Peony Jade SG

Name

Peony Jade SG

Legal name

Peony Jade

Website

https://peonyjade.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Cantonese fine dining
• Wedding banquet venue
• Corporate event catering
• Dim sum brunch
• Mooncake retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant Service: Peony Jade operates as a Michelin-rated Cantonese fine dining restaurant serving à la carte menus, dim sum brunch, and omakase dining experiences. Revenue is generated through per-covers, per-dish, and set menu pricing for individual diners and groups.
2. Wedding Banquets & ROM Ceremonies: The restaurant earns revenue from wedding banquet packages, ROM (Registry of Marriage) ceremonies, and wedding lunch/dinner events. Packages include curated menus, venue decoration, and event coordination services. Deposits (credit card authorisation, cheque, or bank transfer) are required to secure bookings.
3. Corporate Event Banquets: Corporate clients book the venue for milestone events, dinner & dance, product launches, themed parties, birthdays, anniversaries, and baby showers. Revenue is generated through per-event banquet packages with bespoke menus tailored to client budgets.
4. Seasonal Festive Products (Mooncakes): Peony Jade sells seasonal festive products including handcrafted Flaky Teochew Orhni (Yam) mooncakes and 100% Pure Pahang Black Gold Mao Shan Wang Durian mooncakes, which gained The Straits Times's Lifestyle Favourite recognition in 2010.
5. Outdoor Catering: The restaurant provides outdoor catering services for off-site events, including weddings and corporate functions, as evidenced by testimonials mentioning catering at external venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peony Jade is a MICHELIN-recognized Cantonese fine dining restaurant in Singapore offering handcrafted dim sum, signature Cantonese dishes, and banquet-style event hosting. The restaurant operates multiple venues (Clarke Quay, Keppel Club, AMARA Singapore) providing à la carte dining, weekend and weekday omakase dim sum brunch, dinner buffets, and seasonal festive products such as award-winning durian mooncakes.

Product overview

Peony Jade is a MICHELIN-recognized Cantonese restaurant by The Quayside Group, operating as a single unified restaurant brand with multiple physical locations. The company offers fine dining Cantonese cuisine featuring handcrafted dim sum, signature dishes, and banquet services. Their product portfolio centers on three dining experiences: Weekend and Weekday Omakase Dim Sum brunches, Moonlight Luxe Dinner Buffets, and extensive A La Carte menus (both dim sum and signature offerings). Additionally, they provide event services including wedding banquets, corporate events, and ROM ceremonies. The brand has expanded from its original Clarke Quay location (2004) to Keppel Club (2008) and AMARA Singapore (2022). Notable signature items include their Szechuan Camphorwood Tea Smoked Duck, Kurobuta Pork Char Siu, and The House of Tan's Heritage dishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekend Omakase Dim Sum Brunch Escapade Curated omakase-style handcrafted dim sum brunch served Saturdays, Sundays and public holidays from 10:30 AM to 2:30 PM at Peony Jade for individual diners, families and groups.
• Weekday Omakase Handcrafted Luxe Dim Sum Creations Weekday lunch (11AM-2:30PM) and dinner (6PM-10:30PM) handcrafted luxury dim sum offerings prepared with premium ingredients for business lunches and intimate dinners.
• Moonlight Luxe Dinner Buffet Menu Premium dinner buffet featuring signature Cantonese dishes including dim sum, chili black pepper crab and elaborate main courses.
• 26/27 Ala Carte Dim Sum Menu Extensive handcrafted dim sum selection available for à la carte ordering at Peony Jade.
• 26/27 Ala Carte Signature Menu Main à la carte menu featuring Cantonese culinary classics and signature dishes including roast meats, seafood and premium delicacies such as The House of Tan Heritage Golden Bouillon and Stewed & Braised Australian Abalones.
• Wedding Banquets Full-service wedding banquet hosting with MICHELIN-rated Cantonese cuisine, dedicated wedding planners with over 10 years of experience, pillar-free spacious interiors with a stage, enchanting ambience and bespoke menu curation for couples.
• ROM (Registry of Marriage) Ceremonies Solemnization ceremonies held at Peony Jade venues with private dining arrangements and event coordination.
• Corporate Events Professional corporate banquet services for dinner and dance events, product launches, themed parties, birthdays, anniversaries and baby showers, with bespoke menu curation to client budgets and AV setup.
• Outdoor Catering Off-site catering service for weddings and corporate functions at external venues such as churches, with Peony Jade's cuisine and service brought to the client location.
• Seasonal Mooncakes

Quantifiable outcome

• MICHELIN Bib Gourmand recognition in 2016, maintaining MICHELIN Plate status
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Quayside GroupcoreOthersPeony Jade is owned and operated by The Quayside Group, a homegrown Singaporean dining group. The Quayside Group issues official receipts for bookings and manages the brand's operations across its multiple outlets. The group has enabled Peony Jade's growth from a single Clarke Quay location to multiple prestigious venues.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Lei Garden: Hong Kong-origin Cantonese fine dining chain with Singapore presence. Comparable to Peony Jade in premium Cantonese positioning, banquet services, and Michelin-recognised culinary standards.
• Imperial Treasure: Premium Chinese fine dining group in Singapore with locations including Imperial Treasure Super Peking Duck and high-end Cantonese concepts. Directly competes with Peony Jade for premium Cantonese diners and corporate banquets.
• Crystal Jade: Established Singapore-headquartered Chinese restaurant group operating multiple mid- to high-end Cantonese and Chinese fine dining outlets. Directly comparable to Peony Jade in cuisine category, banquet/event capabilities, and Singapore market focus.
• Paradise Group: Singapore-based Chinese dining group operating Paradise Dynasty, Paradise Classic, and related Cantonese and Teochew concepts. Comparable in cuisine category, multi-outlet Singapore presence, and event/dim sum offerings.
• Tung Lok Group: Heritage Singapore Chinese restaurant brand with a multi-outlet portfolio spanning fine dining, casual Chinese, and banquet venues. Closely comparable to Peony Jade in cuisine, event hosting, and homegrown Singapore brand positioning.
• Putien: Singapore-based Fujian and Chinese restaurant chain with strong dim sum and banquet offerings. Comparable to Peony Jade in cuisine category, multi-outlet Singapore presence, and banquet/event hosting capabilities.
• Summer Palace (Mandarin Oriental Singapore): Hotel-based Cantonese fine dining restaurant inside Mandarin Oriental Singapore. Competes with Peony Jade for the same premium Cantonese diners, corporate entertaining, and high-end wedding/event bookings.
• Yan (National Gallery Singapore): Cantonese fine dining restaurant at National Gallery Singapore. Comparable in premium positioning, banquet/event capability, and aspirational Singapore dining segment.
• Din Tai Fung: International Taiwanese dim sum specialist with multiple Singapore locations. Directly comparable to Peony Jade's omakase dim sum brunch and weekday dim sum offerings, sharing the premium handcrafted dim sum positioning.

Broad incumbents

• Hai Di Lao: Global Chinese dining chain operating primarily as a premium hotpot concept with broad Chinese cuisine offerings. Comparable as a Singapore-based Chinese dining incumbent competing for the same Chinese dining occasions, though operating in a different sub-category (hotpot) than Peony Jade's Cantonese fine dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeonyJadeRestaurant
• Instagraminstagram.com/peonyjadesg
• LinkedInlinkedin.com/company/peony-jade-sg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peony Jade SG