Pemberton Valley Lodge

What Pemberton Valley Lodge does

Pemberton Valley Lodge is an independently owned, all-suite hotel located on Highway 99 in Pemberton, British Columbia, approximately 20 minutes north of Whistler along the Sea-to-Sky corridor. Established in 1990 and operated by 16 local employees from the Pemberton and Lil'wat communities, the property offers Studio, One Bedroom, Two Bedroom, and accessibility-certified suites with kitchen facilities, targeting four-season adventure tourists, couples, pet travelers, wedding parties, and corporate meeting groups. On-site amenities include a heated outdoor pool and hot tub, a fitness studio with steam room, complimentary bicycle rentals, EV charging stations, Café YPS restaurant and bar, and event/meeting facilities; the lodge also holds Green Key environmental certification, Rainbow Registered 2SLGBTQI+ accreditation, and Rick Hansen Accessibility Certification, and sources Bullfrog Power renewable energy.

The lodge operates a direct-to-consumer hospitality model with bookings taken through its WordPress-based website and the Bookonthenet.net OTA channel; room pricing is quote-based and not publicly disclosed. Revenue diversification is achieved through packaged experiences co-marketed with regional operators (Big Sky Golf Club stay-and-play packages, Pemberton Fish Finder guided fishing, Cayoosh Expeditions paragliding, Adventures on Horseback), wedding and corporate meeting accommodations, on-site dining, and a recently launched branded craft gin (Do Not Disturb Gin, May 2026). The Stash Hotel Rewards loyalty program is integrated into the booking flow to drive repeat visitation, and the property's technology stack is built on third-party integrations (Flexipass mobile keyless entry, Google Analytics 4 with IP anonymization, Bookonthenet OTA) rather than proprietary platforms. Marketing is content-led, leveraging a regional travel-guide blog, Instagram and Facebook presence, and event-driven partnerships around Crankworx Whistler, the Whistler Film Festival, Slow Food Cycle Sunday, and other Sea-to-Sky corridor events; General Manager David MacKenzie was named Hotelier of the Year at the BCHA Summit 2026.

Name

Pemberton Valley Lodge

Legal name

Pemberton Valley Lodge

Website

https://pembertonvalleylodge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pemberton Valley Lodge is an independently owned, all-suite hotel in Pemberton, BC, 20 minutes north of Whistler, offering kitchenette suites, on-site dining, and packaged adventure experiences (golf, fishing, paragliding) targeted at four-season leisure, pet, wedding, and corporate travelers along the Sea-to-Sky corridor.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Suite Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

akta.pro secondary industries

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC), Conference Retreat Hotels (THAGALAG)

Keywords

• All-suite hotel accommodations
• Mountain lodge hospitality
• Adventure tourism lodging
• Pet-friendly hotel rooms
• Wedding and meeting venues

Headquarters

HQ city

Pemberton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation Bookings: All-suite hotel offering Studio, One Bedroom, and Two Bedroom suites with kitchen facilities. Revenue generated through nightly room rates. Primary revenue stream with direct and OTA booking channels.
2. Golf Packages: Stay-and-play packages with Big Sky Golf Club, an official partner of the lodge. Includes accommodation and golf tee times.
3. Fishing Packages: Guided fishing packages in partnership with Pemberton Fish Finder. Includes accommodation and guided fishing tours.
4. On-Site Dining - Café YPS: Full-service on-site restaurant and bar offering happy hour specials and craft gin (Do Not Disturb Gin launch). Dinner service with lounge atmosphere.
5. Wedding & Event Hosting: Wedding accommodations and corporate meeting facilities. Revenue from event bookings and group accommodations.
6. Loyalty Program: Stash Hotel Rewards program driving repeat bookings and customer retention through points-based rewards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pemberton Valley Lodge operates an all-suite hotel in Pemberton, BC (20 minutes north of Whistler) offering Studio, One Bedroom, Two Bedroom, and Accessibility Suites with kitchen facilities. Revenue is generated through nightly accommodation bookings (direct website, Bookonthenet.net OTA, and Stash loyalty channel), on-site dining at Café YPS, and packaged experiences including golf, fishing, dog-friendly, romance, wedding, and corporate meeting offerings.

Product overview

Pemberton Valley Lodge is an all-suite hotel offering studio, one-bedroom, and two-bedroom suite accommodations in Pemberton, BC, just 20 minutes from Whistler. The property operates as a unified hotel product supplemented by diverse add-on modules including on-site dining at Café YPS, complimentary bike rentals, EV charging, fitness facilities, and pool/hot tub access. The lodge also offers packaged experiences including fishing packages (partnered with Pemberton Fish Finder), golf packages (partnered with Big Sky Golf Club), dog-friendly rooms, romance packages, wedding accommodations, and meeting/business services. Technology amenities include Flexipass mobile keyless entry and Stash Hotel Rewards loyalty program. The lodge recently launched its own craft gin brand called 'Do Not Disturb Gin' available at the on-site bar.

Differentiator

Problem solved

Functional benefit

Brands

• Café YPS: On-site dining restaurant at Pemberton Valley Lodge offering happy hour specials and cuisine
• Do Not Disturb Gin

Products and services

• Studio Suites Entry-level hotel suites with a single queen bed and kitchenette facilities, designed for short or long term stays for individual travelers and couples visiting Pemberton Valley.
• One Bedroom Suites Spacious suites with a separate bedroom, living area, and full kitchen facilities suited to extended stays and small families.
• Two Bedroom Suites Largest suite configuration with two separate bedrooms, living area, and full kitchen facilities ideal for families and groups.
• Accessibility Suites Hotel suites designed with accessibility features for guests with disabilities, certified under the Rick Hansen Accessibility Certification program.
• Café YPS On-Site Dining Full-service on-site restaurant and bar offering breakfast, dinner, happy hour specials, and craft beverages including the lodge's own Do Not Disturb Gin.
• Big Sky Golf Packages Stay-and-play package partnering with Big Sky Golf Club that bundles accommodation with golf tee times at a Robert Trent Jones Jr.-designed course minutes from the lodge.
• Guided Fishing Packages Accommodation package partnering with Pemberton Fish Finder that includes guided fishing tours, equipment, transportation, and meals across Pemberton lakes and rivers.
• Dog Friendly Packages Pet-friendly accommodation packages that include dog-friendly rooms and amenities for guests traveling with dogs, supported by Kody the Canine Concierge.
• Romance Packages Romantic getaway package for couples featuring special amenities and accommodations designed for anniversaries and special-occasion stays.
• Wedding Accommodations Group accommodation service for wedding parties and guests, coordinated with local wedding venues and offering room blocks for wedding events.
• Meeting & Business Services On-site meeting facilities and corporate travel services for professional groups requiring meeting rooms, business amenities, and group accommodations in a mountain setting.
• Stash Hotel Rewards Loyalty Program Points-based loyalty program that rewards repeat guests with points redeemable for future stays and exclusive member offers.
• Do Not Disturb Craft Gin Artisan craft gin branded and launched by Pemberton Valley Lodge, served at the on-site Café YPS bar and available at local establishments.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Custom Fit OnlinecoreTechnology or IntegrationPemberton-based web design and development company that designed and developed the Pemberton Valley Lodge WordPress website. Provides ongoing internet marketing and web development support. Contact: Roy McClean, owner and managing director.
• Pemberton Fish FindercoreStrategic or Co-development PartnerLocal fishing guide service with over 100 years of combined guide experience. Offers guided fishing tours across Pemberton lakes and rivers including Birkenhead River, Anderson Lake. Provides 'NO Fish – No Pay' guarantee. Co-marketed through lodge fishing packages.
• Big Sky Golf ClubcoreStrategic or Co-development PartnerOfficial partner and preferred golf course. Offers stay-and-play packages with the lodge. Designed by Robert Trent Jones Jr., consistently ranked in Canada's Top 100 courses. Drive from lodge to golf course is only a few minutes.
• Stash Hotel RewardscoreChannel Partner/ Reseller/ DistributorLoyalty rewards program integrated with lodge booking system. Drives repeat customer bookings and provides promotional platform for member-only offers.
• Fox FoldminorStrategic or Co-development PartnerSustainable bamboo tissue products provider. Lodge adopted Fox Fold reusable tissue holders as part of sustainability initiative. Fox Fold tissues are FSC certified with minimal packaging and zero plastic.
• Levi NelsonminorStrategic or Co-development PartnerFirst Nations artist from Mt Currie, member of Lil'wat Nation. Created artwork for BC Hydro transmission line utility box installation at lodge. Installation located 30 meters from main entrance. Levi also designed 2025 Invictus Games medals.
• Pemberton Valley Trails Association (PVTA)minorStrategic or Co-development PartnerLocal organization responsible for trail development and maintenance in Pemberton. Significant investment in trail infrastructure combined with dedicated volunteers preserves Pemberton's mountain biking destination status.
• PORCA (Pemberton Off Road Cycling Association)minorStrategic or Co-development PartnerHosts cycling events including Pemby 50, Spud Crusher Women's Enduro, and Fiver Rides. Promotes cycling community and offers volunteer opportunities. Lodge markets these events to guests.
• Adventures on HorsebackminorChannel Partner/ Reseller/ DistributorYear-round horseback riding operator offering 2-hour tours ($175/person) and private tours ($275/person). Located at 7476 Prospect St. Lodge promotes horseback tours and offers packages. Bob Menzel and team are original Pemberton area outfitters.
• Cayoosh ExpeditionsminorChannel Partner/ Reseller/ DistributorTandem paragliding operator run by Jim Orava and Corinne Stoltz-Orava with over 40 years combined experience. Flights depart from 5 locations around Pemberton. Lodge markets paragliding to guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tantalus Resort Lodge: Whistler-area all-suite lodge with kitchen-equipped rooms and meeting facilities. Directly comparable lodging product and Whistler-adjacent positioning to Pemberton Valley Lodge.
• Nita Lake Lodge: Boutique all-suite lodge located just south of Whistler on the Sea-to-Sky Highway. Competes directly with Pemberton Valley Lodge for the same value-conscious, suite-seeking traveler seeking an alternative to Whistler Village hotels.
• Summit Lodge Boutique Hotel: Boutique Whistler Village hotel offering kitchenette suites and a sustainability focus (carbon-neutral). Comparable suite-format, eco-credentialed independent positioning.
• Coast Whistler Hotel: Independently branded all-suite hotel in Whistler Village offering kitchen-equipped suites at value-tier pricing. Targets a similar traveler to Pemberton Valley Lodge in the same destination ecosystem.
• Blackcomb Springs Suites: All-suite ski-in/ski-out property at the base of Blackcomb. Directly competes for the family/group segment seeking suite-style accommodations near Whistler Blackcomb skiing.

Broad incumbents

• Hilton Whistler Resort & Spa: Chain-affiliated full-service Whistler resort. Competes for the corporate and group traveler segment that Pemberton Valley Lodge also targets.
• Pan Pacific Whistler Mountainside: Premium all-suite Whistler Village property. Broader incumbent offering overlapping suite-format lodging to the same Sea-to-Sky visitor base.
• Delta Hotels by Marriott Whistler Village Suites: Chain-affiliated all-suite property in Whistler Village. Comparable suite-format product with chain-scale resources, competing for similar group and family travelers.
• Fairmont Chateau Whistler: Iconic luxury full-service Whistler resort hotel. Represents the high-end benchmark against which Pemberton Valley Lodge's value positioning is calibrated.

Regional players

• Painted Boat Resort Spa & Marina: All-suite boutique waterfront resort on BC's Sunshine Coast. Comparable independent all-suite property in a BC outdoor-adventure destination, though operating in a distinct geographic corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stay.in.pemberton
• Instagraminstagram.com/pembvalleylodge
• LinkedInlinkedin.com/company/pemberton-valley-lodge

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pemberton Valley Lodge