Pergola

What Pergola does

Pergola Nordic AB is a Swedish specialist distributor and full-service provider of premium outdoor living solutions, headquartered in Södertälje with 17 employees. Founded in 2020 by Joakim Sandblom, the company holds the exclusive Nordic distribution rights for Italian manufacturer Pratic's bioclimatic aluminum pergola line and is self-described as the largest provider of custom-made bioclimatic pergolas in Northern Europe, with 150+ projects delivered across Sweden and Scandinavia by 2024.

The core product is a custom-made, motor-driven aluminum or PVC-fabric pergola system with adjustable roofs (louvers tilting up to 140° or opening fabric), rated for snow loads up to 450 kg/m², integrated with Somfy smart-home control, Google Home, and weather sensors. The catalog spans aluminum louver models (Carrera P/S, Brera P/S/B, Vision, Opera, Sense, Connect), PVC fabric models (Rialto, Nomo, Tecnic, Phoenix Free, Phoenix Air, Level, Fusion), and opening-glass winter gardens. Around the core structure, Pergola bundles heating (Solamagic, Bromic), premium parasols (Glatz, May, Tuuci), height-adjustable glass railings (Svalson, ClickitUp, Protezioni), lighting, awnings, and outdoor furniture (Skargaarden, Ethimo) into complete outdoor rooms. All products carry a 5-year warranty and are CE-marked.

Commercially, Pergola runs a consultative, advisory-led sales motion — booking physical or digital meetings, performing needs analysis, producing BIM/CAD files and 3D visualizations for architects and developers, and completing projects through in-house certified installers (100+ projects delivered). Revenue is generated on a one-time project basis at quote-based pricing ranging from ~66,410 SEK (entry-level Tecnic fabric pergola) to ~395,000+ SEK (Connect luxury model with mirror glass), with HORECA (hotels, restaurants, cafes) and private homeowners as primary segments and architects, landscape architects, and developers as a secondary specification channel. Payment is milestone-based (50% deposit, 25% on warehouse arrival, 25% within 10 days of installation) and delivery lead times run 8–10 weeks.

Name

Pergola

Legal name

Pergola Nordic AB

Website

https://pergola.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pergola Nordic AB is a Swedish specialist distributor of Italian-made Pratic bioclimatic pergolas and complementary outdoor living products — serving private homeowners, HORECA operators, architects, and developers across Scandinavia with custom, full-service design, supply, and installation.

Ownership category

akta.pro rank

Product category

Outdoor Living Structures

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industries

Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Bioclimatic pergolas
• Aluminum pergola systems
• Outdoor living solutions
• Terrace covering products
• Adjustable roof structures

Headquarters

HQ city

Södertälje

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bioclimatic Pergola Sales: One-time purchase of custom-made, custom-dimensioned bioclimatic aluminum pergolas. Each pergola is special-made to order per customer specifications. Revenue is generated per project/unit, with pricing varying significantly by model, size, and options chosen. Payment terms: 50% deposit at order confirmation, 25% when goods arrive at warehouse, final 25% within 10 days after installation or delivery.
2. Professional Services (Installation, Project Management, Advisory): Advisory consulting from idea to installed product, including needs analysis, budget planning, permit/building application assistance, project management, and installation by own certified installers. Services are bundled with product sales as a full-service offering.
3. Accessories and Add-ons: Supplementary products including vertical screens, glass partitions, glass railings, heaters (Solamagic, Bromic), lighting, curtains, shelf systems, outdoor furniture, parasols, and awnings. These are sold as optional add-ons to the main pergola product.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pergola Nordic AB sells custom-made bioclimatic aluminum pergolas with motor-driven adjustable roofs (louvers and PVC fabric), distributed exclusively from Italian premium manufacturer Pratic. The company also offers winter gardens/conservatories, premium parasols (Glatz, May, Tuuci), and a full suite of accessories (heating, lighting, glass railings, smart controls). Each product is special-made to customer specifications, with bundled advisory, design, permit assistance, project management, and certified in-house installation services delivered across Sweden and Scandinavia.

Product overview

Pergola is a specialized provider of outdoor room solutions, primarily offering bioklimatiska (bioclimatic) aluminum pergolas from Italian manufacturer Pratic, complemented by a comprehensive range of accessories, parasols, and outdoor furniture. The core product line consists of three main pergola categories: (1) Aluminum louver pergolas including Carrera P/S, Brera P/S/B, Vision, Opera, Sense, and Connect models featuring adjustable or sliding louvers; (2) PVC fabric roof pergolas including Rialto, Nomo, Tecnic, Phoenix Free, and Phoenix Air models with folding fabric roofs; (3) Sloped PVC fabric pergolas including Level and Fusion. Supporting products include winter gardens/conservatories (fixed and opening roof options), premium parasols from Glatz (Palazzo Royal, Palazzo Noblesse, AMBIENTE Nova), May, and Tuuci brands, height-adjustable glass railings (ClickitUp, Svalson), vertical awnings (T-Loop, T-Zone), glass panels, LED lighting systems, infrared heaters (Solamagic, Bromic), smart home control systems (Somfy, Google Home integration), outdoor furniture, and interior accessories. All products are CE-marked and backed by 5-year warranties. Pergola operates from idea to installation, serving both residential and commercial (HORECA) customers across Scandinavia.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrera P Bioclimatic aluminum pergola with an innovative dynamic roof combining fixed and movable louvers that create a 3D effect; intelligent sensor-based technology automatically adjusts louvers from sunrise to sunset. Snow load capacity up to 450 kg/m²; for premium residential and commercial terraces.
• Carrera S Aluminum pergola with alternating fixed and movable louvers producing a 3D roof effect, with optional integrated vertical awnings. Snow load capacity up to 450 kg/m².
• Brera P Modern aluminum pergola with a fully opening motor-driven louver roof that switches between open roof, sun protection, and an enclosed winter room with the press of one button. Reinforced frame with optional vertical awnings.
• Brera S Stylish aluminum pergola with a motor-driven sliding louver roof that opens completely to the sky for sun or closes for shade, rain, or snow protection. Snow load up to 450 kg/m².
• Brera B Opening aluminum louver roof designed to be built into existing structures, creating a sealed roof that can easily open to let in sunlight or night sky.
• Vision Elegant aluminum pergola with motor-driven adjustable louvers that tilt up to 140 degrees, functional and stylish for summer houses, pool houses, or as an additional outdoor room on a balcony.
• Opera Premium aluminum pergola with tilting louver roof up to 140 degrees, featuring hidden vertical awnings integrated into the roof beams. Designed for premium commercial and residential installations.
• Sense Most streamlined bioclimatic pergola in the range with elegant thin profiles for a modern light expression. Tilting louvers adjustable up to 110 degrees for sun protection, light intake, and ventilation.
• Connect Luxury pergola with mirror glass that visually blends into its surroundings. Features heat-reflecting glass in smoke or clear finish, motorized tilting louvers up to 140 degrees or sliding louvers for fully open roof. Snow load 450 kg/m².
• Rialto Pergola with flat folding PVC fabric roof protecting against sun and rain, opened via mobile or remote control. Combined with infrared heaters and sliding glass, creates an enclosed conservatory usable from early spring to late autumn.
• Nomo Motor-driven flat PVC fabric roof that can open fully to the sky, with optional vertical awnings integrated in the frame. Controlled via remote or smart home.
• Tecnic Special solution for mounting in existing structures lacking functional rain and sun protection. Waterproof, fire-retardant, stain-resistant, and UV-resistant PVC fabric extends up to 13x8 meters in a single panel.
• Phoenix Free Flat pergola with folding PVC fabric roof that withstands storms and heavy rain. Sleek design with no roof pitch required thanks to a unique convex fabric solution.
• Phoenix Air Completely freestanding pergola with convex-shaped motor-driven roof, suitable over dining areas, piers, spas, or rooftop terraces. Sober design creating a luxurious feel; max size 10x5.5 meters.
• Level Pergola with sleek frame and fully opening sloping PVC fabric roof. Single-button operation; single fabric can extend up to 13x6 meters.
• Fusion Stylish wall-mounted pergola with opening PVC fabric roof that withstands heavy rain and strong winds. Latest fabric option lets some light through for a cozy atmosphere; max single fabric 13x6 meters.
• Vinterträdgård - Fast tak (Winter Garden - Fixed Roof) Winter garden with fixed glass or polycarbonate roof that extends the outdoor season and creates usable year-round space. Insulated concrete slab with optional underfloor heating.
• Vinterträdgård - Öppningsbart tak (Winter Garden - Opening Roof) Conservatory with an opening glass roof combining natural light with effective ventilation for year-round usability. Opens for cool air on warm summer days and closes to retain heat in colder weather.
• AMBIENTE Nova Glatz Parasol Largest and most exclusive side-mounted parasol in the Glatz range, developed for hotels, restaurants, cafes, and high-design private terraces. Features integrated LED lighting in ribs and mast for evening atmosphere. Internationally filed patent and registered design.
• PALAZZO Noblesse Glatz Parasol Giant parasol with diameter from 450 to 700 cm providing optimal protection against sun and rain. Wind-stable, built for demanding environments, with 16 standard designs and wide range of options. Internationally patented design.
• PALAZZO Royal Glatz Parasol

Quantifiable outcome

• All products come with 5-year warranty
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pratic f.lli Orioli SpacoreTechnology or IntegrationExclusive Nordic/Swedish distributor of Pratic's bioclimatic aluminum pergolas, PVC fabric pergolas, and accessories. Pratic is an Italian premium manufacturer headquartered in Fagagna (Udine), Italy. The partnership covers all Scandinavian markets. Pratic's products are CE-marked, feature 100% recyclable materials, and the factory is energy self-sufficient via solar panels. Pratic has won multiple international design awards.
• Glatz AGcoreChannel Partner/ Reseller/ DistributorSwiss premium parasol manufacturer. Pergola resells Glatz parasols including Palazzo Royal, Palazzo Noblesse, Palazzo Style, Ambiente Nova, AURA, Sombrano S+, Fortello LED, and Fortino Riviera models. Glatz offers 70+ color options and up to 98%+ UV protection. Products are wind-stable and designed for demanding environments.
• May ParasolsminorChannel Partner/ Reseller/ DistributorGerman premium parasol brand. Pergola resells May Parasols in Sweden — functional and stylish parasols suitable for both hotel/restaurant and private garden/terrace use. Broad range from small balcony models to large interconnected systems.
• TuuciminorChannel Partner/ Reseller/ DistributorLuxury parasol brand. Pergola resells Tuuci's premium parasols, described as their most luxurious umbrella range. Design inspired by nature globally. Fully customizable from fabric color and stitching to pole details. MEGA MAX model can be up to 7.3m in canopy profile with 13cm mast diameter and 15-year warranty.
• SomfycoreTechnology or IntegrationSmart home automation partner for pergola control systems. Pergola integrates with Somfy TaHoma switch, Somfy Connectivity kit, Somfy Nina, Somfy Situo remotes, Somfy wall switches, Somfy Smoove Origin 4, and Somfy IO products for integration with Velux IO systems. Google Nest also supported.
• SolamagiccoreTechnology or IntegrationDanish infrared heater manufacturer. Pergola installs Solamagic ECO+PRO, ECO+PRO BTC, and PREMIUM+ 2000 BTC heaters in their pergolas. Products feature No-Glare® technology, 5-year warranty, and 10,000-hour lamp life. Some models (ECO+PRO BTC) offer smartphone heat control. IO models integrate with Somfy TaHoma and Velux IO systems.
• SkargaardenminorChannel Partner/ Reseller/ DistributorSwedish-designed premium outdoor furniture and lounge furniture brand with focus on craftsmanship and material selection. Pergola offers Skargaarden furniture as part of complete outdoor room solutions.
• EthimominorChannel Partner/ Reseller/ DistributorItalian supplier of elegant outdoor furniture. Products adapted for both private and HORECA environments such as rooftop terraces and outdoor restaurant seating. Most Ethimo collections include chairs, armchairs, and sofas for coordinated interiors, plus bar stools and standing tables.
• Pella HedebyminorStrategic or Co-development PartnerSwedish interior designer, stylist, and content creator with soft minimalist style focused on natural materials and timeless pieces. Collaborated with Pergola on multiple residential projects combining custom pergolas with interior design to create complete outdoor environments.
• Ross Arkitektur och DesignminorStrategic or Co-development PartnerAward-winning Swedish architecture firm combining art, function, and quality in harmony with surrounding nature. Has collaborated with Pergola since 2022 on exclusive outdoor projects including a waterfront installation in Ekerö using the Opera model with tilting louvers and vertical screens.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Brustor: Belgian manufacturer of pergolas, verandas, and terrace covers with strong presence in Benelux and expanding in Northern Europe. Comparable as a premium bioclimatic pergola specialist targeting HORECA and premium residential customers.
• Palmiye: Turkish manufacturer of bioclimatic pergolas, glass rooms, and terrace enclosures. Comparable product portfolio of bioclimatic and glass-roof outdoor structures serving both residential and HORECA customers in European markets.
• Gibus: Italian manufacturer of bioclimatic pergolas, retractable awnings, and outdoor living products. Comparable as a premium European pergola OEM operating in the same bioclimatic aluminum category as Pratic, with similar HORECA focus.
• Renson: Renson is a Belgian manufacturer of outdoor living solutions including louvered roof pergolas (Camargue, Algarve), outdoor panels, and terrace covers. Directly comparable to Pergola as a premium European bioclimatic pergola specialist with full-service offerings to homeowners and HORECA.

Broad incumbents

• Markilux: German premium manufacturer of awnings, pergola systems, and sun shading. Comparable in the German/European premium outdoor shading category with broader product portfolio than Pergola and stronger brand recognition in residential channels.
• Warema: German market leader in sun shading systems including pergolas, awnings, and external venetian blinds. Comparable as a large incumbent European player in outdoor weather protection with extensive dealer network and broader product range.

Emerging players

• Solarlux: German manufacturer of glass extensions, conservatories, and winter gardens. Comparable in the winter garden and glass-room segment of Pergola's product offering, particularly relevant for Pergola's Vinterträdgård line.
• Palram Applications: Israeli-founded global manufacturer of polycarbonate and aluminum outdoor structures including pergolas, patio covers, and greenhouse-style enclosures. Comparable as a mass-market alternative in outdoor living structures, though positioned at a lower price tier than Pergola's Pratic offering.
• Alukov: Czech manufacturer of pool enclosures, verandas, and bioclimatic pergolas. Comparable as another European premium outdoor structure specialist with bioclimatic aluminum offerings targeting residential and HORECA markets.
• Sunflex: German specialist in glass sliding walls and winter garden systems. Comparable as a premium European player in glass enclosures that complement or substitute for Pergola's glass-walled pergola installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pergolan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pergola