The Performance Lab
- Company typePrivate
- Founded2021
- HeadquartersProspect, CT, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Performance Lab firmographics
Firmographics- Name
- The Performance Lab
- Legal name
- The Performance Lab
- Website
- https://performancelabct.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Performance Lab industry classification
Industry- Product category
- Outpatient Physical Therapy and Athletic Performance Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where The Performance Lab is headquartered
LocationHeadquarters
- HQ city
- Prospect, CT
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Performance Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Therapy Sessions: 1-on-1 sessions with Doctor of Physical Therapy. Cash-based model without insurance limitations. Patients pay out-of-pocket for personalized care.
- MyoLab Membership: Unlimited access to recovery modalities with membership commitment (3-month minimum at some locations). Provides recurring revenue from repeat clients.
- Mobile Physical Therapy: Expert 1-on-1 physical therapy delivered to patient's home, wedding, or corporate event. Same clinical expertise with convenience premium.
- Specialized Assessments: Golf TPI assessments, running-specific evaluations, racquet sport evaluations, youth athlete evaluations, and longevity screens offered as distinct service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Discovery Visit |
| Subscription | Monthly | MyoLab Membership |
| Unit Pricing | Pay-as-you-go | Dry Needling & Mobility Treatment |
| Unit Pricing | Pay-as-you-go | 1-on-1 Physical Therapy Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Performance Lab product offering
Product offeringCore offering
The Performance Lab operates cash-based, 1-on-1 physical therapy and athletic performance clinics in five locations across Connecticut and Florida, delivering treatment under its proprietary P.R.I.M.E. Performance Method™. Its core services include orthopedic and post-surgical rehabilitation, manual therapy and dry needling, TPI® golf swing assessments, AI-powered strength training using OxeFit, recovery services (sauna, cold plunge, HyperIce), mobile therapy, longevity bloodwork screening, and a recurring MyoLab wellness membership.
Product overview
The Performance Lab operates as a physical therapy and athletic performance clinic offering a coordinated portfolio of services centered on its proprietary P.R.I.M.E. Performance Method™. The core offering is 1-on-1 Physical Therapy delivered exclusively by Doctors of Physical Therapy, complemented by Performance & Recovery Services including Dry Needling & Mobility, the Recovery Lounge (HyperIce-powered), and Sauna & Cold Plunge therapy. Additional assessment and specialty services include the Signature Evaluation, Longevity Screen, Golf TPI® Swing Assessment, Sports Therapy, Custom Mobility and Movement Optimization, Injury Prevention & Resilience Training, and Injury Rehab & Resilience — all integrated under the same P.R.I.M.E. methodology. AI-Powered Strength & Performance Training (via OxeFit) adds data-driven training optimization. Mobile Therapy extends the service to clients' homes, and a MyoLab Membership provides unlimited access to advanced recovery tools. The P.R.I.M.E. Performance Method™ serves as the unifying clinical framework across all offerings.
Differentiator
Problem solved
Functional benefit
Brands
- P.R.I.M.E. Method™: Proprietary performance method used to identify root causes of limitations and build plans to fix them - combines rehab and performance training
- P.R.I.M.E. Performance Method™
Products and services
- 1-on-1 Physical Therapy Full-hour, one-on-one cash-based orthopedic and post-surgical rehabilitation sessions delivered by Doctor-of-Physical-Therapy clinicians under the P.R.I.M.E. Performance Method™, for active adults, post-surgical patients, and athletes seeking individualized care.
- Performance & Recovery Services Dry Needling & Mobility, Recovery Lounge, and Sauna & Cold Plunge add-on services that pair manual therapy and recovery modalities for patients and members needing accelerated recovery and movement quality gains.
- P.R.I.M.E. Performance Method™ Proprietary five-step clinical framework (Protect, Rehabilitate, Improve Movement, Enhance) that guides all Performance Lab treatment plans from initial evaluation through return to performance.
- Signature Evaluation New-patient discovery evaluation that identifies movement, strength, and pain issues before committing to a full course of care; used as the entry point for prospective PT clients.
- Longevity Screen Bloodwork-driven diagnostic screening that establishes a member's health baseline and informs personalized longevity programming; targets preventive-health-focused adults and MyoLab members.
- Mobile Therapy In-home or on-site physical therapy delivery bringing Performance Lab clinicians to the patient's home, gym, or workplace for post-surgical, pain, or performance sessions.
- Golf TPI® Swing Assessment Titleist Performance Institute (TPI®) -certified body and swing assessment that identifies swing-related mobility, stability, and injury-risk factors; targeted at competitive and recreational golfers.
- Sports Therapy and Injury Rehab Sport-specific injury rehabilitation and resilience programming for injured athletes returning to sport, including movement screening and targeted pre-/post-game conditioning.
- AI-Powered Strength and Performance Training AI-assisted strength and performance training built on the OxeFit platform, delivered as part of PT and performance sessions for sport, rehab, and longevity clients.
- MyoLab Membership Recurring subscription membership granting ongoing access to recovery modalities (sauna, cold plunge, HyperIce/IV therapy, compression, mobility work) at the Simsbury MyoLab facility.
Quantifiable outcome
- Free first visit guarantee - feel better after first session or visit is free
- +2 more outcomes
Companies that use The Performance Lab
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
The Performance Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
The Performance Lab partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and strategic.
- HyperIcecoreRecovery Lounge powered by HyperIce technology. Provides athletes and active adults access to high-level recovery tools including Normatec compression and other HyperIce modalities for reducing soreness, improving circulation, and supporting recovery.
- OxeFitcoreAI-powered strength and performance training using OxeFit's intelligent strength system. Measures strength, power, mobility, and asymmetries to deliver data-driven training supporting safer rehab and improved performance.
- Titleist Performance Institute (TPI)coreTPI Certified therapists combine expert knowledge in human movement with Titleist's golf swing research. Offer comprehensive TPI swing assessments to identify movement limitations, reduce injury risk, and improve golf performance.
- Infrared Sauna TechnologysupportingInfrared sauna sessions offered as recovery tool for loosening tight muscles, improving circulation, supporting recovery, and relaxation. Part of contrast-style recovery options alongside cold plunge.
- Cold PlungesupportingCold plunge sessions offered to help athletes feel refreshed, support recovery after training, build mental and physical resilience, and reduce post-activity soreness.
- Serve and Smash Padel and Pickleball ClubstrategicThe Performance Lab Branford location operates within the Serve and Smash Padel and Pickleball Club facility. Unique blend of athletic energy and expert physical therapy services in a dynamic athletic environment.
- Trump National Golf ClubstrategicThe Performance Lab Jupiter location is located at Trump National Golf Club, providing convenient access for golfers seeking physical therapy and performance services at a premier golf facility.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
The Performance Lab competitors and assessment
Company assessmentOthers
- Hyperice: Recovery technology manufacturer (Normatec, Hypervolt, Hyperice) and Performance Lab's Recovery Lounge partner. Comparable as ecosystem participant whose hardware powers Performance Lab's differentiated recovery offerings.
- OxeFit: AI-powered strength training and assessment system provider and Performance Lab's AI training partner. Comparable as the technology vendor enabling Performance Lab's data-driven performance and rehab workflow.
Direct peers
- StretchLab: Cash-pay, one-on-one assisted stretching and recovery franchise. Comparable as a premium consumer-paid recovery/performance brand serving similar active adult and athlete demographics.
- Pivot Physical Therapy: Regional outpatient PT chain with strong sports medicine and athletic rehabilitation offerings. Comparable in delivering performance-oriented PT services across multiple locations in the US.
- Professional Physical Therapy: Northeast US-based PT practice with athletic/orthopedic specialization and multi-clinic footprint. Comparable in geographic reach in the Northeast and in targeting active adult and athlete segments.
- Luna Physical Therapy: In-home outpatient physical therapy provider delivering 1-on-1 care to patients at home. Comparable in cash-pay/insurance-mix flexibility and in bringing PT services directly to the patient (matching Performance Lab's mobile PT offering).
- Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy network with athletic/sports-focused service lines. Comparable as a growing PT platform expanding through regional clinics, though more insurance-dependent than Performance Lab's cash-pay model.
- Spear Physical Therapy: NYC-based, cash-pay focused physical therapy practice delivering 1-on-1 care with DPTs and performance/return-to-sport services. Most directly comparable in care model, premium positioning, and avoidance of insurance-driven treatment.
Broad incumbents
- ATI Physical Therapy: One of the largest US outpatient PT providers with broad physical therapy, sports medicine, and workers' comp services. Comparable core service line (PT for athletes/active adults) but operates at scale with insurance-driven economics.
Emerging players
- Origin: Women's-focused pelvic-floor and whole-body physical therapy with hybrid in-person and virtual care. Comparable as an emerging cash-pay, digitally enabled PT brand targeting a specific high-value patient segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Performance Lab social profiles
Digital presenceThe Performance Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Performance Lab leadership team
Management profileNumber of profiles
Profiles6 records
The Performance Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Performance Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Performance Lab
What does The Performance Lab do?
The Performance Lab operates cash-based, 1-on-1 physical therapy and athletic performance clinics in five locations across Connecticut and Florida, delivering treatment under its proprietary P.R.I.M.E. Performance Method™. Its core services include orthopedic and post-surgical rehabilitation, manual therapy and dry needling, TPI® golf swing assessments, AI-powered strength training using OxeFit, recovery services (sauna, cold plunge, HyperIce), mobile therapy, longevity bloodwork screening, and a recurring MyoLab wellness membership.
Is The Performance Lab a public or private company?
The Performance Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Performance Lab founded?
The Performance Lab was founded in 2021. It employs 1 to 10 people.
Where is The Performance Lab based?
The Performance Lab is headquartered in Prospect, CT, United States, in the North America region.
How does The Performance Lab make money?
Four revenue lines are on record. Physical Therapy Sessions are the primary driver. The others are myoLab Membership, mobile Physical Therapy and specialized Assessments.
Who are The Performance Lab's main competitors?
Others on record are Hyperice and OxeFit. Direct peers are StretchLab, Pivot Physical Therapy, Professional Physical Therapy, Luna Physical Therapy, Ivy Rehab Network and Spear Physical Therapy. ATI Physical Therapy is listed as a broad incumbent. Origin is listed as an emerging player.
Does The Performance Lab have an API?
No public API is recorded for The Performance Lab.
What industry is The Performance Lab in?
The Performance Lab's product category is Outpatient Physical Therapy and Athletic Performance Services. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of MPAKAJAO, Sports Rehabilitation, Return-to-Play & Performance Therapy Centers. Its NAICS code is 62134 and its SIC code is 8011.