PERCHE LOISEL MOTOCULTURE

What PERCHE LOISEL MOTOCULTURE does

Perche Loisel Motoculture is a privately held French specialty retailer of outdoor power equipment (motoculture) operating from two storefronts in Normandy — Saint-Langis-Lès-Mortagne (Mortagne-au-Perche) and Cerisé (Alençon) — alongside an e-commerce shop with regional delivery and installation. The company is an authorized dealer for five major OEMs: Husqvarna, STIHL, Kubota, Honda, and the recently added Kress. Its catalog spans robotic lawn mowers (Husqvarna Automower NERA and 435X AWD, Kress RTKⁿ series, Honda Miimo), ride-on mowers, compact tractors (Kubota B 1241 DW configurable, priced up to €19,540), chainsaws, brushcutters, hedge trimmers, blowers, and CombiSystem modular power heads, ranging from €199 entry-level SKUs to premium professional equipment.

The business serves three customer segments in the Perche and broader Normandy region: rural property owners requiring lawn, garden, and land maintenance equipment; professional gardeners and landscapers needing durable professional-grade tools; and forestry workers requiring chainsaws and clearing equipment. Revenue is generated primarily through one-time hardware sales, with supplementary recurring-like streams from short-term rentals, long-term rental (location longue durée), leasing (crédit-bail), and multi-installment financing powered by third-party partner Alma (3, 4, 5, 10, or 20 installments). The go-to-market combines in-person advisory and product demonstrations at the physical stores with online ordering, delivery, and setup services.

The company operates with approximately 10 employees, maintains an active social and content presence (Facebook, Instagram, YouTube, TikTok, advice blog), and has accumulated 103 verified Google reviews with a positive Trustindex rating. No parent company, institutional investors, or external funding is disclosed. The company is owner-operated, with no published revenue, no app, no proprietary technology, and no AI or data assets of its own — its technology exposure is entirely indirect, via the AI-enabled products it resells (robotic mowers with GPS/RTK navigation).

Name

PERCHE LOISEL MOTOCULTURE

Legal name

Perche Loisel Motoculture

Website

https://percheloiselmotoculture.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perche Loisel Motoculture is a privately held French specialty retailer selling outdoor power equipment — robotic mowers, tractors, chainsaws, and handheld tools — through two Normandy storefronts and an e-commerce shop, serving rural property owners, gardeners, and forestry professionals.

Ownership category

akta.pro rank

Product category

Garden and Outdoor Power Equipment Retail

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Outdoor power equipment
• Garden machinery retail
• Forestry equipment
• Robotic lawn mowers
• Motoculture equipment

Headquarters

HQ city

Saint-Langis-Lès-Mortagne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of outdoor power equipment including tractors, ride-on mowers, robotic mowers, chainsaws, brushcutters, hedge trimmers, blowers, trailers, and motor hoes. Products range from entry-level consumer models to professional-grade equipment.
2. Financing Services: The company offers financing options including payment in installments (3, 4, 5, 10, or 20 times), leasing (crédit-bail), and long-term rental (location longue durée), generating revenue through financial partnerships.
3. Rental Services: Short-term rental of select products for customers who prefer not to purchase equipment outright.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Perche Loisel Motoculture is a regional retailer of motoculture (outdoor power equipment) for garden and forestry use, selling branded chainsaws, brushcutters, hedge trimmers, handheld blowers, ride-on mowers, robotic lawn mowers, garden tractors and modular power heads through two physical showrooms and an e-commerce storefront in Normandy, France. The company complements hardware sales with in-person advisory, product demonstrations, delivery and on-site setup, after-sale servicing, and financing through instalment payments, leasing, and rental options. Customers range from individual rural property owners to professional gardeners and forestry workers in the Perche and Alençon areas.

Product overview

Perche Loisel Motoculture is a French garden and forestry equipment retailer offering a portfolio of complementary product categories. The core offering spans multiple equipment types: robotic lawn mowers (Husqvarna Automower line including 450V, 430V, 305 E NERA, 435XAWD, and 320 NERA models; Kress RTKⁿ series robots KR173E, KR172E, KR172E.A, KR230E, and KR171E; Honda Miimo HRM 2500 EC); ride-on tractors and mowers (Husqvarna R214TC 103CM rider, Kubota B 1241 DW configurable garden tractor); handheld gas and battery-powered tools (STIHL MS 172 chainsaw, Husqvarna 550 XP MARK II chainsaw, STIHL FS 94 C-E and FSA 400 brushcutters, Husqvarna 525 BX blower); hedge trimmers (STIHL HSA 140 R, HL 94 C-E, and Husqvarna 522HDR60X, 520iHE3, 322 IHD 60); and modular power systems (STIHL CombiSystem KM 111 R and KM 131 R power heads with interchangeable attachments). The company also offers financing through Alma payment solutions. The business operates both a physical retail presence and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Husqvarna Automower Robotic Lawn Mowers Husqvarna's Automower line of robotic lawn mowers (models including 450V, 430V, 305 E NERA, 435XAWD all-wheel-drive, and 320 NERA with GPS-assisted navigation) for residential and large-lawn automation. Targeted at rural property owners in Normandy.
• Kress RTK Robotic Lawn Mowers RTK-guided Kress robot mowers (KR171E for 1500 m², KR172E/KR172E.A for 2000 m², KR173E for 3000 m², and KR230E for 8000 m²). Targeted at property owners requiring precise, boundary-wire-free mowing.
• Honda Miimo Robotic Lawn Mowers Honda Miimo robotic lawn mowers (HRM 2500 EC, for lawns up to 2500 m²). Sold to homeowners seeking automated lawn care.
• Husqvarna Ride-on Mowers Compact Husqvarna ride-on mowers such as the R214TC with 103 cm cutting deck, for medium-sized lawns. Sold to rural property owners requiring efficient mowing of larger green areas.
• Kubota Garden Tractors Configurable diesel Kubota micro tractors (B 1241 DW) for heavy-duty landscaping and property maintenance. Sold to property owners and small-scale operators in Normandy.
• Husqvarna Chainsaws Gas-powered Husqvarna chainsaws, including the professional-grade 550 XP MARK II for demanding forestry work. Sold to forestry professionals and rural property owners.
• STIHL Chainsaws STIHL gas-powered chainsaws such as the entry-level MS 172 for homeowner use, and additional professional STIHL models. Sold to rural property owners and forestry users.
• STIHL Brushcutters STIHL brushcutters in gas (FS 94 C-E) and battery (FSA 400) variants for trimming vegetation and clearing brush. Sold to professional gardeners and rural property owners.
• STIHL Hedge Trimmers STIHL gas-powered pole hedge trimmers (HL 94 C-E) and battery hedge trimmers (HSA 140 R) for shaping and maintaining tall or wide hedges. Sold to property owners and professional gardeners.
• Husqvarna Hedge Trimmers Husqvarna hedge trimmers including the professional 522HDR60X and battery models 520iHE3 and 322 IHD 60 for residential and professional hedge maintenance.
• Husqvarna Handheld Blowers Husqvarna handheld blowers such as the 525 BX for clearing leaves and debris from gardens and pathways.
• STIHL CombiSystem Power Heads STIHL CombiSystem gas power heads (KM 111 R, KM 131 R) compatible with a range of interchangeable attachments, providing multi-tool functionality from a single motor unit. Sold to property owners and professional gardeners.
• Delivery and On-site Installation Service Regional delivery of purchased equipment to the customer's location, with on-site setup and commissioning ('livraison par nos soins'). Provided to buyers in the Normandy region.
• After-Sales Servicing and Maintenance In-store workshop ('Atelier') servicing and maintenance for purchased outdoor power equipment, complemented by customer-reported positive experience ('Service Atelier au top'). Offered to retail customers in Normandy.
• Alma Multi-Installment Financing Third-party payment financing (via Alma) allowing customers to pay in 3, 4, 5, 10, or 20 instalments, alongside crédit-bail (leasing) and location longue durée (long-term rental) options for higher-ticket equipment.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• HusqvarnacoreChannel Partner/ Reseller/ DistributorPerche Loisel Motoculture is an authorized reseller of Husqvarna products, including Automower robotic mowers, chainsaws, and outdoor power equipment. The store features Husqvarna prominently and offers their full product line.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer offering the full range of STIHL outdoor power equipment including chainsaws, brushcutters, hedge trimmers, and blowers. STIHL products feature prominently in promotional offers.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer specializing in micro tractors for property owners. The company offers configurable Kubota B 1241 tractors and promotes Kubota as a key brand partner.
• HondaminorChannel Partner/ Reseller/ DistributorReseller of Honda outdoor power equipment, including Miimo robotic mowers. Featured partner in their robot mower lineup.
• KresscoreChannel Partner/ Reseller/ DistributorRecently added as Kress dealer, offering the new Kress RTK robot mowers. Multiple Kress models are featured as new arrivals, indicating a strategic partnership expansion.
• AlmaminorChannel Partner/ Reseller/ DistributorAlma provides the multi-installment payment infrastructure enabling customers to pay in 3, 4, 5, 10, or 20 installments. Displayed in payment options footer.
• Verts LoisirsminorChannel Partner/ Reseller/ DistributorBrand partner whose logo appears in the partners section of the website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jardiland: Large French garden center chain (Teract group) carrying outdoor power equipment alongside plants and garden supplies. Broader assortment than Perche Loisel but overlaps significantly on robotic mowers, ride-ons, and hand tools.
• Bricomarché: French home improvement and garden retail chain with motoculture and outdoor equipment offerings. Comparable assortment at national scale, with price competition for overlapping SKUs.
• Truffaut: French garden center chain selling outdoor power equipment, robotic mowers, and garden tools alongside plants and home categories. Competes with Perche Loisel for entry-level and mid-range customers in overlapping catchments.
• Leroy Merlin: France's largest home improvement and DIY retailer with a sizable outdoor and garden equipment section, including ride-on mowers, robotic mowers, and chainsaws. Overlaps directly with Perche Loisel on hardware but at national scale.
• Mr.Bricolage: French home improvement and garden retail chain selling outdoor power equipment, hand tools, and seasonal garden products. Competes with Perche Loisel in adjacent catchment areas across Normandy.

Others

• ManoMano: France-based online marketplace specializing in DIY, home, and garden products including motoculture equipment. Functions as a distribution alternative rather than a direct showroom competitor, but exerts pricing pressure on Perche Loisel.
• STIHL France: French subsidiary of STIHL, a core brand partner of Perche Loisel. Relevant as a supplier/manufacturer that also runs its own authorized dealer network and direct digital channel, influencing the dealer's product availability and pricing.

Direct peers

• Espace Émeraude: French cooperative-style retail network specializing in rural and motoculture equipment, including tractors, mowers, chainsaws and forestry tools. Closest direct comparable to Perche Loisel due to overlapping product mix, multi-brand premium positioning, and regional showroom footprint.
• Gamm Vert: French agricultural and garden retail cooperative with a national network of local stores selling motoculture equipment, garden tools, and outdoor power products from brands like Husqvarna and STIHL. Directly competes with Perche Loisel in rural Normandy.
• Point Vert: Network of independent French garden and rural retailers affiliated with the InVivo group, offering motoculture equipment, plants, and outdoor tools. Comparable in scale and customer base to Perche Loisel's two-store operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@percheloiselmotoculture8339
• Facebookfacebook.com/percheloiselmotoculture
• Instagraminstagram.com/perche_loisel_motoculture
• TikToktiktok.com/@percheloisel
• LinkedInlinkedin.com/company/perche-loisel-motoculture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERCHE LOISEL MOTOCULTURE