UFA Sports GmbH

What UFA Sports GmbH does

UFA Sports GmbH is the corporate entity responsible for the distribution of all sponsorship and hospitality rights within the broader SPORTFIVE group, a global sports marketing agency. The business connects brand-side sponsors with rights holders across professional sports, operating from offices in 14 countries and managing a portfolio that spans elite properties including UEFA Euro 2024, the NBA, PGA Tour, FC Chelsea, and the German Football Association (DFB). On the brand side, its disclosed client roster includes EA Sports, Emirates, Volkswagen, Allianz, adidas, BMW, Santander, Carlsberg, Bank of America, Adobe, and LEGO, covering automotive, financial services, consumer goods, and technology sectors.

The commercial platform extends beyond pure sponsorship intermediation into a portfolio of sub-brands and productized offerings: EKS, Build A Rocket Esports Agency, Team Copa, and an Official VIP Hospitality Platform. These extend the firm's footprint into esports and the hospitality/experience layer of sports commercial rights, moving parts of the offering from bespoke contracts toward more scalable, transactable inventory.

Economically, the firm operates a transaction-fee model, earning commissions on the sponsorship and hospitality deals it intermediates between brands and rights holders. There is no disclosure of headcount, revenue, or contract values in the source material, which constrains quantitative assessment. No AI/ML, proprietary technology platform, or data-product capabilities are referenced in the inputs.

Name

UFA Sports GmbH

Website

http://www.usports.de/

Company type

Private

Founded year

1988

Operating status

Operating

Short description

UFA Sports GmbH, operating as part of the SPORTFIVE group, is a global sports marketing agency that intermediates sponsorship and hospitality rights between brands and elite sports rights holders across 14 countries.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Sports marketing services
• Sponsorship rights distribution
• Corporate hospitality packages
• Esports talent representation
• Sports team management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sports Marketing and Sponsorship Brokering: SPORTFIVE earns revenue by facilitating sponsorship and partnership agreements between brands and sports rights holders (clubs, leagues, athletes, federations). The agency acts as an intermediary, connecting brands seeking sports marketing opportunities with rights holders looking for commercial partners and sponsorship revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

UFA Sports GmbH, operating as SPORTFIVE, is a sports marketing agency that distributes sponsorship and hospitality rights for sports rights-holders to brand partners. Its portfolio of sub-brands (Event Knowledge Service, Build A Rocket Esports Agency, Team Copa, and the Official VIP Hospitality Platform) delivers event intelligence, esports representation, team operations, and corporate hospitality services to clients in the global sports industry.

Product overview

SPORTFIVE is a sports marketing agency that operates as a platform offering partnership intermediation services for brands, rightsholders, media platforms, and fans. The core offering is centered on sports marketing expertise, partnership facilitation, and hospitality services. The company portfolio includes four sub-brands: Event Knowledge Service (EKS) for event intelligence, Build A Rocket Esports Agency for esports services, Team Copa for team management, and Official VIP Hospitality Platform for VIP hospitality solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Knowledge Service (EKS)
• Build A Rocket Esports Agency
• Team Copa A team-operations sub-brand within the UFA Sports GmbH portfolio delivering team management and commercial services for sports organizations.
• Official VIP Hospitality Platform A corporate hospitality sub-brand within the UFA Sports GmbH portfolio that packages and sells VIP hospitality experiences at sporting events to brand partners and corporate clients.

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core, flagship and minor.

• NBAcoreStrategic or Co-development PartnerSPORTFIVE works with NBA as a rights holder partner, facilitating sponsorship and commercial partnerships for NBA properties including team jersey patch partnerships and league-level activations.
• PGA TourcoreStrategic or Co-development PartnerPartnership representation for PGA Tour golf properties, including facilitating athlete endorsement deals like Jon Rahm's partnerships with Santander and Callaway.
• FC ChelseacoreStrategic or Co-development PartnerCommercial partnership sales for FC Chelsea football club, including women's team partnerships.
• Kansas City ChiefscoreStrategic or Co-development PartnerPartnership representation for NFL's Kansas City Chiefs in European markets.
• UEFA Euro 2024 GermanyflagshipStrategic or Co-development PartnerRecord-breaking hospitality marketing for UEFA Euro 2024 in Germany, achieving record sponsorship and hospitality revenue.
• DFB (German Football Association)coreStrategic or Co-development PartnerPartnership representation for DFB including women's football initiatives and gender equality campaigns.
• Los Angeles DodgerscoreStrategic or Co-development PartnerPartnership to drive global partnership sales for LA Dodgers baseball team.
• Chicago BullscoreStrategic or Co-development PartnerCommercial partnership representation for Chicago Bulls NBA team.
• McLaren F1coreStrategic or Co-development PartnerPartnership representation for McLaren Formula 1 racing team.
• FlamengocoreStrategic or Co-development PartnerPartnership to help grow Flamengo's international presence and commercial partnerships.
• Atletico MadridcoreStrategic or Co-development PartnerInternationalization support for Atletico Madrid football club.
• Borussia Dortmund (BVB)coreStrategic or Co-development PartnerLong-standing partnership with BVB including Evonik as a major sponsor and Clarins as women's team sponsor.
• FC Schalke 04coreStrategic or Co-development PartnerCommercial partnership representation for FC Schalke 04.
• Olympique LyonnaiscoreStrategic or Co-development PartnerExtended collaboration with Olympique Lyonnais for commercial partnership sales.
• LEC (League of Legends European Championship)coreStrategic or Co-development PartnerEsports partnership representation for Riot Games' LEC.
• US Soccer FederationcoreStrategic or Co-development PartnerPartnership to expand US Soccer's media presence internationally.
• IWF (International Weightlifting Federation)coreStrategic or Co-development PartnerRenovated agreement for 2024-2028 with IWF for partnership sales.
• World AquaticscoreStrategic or Co-development PartnerPartnership representation for World Aquatics (swimming federation).
• Al NassrcoreStrategic or Co-development PartnerCommercial partnership representation for Al Nassr football club.
• The FA (English Football Association)coreStrategic or Co-development PartnerPartnership representation for The FA including FA Cup properties.
• Special OlympicscoreStrategic or Co-development PartnerPartnership for Special Olympics 2023 showcasing inclusion in sports.
• SailGP USAminorStrategic or Co-development PartnerPartnership with US SailGP team for sailing competition.
• Commonwealth GamescoreStrategic or Co-development PartnerPartnership representation for Commonwealth Games.
• IHF (International Handball Federation)coreStrategic or Co-development PartnerPartnership for IHF Men's Handball World Championship.
• Bayer 04 LeverkusencoreStrategic or Co-development PartnerCommercial partnership representation for Bayer Leverkusen.
• German Handball Federation (DHB)coreStrategic or Co-development PartnerPartnership representation for German Handball Federation.
• THW KielcoreStrategic or Co-development PartnerCommercial partnership for THW Kiel handball club.
• Baller LeagueminorStrategic or Co-development PartnerPartnership with Baller League for brand activations like XING partnership.
• HSV (Hamburger SV)coreStrategic or Co-development PartnerPartnership including HSV Future Dock initiative with Deloitte and EXPORO.
• Hertha BSCcoreStrategic or Co-development PartnerCommercial partnership representation for Hertha BSC.
• Union BerlincoreStrategic or Co-development PartnerCommercial partnership representation for Union Berlin.
• VFB StuttgartcoreStrategic or Co-development PartnerCommercial partnership representation for VFB Stuttgart.
• FC AugsburgcoreStrategic or Co-development PartnerStadionliebe partnership revolutionizing stadium experience at WWK ARENA.
• Deutsche TelekomcoreStrategic or Co-development PartnerBrand partnership with Deutsche Telekom in sports.
• SkodacoreStrategic or Co-development PartnerChelsea Women partnership with Skoda automotive brand.
• KitKat (Nestlé)coreStrategic or Co-development PartnerRiot Games x KitKat esports partnership.
• EvonikcoreStrategic or Co-development PartnerMajor sponsor partnership with Borussia Dortmund.
• ClarinscoreStrategic or Co-development PartnerMain and kit sponsor for BVB women's team.
• Event Knowledge Service (EKS)minorOthersRelated brand under SPORTFIVE umbrella for event knowledge services.
• Build A Rocket Esports AgencyminorOthersRelated brand under SPORTFIVE umbrella for esports agency services.
• Team CopaminorOthersRelated brand under SPORTFIVE umbrella.
• Official VIP Hospitality PlatformminorOthersRelated brand under SPORTFIVE umbrella for VIP hospitality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lagardère Sports: Lagardère Sports is a global sports marketing agency offering sponsorship, media rights and brand activation services, competing with SPORTFIVE particularly in European football and major-event hospitality.
• Infront Sports & Media: Infront is a Wanda-owned sports marketing company that handles media and marketing rights distribution for major events and leagues — a direct competitor to SPORTFIVE in rights-holder sales, particularly in football and winter sports.
• IMG (Endeavor): IMG, part of Endeavor, is the largest global sports marketing agency handling sponsorship sales, licensing, events and media rights for rights holders worldwide — directly competing with SPORTFIVE for the same league, federation and brand mandates.
• Team Marketing: Team Marketing is the long-standing exclusive marketing partner of UEFA, directly comparable to SPORTFIVE's football sponsorship work and a likely competitor for UEFA's commercial mandates.
• CSM Sport & Entertainment: CSM, part of Chime Communications, is a sports marketing and sponsorship consultancy working with both rights holders and global brands — directly comparable to SPORTFIVE's two-sided intermediation model.
• Octagon: Octagon is a global sports marketing agency specializing in sponsorship consulting, athlete marketing and experiential activations, competing head-to-head with SPORTFIVE for brand partnerships and rights-holder representation across football, motorsport, golf and more.

Broad incumbents

• WME Sports (Endeavor): WME Sports, part of Endeavor's talent and events network, combines athlete representation with sponsorship sales and event ownership — competing with SPORTFIVE for both brand budgets and rights-holder mandates through a broader talent/IP lens.
• Dentsu Sports: Dentsu's sports division operates as part of a global advertising and media-buying network, offering sponsorship sales and activation as part of a broader marketing services portfolio — overlapping with SPORTFIVE on major brand-side mandates.

Emerging players

• Relevent Sports Group: Relevent is a sports media and marketing company focused on international soccer events and commercial partnerships, an emerging competitor for international brand-rights facilitation that overlaps with SPORTFIVE's internationalization work.
• Two Circles: Two Circles is a data-driven sports marketing agency that combines sponsorship sales with fan-data and CRM capabilities, increasingly competing with SPORTFIVE for data-led rights-holder mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/u-sports-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UFA Sports GmbH