The Pepper Foundation

What The Pepper Foundation does

The Pepper Foundation is a UK-registered charity (Charity No. 1056823, Company No. 2797940) founded in 1994 and headquartered in Tring, England, with a registered office in Milton Keynes. Its sole operational mission is to fund and sustain a Children's Hospice at Home nursing service in Hertfordshire and Buckinghamshire, delivered in partnership with Rennie Grove Hospice Care. The service provides free, 24/7 specialist paediatric palliative care — including hands-on nursing, symptom management, end-of-life support, respite (short break) care, play specialist sessions, and pre/post-bereavement support — to children aged 0–19 with life-limiting or life-threatening conditions and their families. The clinical team comprises six children's hospice-at-home nurses and one healthcare assistant, currently caring for approximately 50 families at any one time (62 children in 2020, with 344 visits and 1,792 phone calls).

The Foundation operates with a lean structure: three part-time staff, a Board of volunteer Trustees, and a wholly-owned trading subsidiary, Pepper Events Ltd, which runs the flagship Pepper Show. Its revenue model is almost entirely donation-led, with less than 20% statutory funding. Income streams include individual donations (website, JustGiving, text-to-donate), corporate sponsorships (Think Specialist Recruitment, Pepper (UK) Ltd, Michael Anthony Estate Agents, Coluco, Maggie J), trust and foundation grants (£230k in FY2019/20; £10k from the National Lottery Community Fund in 2019), ticketed fundraising events (The Pepper Show, Bollywood Nights, Quiz Nights, Golf Days, Skydives, Inflatable 5k), legacy giving, and affiliate giving via Give as you Live. Annual income is approximately £300,000.

The Foundation has no technology product, AI capabilities, or proprietary software; its digital footprint is limited to a WordPress-based website, social media channels, an e-newsletter, and standard third-party fundraising and ticketing integrations. Strategic direction for 2026 includes a new three-year fundraising strategy, an expanded event calendar, and ongoing community fundraiser recruitment.

Name

The Pepper Foundation

Legal name

The Pepper Foundation

Website

https://pepper.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pepper Foundation is a UK registered charity funding free Children's Hospice at Home nursing services for children aged 0–19 with life-limiting conditions in Hertfordshire and Buckinghamshire, delivered via a partnership with Rennie Grove Hospice Care and financed almost entirely through community donations, events, and grants.

Ownership category

akta.pro rank

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Pediatric Hospice & Palliative In-Home Care (HSABAFAE), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Children's hospice care
• Hospice at home
• Palliative nursing
• Community fundraising
• Charitable respite care

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: One-time and recurring donations from individuals, including direct website donations, JustGiving platform, and text-to-donate campaigns (e.g., PEPPER 5 to 70450 for £5).
2. Trust and Foundation Grants: Grants from charitable trusts and foundations. In 2019/20, £230k was raised from trust funds. Less than 20% of total income comes from statutory funding.
3. Corporate Partnerships and Sponsorships: Sponsorship of events (e.g., Think Specialist Recruitment sponsoring golf day, Pepper (UK) Ltd as headline sponsor of Pepper Show, Michael Anthony Estate Agents). Corporate donations per vacancy filled (e.g., £50 per temp role, £150 per permanent role through Think SR partnership).
4. Ticketed Events and Fundraising Activities: Revenue from ticket sales for events including The Pepper Show (£10–£22.50 per ticket), Bollywood Nights (£80 per person), quiz nights (£23pp), golf days (£320 per team of 4), and challenge events (e.g., skydive participants raise minimum £350).
5. Legacy Giving: The charity mentions receiving unexpected legacy bequests as part of its funding mix, which have helped achieve fundraising targets.
6. Affiliate/E-commerce Fundraising: Partnership with Give as you Live allows supporters to raise free donations by shopping online through the platform, generating small commissions for the charity at no cost to shoppers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Pepper Foundation is a UK-registered charity that funds a Children's Hospice at Home nursing service for children aged 0–19 with life-limiting or life-threatening conditions in Hertfordshire and Buckinghamshire. Provided in partnership with Rennie Grove Hospice Care, the service delivers specialist paediatric palliative nursing, 24/7 telephone support, home visits, respite care, in-home Play Specialist sessions, and a programme of family events free of charge to families. The charity sustains this through community fundraising, ticketed events, corporate partnerships, trust and foundation grants, and individual donations.

Product overview

The Pepper Foundation operates as a single-service charity focused on funding children's hospice at home care. The core service is a Children's Hospice at Home Nursing Service (provided in partnership with Rennie Grove Hospice Care) offering specialist palliative care, play specialist sessions, and respite care at no cost to families. Supporting this mission is a family events programme providing days out and social activities. The Foundation also organizes flagship fundraising events including The Pepper Show (annual live music night), Pepper Quiz Night, Golf Days, Bollywood Nights, Skydives, and Inflatable obstacle courses. An e-newsletter keeps supporters informed of activities.

Differentiator

Problem solved

Functional benefit

Brands

• The Pepper Show: Annual flagship fundraising event featuring live music performances, organised by Pepper Events Ltd
• Pepper

Quantifiable outcome

• 62 children cared for in 2020, with 344 visits and 1,792 phone calls made by the nursing team
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered major, minor, core and regular.

• Global Radio / Make Some NoisemajorGTM or Marketing Partner · 19 June 2020The Pepper Foundation was selected for Global's Make Some Noise Emergency Appeal in June 2020, which helped small charities impacted by coronavirus. Global Radio (Heart, Capital, Classic FM, Smooth, LBC, Radio X) promoted the appeal on air and across social media, providing significant exposure and donations.
• Maggie J (Tring)minorGTM or Marketing Partner · 1 January 2020Maggie J, a family jeweller business on Tring High Street, fundraised for the Pepper Foundation during December 2020, a challenging time for retail. Run by Maggie and daughter Jess, the business chose to support the foundation due to its local impact on children and families.
• Ashtons Estate AgentsminorGTM or Marketing Partner · 1 January 2019Ashtons Estate Agents ran a competition giving local charities the chance to win up to £10,000. The Pepper Foundation participated by asking supporters to fill in a form on their behalf. Registered Charity Number 1056823 was listed in the application.
• Rennie Grove Hospice CarecoreStrategic or Co-development PartnerThe Pepper Foundation funds the Children's Hospice at Home nursing service which is provided by Rennie Grove Hospice Care. The nursing service is partly funded by Pepper and managed by Rennie Grove. This is the core operational partnership underpinning the entire charity's mission.
• Think Specialist RecruitmentmajorGTM or Marketing PartnerThink Specialist Recruitment has been a long-standing sponsor of the Berkhamsted Golf Day, donating £50 per temporary role filled and £150 per permanent role filled during fundraising periods. Established in 2011, they are one of the most successful independent recruitment businesses in the local market.
• Pepper (UK) LtdmajorGTM or Marketing PartnerPepper (UK) Ltd became headline sponsor of the 2019 Pepper Show (Wednesday 16 October). Employees of Pepper UK chose to partner with The Pepper Foundation in 2015, motivated by both the name coincidence and the foundation's community work. The partnership includes internal events and fundraising by Pepper UK staff.
• Michael Anthony Estate AgentsregularGTM or Marketing PartnerMichael Anthony Estate Agents continued their support of the Pepper Show by sponsoring Saturday's Gig Night. They are described as long-standing supporters of the flagship annual event.
• ColucoregularGTM or Marketing PartnerColuco, a new café and bar in Tring and Thame, named The Pepper Foundation as its charity partner. They host weekly coffee mornings with donations to Pepper, and special 4-course suppers with Celebrity Chef Tony Singh MBE where proceeds go to the foundation.
• Give as you LiveminorGTM or Marketing PartnerGive as you Live is an online shopping platform that helps charities raise free donations through supporters shopping via the platform. The Pepper Foundation joined to raise extra funds through its supporters at no cost.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shooting Star Children's Hospices: Children's hospice charity operating in Surrey and West London, providing hospice-at-home and residential hospice care for babies, children, and young people with life-limiting conditions. Direct peer on pediatric palliative mission and donation-funded operating model.
• Acorns Children's Hospice: Children's hospice charity serving the West Midlands with hospice-at-home and hospice-based services for life-limited children. Direct peer in terms of pediatric palliative care mission, fundraising-led model, and community-dependency.
• East Anglia's Children's Hospices (EACH): UK children's hospice charity delivering hospice care (including at-home services) across East Anglia. Closely comparable mission, beneficiary group, and service model, though operating across a different region and at substantially larger scale.
• Julia's House Children's Hospice: Dorset and Wiltshire children's hospice charity providing hospice-at-home and respite care for life-limited children. Direct peer on community-led pediatric hospice-at-home model and donor-funded operating structure.
• Demelza Hospice Care for Children: Children's hospice charity in Kent and South East London providing hospice at home, day care, and residential hospice services. Directly comparable as a donation-dependent pediatric palliative care provider with similar at-home focus.
• Noah's Ark Children's Hospice: North London children's hospice offering hospice-at-home and clinical respite services for babies and children with life-limiting or life-threatening conditions. Direct peer on pediatric palliative mission, community fundraising, and capital-light delivery model.
• Rainbows Hospice for Children and Young People: Children's hospice charity serving the East Midlands, providing palliative and hospice-at-home care for babies, children, and young people. Direct peer on mission, beneficiary profile, and community fundraising model.
• Rennie Grove Hospice Care: Pepper's core operational partner, also a UK hospice charity providing hospice at home services (including children's services) across Herts/Bucks. Directly comparable as a hospice-at-home charity in the same geography, but operates at materially larger scale with broader adult and pediatric remit.
• ellenor: Kent-based hospice charity providing hospice-at-home services for both adults and children with life-limiting illnesses. Directly comparable as a hospice-at-home provider serving children and families, with overlapping fundraising mechanics.

Others

• Together for Short Lives: UK sector umbrella body for children's palliative care, representing charities and services supporting life-limited children. Relevant as a sector coordinator and policy voice that influences funding, commissioning, and sector standards relevant to Pepper's mission and operating environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pepper_org_uk
• Facebookfacebook.com/pepperfoundation
• LinkedInlinkedin.com/company/the-pepper-foundation-org
• Instagraminstagram.com/the_pepper_foundation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pepper Foundation