Fondazione per il Tuo cuore

What Fondazione per il Tuo cuore does

Fondazione per il Tuo cuore (legal name: HCF Fondazione ANMCO per il Tuo cuore ETS) is an Italian non-profit foundation headquartered in Florence and affiliated with ANMCO, the national association of Italian hospital cardiologists. Founded in 1998 and operating as an Ente del Terzo Settore (ETS), the foundation's mission is cardiovascular disease prevention, public heart-health education, and cardiac research. It serves the general Italian public with a horizontal segmentation approach, delivering free services across all age groups.

The foundation's product portfolio is organized around four main program pillars: the Banca del Cuore (a national heart-bank initiative built around a mobile Truck Tour that performs free on-site ECG screenings and lets citizens store cardiac records), Cardiologie Aperte (annual open-heart-days at partner hospitals nationwide), Ambasciatori del Cuore (a community ambassador volunteer program), and HCF TV (a dedicated video platform for cardiac health content). It also distributes 23 expert-authored educational brochures and 23 poster topics, a heart-healthy recipe database, and content covering 8 heart diseases, 10 cardiac exams, and 8 therapies. Its research arm, Centro Studi ANMCO, has produced 19 randomized clinical trials, 46 observational studies, and 7 censuses. Distribution is multi-channel: a central website (periltuocuore.it), a dedicated booking site for screenings (bancadelcuore.it), active presence across YouTube, Instagram, Facebook, X, and LinkedIn, physical events, and the mobile Truck Tour.

The foundation is funded entirely through donations and the 5x1000 Italian tax designation (Codice Fiscale 94070130482), with no products or services sold. Its go-to-market is community-led and event-driven, relying on public awareness campaigns (Cardiologie Aperte, Golf4Heart, the National Day of Cardiovascular Prevention), educational content distribution, and the mobile Truck Tour to reach donors and beneficiaries. Revenue is not publicly disclosed and the organization operates with a small staff of approximately 10 employees, consistent with a lean non-profit structure.

Name

Fondazione per il Tuo cuore

Legal name

HCF Fondazione ANMCO per il Tuo cuore ETS

Website

https://periltuocuore.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fondazione per il Tuo cuore is a Florence-based Italian non-profit foundation affiliated with ANMCO hospital cardiologists. It provides free cardiovascular education, mobile cardiac screenings via the Banca del Cuore Truck Tour, and community events to the general Italian public, funded by donations and the 5x1000 tax designation.

Ownership category

akta.pro rank

Product category

Cardiovascular Health Education and Prevention (Non-Profit)

NAICS

Health Care and Social Assistance (62)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Disease & Health Promotion Program Funding (HLAJALAJ)

akta.pro secondary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Cardiovascular health education
• Cardiac prevention programs
• Nonprofit health foundation
• Cardiac screening services
• Heart disease awareness

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 5x1000 Tax Designation: Italian taxpayers can designate 5x1000 of their income tax to the foundation by specifying its tax code (Codice Fiscale 94070130482) at no additional cost to the donor. This represents a significant public fundraising mechanism.
2. Direct Donations: The foundation accepts financial donations through its website and during campaigns, with a 'Dona Ora' (Donate Now) button prominently featured across the site.
3. Public Support Campaigns: Campaigns such as 'Non Dimenticare il Tuo Cuore' and 'Il Cuore di Tutti' solicit public financial support for the foundation's activities and research programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Fondazione per il Tuo cuore delivers free cardiovascular health education, screenings, and prevention programs to Italian citizens. Core offerings include the Banca del Cuore mobile truck tour providing free electrocardiograms and a national heart bank, Cardiologie Aperte open hospital days, ambassador and volunteer networks, HCF TV educational video content, and a catalog of 23 brochures plus 23 posters authored by hospital cardiologists. All programs are provided at no cost to the public and funded through donations and 5x1000 tax designations.

Product overview

HCF Fondazione ANMCO per il Tuo cuore ETS is a non-profit cardiac foundation affiliated with the Associazione Nazionale dei Medici Cardiologi Ospedalieri (ANMCO). The organization operates as an informational and educational platform rather than a commercial software product. Its portfolio consists of public health initiatives and educational content: the Banca del Cuore program (featuring a mobile truck tour for cardiovascular screenings and a personal heart bank), Cardiologie Aperte (open cardiology days), Ambasciatori del Cuore (community ambassador program), HCF TV (video content platform), and Golf4Heart (charity fundraising event). Educational offerings include 23 brochures and 23 poster series covering heart diseases, diagnostic tests, therapies, and prevention, plus a heart-healthy recipe database. The foundation also conducts clinical research (19 RCTs, 46 observational studies, 7 censuses) through its Centro Studi ANMCO research center.

Differentiator

Problem solved

Functional benefit

Products and services

• Banca del Cuore (Bank of the Heart) — Mobile Truck Tour A national heart bank program that includes a mobile truck tour providing free cardiovascular screenings (electrocardiograms) to citizens across Italy, with appointments bookable via bancadelcuore.it, allowing citizens to store ECG records in a personal heart bank.
• Cardiologie Aperte (Open Cardiology) Open cardiology days initiative where participating hospitals open their cardiology departments to the public for free cardiac screenings and educational events on cardiovascular health.
• Ambasciatori del Cuore (Heart Ambassadors) Volunteer ambassador program that trains and engages community members to spread cardiovascular health awareness in their local communities across Italy.
• HCF TV Online video platform providing educational cardiac health content, interviews with specialists, and health awareness programming on heart health, prevention, and treatments.
• Golf4Heart Charity golf event that combines sports with fundraising for cardiac research and prevention programs organized by the foundation.
• Educational Brochures and Posters Collection Published educational materials covering heart health topics including healthy eating, exercise, smoking cessation, heart disease management, cardiac rehabilitation, and specific conditions, comprising 23 brochures and 23 poster series under 'Le 5 Regole'.
• Ricette del Cuore (Heart-Healthy Recipes) Recipe database featuring heart-healthy Mediterranean diet recipes with nutritional information, filterable by type and main ingredient, promoting cardiovascular wellness through nutrition.
• Centro Studi ANMCO Research Program Clinical research program publishing 19 randomized clinical trials, 46 observational studies, and 7 censuses in cardiovascular medicine, providing evidence-based support for the foundation's educational mission.

Quantifiable outcome

• 23 health education brochures and 23 poster topics available free of charge to the Italian public
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Associazione Nazionale dei Medici Cardiologi Ospedalieri (ANMCO)coreStrategic or Co-development PartnerANMCO is the national association of Italian hospital cardiologists. The foundation is formally affiliated with ANMCO, operating as 'HCF Fondazione ANMCO per il Tuo cuore ETS.' The partnership provides the foundation with medical expertise, credibility, and access to the network of hospital cardiology departments across Italy for campaigns such as Cardiologie Aperte and research activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Croce Rossa Italiana: Italian Red Cross chapter, running large-scale public health, first-aid, and CPR training programs. Comparable as a national Italian non-profit delivering free health education and community events, though broader in mission.

Regional players

• LILT - Lega Italiana per la Lotta contro i Tumori: Italian non-profit running public cancer prevention, screening, and education programs nationwide. Comparable in the combination of national screening/awareness events, donated services, and Italian 5x1000 funding.
• Fondazione AIRC (Associazione Italiana per la Ricerca sul Cancro): Italy's leading cancer research charity, operating a similar 5x1000-anchored fundraising model and funding research plus public education. Highly comparable as an Italian non-profit research foundation competing for the same 5x1000 donor pool.
• Fondazione Telethon: Italian non-profit funding genetic disease research, with a comparable Italian mass-media fundraising model (Maratona Telethon) and reliance on 5x1000. Comparable in operating geography, donor base, and research-funding orientation.

Direct peers

• European Heart Network: Brussels-based alliance of national heart foundations and cardiovascular NGOs across Europe. Comparable as a peer/coordination body in cardiovascular prevention advocacy, education, and research funding in Europe.
• American Heart Association: US non-profit focused on cardiovascular research funding, public education, and CPR/awareness campaigns. Comparable as a large, donor-funded national heart foundation operating research, education, and community outreach programs.
• Heart Foundation (Australia): Australia's national heart-health charity funding research, running heart-health awareness, and providing public education. Comparable in mission, funding model (donations, bequests), and mix of research plus community programs.
• British Heart Foundation: The UK's largest heart-health charity, funding research, running community heart-health programs, and producing public cardiac education. Directly comparable as a national non-profit heart foundation combining research, screening/awareness, and donor-funded education.

Broad incumbents

• World Heart Federation: Geneva-based global umbrella body for the cardiovascular community, coordinating awareness campaigns (e.g., World Heart Day) and advocacy. Comparable at the level of awareness, prevention, and education programming.

Emerging players

• Federazione Italiana per il Cuore (Italian Heart Foundation): Italian non-profit focusing on cardiovascular prevention and patient advocacy. Comparable as a smaller, Italy-only non-profit in the same cardiovascular awareness niche, though with a narrower program portfolio than Fondazione per il Tuo cuore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCE5CL_81fZGkEzEOX-z1R0g
• Facebookfacebook.com/periltuocuore
• LinkedInlinkedin.com/company/fondazione-per-il-tuo-cuore
• Instagraminstagram.com/fondazioneperiltuocuore
• Xtwitter.com/perilTuocuore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fondazione per il Tuo cuore