Pelican Rouge Coffee Roasters
Pelican Rouge Coffee Roasters is a Netherlands-based B2B coffee manufacturer and private-label roaster (founded 1863) producing ~4M kg annually, serving office coffee, vending, HORECA, and capsule-filling customers across 65 countries as the manufacturing arm of Selecta Group.
- Company typePrivate
- Founded1863
- HeadquartersDordrecht, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pelican Rouge Coffee Roasters does
Pelican Rouge Coffee Roasters is a Netherlands-based B2B coffee manufacturer operating from Dordrecht under a coffee-roasting heritage that dates to 1863 in Antwerp, Belgium. The company controls the full bean-to-cup value chain — sourcing, roasting, blending, packaging, and quality control — and has produced instant beverage ingredients in Dordrecht since 1973, operating a 4 million kg/year production footprint with approximately 77 employees.
Its product portfolio is structured as a core brand plus modules: the Pelican Rouge certified coffee brand (Rainforest Alliance, Fairtrade, Organic) is the anchor; Private Label is a customized blend-and-packaging offering for businesses building their own coffee brands; ICS Instant supplies instant coffee, creamers, toppings, chocodrinks, cappuccinos, and teas for office coffee service (OCS) and vending; PLNT is a plant-based, vegan, oat- and coconut-based sub-range; and Ingredients for Capsules supplies freshly roasted, modified-atmosphere-packed coffee for Nespresso, Dolce Gusto, K-Cup, and Caffitaly systems.
Revenue is generated through B2B contract and quote-based sales across five streams: Pelican Rouge branded coffee, Private Label coffee, Private Label Instant Products, Capsule Ingredients (transaction-priced), and ICS/PLNT branded products. The company reaches customers in 65 countries primarily through an extensive distributor network (Original Vending LLC, Halek GMBH, Vienna Vending, Caramelo Vending S.A., General Distributors, and others) supplemented by a four-person Export Sales Team managing direct enterprise and private-label relationships. Pelican Rouge operates as the manufacturing and roasting arm of Selecta Group, a Foodtech parent with leading European distribution, and holds top-tier sustainability certifications including CO2 Performance Ladder Level 5 and Ecovadis Silver (7 consecutive years).
Pelican Rouge Coffee Roasters firmographics
Firmographics- Name
- Pelican Rouge Coffee Roasters
- Legal name
- Pelican Rouge Coffee Roasters
- Website
- https://pelicanrougecoffeeroasters.com
- Company type
- Private
- Founded year
- 1863
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pelican Rouge Coffee Roasters is a Netherlands-based B2B coffee manufacturer and private-label roaster (founded 1863) producing ~4M kg annually, serving office coffee, vending, HORECA, and capsule-filling customers across 65 countries as the manufacturing arm of Selecta Group.
- Ownership category
- akta.pro rank
Pelican Rouge Coffee Roasters industry classification
Industry- Product category
- Coffee Manufacturing
- NAICS
- Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
- akta.pro secondary industries
- Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
Keywords
Where Pelican Rouge Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pelican Rouge Coffee Roasters business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Coffee: Customized coffee blends and packaging for businesses wanting to create their own signature hot drinks concept. Controls entire process from sourcing to roasting to packaging.
- Private Label Instant Products: Tailor-made hot beverage solutions including toppings, flavoured cappuccinos, instant coffees, chocodrinks, and plant-based alternatives sold to office coffee sector.
- Capsule Ingredients: Supply of ingredients for capsule systems (Nespresso, Dolce Gusto, K-Cup, Caffitaly) to capsule filling companies. Coffee is freshly roasted and packed under modified atmosphere in big bags.
- ICS Instant Brand Products: Wide selection of hot drinks and related products under ICS brand, including instant coffee, creamers, toppings, chocodrinks, cappuccino, instant tea, and cold drinks for coffee machines.
- PLNT Vegan Products: Plant-based vegan instant products including oat and coconut-based toppings, cappuccinos, and chocodrinks for health-conscious consumers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pelican Rouge Coffee Roasters product offering
Product offeringCore offering
Pelican Rouge Coffee Roasters is a B2B coffee supplier that roasts coffee beans and manufactures instant hot beverage ingredients for businesses worldwide, headquartered in Dordrecht, Netherlands. The company offers private label coffee and instant drink solutions, capsule system ingredients (Nespresso, Dolce Gusto, K-Cup, Caffitaly), and its own ICS Instant and PLNT vegan product lines. Operating with 77 employees and producing approximately 4 million kg of coffee annually, Pelican Rouge distributes to 65 countries through direct export sales and a global distributor network.
Product overview
Pelican Rouge Coffee Roasters is a B2B coffee supplier operating as a platform-plus-modules architecture. The core offering centers on the Pelican Rouge brand of certified coffee beans and blends, complemented by Private Label solutions for custom branding. Supporting modules include ICS Instant (a comprehensive instant beverage range), PLNT (plant-based vegan alternatives), and Ingredients for Capsules (capsule system-compatible products). The portfolio spans the entire value chain from sourcing and roasting to blending, packaging, and quality control, serving businesses across 65 countries through an extensive distributor network.
Differentiator
Problem solved
Functional benefit
Brands
- ICS Instant: ICS range comprises a wide selection of hot drinks and related products, excellent in taste and flowability, carefully developed for use in coffee machines. Includes instant coffee, creamers, toppings, chocodrinks, cappuccino, instant tea, cold drinks, and coffee beans.
- PLNT
Products and services
- ICS Instant Products
- PLNT Vegan Instant Products
- Private Label Coffee
- Private Label Instant Products
- Capsule System Ingredients
- Private Label Packaging
Companies that use Pelican Rouge Coffee Roasters
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Pelican Rouge Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pelican Rouge Coffee Roasters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selecta GroupcoreSelecta is a Foodtech company with leading European distribution. Pelican Rouge Coffee Roasters is part of Selecta group, operating as the manufacturing and roasting arm of the organization.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pelican Rouge Coffee Roasters competitors and assessment
Company assessmentBroad incumbents
- Selecta Group: Pelican Rouge's parent company and Europe's largest vending and unattended retail operator. Provides captive distribution and demand for Pelican Rouge's roasting capacity; comparable as the integrated vending/coffee service business model that Pelican Rouge's products feed into.
- Nestlé Nespresso: Global capsule coffee system owner and one of the formats Pelican Rouge supplies ingredients into. Comparable as a capsule platform operator and a buyer of the type of roasted/fresh coffee ingredients Pelican Rouge produces, though operating a vertically integrated closed-system model.
- JDE Peet's (Jacobs Douwe Egberts): Global pure-play coffee and tea company with strong private label and out-of-home B2B coffee operations across Europe. Directly comparable to Pelican Rouge in private label coffee roasting and capsule/portioned coffee, but vastly larger in scale and brand portfolio.
- UCC Ueshima Coffee Co. Japanese coffee roaster with a sizable B2B and out-of-home business including canned and RTD coffee for vending. Comparable in OCS/instant coffee manufacturing and vending-channel focus, with stronger scale in Asia.
- Lavazza: Italian family-controlled coffee roaster with a large B2B and foodservice business, including private label and capsule systems. Closely comparable to Pelican Rouge in OCS/private label coffee roasting and espresso heritage, with much broader geographic scale.
Direct peers
- Strauss Group (Elite Coffee): Israeli-based food and beverage group operating coffee roasting for private label and foodservice in Europe (Elite, Beans & More). Comparable mid-sized European private label and OCS coffee player with retail and B2B operations.
- Rombouts Coffee: Belgian-Dutch coffee roaster with similar heritage, supplying B2B private label, foodservice, and OCS customers across Europe. Highly comparable mid-sized European coffee roaster competing in the same private label and HORECA segments.
- Massimo Zanetti Beverage Group: Italian B2B coffee roaster serving private label, foodservice, and capsule/portioned customers globally (Boncafé, Hills Bros, Chock full o'Nuts brands). Highly comparable in private label coffee roasting, instant coffee manufacturing, and out-of-home distribution focus.
- Farmer Bros Co. US-based coffee roaster serving restaurants, foodservice, OCS, and convenience stores with branded and private label coffee. Comparable B2B coffee roaster model with focus on OCS and foodservice distribution, though operating primarily in North America.
Others
- D.E Master Blenders 1753 (now part of JDE): Historical Dutch heritage coffee brand and roaster (founded 1753), predecessor entity of JDE Peet's, that overlapped Pelican Rouge in Dutch/European private label and OCS coffee roasting. Comparable in heritage positioning and European B2B coffee roasting heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pelican Rouge Coffee Roasters social profiles
Digital presencePelican Rouge Coffee Roasters compliance and trust
Trust signalCompliance8 records
Pelican Rouge Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Rouge Coffee Roasters leadership team
Management profileNumber of profiles
Profiles4 records
Pelican Rouge Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Rouge Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Rouge Coffee Roasters
What does Pelican Rouge Coffee Roasters do?
Pelican Rouge Coffee Roasters is a B2B coffee supplier that roasts coffee beans and manufactures instant hot beverage ingredients for businesses worldwide, headquartered in Dordrecht, Netherlands. The company offers private label coffee and instant drink solutions, capsule system ingredients (Nespresso, Dolce Gusto, K-Cup, Caffitaly), and its own ICS Instant and PLNT vegan product lines. Operating with 77 employees and producing approximately 4 million kg of coffee annually, Pelican Rouge distributes to 65 countries through direct export sales and a global distributor network.
Is Pelican Rouge Coffee Roasters a public or private company?
Pelican Rouge Coffee Roasters is a private company. It is classified as corporate owned and is currently operating.
When was Pelican Rouge Coffee Roasters founded?
Pelican Rouge Coffee Roasters was founded in 1863. It employs 51 to 100 people.
Where is Pelican Rouge Coffee Roasters based?
Pelican Rouge Coffee Roasters is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Pelican Rouge Coffee Roasters make money?
Five revenue lines are on record. Private Label Coffee is the primary driver. The others are private Label Instant Products, capsule Ingredients, ICS Instant Brand Products and PLNT Vegan Products.
Who are Pelican Rouge Coffee Roasters's main competitors?
Broad incumbents on record are Selecta Group, Nestlé Nespresso, JDE Peet's (Jacobs Douwe Egberts), UCC Ueshima Coffee Co. and Lavazza. Direct peers are Strauss Group (Elite Coffee), Rombouts Coffee, Massimo Zanetti Beverage Group and Farmer Bros Co.. D.E Master Blenders 1753 (now part of JDE) is listed as an others.
Does Pelican Rouge Coffee Roasters have an API?
No public API is recorded for Pelican Rouge Coffee Roasters.
What industry is Pelican Rouge Coffee Roasters in?
Pelican Rouge Coffee Roasters's product category is Coffee Manufacturing. Its primary akta.pro industry code is CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts, with a secondary code of CRADAHAN, Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes). Its NAICS code is 3121 and its SIC code is 2080.