What Permag Products Pvt. Ltd. does

Permag Products Pvt. Ltd. is a Pune, India-based manufacturer of industrial magnetic separation and handling equipment, founded in 1985 and operating as a private limited company. The company designs, engineers, and produces a catalog of more than 57 products spanning magnetic separation (magnetic rods, grills, plate magnets, bullet magnets, suspended magnets, hump magnets, drawer separators, rare earth roll separators, rotary magnets, magnetic bag filters), holding and lifting (hand magnets, pot magnets, magnetic lifters, sheet fanners, door catchers), and magnetic tools/fixtures (digital gaussmeters, shuttering magnets, floor sweepers, magnetic sticks). Underlying technology relies on high-performance permanent magnets and neodymium-based rare earth systems for ferrous contamination capture in powders, granules, liquids, and slurries, with proprietary customization capabilities to engineer products to OEM specifications.

The company monetizes primarily through one-time hardware sales under a quote-based B2B pricing model, complemented by recurring professional services including magnet audits, magnet inspections, and NDT-based magnet testing. Go-to-market is enterprise field sales direct to industrial customers, supported by digital demand generation (blog content, LinkedIn, YouTube, Twitter) and event participation such as Anuga FoodTech India 2024. The customer base spans food processing, pharmaceutical, chemical, automotive, sugar, plastic, mining, and recycling sectors across 21+ countries, with marquee reference accounts including Britannia, Ferrero Rocher, Parle, Bunge India, Hetero Drugs, Sudarshan Chemicals, and Century Enka, some of which have been customers for multiple decades. Operations are split between a manufacturing and R&D facility in Hadapsar (Pune) and a sales office in Shivajinagar (Pune). The company is founder-owned, bootstrapped, and has no disclosed institutional funding.

Name

Permag Products Pvt. Ltd.

Legal name

Permag Products Pvt Ltd

Website

https://permagproducts.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Permag Products is a Pune-based, founder-owned manufacturer of industrial magnetic separation, holding/lifting, and magnetic tools equipment, serving 2,500+ customers in food, pharmaceutical, chemical, and manufacturing sectors across 21+ countries since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Magnetic Equipment Sales: Manufacturing and sale of magnetic separation equipment including magnetic rods, grills, plate magnets, bullet magnets, suspended magnets, drawer separators, hump magnets, and rare earth roll separators. Products are sold as capital equipment to industrial customers for contamination control applications.
2. Magnetic Tools and Fixtures: Sale of magnetic tools including hand magnets, pot magnets, magnetic door catchers, magnet lifters, magnetic sheet fanners, digital gaussmeters, letter holding magnets, shuttering magnets, and magnetic floor sweepers.
3. Magnet Audit Services: Professional magnetic performance evaluation services including surface Gauss strength measurement, physical inspection for cracks/corrosion/wear, and detailed audit reports with recommendations for industrial facilities.
4. Magnet Inspection Services: Detailed evaluation of installed magnetic equipment to verify magnetic strength, physical condition, and operational effectiveness using calibrated Gauss meters and specialized inspection techniques.
5. Magnet Testing Services: Magnetic testing NDT services to evaluate strength, durability, and general quality of magnets, including written reports for audit purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Permag Products Pvt. Ltd. designs, manufactures, and supplies magnetic separation equipment, holding and lifting magnets, and magnetic tools/fixtures for industrial applications. The company serves manufacturers across food processing, pharmaceutical, chemical, and automotive sectors with contamination control and material handling solutions, including custom-engineered OEM magnetic systems and post-installation audit, inspection, and testing services.

Product overview

Permag Products Pvt. Ltd. is a magnetic equipment manufacturer offering a comprehensive portfolio of magnetic separation, holding/lifting, and magnetic tools products. The core offerings include Magnetic Rods, Magnetic Grills, Trap Magnets, Plate Magnets, Bullet Magnets, Suspended Magnets, Rare Earth Roll Separators, Rotary Magnets, Magnetic Bag Filters, Drawer Type Magnetic Grills, and Hump Magnets for ferrous contamination control across industries. The holding and lifting portfolio features Hand Magnets, Pot Magnets, Magnetic Door Catchers, Magnet Lifters, and Magnetic Sheet Fanners. The magnetic tools and fixtures line includes Digital Gaussmeters, Letter Holding Magnets, Shuttering Magnets, Magnetic Floor Sweepers, and Magnetic Sticks. Supporting services include Magnet Audit, Magnet Inspection, and Magnet Testing for maintaining magnetic equipment performance. The company serves food processing, pharmaceutical, chemical, automotive, sugar, plastic, mining, and recycling industries with both standard and custom-designed solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Separation Equipment Industrial magnetic separators used to remove ferrous and other magnetic contaminants from bulk material streams in food processing, pharmaceutical, chemical, and other process manufacturing operations.
• Holding and Lifting Magnets Permanent and electromagnetic holding/lifting magnets used for material handling, lifting ferrous loads, and clamping/holding workpieces in industrial and workshop environments.
• Magnetic Tools and Fixtures Magnetic tools and workholding fixtures (including magnetic chucks, sweepers, and similar shop-floor devices) used by manufacturing and engineering operations.
• High-Intensity Rare Earth Magnetic Stick A high-intensity rare-earth magnetic stick (10,000+ Gauss) designed to capture fine ferrous contamination from free-flowing powders and granular products in food, pharmaceutical, and chemical processing lines.
• Custom OEM Magnetic Solutions Bespoke engineered magnetic systems designed and manufactured to customer specifications for specialized industrial applications, including integration into OEM equipment lines.
• Magnet Audit Service On-site audit service in which the company inspects installed magnetic equipment at a customer's facility to assess performance, condition, and compliance against contamination-control requirements.
• Magnet Inspection Service Inspection service for installed magnetic separators and magnets, evaluating strength, wear, and operational condition to determine whether units need refurbishment or replacement.
• Magnet Testing Service Testing service to measure the magnetic field strength and performance of installed magnets, providing documented verification that units meet required gauss levels for contamination control.

Quantifiable outcome

• 100% customer satisfaction commitment
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bunting Magnetics Co. US-based manufacturer of magnetic separators, metal detectors, and magnetic products for food, plastics, recycling and industrial processing. Directly competes with Permag in magnetic separation equipment with overlapping product categories (grates, plates, suspended magnets, magnetic pulleys).
• Eclipse Magnetics: UK-based manufacturer of magnetic separation equipment, lifting magnets, and workholding solutions for industrial applications. Direct competitor in magnetic grills, drawer magnets and fluid filters, with overlapping European customer base that competes with Permag's UK exports.
• Industrial Magnetics Inc. Michigan-based magnetic separation equipment manufacturer offering magnetic tubes, grates, plates, separation equipment and custom magnetic solutions. Direct peer sharing Permag's product categories and customer base across food processing, plastics, and recycling.
• Master Magnets: UK manufacturer of magnetic separators and metal detectors for recycling, food and minerals processing. Direct competitor offering magnetic drums, overband magnets and eddy current separators that overlap with Permag's mining and recycling customer base.
• Goudsmit Magnetics: Netherlands-based manufacturer of industrial magnets, magnetic separators, and magnetic systems serving food, recycling, metal processing. Direct competitor in Europe with overlapping product lines (overband magnets, drum separators, eddy current separators) and overlap on Permag's European customers.
• Star Trace Pvt. Ltd. Indian manufacturer of magnetic separators, metal detectors and industrial equipment based in Chennai. Direct competitor in India serving the same food processing, mineral processing and recycling verticals with overlapping product portfolio to Permag.

Emerging players

• Magnattack Global: Australian specialist in magnetic separation and metal detection for food processing. Competes directly with Permag in food safety and contamination control, especially in Asia-Pacific exports like Singapore, Indonesia and Japan.
• S.G. Frantz Co. US-based specialist in high-gradient magnetic separators and rare-earth magnetic equipment for fine particle separation. Niche competitor in rare-earth roll separators and high-intensity magnetic separation that overlaps with Permag's premium product lines.

Broad incumbents

• Eriez Manufacturing Co. Global leader in magnetic separation, material handling, and metal detection equipment with a 75+ year history. Most comparable broad incumbent serving the exact same industrial food, pharma and mining segments as Permag, but at much larger scale and with broader product portfolio.

Regional players

• Nippon Magnetics USA: Japanese manufacturer of magnetic separators, magnetic fluid equipment and industrial magnets serving food processing and recycling. Comparable product categories to Permag but operating primarily in Japan - a geography where Permag has export presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PermagP
• YouTubeyoutube.com/channel/UCs4CPqeYDwim3IlR8zUL6Rg
• LinkedInlinkedin.com/company/permag-products-pvt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permag Products Pvt. Ltd.