Perimeter Behavioral Health

What Perimeter Behavioral Health does

Perimeter Behavioral Health is a privately held outpatient mental health practice headquartered at 5887 Glenridge Drive, Suite 230, Sandy Springs, Georgia, serving patients across Metro Atlanta via in-person visits and HIPAA-compliant telehealth. Founded in 2024 and co-led by nurse practitioner Lindsey Nichols (APRN, NP-C) and physician assistant Deena Spital (PA-C), the practice operates with a small team of five clinicians (including Amy Zoller Lee, Cara McDonald, Allison Gilley) under supervising psychiatrists Dr. Neil Jariwala and Dr. Joshua Morris, and treats adults, adolescents, and children for a broad range of conditions including depression, anxiety, ADHD, bipolar disorder, OCD, PTSD, insomnia, and eating disorders.

The service portfolio centers on psychiatric evaluation and medication management, supplemented by individual and couples psychotherapy using evidence-based modalities (CBT, DBT-informed skills, Solution-Focused Therapy, mindfulness, Gottman Method). A differentiated offering is QbCheck, an FDA-cleared computer-based ADHD assessment using motion tracking and cognitive performance comparison, available in-office and remotely for patients aged 6 to 60. The practice markets through educational blog content, social media (LinkedIn, Instagram, Facebook), Google reviews (5.0-star rating), and the Osmind patient portal.

The revenue model is fee-for-service clinical care: $300 initial psychiatric evaluations, $175 follow-ups, $175–$235 therapy sessions, and $200 per QbCheck assessment. Most providers are in-network with Blue Cross Blue Shield, Cigna, Aetna, United, and UMR, while the co-founder Lindsey Nichols operates out-of-network only and Cara McDonald accepts self-pay only. The go-to-market is sales-led and patient-direct via website scheduling and phone (770-370-7188), with no institutional customers, external investors, or parent company identified.

Name

Perimeter Behavioral Health

Legal name

Perimeter Behavioral Health

Website

https://perimeter-behavioral.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Perimeter Behavioral Health is a Sandy Springs, Georgia-based outpatient mental health practice founded in 2024, providing psychiatric medication management, psychotherapy, and FDA-cleared QbCheck ADHD testing to adults, adolescents, and children across Metro Atlanta via in-person and telehealth visits.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Behavioral health services
• Psychiatric medication management
• Mental health treatment
• ADHD diagnostic testing
• Psychotherapy services

Headquarters

HQ city

Sandy Springs, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medication Management Services: Psychiatric medication management services billed per visit. Self-pay rates are $300 for initial evaluation and $175 for follow-up visits. Several providers accept insurance (Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, UMR) while Lindsey Nichols operates as out-of-network provider only.
2. Psychotherapy Services: Individual therapy sessions at $175 (45 min) or $205 (60 min). Couples therapy at $235 for 60-minute sessions. Cara McDonald operates on self-pay only basis.
3. ADHD Testing Services: QbCheck ADHD testing offered at $200 per assessment. May be eligible for insurance reimbursement as neuropsychological test.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Perimeter Behavioral Health is a private mental health practice in Sandy Springs, Georgia, delivering psychiatric evaluations, ongoing medication management, psychotherapy, and FDA-cleared QbCheck ADHD testing through a small team of nurse practitioners, physician assistants, and a licensed psychotherapist. Services are delivered in person at the Sandy Springs office and via HIPAA-compliant telehealth, with patients scheduled through direct website booking, phone, or the Osmind patient portal.

Product overview

Perimeter Behavioral Health is a mental health practice offering a unified service portfolio centered on psychiatric care. The core offering consists of psychiatric evaluation and medication management by nurse practitioners and physician assistants, complemented by in-house psychotherapy services. The practice provides specialized ADHD testing through QbCheck, an FDA-cleared objective assessment tool, and delivers services via both in-person office visits and telehealth virtual appointments. Treatment spans a wide range of mental health conditions including depression, anxiety disorders, ADHD, bipolar disorder, and more. The practice operates with a co-founder model led by Lindsey Nichols and Deena Spital, with additional providers including Amy Zoller Lee, Cara McDonald, and Allison Gilley.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatric Evaluation and Medication Management Comprehensive psychiatric assessments and ongoing medication management for adults, adolescents, and children, delivered by licensed nurse practitioners and physician assistants. Initial evaluations are 45-60 minutes at $300, with follow-up medication management visits at $175.
• QbCheck ADHD Testing FDA-cleared computer-based ADHD assessment using motion tracking and cognitive performance tasks to objectively measure inattention, impulsivity, and hyperactivity. Available in-office and remotely for patients aged 6 to 60, priced at $200 per assessment and potentially eligible for insurance reimbursement as a neuropsychological test.
• Psychotherapy Services Individual and couples talk therapy incorporating evidence-based approaches such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT)-informed skills, Solution-Focused Therapy, mindfulness techniques, and the Gottman Method for couples. Individual sessions are $175 (45 min) or $205 (60 min); couples therapy is $235 per 60-minute session.

Quantifiable outcome

• With proper treatment, 70% to 80% of those with major depressive disorder can achieve significant symptom relief
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ellie Mental Health: Franchise-based outpatient mental health clinic network providing therapy, psychiatry, and ADHD services in local markets. Directly comparable clinic-based, multi-provider model serving similar suburban patient populations to Perimeter.
• Done: Telehealth-focused ADHD evaluation and treatment provider offering stimulant medication management. Comparable to Perimeter's ADHD testing and medication management services, particularly around objective ADHD diagnosis and ongoing pharmacologic care.
• Two Chairs: Outpatient therapy practice combining in-person and telehealth therapy with measurement-based care. Comparable hybrid therapy model serving similar mid-market urban/suburban patients seeking evidence-based mental health care.
• Brightside Health: Telehealth platform specializing in anxiety and depression treatment with medication management and therapy. Comparable service mix to Perimeter, with a particular focus on evidence-based measurement and outcomes similar to Perimeter's outcome-focused messaging.
• Thriveworks: National outpatient mental health practice combining therapy and psychiatry with in-person and telehealth options. Closely comparable business model to Perimeter — multi-provider clinics offering integrated therapy and medication management.
• Cerebral: Subscription-based online mental health platform providing medication management and therapy for anxiety, depression, ADHD, and insomnia. Comparable to Perimeter in condition coverage and telehealth-first delivery, though Cerebral operates at much greater national scale.
• Talkiatry: National telepsychiatry + in-person psychiatry practice offering psychiatric evaluation, medication management, and therapy across many U.S. states. Directly comparable to Perimeter's hybrid model of medication management combined with evidence-based therapy and insurance-accepting providers.

Broad incumbents

• Geode Health: Multi-state outpatient mental health group practice with in-person and virtual therapy and psychiatry services. Comparable to Perimeter as a regional/scaling outpatient behavioral health group, though operating across a broader geography.
• Lifestance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics across the U.S. offering therapy, psychiatry, and medication management. Comparable category leader against which a small 5-provider practice like Perimeter competes for local market share.

Others

• Qbtech: Vendor of the FDA-cleared QbCheck ADHD assessment technology that Perimeter uses in its practice. Relevant as an enabler/technology partner rather than a competitor; Qbtech's broader U.S. install base signals comparable practices adopting the same objective ADHD testing approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Perimeter-Behavioral-Health-61563736890219
• LinkedInlinkedin.com/company/perimeter-behavioral-health
• Instagraminstagram.com/perimeter_behavioral_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perimeter Behavioral Health