Penbode Vets
Penbode Vets is a multi-species veterinary practice founded in 1840, operating four branches across Devon and Cornwall via species-focused Pets, Farm and Equine divisions, delivering 24/7 emergency care, advanced diagnostics, subscription health plans and farm-club memberships.
- Company typePrivate
- Founded1840
- HeadquartersYork, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Penbode Vets does
Penbode Vets is a multi-species veterinary practice founded in 1840 in Stibb Cross, Devon, and now operating under the legal entity Penbode Vets Limited (registered in England & Wales, company number 06313481) as part of the VetPartners group. The practice runs four physical branches — Stratton (Bude), Holsworthy, Camelford, and Bradworthy — covering Devon and Cornwall, and is organised into three species-focused divisions: Penbode Pets (dogs, cats, rabbits, exotic pets and wildlife), Penbode Farm (dairy, beef, sheep and smallholders), and Penbode Equine (horses, ponies and donkeys). Clinical capacity includes 18 dedicated farm vets, a five-vet equine team, and small-animal specialists with postgraduate qualifications in ophthalmology, exotic animal medicine, and bovine reproduction, supported by in-house CT imaging, advanced diagnostics, 24/7 hospitalisation at Stratton, and continuous emergency cover 365 days a year. Mobile ambulatory services and Area Day scheduling extend reach into North Cornwall, Tavistock/Yelverton and Callington/Liskeard. The 2015 acquisition of the JJ Holt practice in Camelford expanded the branch network.
Revenue is generated through five streams: per-consultation and procedure fees (e.g., £58.20 standard consultation, £414.78 bitch spay, £200+ out-of-hours emergency), recurring Pet Health Plan subscriptions tiered from £13 to £30.50 per month, Farm Club memberships (Champion and Supreme Dairy Clubs, Prime Beef Club) bundling free fertility call-outs, sale of prescription medications and parasite products, farm training courses (calving, lambing, Mastering Medicines), and discounted Area Day mobile visits. Go-to-market is predominantly direct-to-consumer via in-branch appointments, on-farm visits, and a community-led layer including agricultural-show sponsorships, Bristol University EMS placements, and educational courses. Customer segments are vertical: individual pet owners, commercial farms, equestrian clients, and smallholders, with no disclosed enterprise anchor clients.
Penbode Vets firmographics
Firmographics- Name
- Penbode Vets
- Legal name
- Penbode Vets Limited
- Website
- https://penbodevets.co.uk
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Penbode Vets is a multi-species veterinary practice founded in 1840, operating four branches across Devon and Cornwall via species-focused Pets, Farm and Equine divisions, delivering 24/7 emergency care, advanced diagnostics, subscription health plans and farm-club memberships.
- Ownership category
- akta.pro rank
Penbode Vets industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940), Support Activities for Animal Production (1152)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industries
- Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Livestock & Farm Animal Veterinary Services (AFAEANAB), Veterinary-Affiliated/Medical Boarding (HSANADAG)
Keywords
Where Penbode Vets is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Penbode Vets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Veterinary Consultations and Procedures: Core revenue from consultations, vaccinations, surgeries, dental care, and medical treatments for pets, farm animals, and horses
- Pet Health Plans: Monthly subscription plans for preventative healthcare including vaccinations, flea/tick/worm treatments, health checks, and discounts on services
- Farm Club Memberships: Champion and Supreme Dairy Clubs offering free routine fertility call-outs and preferential services for enrolled farm clients
- Farm Courses and Training: Revenue from training courses including calving, lambing, and mastering medicines courses for farmers and smallholders
- Products and Medications: Sale of prescription medications, parasite treatments, and veterinary products
- Area Day Visits: Discounted mobile veterinary visits for equine clients booked through area days
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard consultation - 15 minutes |
| One time/ perpetual license | Pay-as-you-go | Vaccination services for dogs |
| One time/ perpetual license | Pay-as-you-go | Vaccination services for cats |
| One time/ perpetual license | Pay-as-you-go | Surgical procedures for dogs |
| One time/ perpetual license | Pay-as-you-go | Surgical procedures for cats |
| One time/ perpetual license | Pay-as-you-go | Microchipping and certificates |
| One time/ perpetual license | Pay-as-you-go | Emergency services |
| One time/ perpetual license | Annual | Insurance and administration |
| Subscription | Monthly | Small Dogs (up to 10kg) |
| Subscription | Monthly | Medium Dogs (10.1kg – 25kg) |
| Subscription | Monthly | Large Dogs (25.1kg – 40kg) |
| Subscription | Monthly | X-Large Dogs (40.1kg and over) |
| Subscription | Monthly | Cats (all sizes) |
| Subscription | Monthly | Rabbits |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Penbode Vets product offering
Product offeringCore offering
Penbode Vets is a multi-species veterinary practice providing medical, surgical, and preventative healthcare for pets (dogs, cats, rabbits, exotics), horses, and farm animals (dairy, beef, sheep) across four branches in Devon and Cornwall. Services include consultations, vaccinations, surgeries, dental care, advanced diagnostics (CT imaging), 24/7 emergency hospitalisation at the Stratton branch, mobile ambulatory on-farm and equine visits, and subscription-based preventative health plans and herd club memberships.
Product overview
Penbode Vets operates as a multi-service veterinary practice with three species-focused divisions under the Penbode brand: Penbode Pets (small animals), Penbode Equine (horses), and Penbode Farm (dairy, beef, sheep). The practice offers comprehensive veterinary services from four branches in Devon and Cornwall, with 24/7 emergency care and hospitalisation at Stratton. Key products include the Pet Health Plan (monthly subscription for preventative care), Area Days (discounted mobile visits), Champion/Supreme Dairy Clubs and Prime Beef Club (farmer support programs), and Farm Courses (agricultural training). The practice is accredited under the RCVS Practice Standards Scheme and is a member of the VetPartners family.
Differentiator
Problem solved
Functional benefit
Brands
- Penbode Pets: Dedicated small animal veterinary services for pets including dogs, cats, rabbits, and exotic animals.
- Penbode Equine
- Penbode Farm
Products and services
- Penbode Pets Small animal veterinary services for dogs, cats, rabbits, exotic pets and wildlife, including consultations, vaccinations, microchipping, dental care, behavioural support, orthopaedic surgeries, acupuncture, ophthalmology, and exotic pet care.
- Penbode Equine Dedicated equine veterinary service for horses, ponies and donkeys, providing mobile appointments and clinic-based services including dentistry, vaccinations, vettings, gastroscopy, breeding services, colic treatment, and box rest rehabilitation at the Holsworthy clinic.
- Penbode Farm Farm animal veterinary services for dairy, beef, and sheep operations across Devon and Cornwall, including TB testing, fertility services, lameness treatment, mastitis and somatic cell count management, calving and lambing assistance, and 24-hour emergency coverage.
- Penbode Pet Health Plan Monthly subscription healthcare plan for pets providing year-round preventative care including annual vaccinations, parasite treatments (flea/tick/worm), vet health checks, nurse clinics, wellness screening, and 10% discounts on neutering and dental services. Available for dogs (tiered by size from £21 to £30.50/month), cats, and rabbits (£13/month).
- Area Days Discounted scheduled mobile veterinary visits for equine clients across defined geographic areas on specific days, reducing per-visit cost through grouped appointments and minimising travel.
- Champion and Supreme Dairy Clubs Herdsman support programmes offering free routine fertility call-outs, herd health planning, and productivity optimisation for dairy farmer members.
- Prime Beef Club Membership club providing targeted beef cattle health planning and ongoing productivity support for beef farmers.
- Farm Courses Paid agricultural training programmes including calving courses, lambing courses, young persons lambing course, Mastering Medicines, MilkSure, and practical skills training for farmers and smallholders.
- Farm VetTech Services VetTech team service providing on-farm technical support including TB testing, routine health procedures, and Herdsman data management assistance for farm clients.
- 24/7 Emergency Service Round-the-clock emergency veterinary care 365 days a year for pets, horses, and farm animals, with on-call vets and continuous hospitalisation facilities at the Stratton branch.
Quantifiable outcome
- Continuous 24/7 emergency service 365 days a year
- +2 more outcomes
Companies that use Penbode Vets
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Penbode Vets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Penbode Vets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VetPartnerscorePenbode Vets is a proud member of the VetPartners family, a leading group of veterinary practices in the UK. VetPartners provides group-level support including HR, finance, marketing, and operational resources while allowing member practices to maintain their local identity and community relationships.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Penbode Vets competitors and assessment
Company assessmentBroad incumbents
- CVS Group: One of the largest UK veterinary groups operating small animal, equine, and farm animal practices through multiple brands. Comparable as a broad incumbent in the same UK veterinary services market with overlapping multi-species capabilities, though CVS operates at much greater scale across many regions.
- VetPartners: The parent group of which Penbode is a member; operates a network of UK veterinary practices including multi-species and specialist sites. Directly comparable as Penbode's own corporate parent and the most relevant structural peer for benchmarking group-level support and acquisition strategy.
- IVC Evidensia: Europe's largest veterinary group with hundreds of UK member practices spanning companion animal, equine, and farm services. Comparable as a broad incumbent parent-group acquirer of regional practices like Penbode, though IVC operates a much more dispersed portfolio.
Peers
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Penbode Vets social profiles
Digital presencePenbode Vets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penbode Vets leadership team
Management profileNumber of profiles
Profiles6 records
Penbode Vets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penbode Vets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penbode Vets
What does Penbode Vets do?
Penbode Vets is a multi-species veterinary practice providing medical, surgical, and preventative healthcare for pets (dogs, cats, rabbits, exotics), horses, and farm animals (dairy, beef, sheep) across four branches in Devon and Cornwall. Services include consultations, vaccinations, surgeries, dental care, advanced diagnostics (CT imaging), 24/7 emergency hospitalisation at the Stratton branch, mobile ambulatory on-farm and equine visits, and subscription-based preventative health plans and herd club memberships.
Is Penbode Vets a public or private company?
Penbode Vets is a private company. It is classified as corporate owned and is currently operating.
When was Penbode Vets founded?
Penbode Vets was founded in 1840. It employs 11 to 50 people.
Where is Penbode Vets based?
Penbode Vets is headquartered in York, United Kingdom, in the Europe region.
How does Penbode Vets make money?
Six revenue lines are on record. Veterinary Consultations and Procedures are the primary driver. The others are pet Health Plans, farm Club Memberships, farm Courses and Training, products and Medications and area Day Visits.
Who are Penbode Vets's main competitors?
Broad incumbents on record are CVS Group, VetPartners and IVC Evidensia. Medivet is listed as a peer.
Does Penbode Vets have an API?
No public API is recorded for Penbode Vets.
What industry is Penbode Vets in?
Penbode Vets's product category is Veterinary Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HLAMABAE, Equine Ambulatory & On-Farm Veterinary Services. Its NAICS code is 54194.