Personal Choice Services

Name

Personal Choice Services

Legal name

Personal Choice Services

Website

https://personalmedcheck.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABACAA

Medicare-Certified Skilled Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHLADAGAB

Companion Care & Social Support (non-clinical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

Keywords

• In-home senior care
• Companion care services
• Home health nursing
• Medication management services
• Personal care assistance

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. In-Home Care Services: Fee-for-service model providing in-home care, senior care, nursing, CNA services, medication management, companion care, and assistance with daily living activities. Services include both Personal Med Check (companion care, med reminders, errands) and Personal Choice Home Care (skilled nursing, CNA, medication management, diabetes management). Revenue is generated through service delivery to clients in their homes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Personal Choice Services provides in-home care to seniors through two affiliated divisions. Personal Med Check, Inc. delivers non-medical companion and personal-care assistance, while Personal Choice Home Care, Inc. provides skilled medical and nursing services. Together they allow clients to receive both everyday companionship and licensed clinical care in their own homes without changing providers.

Product overview

Personal Choice Services is a home care and senior care provider operating in Omaha with two distinct service divisions. Personal Med Check, Inc provides non-medical companion care services such as med reminders, 24/7 companion care, errand running, and light housekeeping. Personal Choice Home Care, Inc provides skilled medical care services including nursing, CNA care, medication management, and diabetes management. Together, these divisions offer comprehensive in-home care spanning both non-medical and medical support for seniors and individuals needing assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Med Check: Med reminders, 24/7 companion care, errands, doctor appointments, stand-by assist, dressing, light housekeeping, meal prep, exercise services
• Personal Choice Home Care

Products and services

• Personal Med Check, Inc.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Comfort Keepers: National franchised provider of in-home care services including personal care, companionship, and specialized Alzheimer's/dementia care. Compares directly to Personal Choice Services' companion care and skilled oversight offerings.
• Right at Home: Global franchised in-home care provider offering companion care, personal care, and specialized senior care. Comparable to Personal Choice Services given the overlap in companion care, ADL assistance, and senior-focused services.
• Visiting Angels: National franchised in-home senior care provider offering companion care, personal care, and respite services across the U.S. Operates in the Omaha metro and competes directly with Personal Med Check's non-medical companion care line.
• Home Instead: Headquartered in Omaha, Nebraska, Home Instead is the largest franchised provider of personal care, companionship, and home helper services for seniors in the world. It is the most direct geographic and service-line competitor to Personal Choice Services given the shared Omaha base and overlapping non-medical care offerings.
• Senior Helpers: National franchised provider of in-home senior care including personal care, companion care, and specialized dementia/Alzheimer's care. Direct comp on service mix and target customer with Personal Choice Services.
• BrightStar Care: Franchised home health and medical staffing provider offering both skilled nursing/medical care and non-medical personal care. Its dual clinical and non-clinical model mirrors Personal Choice Services' integrated structure.

Broad incumbents

• Aveanna Healthcare: Large public home health, private duty, and medical solutions provider serving medically complex pediatric and adult patients. Comparable to Personal Choice Services' skilled nursing and personal care service lines, but operates at national scale.
• Amedisys: Large public provider of home health, hospice, and high-acuity care across 30+ states. Comparable to Personal Choice Services' skilled nursing and clinical care line, with a much broader geographic footprint and Medicare-certified infrastructure.
• Addus HomeCare: Public, multi-state provider of personal care, home health, and hospice services with a strong focus on Medicaid waiver programs. Comparable to Personal Choice Services' integrated clinical and non-clinical offering, but at materially larger scale and with payer contracting capability.
• Help at Home: Large multi-state provider of personal care services to elderly and disabled individuals, primarily through Medicaid waiver programs. Comparable to Personal Choice Services' non-medical and personal care offerings, with substantially greater scale and payer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/personal-choice-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Choice Services