What Perfect Match Agentur does

Perfect Match GmbH is a German event and sports marketing agency headquartered in Stuttgart, founded in 2018. The firm operates three integrated service divisions — Planning & Operations, Marketing & Communications, and Sponsoring & Sales — that together deliver end-to-end event management, brand activation, and sponsorship acquisition for professional sports tournaments and corporate clients. Its core service offerings cover event concept and architecture, technical production (lighting, sound, video), logistics and permitting, creative campaigns, social media content, VIP hospitality, and the full sponsorship sales cycle from prospecting to contract execution.

The company is best known for running the three most prominent women's tennis tournaments in Germany: the Porsche Tennis Grand Prix (under Porsche AG since 2018), the Bad Homburg Open (under the All England Lawn Tennis Club / Wimbledon and AK Management since 2021), and the Berlin Tennis Open (at LTTC Rot-Weiß Berlin since 2025). Additional engagements include the World Table Tennis Championships Frankfurt and corporate events for Mercedes-Benz driver safety training. The agency operates from three offices — Stuttgart (HQ), Berlin, and Wollerau near Zürich — employing approximately 30 people across Operations, Marketing, and Sponsoring functions.

Perfect Match is a privately held German GmbH with no disclosed external investment, parent company, or public funding rounds. Its go-to-market is sales-led, building direct relationships with C-level decision-makers at rights-holders, federations, and premium corporate brands. Pricing is quote-based and not publicly disclosed, with revenue generated primarily through professional services fees supplemented by sponsorship sales commissions. The business model is inherently people-intensive and project-based, with no disclosed software platform or proprietary technology stack.

Name

Perfect Match Agentur

Legal name

Perfect Match GmbH

Website

https://perfectmatch.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Match GmbH is a Stuttgart-based sports event and marketing agency running Germany’s three premier women’s tennis tournaments — Porsche Tennis Grand Prix, Bad Homburg Open, and Berlin Tennis Open — plus corporate events for clients like Mercedes-Benz.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Sports event management
• Tennis tournament organization
• Sponsorship acquisition services
• Brand activation agency
• Corporate event marketing

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Management and Organization Services: Fees for comprehensive event planning, organization, and operational implementation services for sports tournaments and corporate events.
2. Marketing and Communications Services: Creative marketing strategy, brand activation, content creation, social media management, and communications services for clients.
3. Sponsorship and Sales Services: Full sponsorship acquisition and management, partnership development, VIP ticketing, and sales commission-based revenue from securing and managing sponsor relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Perfect Match GmbH is a B2B event and sports marketing agency that plans, organizes, and executes professional sports tournaments and corporate events end-to-end. Its core services are delivered through three integrated divisions: Planning & Operations (event concept, architecture, logistics, technical production, permitting, and on-site execution), Marketing & Communications (campaigns, brand activation, content creation, social media management), and Sponsoring & Sales (sponsorship acquisition, partnership development, VIP experiences, and ticket/guest management). The agency primarily serves premium sports events such as the Porsche Tennis Grand Prix, Bad Homburg Open, and Berlin Tennis Open, as well as corporate clients like Mercedes-Benz.

Product overview

Perfect Match GmbH is an event and sports marketing agency offering three integrated service divisions (Operations, Marketing, and Sponsoring) that work collaboratively to deliver comprehensive event solutions. The agency's core service offerings include Planning & Operations (event concept, organization, architecture, logistics), Marketing & Communications (campaigns, brand activation, graphics, content), and Sponsoring & Sales (sponsorship acquisition, activations, VIP experiences). The company specializes in professional tennis tournament organization, including the Porsche Tennis Grand Prix (since 2018), Bad Homburg Open (since 2021), and Berlin Tennis Open (since 2025), as well as corporate events like Mercedes-Benz driver safety training. Additional reference projects include German Masters, WTA Finals, World Table Tennis, and various sporting/corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning & Operations

Quantifiable outcome

• Managed Porsche Tennis Grand Prix since 2018
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Porsche AGcoreStrategic or Co-development Partner · 1 January 2018As the agency partner of Porsche AG since 2018, Perfect Match has been responsible for the Porsche Tennis Grand Prix. Responsibilities include event concept, event organization, sponsorship/sales, marketing and communication measures, and managing social media channels.
• All England Lawn Tennis Club (Wimbledon)coreStrategic or Co-development PartnerPartnership with the All England Lawn Tennis Club (Wimbledon) and AK Management for the Bad Homburg Open tournament. The partnership brings Wimbledon flair to Germany, organizing a Category 500 women's tennis tournament one week before the Grand Slam.
• AK ManagementcoreStrategic or Co-development PartnerPartnership with AK Management alongside the All England Lawn Tennis Club for organizing the Bad Homburg Open tournament.
• Mercedes-BenzminorStrategic or Co-development PartnerOrganizes driver safety training events for Mercedes-Benz including project management, event preparation, implementation, and follow-up. Services include communications, marketing materials, and coordination of all service providers.
• LTTC Rot-Weiß BerlincoreStrategic or Co-development PartnerSince 2025, organizing the Berlin Tennis Open at the LTTC Rot-Weiß Berlin tennis club, making Perfect Match responsible for the three most attractive women's tournaments in Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TEAM Marketing AG: Swiss-based sports marketing agency best known for UEFA marketing services, providing sponsorship, event, and hospitality solutions across European sports — comparable in geography, scale, and service mix to Perfect Match.
• UFA Sports: UFA Sports is the sports marketing division of the German UFA group, focused on football and other sports rights, sponsorship, and events — a domestic German competitor for the same corporate and federation clients.
• MKTG (Dentsu): MKTG is a sports and lifestyle marketing agency (Dentsu-owned) focused on experiential marketing, sponsorship activation, and event management — comparable service offerings targeting similar automotive and consumer brand clients.

Broad incumbents

• Infront Sports & Media: Infront is a Zug-based global sports marketing and media rights company operating across multiple sports, providing sponsorship sales, event management, and hospitality — a clear broad incumbent competing in the same event/marketing space as Perfect Match.
• Sportfive: Sportfive (formerly Lagardère Sports) is a global sports marketing agency with deep European presence, offering sponsorship, media rights, and event management services — directly competing with Perfect Match for the same client set (Porsche, Mercedes-Benz, federations) but at much larger scale.
• IMG (Endeavor): IMG (now part of TKO Group / Endeavor) is the largest global sports and entertainment agency, with deep tennis event management heritage (Sony Open, etc.) and full sponsorship/marketing capabilities — competing at the top of the same market.
• Wasserman: Wasserman is a global sports, music, and entertainment agency offering sponsorship, athlete representation, and event services — a comparable full-service competitor for tennis and corporate clients.
• Dentsu Sports Europe: Dentsu Sports is the sports marketing arm of Dentsu, offering sponsorship, event, and experiential marketing globally — competing for similar automotive brand and federation mandates as Perfect Match.
• Octagon: Octagon is a global sports marketing agency with strong tennis credentials (long-time ATP/WTA sponsorship work), offering sponsorship consulting, event management, and athlete representation — competing directly for tennis and corporate brand budgets.

Regional players

• SPORTFIVE (Hamburg) / DFB Partners: Hamburg-headquartered sports marketing operations under Sportfive and similar DACH-focused sports marketing firms provide regional alternatives for premium German brand event/sponsorship mandates — comparable in regional footprint and client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perfect-match-agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Match Agentur