People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV
People and Data is a B2B market research and survey firm based in Dakar, Senegal, executing field data collection, customer satisfaction surveys, mystery shopping, market studies, MEAL data services, and brand awareness studies across West and Central Africa for enterprise, NGO, and media clients.
- Company typePrivate
- Founded2015
- HeadquartersDakar, Senegal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV does
People and Data is a B2B market research and survey firm headquartered in Dakar, Senegal, executing field data collection and custom research studies across West and Central Africa. The company serves marketing and strategy directors, HR departments, NGOs with MEAL programs, media companies, and investors, delivering services including customer satisfaction surveys, mystery shopping, market studies, brand awareness surveys, compensation benchmarking, employee satisfaction surveys, MEAL statistical surveys, 360-degree media surveys, and business plan development. Its operating model is project-based, with engagements designed and executed through in-country field teams and quoted on a per-project basis for enterprise clients.
The firm's core technical asset is a national representative panel of 1,200 respondents covering all 14 regions of Senegal, tracked longitudinally for over two years using a two-stage random draw stratified by region and urban/rural residence. Service delivery relies on field data collection methodologies (face-to-face and phone surveys, mystery shopper evaluation grids) and statistical analysis rather than a software platform. The company has no disclosed AI/ML capabilities, patents, or proprietary automation tooling and operates with a small core team of 7 employees supplemented by a recruited network of field interviewers and mystery shoppers.
Commercially, People and Data is a privately held, founder-owned, bootstrapped firm with no disclosed funding rounds, ownership changes, or institutional investors. Its go-to-market is sales-led and direct, primarily through its website, published research content, and referrals. The client roster includes multinational corporates (Nestlé, Orange, Decathlon, Auchan, Eiffage), regional banks (SGBS, BICIS, Coris Bank, Cofina), hospitality (Radisson), industrial (Carmeuse), and UN agencies (UNDP, FAO, UNODC), with revenue generated through project-based professional services engagements.
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV firmographics
Firmographics- Name
- People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV
- Legal name
- People and Data
- Website
- https://peopledatasense.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- People and Data is a B2B market research and survey firm based in Dakar, Senegal, executing field data collection, customer satisfaction surveys, mystery shopping, market studies, MEAL data services, and brand awareness studies across West and Central Africa for enterprise, NGO, and media clients.
- Ownership category
- akta.pro rank
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro industry
- B2B / Industrial Market ResearchMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer InsightsSurvey, Panel & Fieldwork ServicesBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services
Keywords
Where People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV is headquartered
LocationHeadquarters
- HQ city
- Dakar
- HQ country
- Senegal
- HQ region
- Africa
Offices1 record
Markets served
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Market Research and Survey Services: Project-based market research services including satisfaction surveys, mystery shopping, market studies, reputation surveys, salary surveys, and MEAL data services for NGOs. Revenue is generated through custom research engagements with B2B clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV product offering
Product offeringCore offering
People and Data is a Senegal-based market research and survey firm that designs and executes custom field research studies for B2B clients. Core offerings include customer satisfaction surveys, mystery shopping, market studies, brand awareness surveys, salary benchmarking surveys, employee satisfaction surveys, MEAL data services for NGOs, 360-degree media surveys, and operational business plan development. Services are delivered through field data collection teams across Senegal and West/Central Africa, with a national representative panel covering all 14 regions of Senegal.
Product overview
People and Data is a market research and survey firm operating across West Africa. The company offers a comprehensive suite of survey-based services organized around three main client segments: Marketing and Strategy teams (customer satisfaction surveys, mystery shopping, market studies, brand awareness surveys), Human Resources departments (compensation surveys, employee satisfaction surveys), and NGOs (MEAL statistical surveys). Additional offerings include media surveys and business plan development. The company also operates recruitment services for mystery shoppers and field interviewers. All services are delivered through field teams conducting face-to-face and phone surveys, with results delivered as reports and analyses rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Satisfaction Surveys (Enquêtes de satisfaction Clients)
Quantifiable outcome
- Survey panel of 1,200 people nationally representative across all 14 regions of Senegal
Companies that use People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV competitors and assessment
Company assessmentEmerging players
- 60 Decibels: Impact measurement and MEAL-focused research firm serving development-sector clients globally, with strong African presence. Directly comparable to People and Data's NGO MEAL service line for UNDP/FAO/UNODC-style engagements.
- InSites Consulting: Consumer insights and brand research consultancy active across multiple emerging markets. Comparable on brand awareness and customer satisfaction survey methodologies used by FMCG and retail clients.
Broad incumbents
- NielsenIQ: Global consumer insights and retail measurement firm with growing Africa presence. Comparable for FMCG and retail clients (Nestlé, Auchan), serving similar enterprise buyers with market sizing and brand studies.
- Ipsos: Global market research leader with established West African operations. Directly comparable as a B2B survey and consumer insights provider, though Ipsos operates across many verticals worldwide versus People and Data's regional focus.
- TNS (Kantar): Global custom research firm under Kantar with broad African experience. Comparable on bespoke market studies, customer satisfaction, and audience measurement work in West Africa.
- Kantar: Global research and insights firm covering market studies, brand tracking, and audience measurement. Comparable to People and Data on the brand awareness and media survey service lines, but with vastly broader scale and tech stack.
- BVA Group: French-origin research and consulting group with African operations. Comparable to People and Data on customer satisfaction, brand, and HR compensation survey services for francophone markets.
Direct peers
- GeoPoll: Mobile-based market research platform focused on Africa and emerging markets. A direct competitor to People and Data's consumer survey offerings, delivering nationally representative insights across African countries at lower cost via mobile.
Regional players
- Geo Research: Africa-focused research firm delivering field-based surveys and consumer studies across multiple African markets. Comparable as a regional competitor with similar field methodology and West African client base.
- Novaction Africa: African-focused market research and strategy consultancy with francophone West Africa expertise. Comparable as a regional B2B market research firm targeting marketing and strategy departments across similar geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV social profiles
Digital presencePeople and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV financial estimates
Financial estimateRevenue estimate
Valuation estimate
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV leadership team
Management profileNumber of profiles
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV
What does People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV do?
People and Data is a Senegal-based market research and survey firm that designs and executes custom field research studies for B2B clients. Core offerings include customer satisfaction surveys, mystery shopping, market studies, brand awareness surveys, salary benchmarking surveys, employee satisfaction surveys, MEAL data services for NGOs, 360-degree media surveys, and operational business plan development. Services are delivered through field data collection teams across Senegal and West/Central Africa, with a national representative panel covering all 14 regions of Senegal.
Is People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV a public or private company?
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV founded?
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV was founded in 2015. It employs 1 to 10 people.
Where is People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV based?
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV is headquartered in Dakar, Senegal, in the Africa region.
How does People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV make money?
One revenue line is on record: market Research and Survey Services.
Who are People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV's main competitors?
Emerging players on record are 60 Decibels and InSites Consulting. Broad incumbents are NielsenIQ, Ipsos, TNS (Kantar), Kantar and BVA Group. GeoPoll is listed as a direct peer. Regional players are Geo Research and Novaction Africa.
Does People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV have an API?
No public API is recorded for People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV.
What industry is People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV in?
People and Data - Enquêtes de satisfaction, Enquêtes baseline, Etudes de marchés, Sénégal & CIV's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 8742.