Peninsula Funeral Home

What Peninsula Funeral Home does

Peninsula Funeral Home & Crematory is a privately held, family-owned funeral home located at 11144 Warwick Boulevard in Newport News, Virginia, serving families across the Virginia Peninsula. Founded in 1927 by William G. Turbyfill, Sr., the business has been continuously owned and operated by the Turbyfill family for three generations, with Robert Turbyfill currently serving as on-site president/owner alongside siblings Elizabeth and Margaret. The company operates from a single facility built in 1968 that houses a chapel, viewing rooms, and an on-site crematory, collectively capable of serving more than 500 families per year.

The company offers a complete suite of end-of-life services, including traditional funeral services, burial services, on-site cremation (with memorial, viewing-then-cremation, or immediate cremation options), pre-need advanced planning, obituary writing and hosting, military honors, grief support resources, and familiarity with religious customs across Buddhist, Christian, Catholic, Jewish, and Muslim traditions. Supporting technology includes live-streaming video of services, a 360-degree virtual tour of the facility, and an online obituary platform with over 141 pages of searchable listings. The firm's only disclosed technology differentiator is the on-site crematory, which physically retains remains within the company's care throughout the process.

The business operates on a direct-to-consumer professional services model with no intermediaries, available by phone 24/7 and in-person for at-need and pre-need arrangements. Pricing is published via a downloadable General Price List (effective July 1, 2026) and follows a one-time/per-service billing structure for funeral services, cremation, and merchandise (caskets, urns, prayer cards, memorial folders). The primary customer segment is general-public families in the Virginia Peninsula, with revenue streams spanning funeral services, cremation, pre-need planning, and merchandise. The company is not publicly traded, discloses no financial information, and has no external investors or parent company.

Name

Peninsula Funeral Home

Legal name

Peninsula Funeral Home & Crematory

Website

https://peninsulafuneralhome.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Peninsula Funeral Home & Crematory is a family-owned, three-generation funeral home and on-site crematory in Newport News, Virginia, serving Virginia Peninsula families with traditional funeral, cremation, burial, pre-planning, and religious ceremony services since 1927.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

akta.pro primary industry

End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

akta.pro secondary industries

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Funeral services
• Cremation services
• Burial services
• Pre-planning services
• Memorial services

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Funeral Services: Full range of funeral and cremation services including burials, cremations, memorial services, visitations, and funeral planning consultations. Services include assistance with obituary writing, personalized memorial folders, prayer cards, thank you cards, picture displays, video slideshows, and live streaming capabilities.
2. Cremation Services: On-site cremation with options including memorial service, funeral service viewing followed by cremation, or immediate cremation. Cremation costs tend to be less expensive than traditional ceremonies especially when pre-planning.
3. Pre-need Advanced Planning: Pre-planning services at no cost to help families make funeral arrangements and financial decisions in advance. Includes protection of insurance for survivors rather than funeral expenses.
4. Merchandise: Caskets, urns, memorial merchandise including personalized folders, prayer cards, thank you cards, and related funeral products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Peninsula Funeral Home & Crematory is a family-owned funeral home that provides traditional funeral services, on-site cremation, burial services, and pre-need funeral planning to families in the Virginia Peninsula region. The company operates its own on-site crematory, assists with obituary writing, religious ceremonies across multiple faiths, military honors, and offers grief support resources. Available 24/7 by phone for at-need arrangements and pre-planning consultations.

Product overview

Peninsula Funeral Home & Crematory is a locally owned and operated funeral home offering a comprehensive suite of end-of-life services. The core offerings include traditional funeral services and on-site cremation services (with memorial services, funeral viewings followed by cremation, and immediate cremation options). Supporting services include live video streaming of ceremonies, 360-degree virtual tours, obituary assistance, military honors, grief support resources, and religious ceremony support. The company operates its own crematory on-site and provides pre-need advanced planning services. The business model is service-oriented rather than product-based, focusing on funeral arrangements, ceremony hosting, and memorialization support for families.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Home Services Traditional funeral services including viewing, visitation, funeral ceremonies, and burial arrangements at the Peninsula Funeral Home & Crematory facility in Newport News, Virginia.
• Cremation Services On-site cremation performed at Peninsula Funeral Home's own crematory, with three service options: memorial service, funeral service viewing followed by cremation, and immediate cremation.
• Pre-Planning Services Advanced funeral planning services including pre-need arrangements, funeral financing options, and documentation of wishes. Provided at no cost by licensed funeral directors to help families reduce future burden.
• Burial Services Complete burial services including casket selection, graveside ceremonies, cemetery coordination, and military honors for eligible veterans.
• Military Funeral Services Full military funeral honors including honor guard, flag presentation, Taps, and committal services at national cemeteries or private services for eligible veterans and service members.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Cancer Society – Relay For LifeminorOthersCommunity support partnership for cancer awareness and fundraising initiatives.
• United Way of the Virginia PeninsulaminorOthersCommunity support through United Way charitable giving campaigns.
• Alzheimer's Association of Hampton RoadsminorOthersCommunity support partnership for Alzheimer's awareness and research.
• Foodbank of the Virginia PeninsulaminorOthersCommunity food security support partnership.
• Boys and Girls ClubsminorOthersYouth development organization support.
• American Heart AssociationminorOthersHeart health awareness and research support.
• Newport News Police-Shop With a CopminorOthersYouth mentorship and community policing initiative.
• Center for Sexual Assault SurvivorsminorOthersSupport for sexual assault survivors in the community.
• Edmarc Hospice for ChildrenminorOthersPediatric hospice care support partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tulip Cremation: National direct-cremation brand offering flat-price, online-arranged cremation with no funeral home visit. Comparable as a disruptive force compressing the traditional funeral home value proposition, particularly for simple cremation cases.

Broad incumbents

• Foundation Partners Group: Private-equity-backed funeral and cremation operator with locations across the U.S., including Southeast markets. Comparable as a roll-up acquirer of profitable regional independents like Peninsula.
• Park Lawn Corporation: Canadian death-care consolidator actively expanding into the U.S. funeral and cemetery market. Comparable as a multi-location competitor and acquisition counterparty for profitable independent operators.
• Service Corporation International: The largest funeral, cremation, and cemetery operator in North America (parent of Dignity Memorial). Comparable because it competes with Peninsula for traditional funeral and cremation cases, but at vastly greater scale with national marketing, trust-funded preneed products, and active acquisition of profitable independents.
• Dignity Memorial: SCI's consumer-facing brand offering funeral, cremation, and cemetery services across the U.S., including in Virginia. Competes directly with Peninsula for full-service and cremation cases but through a network of branded providers rather than a single independent location.
• Carriage Services: Publicly traded death-care consolidator operating funeral homes and cemeteries nationwide, with an active acquisition strategy targeting high-margin independents. Comparable as a consolidator counterweight to Peninsula's family-owned, single-location model.
• StoneMor Partners: Publicly traded cemetery and funeral services company with significant U.S. cemetery holdings. Comparable as a scaled operator in adjacent end-of-life services, including cremation and pre-need products.
• Park Lawn USA / Everstory Partners: Park Lawn's U.S. operating platform (formerly Foundation Partners Group affiliates) operating funeral homes and cemeteries across the Sun Belt and Southeast. Comparable as a regional and national consolidator that may target Peninsula's market for acquisition or greenfield entry.

Direct peers

• Sci-Corp-owned local brands in Hampton Roads (e.g., Hollomon-Brown, Weymouth Funeral Home): SCI-affiliated funeral homes operating in the Hampton Roads / Newport News area that directly compete with Peninsula for local at-need cases — same geography, similar service range, with the backing of a national provider's marketing, trust products, and pricing infrastructure.
• Altmeyer Funeral & Cremation: Family-founded multi-location funeral and cremation provider headquartered in the Hampton Roads region of Virginia. The closest direct geographic peer — competes for the same Peninsula-area families with traditional funerals, cremation, and pre-planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Peninsula.Funeral.Home
• LinkedInlinkedin.com/company/peninsula-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Funeral Home