PENK INSURANCE SERVICES LIMITED

What PENK INSURANCE SERVICES LIMITED does

Penk Insurance Services Ltd is a family-owned, independent insurance brokerage headquartered in Derbyshire, United Kingdom, founded in 1990 and operating for over 35 years. The company functions as an intermediary between UK consumers and a panel of insurance providers, comparing the market to place coverage across eleven product lines spanning taxi, taxi fleet, minibus, car and private motor, van, motor fleet, home, landlord, business, and liability insurance, with an additional "Penk Insurance Extras" add-on module. Its primary customer segments are individual taxi drivers and taxi fleet operators, with secondary segments in business clients, property owners/landlords, and personal lines consumers; service is offered across the United Kingdom with an explicit exclusion of the London PCO licensing area.

The business operates with a 5-person team under FCA authorization (firm reference 308744) and earns revenue through commissions on placed insurance business (transaction-fee model), with all pricing quoted individually based on customer circumstances rather than published. The go-to-market is sales-led and direct: customers request quotes via a website form, phone (01246 558844), or email ([email protected]), and the company maintains organic social presence on Facebook and Instagram for top-of-funnel awareness. There is no proprietary technology stack, no disclosed integrations or APIs, and no automation beyond standard website functionality, consistent with a traditional, relationship-driven brokerage rather than a digital-first insurer or aggregator.

Name

PENK INSURANCE SERVICES LIMITED

Legal name

Penk Insurance Services Ltd

Website

https://penktaxi.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Penk Insurance Services Ltd is a family-owned independent insurance brokerage based in Derbyshire, UK, specializing in taxi and fleet insurance while also offering motor, home, landlord, business, and liability coverage across the UK (excluding London PCO).

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Hired & Non-Owned Auto (FSAJABAE)

akta.pro secondary industries

Real Estate / Lessors Risk BOP (FSAJAFAI), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Taxi insurance coverage
• Fleet insurance policies
• Commercial vehicle insurance
• Property insurance brokerage

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commission: Penk Insurance operates as an independent insurance broker, earning commissions from insurance providers for placing business. They compare multiple insurance providers to find the best deal for clients, earning referral/placement commissions from insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Penk Insurance Services Ltd is an independent, FCA-regulated insurance brokerage that places taxi, fleet, minibus, car, van, motor fleet, home, landlord, business, and liability cover by comparing multiple UK insurers on behalf of clients. The firm earns placement commissions from underlying providers and delivers policies through a quote-based, direct-sales model via its website, phone, and email, with particular specialism in the taxi and private-hire vertical.

Product overview

Penk Insurance is an independent family-run insurance brokerage offering a comprehensive portfolio of insurance products across personal and commercial lines. The core offering spans vehicle insurance (taxi, minibus, car, van, motor fleet) and property insurance (home, landlord), complemented by business and liability coverage. The company acts as an insurance broker comparing the market to find optimal coverage for clients. Penk Insurance Extras serves as an add-on module providing supplementary coverage options to enhance core policies. The company has over 35 years of experience and serves clients throughout the UK, with particular expertise in taxi and fleet insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxi Insurance Insurance coverage specifically designed for taxi drivers, covering vehicles used for hire and reward transportation across all UK licensing authorities (excluding London PCO).
• Taxi Fleet Insurance
• Minibus Insurance
• Car & Private Motor Insurance
• Van Insurance
• Motor Fleet Insurance
• Home Insurance
• Landlord Insurance
• Business Insurance
• Liability Insurance
• Penk Insurance Extras

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• A-Plan Insurance: UK high-street independent insurance broker offering personal, motor, fleet and commercial lines through a multi-carrier panel. Comparable to Penk in distribution model and product breadth, though at materially larger scale.
• Staveley Head: UK broker focused on taxi, private hire, and fleet insurance across multiple licensing authorities. Closely comparable to Penk in target customer, product mix, and broker-led distribution model.
• Towergate Insurance: Large UK insurance broker with commercial, motor fleet and taxi products distributed through regional offices. Comparable business model to Penk (multi-line independent brokerage), serving overlapping customer segments including fleet operators.
• Bollington Insurance: UK independent broker offering commercial, motor fleet, and niche products via regional offices. Comparable to Penk in independent-broker distribution, multi-carrier access, and UK regional footprint.
• Adrian Flux: UK independent broker specializing in niche motor and taxi insurance with multi-carrier market comparison. Most directly comparable to Penk in vertical focus on taxis, fleets, and non-standard motor risks.
• Riverdale Insurance: UK specialist taxi, private hire and chauffeur insurance broker with multi-carrier panel. Comparable to Penk in vertical specialization and FCA-regulated brokerage structure.

Emerging players

• Zego: UK InsurTech providing usage-based and fleet insurance for gig economy drivers and commercial fleets. Represents the digital-native threat to traditional brokers like Penk in the taxi and fleet vertical.

Broad incumbents

• Aviva: UK's largest general insurer offering motor, home, commercial and landlord lines through direct and broker channels. Comparable because Penk places business with carriers of this scale.
• Direct Line Group: Major UK personal and commercial lines insurer with own-brand and aggregator distribution. A broad incumbent competitor whose motor and fleet products overlap with several of Penk's core lines.
• Hastings Direct: UK digital-first personal lines insurer covering motor and home via price-comparison channels. Represents the aggregator-led distribution model that competes with Penk's traditional broker-led GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/penkinsurance
• Instagraminstagram.com/penkinsuranceuk
• LinkedInlinkedin.com/company/penk-insurance-services-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENK INSURANCE SERVICES LIMITED