/company/pegasus-apart'hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Apart'Hotel