Verts Loisirs

What Verts Loisirs does

Verts Loisirs is a French cooperative network of independent retailers specializing in the distribution and branding of garden, agricultural, and grounds-maintenance equipment. Founded in 1979 and headquartered in Lagrave (Occitanie), the cooperative operates as a unified commercial brand under which 165 independent distributor stores operate across metropolitan France and Belgium, supported by more than 350 trained service technicians. The product portfolio spans walk-behind and ride-on lawn mowers, brushcutters, motor cultivators, chainsaws, chippers, sprayers, high-pressure washers, generators, mini-excavators, three-point tractor implements, trailers, and ATVs, offered both under the Verts Loisirs private label and through distribution partnerships with tier-1 manufacturers including Honda, Stihl, Briggs & Stratton, Kärcher, STIGA, and Grillo.

The company monetizes through multiple revenue streams: new-equipment hardware sales (ranging from approximately €33.90 for small manual sprayers to €7,500+ for mini-excavators and ride-on tractors), after-sales service and repairs performed by the technician network, spare parts distribution across more than 15,000 stock references, equipment rental at select locations, and a certified pre-owned program (Verts Occaz) offering refurbished machines at up to 50% off new prices. The go-to-market combines physical retail with an e-commerce website featuring Click and Collect and third-party carrier home delivery (via GEODIS and TNT), content marketing through buying guides and a blog, and brand-partner co-marketing.

Verts Loisirs serves two primary customer segments: individual homeowners and hobby gardeners maintaining residential properties, and professional users including farmers, landscapers, groundskeepers, and arborists requiring heavy-duty machinery. The cooperative is structured as a Société Anonyme with no external parent company, no disclosed funding rounds, and no recorded M&A activity, operating under the governance of its member-store owners.

Name

Verts Loisirs

Legal name

VERTS LOISIRS S.A.

Website

https://verts-loisirs.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Verts Loisirs is a French cooperative of 165 independent retailers distributing garden, agricultural, and grounds-maintenance equipment under its own brand and tier-1 OEM labels across France and Belgium, serving homeowners and professional landscapers.

Ownership category

akta.pro rank

Product category

Garden & Outdoor Power Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Garden equipment retail
• Motoculture machinery
• Agricultural equipment
• Outdoor power equipment
• Spare parts distribution

Headquarters

HQ city

Lagrave

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of garden equipment, motorcultivation machinery, agricultural tools, and accessories through retail stores and e-commerce. Includes own-brand products (Verts Loisirs) as well as major manufacturer brands.
2. After-Sales Service and Repairs: Maintenance, repair, and servicing of equipment in workshops. Includes seasonal revision packages and commissioning services.
3. Spare Parts: Sale of replacement parts with over 15,000 references in stock, including original and compatible parts for various equipment brands.
4. Rental Services: Equipment rental services available at select stores for customers who want to try machines before purchasing or need temporary equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Verts Loisirs distributes and retails garden, motoculture, and agricultural equipment — including lawn mowers, ride-on tractors, brushcutters, rototillers, mini-excavators, chainsaws, chippers, sprayers, and pressure washers — through a cooperative network of 165+ independent stores across France and Belgium. It also sells over 15,000 spare parts references and provides in-store after-sales maintenance, repair, commissioning, equipment rental, and a certified pre-owned program (Verts Occaz).

Product overview

Verts Loisirs is a cooperative network of independent garden and agricultural equipment retailers founded in 1979, operating 165+ stores across France. The company offers its own branded products alongside major manufacturer brands (Honda, Briggs & Stratton, Stiga, Karcher, etc.) through an e-commerce platform. The core product portfolio centers on lawn care equipment (self-propelled mowers, ride-on tractors, robotic mowers), vegetation management (brushcutters, scythes, scarifiers), soil cultivation (rototillers, micro-excavators, 3-point implements), wood processing (chippers, chainsaws, log splitters), outdoor equipment (sprayers, pressure washers, generators), and transport equipment (trailers, motorized wheelbarrows, ATVs). The company provides complementary services including spare parts (15,000+ references), maintenance/repair workshops, seasonal revision packages, equipment rental, and a certified pre-owned program (Verts Occaz). Products are primarily sold via Click and Collect from stores or delivered via logistics partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Verts Loisirs Lawn Care Equipment (Autoportée, Tondeuse, Débroussailleuse, Motofaucheuse, Scarificateur) Self-propelled and walk-behind lawn mowers, brushcutters, motorized scythes, and scarifiers available in thermal, electric, and battery variants for residential and professional lawn and vegetation maintenance.
• Verts Loisirs Soil Cultivation & Agricultural Equipment (Motobineuse, Tracteur, Mini-pelle, Outils 3 points) Motorized cultivators, rototillers, agricultural tractors, mini-excavators with 800 kg digging capacity, and three-point hitch implements (potato harvesters, buckets, plows, cultivators, spreaders, mowers) for soil preparation, cultivation, and small-scale earthworks.
• Verts Loisirs Wood Processing Equipment (Broyeur, Tronçonneuse, Fendeuse de bûches, Taille-haies, Scie à bûches) Wood and vegetation chippers (thermal and electric), chainsaws, log splitters, hedge trimmers, and firewood saws for garden wood processing and tree maintenance.
• Verts Loisirs Outdoor Equipment (Pulvérisateur, Nettoyeurs haute-pression, Groupe électrogène, Compresseur, Abris / Serres, Barbecue) Sprayers (battery/thermal/electric), high-pressure washers, generators, compressors, garden sheds, greenhouses, and outdoor barbecues for garden spraying, cleaning, power supply, storage, and outdoor cooking.
• Verts Loisirs Transport Equipment (Remorque, Brouette motorisée, Pompes à eaux, Quad & SSV) Garden trailers (multi-purpose and tilting), motorized wheelbarrows, water pumps, and all-terrain / side-by-side vehicles for transporting materials and property management.
• Verts Loisirs Spare Parts (Pièces détachées) Over 15,000 original and compatible spare parts references for garden and agricultural equipment, including air filters, carburetors, belts, ignition systems, cutting decks, mower blades, chainsaw chains, oil, and battery chargers.
• Verts Loisirs After-Sales Service & Repairs In-store maintenance, repair, commissioning, and seasonal revision packages for garden and agricultural equipment, delivered by a network of 350+ trained technicians across France and Belgium.
• Equipment Rental Services Short-term rental of garden and agricultural equipment available at select Verts Loisirs stores for customers wanting to try machines before purchase or needing temporary equipment; pricing is determined locally per store.
• Verts Occaz - Certified Pre-Owned Equipment Certified pre-owned garden and agricultural equipment program where machines are selected, inspected, and repaired by Verts Loisirs experts and resold at up to 50% savings versus new-equipment prices.

Quantifiable outcome

• 165 independent stores serving customers across France and Belgium
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• HondacoreChannel Partner/ Reseller/ DistributorMajor engine and equipment brand partnership. Honda motors (GX25, GCVx145, GCVx170, GP160) are featured in numerous Verts Loisirs products including brushcutters, sprayers, and lawn mowers.
• Briggs & StrattoncoreChannel Partner/ Reseller/ DistributorEngine manufacturer supplying power units for various equipment including ride-on mowers and shredders. Models include the 675 EXi Series.
• STIGAcoreChannel Partner/ Reseller/ DistributorGarden equipment manufacturer whose products are distributed through the Verts Loisirs network.
• KARCHERcoreChannel Partner/ Reseller/ DistributorHigh-pressure washer and cleaning equipment manufacturer. Products available through Verts Loisirs stores.
• EurosystemscoreChannel Partner/ Reseller/ DistributorItalian manufacturer producing the Carry Sprayer line and other motorised equipment sold through Verts Loisirs.
• GrillocoreChannel Partner/ Reseller/ DistributorItalian manufacturer of professional garden and agricultural machinery distributed through the network.
• ECHOminorChannel Partner/ Reseller/ DistributorPower equipment manufacturer producing brushcutters, chainsaws, and other handheld tools sold through Verts Loisirs.
• OregonminorChannel Partner/ Reseller/ DistributorCutting equipment specialist supplying chainsaw chains, saw blades, and cutting accessories to the network.
• MATABI (Goizper)minorChannel Partner/ Reseller/ DistributorSpanish manufacturer of sprayers and chemical application equipment, including the Evolution LTC electric sprayer.
• PellencminorChannel Partner/ Reseller/ DistributorFrench manufacturer of professional vine and olive growing equipment distributed through select Verts Loisirs stores.
• PubertminorChannel Partner/ Reseller/ DistributorFrench manufacturer of rotary cultivators and motor hoes for garden and agricultural use.
• EmakminorChannel Partner/ Reseller/ DistributorItalian manufacturer of outdoor power equipment including saws, brushcutters, and blowers.
• KärchercoreChannel Partner/ Reseller/ DistributorGerman manufacturer of high-pressure washers and cleaning systems.
• PramacminorChannel Partner/ Reseller/ DistributorManufacturer of generators and energy equipment distributed through the network.
• CaravaggiminorChannel Partner/ Reseller/ DistributorItalian manufacturer of bio-shredders and chipper-shredders for garden use.
• StihlcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of chainsaws and handheld power equipment.
• MM SprayminorChannel Partner/ Reseller/ DistributorFrench manufacturer of sprayers including backpack, trolley, and trailed models sold under Verts Loisirs brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ManoMano: French-founded online marketplace specializing in home, garden, and DIY products. Competitor primarily on price transparency and convenience rather than service, but increasingly relevant for online equipment purchases.
• Agriaffaires: Leading European online marketplace for new and used agricultural machinery. Overlaps with Verts Loisirs in agricultural equipment, particularly in the used equipment category alongside Verts Occaz.
• Agrizone: French online retailer focused on agricultural equipment, parts, and supplies. Direct competitor in the professional farmer and equipment buyer segment, particularly on parts and accessories.

Direct peers

• Magasin Vert: French garden center chain focused on gardening, outdoor living, and equipment retail. Comparable in product categories (mowers, tools, outdoor equipment) and target customer (homeowners and hobby gardeners).
• Jardiland: Large French specialty garden retailer offering plants, garden equipment, and outdoor products. Comparable in serving homeowner gardener segment, though more oriented to live goods than heavy equipment.
• Mr.Bricolage: French home improvement and DIY retail chain with significant garden equipment offering. Overlaps with Verts Loisirs in outdoor power equipment and gardening tools for the homeowner segment.
• Gamm Vert: National French agricultural and garden cooperative network under InVivo, serving farmers and rural households with similar motoculture, gardening, and outdoor equipment. Directly comparable business model and customer segments.
• Truffaut: French garden and home retailer with strong lawn and garden equipment category. Comparable in product mix for mowers, trimmers, and outdoor power equipment for residential customers.
• Espace Emeraude: French cooperative-style retail chain selling agricultural, gardening, and grounds-maintenance equipment across regional stores. Highly comparable to Verts Loisirs in product mix, customer base (farmers, homeowners), and rural/semi-rural footprint.

Broad incumbents

• Leroy Merlin: France's largest home improvement retailer with a substantial garden and outdoor equipment category. While broader in scope (DIY, home, decoration), it competes directly with Verts Loisirs on consumer lawn and garden equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verts Loisirs