Domaine de Pellehaut

What Domaine de Pellehaut does

Domaine de Pellehaut is a French family-owned wine and Armagnac estate operating as Société Civile Viticole Beraut, headquartered at the Château de Pellehaut in Montréal du Gers in the Occitanie region of southwest France. The estate spans approximately 400 hectares of which 14 hectares are under vine, cultivating 7 white and 7 red grape varieties used to produce Côtes de Gascogne IGP and Haut-Montréal appellation wines, the low-alcohol Pilaho sparkling range, vintage and blended Armagnacs, and 5L bag-in-box wines under Le Petit Pellehaut. Operations hold Haute Valeur Environnementale (HVE) Level 3 certification since 2015, and the leadership rests with Mathieu and Martin Béraut as legal representatives, with a reported headcount of 12 employees.

The business sells through three distribution layers: (1) a proprietary e-commerce channel at pellehaut.com with PAYPLUG-secured credit-card checkout, mainland France home delivery (excluding Corsica, free above €250, otherwise €30), and click-and-collect at the Château; (2) a network of more than 15 physical retail stores across southern France listed in the company's store locator; and (3) a dedicated commercial service directing professional buyers (restaurants, hotels, wine merchants) to phone/email ordering outside standard consumer terms. Pricing is in euros all-taxes-included, ranging from approximately €8.10 per bottle for entry-level Harmonie de Gascogne wines to €21.60 for Réserve Rouge 2019, with €28.50 per 5L bag-in-box and €59.00 for the Coffret FINITION Armagnac gift set.

The company's go-to-market is anchored by content marketing (an active blog/news section, newsletter subscription, sustained press coverage in Le Figaro, La Revue du Vin de France, Guide Hachette, Forbes and Harrods Magazine), event participation (Wine Paris, Festarmagnac), and a multi-year awards cadence including 2026 Concours Général Agricole de Paris gold and silver medals, Guide Hachette listings 2023–2026, Best Wine In Box gold medals 2021–2023, and 2025/2026 Concours des Talents de l'Armagnac medals. Recent 2025 strategic activity spans new product introductions (Pilaho Blanc de Noirs, Pilaho Blanc de Blancs, Réserve Rosé 2025, Nectar d'été, Coffret FINITION), a packaging refresh for the Ampéloméryx range, and the launch of a returnable Armagnac bottle deposit-return scheme available exclusively on-site.

Name

Domaine de Pellehaut

Legal name

SOCIETE CIVILE VITICOLE BERAUT

Website

https://pellehaut.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine de Pellehaut is a French family-owned wine and Armagnac estate in Montréal du Gers producing Côtes de Gascogne IGP wines, Pilaho sparkling wines, vintage and blended Armagnacs, and bag-in-box wines, selling through owned e-commerce, 15+ retail stores, and a professional channel for French consumers and hospitality buyers.

Ownership category

akta.pro rank

Product category

Wine Production / Winery

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• French wine production
• Armagnac brandy production
• Sparkling wine production
• Bag-in-box wine
• Côtes de Gascogne wines

Headquarters

HQ city

Montréal du Gers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce direct sales: The company operates its own online store (e-boutique) at pellehaut.com, selling wines, sparkling wines, Armagnacs, and accessories directly to consumers across mainland France. Orders are processed online with credit card payment and delivered by carrier or collected at the Château. This is the primary direct-to-consumer revenue channel.
2. Physical retail store sales: The company operates physical retail locations (stores) as listed in its store locator sitemap, selling products directly to walk-in customers. Products are also available 'Where to buy our products' (magasins), suggesting a multi-store retail network.
3. Professional / wholesale orders: Professional buyers (restaurants, retailers, hospitality businesses) are directed to contact the commercial service directly via phone or email to arrange orders outside the standard consumer e-commerce terms, indicating a wholesale/professional sales channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Domaine de Pellehaut is a family-owned French wine estate located in Montréal du Gers (Gascony) that produces and sells still wines, sparkling wines, bag-in-box wines, and Armagnac brandies under several ranges such as Harmonie de Gascogne, Le Petit Pellehaut, Pilaho, L'Esprit de Famille, and Réserve. The estate cultivates vineyards across its property in southwest France, vinifies and ages the wines and spirits on site, and distributes them directly to consumers via on-site shops and e-commerce as well as through professional wholesale channels.

Product overview

Domaine de Pellehaut is a French winery and Armagnac producer based in Montréal du Gers, Gascony. The company operates an e-commerce platform offering wines, sparkling wines (crémants), and Armagnacs across multiple product ranges. The wine portfolio includes four main sub-brands under the L'Esprit collection: L'Esprit Gascon (Gascon-style wines including Harmonie de Gascogne), L'Esprit Libre du Vigneron (winemaker's free expression wines), L'Esprit de Famille (family heritage wines including Réserve vintages), and L'Esprit Vif (brisk/spirited wines). The Les B.I.B (Bag in Box) range offers wines in 5L bag-in-box format under the Le Petit Pellehaut label. The sparkling wine Pilaho range includes rosé, Blanc de Noirs, and Blanc de Blancs varieties, characterized by low alcohol content and high aromatic intensity. Armagnac products include blended and vintage expressions. The company also offers gift boxes (coffrets) and sustainable packaging initiatives such as refillable bottles. The domain is certified Haute Valeur Environnementale (HVE) since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Pilaho: Sparkling wine brand featuring Pilaho Rosé and Pilaho Blanc de Noirs, marketed as low-alcohol, aromatic wines for aperitifs.
• Le Petit Pellehaut
• L'Esprit Gascon
• L'Esprit Libre du Vigneron
• L'Esprit de Famille
• L'Esprit Vif
• Harmonie de Gascogne
• Ampéloméryx

Products and services

• Harmonie de Gascogne - Côtes de Gascogne Blanc
• Harmonie de Gascogne - Côtes de Gascogne Rosé
• Harmonie de Gascogne - Côtes de Gascogne Rouge
• Pilaho Rosé
• Pilaho Blanc de Noirs
• Pilaho Blanc de Blancs
• Le Petit Pellehaut - Blanc Sec (BIB)
• Le Petit Pellehaut - Rosé (BIB)
• Le Petit Pellehaut - Rouge (BIB)
• Le Petit Pellehaut - Blanc Gourmand (BIB)
• Manseng Noir
• L'Escoubasso
• Nectar d'été
• Réserve Rosé 2025
• Pinot Noir
• Réserve Blanc
• Réserve Rouge 2020
• Réserve Rouge 2022
• Réserve Rouge 2019
• Coffret FINITION
• Blended Armagnacs (Sélection)
• Vintage Armagnacs
• Armagnac Carafes and Boxes

Quantifiable outcome

• Multiple gold medals at the 2026 Concours Général Agricole de Paris for Armagnac expressions (including Armagnac 2010 100% Folle Blanche — Gold Medal, and Armagnac 20 ans 100% Folle Blanche — Silver Medal)
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Francis Darroze: Specialist Armagnac producer (vintage and single-cask) based in Roquefort (Landes). Directly comparable to Domaine de Pellehaut's premium Armagnac positioning, including similar focus on age-stated vintages and traditional production methods.
• Domaine Boingnères: Small, artisanal Armagnac and white wine estate in the Landes/Gers border region. Comparable as a small-batch, family-run producer of Armagnac and Southwest France wines with a strong craft and terroir narrative similar to Pellehaut's positioning.
• Château de Laubade: Bas-Armagnac producer located in Sorbets (Gers), the same department as Domaine de Pellehaut. Comparable Armagnac-first portfolio (vintage and blended expressions) with estate vineyard control and direct sales channels.
• Plaimont: Leading wine producer cooperative in Southwest France (Saint-Mont, Côtes de Gascogne, Madiran). Highly comparable geography and appellation footprint to Domaine de Pellehaut, with overlapping still-wine and Armagnac-adjacent offerings and similar trade-show and press positioning.
• Domaine Tariquet: One of the largest and best-known Côtes de Gascogne producers, also family-owned and based in the Gers department. Highly comparable to Domaine de Pellehaut across appellation, product mix (still wines, Armagnac-adjacent spirits), and DTC/retail channel strategy, though at meaningfully larger scale.
• Joseph Mellot: Multi-generational family-owned French wine estate (Loire Valley) with a broad portfolio of still wines including sparkling and Crémant de Loire. Comparable as a heritage family estate with DTC e-commerce and a multi-SKU portfolio of regional appellations, though in a different French wine region.
• Badet Clément: Family-owned French wine producer (Languedoc/Rhône) with a multi-range portfolio and DTC/international distribution model. Comparable in scale, family ownership, and breadth of still wines, but a different French region.
• Domaine d'Uby: Family-owned Côtes de Gascogne and Armagnac producer in the Gers/Southwest France region. Closely comparable in estate size, product breadth (still wines, sparkling, Armagnac), and family-led DTC orientation.
• Delord Frères: Independent Armagnac producer in Larrazet (Gers), operating a family estate with vintage and blended Armagnac plus Floc de Gascogne. Closely matches the Armagnac and family-estate profile of Domaine de Pellehaut, with similar DTC and export ambitions.

Broad incumbents

• Gérard Bertrand: Large, publicly listed French wine producer with biodynamic estates across the Languedoc. A broader incumbent in the same French premium-wine category, with a much larger DTC and global distribution footprint that Domaine de Pellehaut aspires toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-de-pellehaut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine de Pellehaut