What Pernice Comunicazione does

Pernice Comunicazione, legally Pernice Editori Srl, is an independent strategic marketing and communication studio headquartered in Bergamo, Italy, at Via S. Francesco D'Assisi 1. The firm operates a full-service creative agency offering nine integrated service lines: branding and design, digital services, publishing, networking/events and PR, photo and video production, advertising, copywriting, social media management, and marketing strategy. It serves mid-to-large Italian enterprises and organizations, with a visible client base spanning professional sports (Atalanta, Parma Calcio, Rugby Bergamo, Lega Volley Femminile), retail (Esselunga, Moretti Boutique), transport and logistics (ATB, Automha), real estate (Percassi Real Estate), tourism (Forte Village), and civic/cultural institutions (Comune di Crema, Bergamo Città dei Mille, Rotary, healthcare foundations). The agency also operates a secondary event and content venue called Basement in Bergamo's city center and produces a podcast channel.

The company's underlying technology is conventional for a creative agency — design tooling, digital publishing, and a WooCommerce-based e-commerce storefront (shop.pernice.com) for direct-to-consumer book sales. The firm publishes and sells books authored by clients and notable figures, with titles ranging in price from €10 to €35; recent publications include works on Rotary history, regional sports heritage (Rugby Bergamo's 75-year history), and Italian cultural topics. The go-to-market is enterprise field sales combined with a partner-network referral model. The legal entity is a sole-shareholder (socio unico) private limited company under Italian law, with no external investors, funding rounds, or M&A activity disclosed. Headcount is approximately 34 (firmographic) with 29 team members listed publicly. Geographic focus is concentrated in Lombardy and Italy more broadly.

Name

Pernice Comunicazione

Legal name

Pernice Editori Srl

Website

https://pernice.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pernice Comunicazione is an independent full-service strategic marketing and communication studio in Bergamo, Italy, offering branding, digital, publishing, events, PR, and media production to mid-to-large Italian enterprises and cultural institutions, complemented by a book publishing and e-commerce arm.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communication Services: Full-service communication agency offering branding, digital services, events, PR, advertising, social media, and marketing strategy to enterprise clients.
2. Book Publishing and Sales: Publishing and selling books through the e-commerce platform shop.pernice.com. Books range from €10 to €35, with some promotional pricing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pernice is a strategic marketing and communication studio delivering integrated services across branding and design, digital, publishing, events/PR, photo and video production, advertising, copywriting, social media management, and marketing strategy. It also publishes and sells books directly through an in-house e-commerce shop and operates a physical event space called Basement.

Product overview

Pernice is a strategic marketing and communication studio based in Bergamo, Italy. The studio offers a portfolio of interconnected services organized into nine core disciplines: Branding e Design, Digitale, Editoria e pubblicazioni, Networking eventi e PR, Foto e video produzioni, Pubblicità, Redazione e Copywriting, Social Media, and Marketing e strategia. Complementing its agency services, Pernice operates an e-commerce platform called Pernice Shop (shop.pernice.com), run by Pernice Editori srl, which publishes and sells books — including titles on Rotary history, regional culture, sports (Rugby Bergamo), and inspirational stories. The studio also maintains a podcast channel and a creative sub-brand called Basement. The overall offering is a full-service communication studio model where creative, digital, publishing, and events services are bundled under a single brand network.

Differentiator

Problem solved

Functional benefit

Brands

• Basement: A new space in the city center operated by Pernice, referenced as basement.pernice.com

Products and services

• Branding e Design Strategic branding and visual design services, including brand identity development and creative direction for client brands.
• Digitale Digital services encompassing website development, digital marketing, and online presence management for client brands.
• Editoria e pubblicazioni Publishing and editorial services, including book publishing and printed publications for clients and the company's own titles.
• Networking, eventi e PR Networking, event management, and public relations services to build and manage client reputation and community engagement.
• Foto e video produzioni Photography and video production services for brand campaigns, events, and marketing content.
• Pubblicità Advertising services across multiple channels to promote client brands and products.
• Redazione e Copywriting Content writing and copywriting services for marketing materials, editorial content, and brand communications.
• Social Media Social media management and strategy services to build and engage online communities for client brands.
• Marketing e strategia Marketing strategy and planning services to define brand positioning, go-to-market approaches, and campaign frameworks.
• Pernice Shop (E-commerce) E-commerce platform operated by Pernice Editori srl for direct sale of published books, including titles on Rotary history, regional culture, and sports; supports credit card, telephone, and email orders and runs on WooCommerce.
• Quarant'anni di lotta alla poliomielite Book publication by Michelangelo Ambrosio, ISBN 978-88-947085-7-8, sold via the Pernice Shop e-commerce platform.
• Profitto & amicizia Book publication by Angelo di Summa, ISBN 978-88-947085-5-4, sold via the Pernice Shop e-commerce platform.
• Una storia ovale Book publication marking 75 years of Rugby Bergamo 1950, by Michele Ferruggia, Giulia Piazzalunga, Eugenio Sorrentino, and Marco Enzo Venturini, ISBN 978-88-947085-9-2, sold via the Pernice Shop and featured as Book of the Month.
• Volti del Rotary Book publication by Maria Rita Acciardi, ISBN 978-88-947085-2-3, sold via the Pernice Shop e-commerce platform.
• Vent'anni che deSidera Book publication by Gabriele Allevi, Luca Doninelli, Giacomo Poretti, and Silvano Petrosino with photographs by Federico Buscarino, ISBN 978-88-947085-0-9, sold via the Pernice Shop at promotional price.
• Missione Paziente Book publication by Francesca Guido and Francesca Indraccolo, ISBN 978-88-947085-1-6, sold via the Pernice Shop e-commerce platform.
• A che ora hai il volo? Book publication by Franco Togni, ISBN 978-88-944673-4-5, sold via the Pernice Shop e-commerce platform.
• Sempre Libera Maria Callas Book publication documenting the Maria Callas exhibition at Teatro alla Scala, ISBN 978-88-904047-7-1, sold via the Pernice Shop e-commerce platform.
• Giro di vitae Book publication by Paolo Zamagni, ISBN 978-88-904047-5-7, sold via the Pernice Shop at promotional sale price of €16.20 (original €18.00).
• A Chicago era Febbraio Book publication by Angelo Di Summa, ISBN 978-88-944673-1-4, sold via the Pernice Shop e-commerce platform.
• Qui c'è vita Book publication by Fondazione Bartolomea Spada, ISBN 978-88-944673-2-1, sold via the Pernice Shop e-commerce platform.
• Nonostante tutto Book publication by Monica Mazzotta, ISBN 978-88-904047-0-2, sold via the Pernice Shop e-commerce platform.
• Abitava qui, Boccherini? Book publication by Maurizio Bosio, ISBN 978-88-904047-1-9, sold via the Pernice Shop e-commerce platform.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor.

• AD Arch DesignminorOthersPartner listed on the partner page with logo displayed.
• AEAminorOthersPartner listed on the partner page with logo displayed.
• AtalantaminorOthersFootball club partner listed with logo displayed.
• ATB (Azienda Trasporti Bergamo)minorOthersTransportation company partner listed with logo displayed.
• AutomhaminorOthersPartner listed on the partner page with logo displayed.
• Bergamo Città dei MilleminorOthersCultural organization partner listed with logo displayed.
• Comune di CremaminorOthersMunicipality partner listed with logo displayed.
• EsselungaminorOthersRetail partner listed with logo displayed.
• Fondazione per il CAMminorOthersFoundation partner listed with logo displayed.
• Fondazione Pro ElisoccorsominorOthersHealthcare foundation partner listed with logo displayed.
• Forte VillageminorOthersTourism partner listed with logo displayed.
• HPMminorOthersPartner listed on the partner page with logo displayed.
• Lega Volley FemminileminorOthersSports league partner listed with logo displayed.
• Oasi ZegnaminorOthersPartner listed on the partner page with logo displayed.
• Palazzo FiuggiminorOthersPartner listed on the partner page with logo displayed.
• Parma CalciominorOthersFootball club partner listed with logo displayed.
• Percassi Real EstateminorOthersReal estate partner listed with logo displayed.
• RotaryminorOthersRotary organization partner listed with logo displayed. Multiple Rotary-related publications have been produced.
• Rugby BergamominorOthersSports club partner listed with logo displayed.
• Volley BergamominorOthersSports club partner listed with logo displayed.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• H-57: Milan-based strategic branding and design agency offering brand identity, communication, and creative services to Italian enterprises. Comparable as a multi-disciplinary Italian creative studio serving similar mid-to-large enterprise clients with integrated brand offerings.

Broad incumbents

• DLV BBDO: Italian branch of the BBDO global network offering advertising, brand strategy, digital, and integrated communications. Comparable as a larger, full-service Italian communications competitor with broader network capabilities but less regional focus than Pernice.
• Ogilvy Italia: Italian office of Ogilvy, the global advertising and public relations network. Comparable as a broad incumbent offering advertising, PR, digital, and brand strategy to enterprise clients across Italy, with much larger scale and international reach than Pernice.
• Armando Testa: One of Italy's largest independent advertising agency groups, headquartered in Turin, offering advertising, branding, digital, and integrated communications. Comparable as a much larger Italian incumbent with similar full-service capabilities but national rather than Bergamo-regional focus.
• McCann Italia: Italian branch of McCann Worldgroup, a major global advertising and communications network. Comparable as a full-service Italian communications competitor offering advertising, branding, digital, and content services to enterprise clients with significantly broader scale and geographic reach than Pernice.
• Publicis Italia: Italian office of Publicis Groupe, a major global advertising and communications network. Comparable as a broad incumbent offering advertising, PR, digital, and content services across Italy with global network scale and capabilities well beyond Pernice's regional footprint.
• TBWA Italia: Italian branch of TBWA Worldwide, a global advertising and creative agency network. Comparable as a broad incumbent delivering creative, brand strategy, and integrated communications to Italian enterprise clients with international network scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PerniceComunicazione
• Facebookfacebook.com/PerniceComunicazione
• LinkedInlinkedin.com/company/pernice-comunicazione
• Instagraminstagram.com/pernice_comunicazione

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pernice Comunicazione