PERSHING, COUNTY OF
Pershing County, Nevada is a small rural county government headquartered in Lovelock, serving roughly 6,000-7,000 residents with property tax administration, GIS land records, emergency alerts, library services, and utility operations across 12,000+ parcels.
- Company typePublic
- Founded-
- HeadquartersLovelock, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PERSHING, COUNTY OF does
Pershing County, Nevada is a political subdivision and county government headquartered at 398 Main Street in Lovelock, serving approximately 6,000-7,000 residents across Lovelock, Imlay, Grass Valley, Lower Valley, Upper Valley, and Humboldt River Ranch. Founded in 1919 and operating with roughly 20 employees, the county delivers a full portfolio of mandated local public services: property tax assessment and collection, recording and auditing, land-use planning and building permits, law enforcement via the Sheriff's Office, emergency management, road maintenance, landfill operations, library services, senior and community programs, and utility services (Imlay Water System, Pershing County Electric Utility, Derby Field Airport). Revenue is generated primarily through property taxes on real and personal property (including mining, business, and agricultural equipment), with tax rates of 3.6592 in Lovelock, 3.2468 in Imlay, and 3.0968 in the unincorporated county, plus intergovernmental grants and fees.
The county's core technology platform is a government digital infrastructure stack: a DevNet Wedge-backed property record lookup system and an ArcGIS Experience Builder-based GIS Land Records Map serve the Assessor's office across 12,000+ parcels; AlertSense provides resident-facing emergency alerts via email and SMS; an E-Notify email subscription system broadcasts website updates; and the County Library runs an RFID-based inventory and self-checkout system for approximately 40,000 items, funded by a $41,702 LSTA grant and installed with Envisionware assistance. Public meetings are conducted over Microsoft Teams and Zoom with recordings stored on SharePoint, and the main website (Revize CMS) hosts a document center, agenda and minute archive, and department portals.
Commercially, Pershing County is not a revenue-driven enterprise; it is a tax-funded public entity with a captive constituent base, statutory pricing on property taxes, and grant-funded capital projects (e.g., $41,702 IMLS library grant, state pass-through HUD allocations, and a failed $9.1M Uprise broadband initiative in which USDA pulled funding in April 2025). The county pursues economic development through the Pershing County Lands Bill and partnerships with mining operators (Coeur Mining, Pershing Gold, Solidus Resources, EP Minerals), but its growth is structurally limited to tax base expansion, service modernization, and intergovernmental grant capture rather than market share gain.
PERSHING, COUNTY OF firmographics
Firmographics- Name
- PERSHING, COUNTY OF
- Legal name
- County of Pershing, State of Nevada
- Website
- https://pershingcounty.net
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pershing County, Nevada is a small rural county government headquartered in Lovelock, serving roughly 6,000-7,000 residents with property tax administration, GIS land records, emergency alerts, library services, and utility operations across 12,000+ parcels.
- Ownership category
- akta.pro rank
PERSHING, COUNTY OF industry classification
Industry- Product category
- Local Government and Public Administration
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (9251), Justice, Public Order, and Safety Activities (922), Administration of Environmental Quality Programs (9241)
- SIC
- Sanitary Services (4950), Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD)
Keywords
Where PERSHING, COUNTY OF is headquartered
LocationHeadquarters
- HQ city
- Lovelock
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PERSHING, COUNTY OF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Property Taxes: Property tax revenue based on assessed values of real and personal property within the county. Tax rates vary by location: Lovelock 3.6592, Imlay 3.2468, County 3.0968
- Property Tax Exemptions: Various exemptions offered including surviving spouse ($1,320), veteran ($2,640), disabled veteran (60% disabled: $13,200, 80% disabled: $19,800, 100% disabled: $26,400), and blind persons ($3,960)
- Business and Mining Equipment Taxes: Personal property taxes on manufactured homes, business equipment, agricultural equipment, mining equipment, and geothermal property
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Surviving spouse property tax exemption |
| Subscription | Annual | Veteran property tax exemption |
| Subscription | Annual | Disabled veteran property tax exemption |
| Subscription | Annual | Blind person property tax exemption |
Distribution channels3 records
Marketing channels5 records
PERSHING, COUNTY OF product offering
Product offeringCore offering
Pershing County, Nevada is a county government entity that provides mandated public services to county residents, including property tax assessment and collection, GIS-based property and land records access, emergency notification and management, county library services, municipal water and electric utilities, law enforcement, land use planning and building permits, road maintenance, and community programs. It operates a digital services portal that gives residents online access to property records, public documents, meeting agendas and minutes, and emergency alerts.
Product overview
Pershing County, Nevada operates a multi-service government platform providing digital access to county services and public records. The core digital infrastructure consists of a Property Record Lookup System powered by DevNet Wedge for assessor data, a GIS Land Records Map using ArcGIS Experience Builder for geographic mapping, a comprehensive Document Center for public records, and Meeting Agendas & Minutes with video recordings. Supporting services include the AlertSense Emergency Alert System for emergency notifications, E-Notify for website update subscriptions, Imlay Water System management, Pershing County Electric Utility services, Community Calendar for local events, and Pershing County Library Services including RFID-based item tracking. The county utilizes Revize as the government website platform and conducts meetings via Microsoft Teams and Zoom.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Record Lookup System Digital database system providing public access to real and personal property records, legal descriptions, value and ownership history, exemptions, and sales records. Accessible online and at the Assessor's office at 398 Main Street, Lovelock, Nevada.
- GIS Land Records Map Interactive geographic information system mapping platform for accessing assessor plat maps and land records visualization for property owners and county residents.
- Document Center Online repository providing easy access to public documents including Board of Commissioners agendas, minutes, meeting packets, and recordings organized by year and category.
- Meeting Agendas and Minutes Digital access to county meeting documentation including agendas, minutes, meeting packets, and video recordings for Board of Commissioners and various advisory boards.
- Emergency Alert System (AlertSense) Emergency notification service enabling county residents to receive important alerts regarding local emergencies via e-mail or text message.
- E-Notify Email Subscription Website update notification service that sends email notifications to registered users when selected county website pages are updated.
- Imlay Water System Municipal water system servicing the Imlay area, including maintenance, billing, water operator services, and annual consumer confidence reports for Imlay residents.
- Pershing County Electric Utility Electric service provider for Phases A, B, and C of the Humboldt River Ranch Planned Unit Development, including billing and maintenance administration.
- Community Calendar and Events Calendar system for community events, public meetings, Community Center reservations, and Central Nevada Health District health services.
- Pershing County Library Services County library services for Pershing County residents, including RFID technology for item tracking, self-checkout stations, and security gates, housing approximately 40,000 items.
Quantifiable outcome
- Property appraisals conducted every five years for all parcels
Companies that use PERSHING, COUNTY OF
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
PERSHING, COUNTY OF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
PERSHING, COUNTY OF partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Uprise, LLCcorePershing County Board of Commissioners provided a letter of support for Uprise's USDA Reconnect Grant application in 2022. Uprise was awarded approximately $9.1 million in NDOT funds for broadband infrastructure development in the Lovelock area. The project experienced significant issues including contract violations, and USDA pulled funding in April 2025. Monthly progress meetings included county staff, economic development, and elected officials from January 2025.
- Rocky Mountain West Telecom (RMWT)coreContractor for Uprise's broadband infrastructure project in Pershing County. Participated in monthly progress meetings with county officials. Project was stalled due to non-payment by Uprise to RMWT.
- Nevada State HUD ProgramsminorState of Nevada receives HUD funding allocations ($10,071,131 total) including Community Development Block Grant, HOME Investment Partnerships, Housing Trust Fund, Emergency Solutions Grant, and Housing Opportunities for Persons With AIDS programs. Pershing County participates in public review processes.
- Solidus Resources, LLCminorMining company with claims in Pershing County that would benefit from the Pershing County Lands Bill, allowing purchase of federal lands where mining claims are located.
- Coeur MiningminorMining company with operations in Pershing County that would benefit from the Pershing County Lands Bill land conveyance provisions.
- Pershing GoldminorMining company with claims in Pershing County that would benefit from the Pershing County Lands Bill land sales provisions.
- EP MineralsminorMining/minerals company operating in Pershing County that would benefit from the Pershing County Lands Bill land conveyance provisions.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
PERSHING, COUNTY OF competitors and assessment
Company assessmentDirect peers
- Mineral County, Nevada: Very small rural Nevada county with similarly limited staff and tax base, providing a near-comparable reference point for lean government operations and grant dependency.
- Storey County, Nevada: Another small Nevada county with comparable structure, including property assessment, planning, public works, and community services. Useful for benchmarking rural county technology adoption.
- Churchill County, Nevada: Rural Nevada county of modestly larger scale but with comparable service mix and operating model. Useful as a peer for benchmarking digital government adoption and utility operations.
- Humboldt County, Nevada: Adjacent rural Nevada county of similar population and economic profile, providing the same core set of county government services (property assessment, road maintenance, law enforcement, public works, library). Highly comparable operating scale and rural tax-base structure.
- Lander County, Nevada: Small rural Nevada county with a comparable mining-influenced economy and similar service portfolio (Assessor, Clerk-Treasurer, Sheriff, Public Works). Operates on the same state-law framework as Pershing County.
Emerging players
- OpenGov: Cloud platform serving state and local governments for budgeting, procurement, and permitting. Comparable as the technology stack enabling modern county financial and development operations like those at Pershing County.
- Granicus: Government technology vendor specializing in legislative agenda management, meeting streaming, and citizen communications. Comparable to Pershing County's meeting agendas/minutes and video recording operations.
- CivicPlus: Government website and civic engagement platform provider used by hundreds of counties. Relevant as the technology category that powers county websites like Pershing County's Revize-based portal, including agenda management and document centers.
Broad incumbents
- Tyler Technologies: Major provider of software to county governments across appraisal, tax, public safety, and ERP functions. Relevant as the dominant incumbent vendor category whose tools Pershing County and its peers could adopt (or have adopted) for digital transformation.
Others
- EnvisionWare: Library technology vendor already partnered with Pershing County Library for RFID installation. Relevant as the technology ecosystem provider whose products enable the county's library modernization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PERSHING, COUNTY OF social profiles
Digital presencePERSHING, COUNTY OF financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERSHING, COUNTY OF leadership team
Management profileNumber of profiles
Profiles11 records
PERSHING, COUNTY OF subsidiaries and ownership
Company hierarchySubsidiaries20 records
PERSHING, COUNTY OF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERSHING, COUNTY OF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERSHING, COUNTY OF
What does PERSHING, COUNTY OF do?
Pershing County, Nevada is a county government entity that provides mandated public services to county residents, including property tax assessment and collection, GIS-based property and land records access, emergency notification and management, county library services, municipal water and electric utilities, law enforcement, land use planning and building permits, road maintenance, and community programs. It operates a digital services portal that gives residents online access to property records, public documents, meeting agendas and minutes, and emergency alerts.
Is PERSHING, COUNTY OF a public or private company?
PERSHING, COUNTY OF is a public company. It is classified as state government owned and is currently operating.
When was PERSHING, COUNTY OF founded?
PERSHING, COUNTY OF was founded in -1. It employs 11 to 50 people.
Where is PERSHING, COUNTY OF based?
PERSHING, COUNTY OF is headquartered in Lovelock, United States, in the North America region.
How does PERSHING, COUNTY OF make money?
Three revenue lines are on record. Property Taxes are the primary driver. The others are property Tax Exemptions and business and Mining Equipment Taxes.
Who are PERSHING, COUNTY OF's main competitors?
Direct peers on record are Mineral County, Nevada, Storey County, Nevada, Churchill County, Nevada, Humboldt County, Nevada and Lander County, Nevada. Emerging players are OpenGov, Granicus and CivicPlus. Tyler Technologies is listed as a broad incumbent. EnvisionWare is listed as an others.
Does PERSHING, COUNTY OF have an API?
No public API is recorded for PERSHING, COUNTY OF.
What industry is PERSHING, COUNTY OF in?
PERSHING, COUNTY OF's product category is Local Government and Public Administration. Its primary akta.pro industry code is BPAIALAD, Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance). Its NAICS code is 9251 and its SIC code is 4950.