SABA Hospitality
SABA Hospitality is a Macau-based SaaS company providing modular hospitality management software — digital compendium, mobile ordering, AI chatbot, and voice AI — to hotels, resorts, casinos, and care venues across 30+ countries, serving brands including Wyndham, IHG, and Shangri-La.
- Company typePrivate
- Founded2018
- HeadquartersMacau, Macao SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SABA Hospitality does
SABA Hospitality is a Macau-headquartered, founder-owned SaaS company founded in 2018 that provides a modular, cloud-based hospitality management platform to hotels, resorts, casinos, serviced apartments, restaurants, aged care facilities, and hospitals across more than 30 countries. Its platform is built on a mobile-first Progressive Web App (PWA) architecture that requires no app downloads from guests, and is delivered as a suite of modules — Digital Compendium, Mobile Digital Ordering (with Digital Dining, Shopping Carts, and Service Requests sub-modules), an AI-powered multilingual Hospitality Chatbot, Activities Booking Platform, Voice AI (PABX-integrated), Job Dispatch System, and Forms Builder. The stack integrates natively with major POS systems (Micros and others), hotel PABX, and operations software (Optii Solutions), positioning SABA as a coordination layer between guest devices and property back-office systems.
The company monetizes primarily through annual SaaS subscriptions priced by property size and type (with undisclosed min/max fees and volume discounts), supplemented by a Food & Beverage Upsell Package that targets menu engineering and an add-on layer for design services and the iOS/Android staff application. Distribution combines direct enterprise field sales (led by a Chief Growth Officer covering APAC), regional inside sales with Calendly-routed demo scheduling, and a channel program including referral partners, white-label resellers, and integration partners; flagship channel relationships include Booking.com's BookingSuite (2019) and Cloud5 Communications for the Americas (2021).
The customer base spans enterprise brands such as Wyndham, IHG, Shangri-La, Chatrium, InterContinental, and Kimpton alongside mid-market independents. Documented outcomes include up to 25% frontline labour reduction, 15–30% F&B order value lift, a 35.4% average-order-value uplift at Amora Hotel Jamison Sydney, and over 90% cost reduction vs. tablet-based ordering at Royal on the Park. SABA is GDPR-compliant, has no disclosed external funding or institutional investors, operates a Houston regional office alongside its Macau headquarters, and has won consecutive HotelTechReport category awards (2023, 2024) and the 2026 Business Awards of Macau Gold Award for SME.
SABA Hospitality firmographics
Firmographics- Name
- SABA Hospitality
- Legal name
- SABA Hospitality Technology Solutions Company Limited
- Website
- https://sabahospitality.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SABA Hospitality is a Macau-based SaaS company providing modular hospitality management software — digital compendium, mobile ordering, AI chatbot, and voice AI — to hotels, resorts, casinos, and care venues across 30+ countries, serving brands including Wyndham, IHG, and Shangri-La.
- Ownership category
- akta.pro rank
SABA Hospitality industry classification
Industry- Product category
- Hospitality Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where SABA Hospitality is headquartered
LocationHeadquarters
- HQ city
- Macau
- HQ country
- Macao SAR China
- HQ region
- Asia
Offices2 records
Markets served
SABA Hospitality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Core revenue stream from modular SaaS platform subscription. Pricing based on property size and business type with minimum and maximum subscription fees. Volume discounts available for larger portfolios.
- Food & Beverage Upsell Packages: Additional F&B-focused module promising at least 10% increase in average check through menu engineering practices and upsell mechanics.
- Optional Add-Ons: Additional modules including design services, collateral creation, and SABA staff mobile application available on iOS and Android.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core 4 SABA Modules subscription |
| Subscription | Annual | Food & Beverage Upsell Package |
| Subscription | Annual | Optional Add-Ons |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SABA Hospitality product offering
Product offeringCore offering
SABA Hospitality provides a modular, cloud-based SaaS platform for hotels, resorts, casinos, and other hospitality venues, built by hoteliers to address operational gaps left by traditional property management systems. The platform delivers guest-facing tools including a Digital Compendium (replacing in-room paper guides), Mobile Digital Ordering with F&B upsell mechanics, an AI-powered Hospitality Chatbot, Activities Booking, Voice AI for in-room requests, plus back-of-house modules such as a Job Dispatch System and Forms Builder, all accessible via a mobile-first Progressive Web App that requires no guest app downloads.
Product overview
SABA Hospitality offers an award-winning, modular cloud-based hospitality management platform built by hoteliers for hoteliers. The platform consists of a core suite of integrated modules including Digital Compendium (replacing paper in-room guides), Mobile Digital Ordering (with Digital Dining and Shopping Cart sub-modules), Hospitality Chatbot (AI-powered), Activities Booking Platform, Voice AI, and Service Requests. Add-on modules include Job Dispatch System (iOS/Android staff app) and Forms Builder. The modular architecture allows properties to use only needed modules while the platform integrates with existing POS systems (including Micros POS and all major providers). The solution is designed for web-based BYOD (Bring Your Own Device) access—no guest app downloads required—and is also offered as vertical solutions for hospitals.
Differentiator
Problem solved
Functional benefit
Products and services
- SABA Hospitality Platform Modular, cloud-based hospitality management software platform providing guest-facing and operational tools, accessible via mobile-first Progressive Web App without requiring app downloads.
- Digital Compendium
Quantifiable outcome
- Up to 25% reduction in frontline labour needs
- +6 more outcomes
Companies that use SABA Hospitality
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles4 records
SABA Hospitality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
SABA Hospitality partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Optii SolutionscoreIntegration partnership with Optii Solutions, a leading provider of hotel operations software. The partnership enables SABA's guest request management to integrate with Optii's hotel operations platform, creating a seamless workflow for property teams.
- Chatrium HospitalitycoreStrategic partnership with Chatrium Hospitality to elevate guest engagement across their portfolio of properties in Thailand, Myanmar, Japan, and beyond. Focus on enhancing guest satisfaction, driving ancillary revenue, and streamlining operations.
- Cloud5 CommunicationscorePartnership to bring humanized virtual guest service to the Americas. Cloud5 and SABA collaboration extending SABA's reach into the American hospitality market.
- One Tree PlantedminorSustainability partnership with One Tree Planted for global reforestation. SABA contributes to environmental initiatives through this partnership.
- Booking.com/BookingSuitecoreBookingSuite, a global trade-focused platform under Booking.com, launched partnership with SABA Hospitality. AI-focused guest engagement tools featured at the forefront of this travel giant's platform launch.
- EvertreenminorSustainability partnership supporting global reforestation efforts. SABA partners with Evertreen to help hotels extend their environmental impact beyond guest experience, supporting sustainability initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SABA Hospitality competitors and assessment
Company assessmentDirect peers
- SuitePad: Tablet-based digital compendium and guest service platform for hotels across Europe. SABA explicitly positions its PWA approach against SuitePad-style tablet deployments, making them a direct head-to-head competitor in the digital compendium category.
- Intelity: Enterprise guest experience platform for hotels offering mobile check-in, in-room tablets, digital compendium, and service requests. Closest direct competitor on the integrated 'guest engagement OS' positioning SABA targets.
- Mews: Cloud-native hospitality operating system used by hotels and hostels for PMS, guest experience, and F&B workflows. Comparable as a modern, SaaS-native challenger brand expanding into guest-facing digital ordering and engagement, similar to SABA's positioning.
- Alice (by Actabl): Hotel operations and guest experience platform with mobile service requests, digital compendium, and housekeeping/job dispatch modules. Highly comparable to SABA's Service Requests, Job Dispatch, and Digital Compendium modules in mid-market and resort hotels.
- Crave Interactive: Provides digital in-room dining, hotel mobile ordering, and guest-facing ordering tablets for hotels and resorts. Direct overlap with SABA's Mobile Digital Ordering and Digital Compendium modules in the same hospitality vertical.
Broad incumbents
- Cloudbeds: Cloud-based PMS platform for hotels, hostels, and vacation rentals with growing guest-facing capabilities. Overlaps with SABA at the mid-market hotel and vacation rental segments, particularly through SABA's saba-host.com vacation rental product.
- Agilysys: Hospitality software vendor with POS, property management, and document management for hotels, resorts, and casinos. Comparable as a broader incumbent overlapping SABA's POS-integrated mobile ordering and digital dining modules.
- Shiji Group: Global hospitality technology platform providing PMS, POS, payment, and guest experience solutions to hotels and F&B. Overlaps with SABA at the POS integration layer and increasingly in guest engagement, but operates a much broader portfolio.
- Oracle Hospitality (OPERA Cloud): Incumbent PMS and hotel technology suite used by many of the same enterprise hotel brands SABA serves (IHG, Wyndham, Shangri-La). The dominant platform against which SABA must position its guest-engagement overlay.
- Infor Hospitality: Hospitality ERP and PMS suite used by large hotel groups; its HMS offering overlaps with SABA's target customer base (enterprise hotels) and increasingly with guest-facing mobile workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SABA Hospitality social profiles
Digital presenceSABA Hospitality compliance and trust
Trust signalCompliance1 record
SABA Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
SABA Hospitality leadership team
Management profileNumber of profiles
Profiles4 records
SABA Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SABA Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SABA Hospitality
What does SABA Hospitality do?
SABA Hospitality provides a modular, cloud-based SaaS platform for hotels, resorts, casinos, and other hospitality venues, built by hoteliers to address operational gaps left by traditional property management systems. The platform delivers guest-facing tools including a Digital Compendium (replacing in-room paper guides), Mobile Digital Ordering with F&B upsell mechanics, an AI-powered Hospitality Chatbot, Activities Booking, Voice AI for in-room requests, plus back-of-house modules such as a Job Dispatch System and Forms Builder, all accessible via a mobile-first Progressive Web App that requires no guest app downloads.
Is SABA Hospitality a public or private company?
SABA Hospitality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SABA Hospitality founded?
SABA Hospitality was founded in 2018. It employs 1 to 10 people.
Where is SABA Hospitality based?
SABA Hospitality is headquartered in Macau, Macao SAR China, in the Asia region.
How does SABA Hospitality make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are food & Beverage Upsell Packages and optional Add-Ons.
Who are SABA Hospitality's main competitors?
Direct peers on record are SuitePad, Intelity, Mews, Alice (by Actabl) and Crave Interactive. Broad incumbents are Cloudbeds, Agilysys, Shiji Group, Oracle Hospitality (OPERA Cloud) and Infor Hospitality.
Does SABA Hospitality have an API?
No public API is recorded for SABA Hospitality.
What industry is SABA Hospitality in?
SABA Hospitality's product category is Hospitality Management Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 513210 and its SIC code is 7372.