What Infrared Sauna does

Infrared Sauna, operating commercially as Clearlight Saunas, is a US-based private manufacturer of premium therapeutic infrared saunas founded in 1997 by Dr. Raleigh Duncan. The company designs, manufactures, and distributes full-spectrum and far-infrared sauna cabins under the Sanctuary and Premier product lines, alongside an expanding portfolio of complementary wellness hardware including the Curve sauna dome, Red Light Therapy Towers, Aroma One diffuser, Halo One halotherapy unit, Amethyst PEMF Mat, Vibrational Resonance Therapy system, UV Disinfecting Wand, and the newly launched Clearlight Plunge cold therapy tub. Core technology centers on proprietary True Wave combination carbon/ceramic heaters tuned to the 9.4-micron wavelength, with sub-1 milligauss EMF/ELF shielding via metal conduit, wire twisting, foil shielding, and carbonized grounding — specifications the company positions as materially below competitors and CDC guidelines.

The business operates a dual-channel go-to-market model: a consultative direct-to-consumer sales motion with personalized quotes (residential units priced approximately $5,000–$9,000), and a commercial field-sales organization (Commercial Wellness Innovations) targeting spas, fitness centers, hotels, medical facilities, and sports teams with bulk pricing, ROI tools, and a dedicated service department. Distribution is supplemented by certified channel partners in 10+ countries across North America, Oceania, Europe, and Asia. All revenue is one-time hardware sales with optional third-party financing; the company offers a Limited Lifetime Warranty on residential units versus 5 years commercial, and reports cumulative unit sales of 85,000+ since founding with 200+ professional athlete and 200+ clinician endorsements.

The firm remains privately held and bootstrapped under founder control, manufacturing out of a Northern California facility, with no disclosed institutional funding. Notable commercial anchors include the San Francisco 49ers, LA Dodgers, Perspire Sauna Studio, Palm Beach Tan, and Hotel Commonwealth, supported by clinical research partnerships with UCSF, Binghamton University, and Loras College.

Name

Infrared Sauna

Legal name

Clearlight Saunas (legal entity name not explicitly disclosed in source material)

Website

https://infraredsauna.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Clearlight Saunas is a US-based private manufacturer, founded in 1997, that designs and sells premium therapeutic infrared sauna cabins and complementary wellness hardware (red light therapy, cold plunge, PEMF, halotherapy) to individual consumers and commercial wellness businesses across 10+ countries.

Ownership category

akta.pro rank

Product category

Wellness Equipment (Infrared Saunas)

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Infrared sauna manufacturing
• Full spectrum saunas
• Wellness equipment
• Red light therapy devices
• Cold plunge therapy

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Infrared Sauna Hardware Sales: One-time purchase of infrared saunas ranging from 1-person to 5-person models in Sanctuary (full spectrum) and Premier (far infrared) lines. Prices range from approximately $5,000-$9,000 for residential models. Includes financing options with $999 down and 18-month payment plans.
2. Commercial/Business Sauna Sales: Bulk commercial sauna sales to spas, fitness centers, hotels, and medical facilities with customized pricing, volume discounts, and dedicated commercial support including marketing materials and service departments.
3. Wellness Add-on Products: Standalone wellness products including Red Light Therapy Towers (Personal, Core, Full Body), Clearlight Plunge cold therapy, Amethyst PEMF Mats, AROMA ONE aromatherapy diffusers, HALO ONE halotherapy units, Vibrational Resonance Therapy, and UV Disinfecting Wands. Financing available starting at $45-198/month.
4. Custom Sauna & Heater Kits: DIY infrared sauna kits with customized True Wave low EMF heaters, digital keypads, power supplies, lighting, and wood materials for custom room builds. Available for commercial and residential installations.
5. Clearlight Plunge Cold Therapy: Premium cold plunge pools designed to complement infrared saunas for contrast therapy. Features stainless steel basin, cedar exterior, temperature range 36°F-104°F, with 2-year warranty and financing starting at $198/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Clearlight Saunas (Infrared Sauna) designs, manufactures, and sells doctor-designed infrared saunas using proprietary True Wave® low EMF heating technology, targeting both residential consumers and commercial wellness businesses. Its core product lines include Sanctuary Full Spectrum saunas and Premier Far Infrared saunas in 1-5 person configurations, complemented by an integrated wellness ecosystem of cold plunge (Clearlight Plunge), red light therapy towers, PEMF mats, halotherapy, aromatherapy, and vibrational resonance therapy devices.

Product overview

Clearlight Saunas is a premium infrared sauna company offering a comprehensive wellness product portfolio centered on patented True Wave low EMF infrared heating technology. The core offering includes the Sanctuary Full Spectrum (1-5 person) and Premier Far Infrared (1-3 person) sauna lines, plus outdoor-specific models. These primary saunas are complemented by add-on therapy modules including Red Light Therapy Towers (PERSONAL, CORE, FULL BODY), The Curve infrared sauna dome, The Clearlight Plunge for contrast therapy, AROMA ONE aromatherapy diffuser, HALO ONE halotherapy system, Amethyst PEMF Mat, Vibrational Resonance Therapy, and UV Disinfecting Wand. Custom sauna builds and DIY heater kits are also available. All products are doctor-designed by Dr. Raleigh Duncan, clinically studied, and backed by a Limited Lifetime Warranty for residential use.

Differentiator

Problem solved

Functional benefit

Brands

• Sanctuary™: Full-spectrum infrared sauna line featuring near, mid, and far infrared technologies with low EMF/ELF True Wave® heaters
• Premier™
• The Curve™
• Clearlight Plunge
• Clearlight® Red Light Therapy Towers
• AROMA ONE®
• HALO ONE®
• Amethyst Infrared PEMF Mat
• Vibrational Resonance Therapy
• Clearlight® UV Disinfecting Wand

Products and services

• Clearlight Sanctuary™ Full Spectrum Saunas Premium full-spectrum infrared saunas featuring near, mid, and far infrared wavelengths delivered through True Wave® low EMF/ELF heaters, available in 1-5 person configurations including the Sanctuary Retreat and Sanctuary C models. Designed for residential and commercial buyers seeking the highest therapeutic infrared output.
• Clearlight Premier™ Far Infrared Saunas Classic far infrared saunas with True Wave® ceramic/carbon heaters, eco-certified wood construction, integrated Nakamichi speakers, and digital keypad control in 1-3 person models. Designed for residential and commercial buyers seeking a traditional far infrared sauna experience with patented low EMF technology.
• Clearlight Sanctuary™ Outdoor Saunas

Quantifiable outcome

• 91.6% of participants no longer met criteria for depression in UCSF clinical trial combining infrared heat with CBT
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• San Francisco 49ersflagshipStrategic or Co-development Partner · 1 January 2024Official supporter providing saunas for training facility and recovery protocols ahead of 2024 Super Bowl. Partnership positions Clearlight as a professional sports recovery technology provider.
• Hotel CommonwealthcoreStrategic or Co-development PartnerPartnership creating Rekovery Session wellness programming offering guests multiple therapies including heat, cold, light, and relaxation solutions. No other hotel in New England offers these innovative recovery amenities.
• Kove StudiocoreChannel Partner/ Reseller/ DistributorNew York City wellness studio with beautifully designed, customized Clearlight saunas. Positive client feedback and elevated wellness space experience.
• Loyly Sauna LoungecoreChannel Partner/ Reseller/ DistributorPremium sauna lounge with concierge-level Clearlight service and commercial installation. Owners Cindy Aplanalp and Dion Ruzicka testimonial for quality and problem-solving.
• Perspire Sauna StudiocoreChannel Partner/ Reseller/ DistributorCreating best-in-class sauna experience with leading infrared sauna maker, delivering most beneficial experience to members consistently with each session. Founded by Lee Braun.
• Palm Beach TanflagshipChannel Partner/ Reseller/ DistributorExpanding wellness footprint and customized services with Clearlight as the most innovative partner, moving into new markets and offering unique avenues for client empowerment.
• BioPerformance InstitutecoreChannel Partner/ Reseller/ DistributorHuman performance center where red light therapy room became a popular offering putting them ahead of competition. Justin Kane, PT, SCS testimonial.
• In The Zone CryocoreChannel Partner/ Reseller/ DistributorCryotherapy and recovery center that will never use anything but Clearlight due to outstanding customer experience. Service has earned loyalty and influenced many of their clients to purchase for homes.
• The National Forest FoundationminorStrategic or Co-development PartnerEnvironmental partnership where 2 trees are planted for every Clearlight Infrared sauna purchase. 31,438 trees planted since 2023.
• UCSF (University of California, San Francisco)flagshipStrategic or Co-development PartnerClinical research partnership conducting depression studies combining Clearlight infrared heat with cognitive behavioral therapy. 91.6% of participants no longer met criteria for depression.
• Binghamton UniversityflagshipStrategic or Co-development PartnerAcademic research partnership conducting weight loss study showing 4% body fat reduction average over 4 months using Clearlight 3x/week for 30 minutes.
• Loras CollegecoreStrategic or Co-development PartnerExercise recovery study proving significantly improved recovery (p=0.012) in blood lactate levels post treatment phases after maximal aerobic exercise sessions.
• International Distribution PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 10+ certified international distribution partners: Canada Wellness, Australia, New Zealand, Germany, UK, Ireland, Malaysia, China, Japan, and EU.

Scale indicators13 records

Direct peers

• Sunlighten: One of the largest direct-to-consumer infrared sauna manufacturers in the US; competes head-to-head with Clearlight across residential and commercial segments with full-spectrum and far-infrared product lines at similar premium price points.
• Health Mate Saunas: Premium infrared sauna manufacturer offering far-infrared models with low-EMF claims; directly competes with Clearlight's Premier line in the residential and light-commercial market.
• Dynamic Saunas: Infrared sauna manufacturer targeting more budget-conscious residential buyers; competes with Clearlight's entry-level offerings and represents the value-tier peer in the same product category.
• Sun Home Saunas: DTC infrared sauna brand offering full-spectrum and far-infrared saunas with a focus on lower price points and modern design; competes with Clearlight on convenience and aesthetics in the consumer segment.
• Almost Heaven Saunas: Sauna manufacturer offering both traditional Finnish and infrared models for residential and commercial use; overlaps with Clearlight's product range but skews more toward traditional sauna construction.
• Therasage: Infrared sauna and red light therapy brand with portable and full-sized products; overlaps with Clearlight on the RLT/PEMF wellness add-on portfolio and far-infrared heating technology.
• Plunge: Cold plunge specialist whose product directly competes with Clearlight Plunge in the premium cold therapy category; also a growing competitor in the broader contrast-therapy ecosystem where Clearlight is positioning its integrated offering.

Emerging players

• Mito Red Light: Specialist manufacturer of red light therapy panels and devices; competes with Clearlight's Red Light Therapy Towers in the standalone RLT category and serves the same biohacker/wellness customer base.

Broad incumbents

• Jacuzzi Brands: Established wellness/hot tub and sauna brand with infrared sauna offerings; broader product portfolio (hot tubs, swim spas) and far larger installed base give it incumbent advantages that Clearlight lacks as a specialist.

Others

• Perspire Sauna Studio: Infrared sauna studio franchise operator and Clearlight commercial customer; a downstream channel partner / end-market signal that converts Clearlight hardware into recurring consumer wellness revenue.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SaunaWorks
• LinkedInlinkedin.com/company/clearlight-infrared-maker-of-jacuzzi-saunas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infrared Sauna