PERSONAL TRAINER LTD

What PERSONAL TRAINER LTD does

PERSONAL TRAINER LTD operates a UK consumer-facing comparison platform under the WPTC ("Which Personal Trainer Course") brand, operated through WPTC UK Ltd. The company was founded in 2019 and is headquartered at Unit 9 Eastway Enterprise Centre, Hitchin, United Kingdom. The platform aggregates personal trainer qualification courses from multiple UK training providers, allowing prospective students to filter by accreditation and price across a stated catalogue of more than 14 partners, with listed fees ranging from £950 to £2,882 per course.

The core product is a content and lead-generation website: editorial reviews, provider listings, and a comparison interface designed to capture search traffic from individuals researching how to become a personal trainer. The company discloses industry alignment with CIMSPA (the Chartered Institute for the Management of Sport and Physical Activity) and a shared-ownership relationship with Study Active, an active course provider also listed among partner providers — a vertical structure that combines third-party referral economics with an in-house training operation.

The business model is affiliate-based: WPTC earns referral or commission fees from partner providers when referred users purchase a course, rather than charging the prospective learner. No enterprise SaaS, subscription, or B2B revenue lines are disclosed. The firm's employee count is stated at 101–250, which is materially larger than what a pure-play comparison site typically requires and likely reflects combined operations with Study Active; this should be treated cautiously when benchmarking revenue per employee.

Name

PERSONAL TRAINER LTD

Legal name

WPTC UK Ltd

Website

https://personaltrainers.london

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

PERSONAL TRAINER LTD operates WPTC, a UK consumer-facing comparison website that helps prospective personal trainers evaluate and purchase certification courses from 14+ accredited training providers, earning revenue through affiliate referral commissions.

Ownership category

akta.pro rank

Product category

Online Comparison Platform

NAICS

Educational Services (61), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFAIAE

Live Class & Webinar Marketplaces/Directories

Education/Education Technology (EdTech) & Digital Learning/Education Marketplaces & Course Platforms (MOOCs, Cohort-Based, Creator Platforms)

Keywords

• Course comparison platform
• Personal training courses
• Affiliate referral service
• Fitness education marketplace
• Accredited training providers

Headquarters

HQ city

BIRMINGHAM

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Affiliate/Referral Fees: WPTC receives referral fees from partner training providers when users click through to provider websites or enroll in courses. This is the primary revenue stream that funds site operations and keeps the service free for users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WPTC operates a free consumer-facing comparison platform (whichpersonaltrainercourse.co.uk) that aggregates UK-accredited personal training courses from 14+ partner training providers. Users compare courses side-by-side on price (£950–£2,882), delivery format, duration, awarding body (Active IQ, Focus Awards, YMCA, NCFE, Innovate Awarding), and financing options including 19+ government funding. The platform generates revenue through referral fees from partner providers rather than selling courses directly.

Product overview

Which Personal Trainer Course (WPTC) operates as a single, unified comparison platform for UK personal training courses. The platform aggregates course information from 14 partner training providers including Study Active, The Fitness Circle, OriGym, The Fitness Group, and others, displaying their offerings in comparison tables. Users can filter and compare courses by price (£950–£2,882), delivery format (online, blended, face-to-face), duration (self-paced to 12 months), and awarding bodies (Active IQ, Focus Awards, YMCA Awards, NCFE, Innovate Awarding). The platform generates revenue through referral fees from partner providers but does not offer its own courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Which Personal Trainer Course (WPTC) Comparison Platform A consumer-facing comparison platform that aggregates personal training course offerings from 14+ UK-accredited training providers including Study Active, The Fitness Circle, OriGym, The Fitness Group, and others. It enables users to compare prices, delivery formats (online, blended, face-to-face), durations (self-paced to 12 months), awarding bodies, accreditation, and financing options including 19+ government funding eligibility, and directs users to partner provider websites to enroll.

Quantifiable outcome

• Users can compare courses ranging from £950 to £2,882 across multiple dimensions including price, delivery format, duration, and awarding body

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Study ActiveminorChannel Partner/ Reseller/ DistributorPT course provider offering Level 3 Personal Training courses priced at £950, with Focus Awards and Active IQ accreditation. Listed on WPTC as a partner provider. Note: WPTC and Study Active are under the same ownership.
• The Fitness CircleminorChannel Partner/ Reseller/ DistributorPT course provider offering courses priced at £996 with Active IQ accreditation, delivered online/blended with self-paced duration.
• OriGymminorChannel Partner/ Reseller/ DistributorPT course provider offering full/part/online courses priced at £1,499 with Focus Awards accreditation.
• The Training RoomminorChannel Partner/ Reseller/ DistributorPT course provider offering online courses with live lessons priced at £1,299 with Innovate Awarding accreditation.
• Power Academy UKminorChannel Partner/ Reseller/ DistributorPT course provider offering online/blended courses priced at £1,199 with Active IQ accreditation.
• FIT UKminorChannel Partner/ Reseller/ DistributorPT course provider offering blended/face-to-face courses priced at £1,299 with Active IQ and Focus Awards accreditation.
• The Fitness GroupminorChannel Partner/ Reseller/ DistributorPT course provider offering hybrid/5-week face-to-face courses priced at £1,395 with Active IQ accreditation.
• Focus Fitness UKminorChannel Partner/ Reseller/ DistributorPT course provider offering blended courses priced at £2,882 with NCFE accreditation. One of the higher-priced providers on the platform.
• Motion Fitness EducationminorChannel Partner/ Reseller/ DistributorOnline PT course provider priced at £1,750 with Focus Awards accreditation and self-paced delivery.
• Fit Training InternationalminorChannel Partner/ Reseller/ DistributorOnline/blended PT course provider priced at £1,750 with Active IQ accreditation and self-paced duration.
• FitAsylumminorChannel Partner/ Reseller/ DistributorOnline/blended PT course provider priced at £2,225 with Active IQ accreditation and flexible duration.
• Fitness Training ScotlandminorChannel Partner/ Reseller/ DistributorOnline/in-person PT course provider priced at £1,640 with Active IQ and Focus Awards accreditation serving Scottish market.
• Apex Fitness EducationminorChannel Partner/ Reseller/ DistributorOnline PT course provider with unlimited 1-1 support and practical workshops priced at £2,400 with Focus Awards accreditation.
• Leap AcademyminorChannel Partner/ Reseller/ DistributorOnline PT course provider with live classes priced at £1,299 with Innovate Awarding accreditation and 4-12 month duration.
• CIMSPAcoreStrategic or Co-development PartnerChartered Institute for the Management of Sport and Physical Activity is the official professional body for the UK fitness sector. CIMSPA endorsement is essential for UK-recognised personal trainer qualifications. WPTC only features CIMSPA Training Provider Partners to ensure qualification validity.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hotcourses: Hotcourses is a UK-focused course directory where prospective students compare higher education, vocational, and training programmes - the closest UK-domestic equivalent to WPTC's course comparison directory.
• Class Central: Class Central is a MOOC aggregator and review platform that lets users compare thousands of online courses across multiple providers - functionally the closest analogue to WPTC's comparison directory model, applied to the broader MOOC space.
• WhatUni: WhatUni is a UK education comparison platform aggregating university and course information with reviews and side-by-side comparison tables - structurally very similar to WPTC's directory model.
• Course Report: Course Report is a bootcamp and coding school review and comparison platform - a near-identical directory and affiliate model to WPTC, but for the technical-training buyer.
• StudyPortals: StudyPortals is an international study comparison platform that helps prospective students compare programmes abroad - structurally similar comparison/affiliate directory model though operating cross-border.
• Switchup: Switchup runs a coding bootcamp comparison and reviews platform where prospective students compare programmes side-by-side - a direct analogue to WPTC's lead-gen model applied to the technical training vertical.

Broad incumbents

• Which?: Which? is the UK consumer comparison and review brand; WPTC explicitly borrows the 'Which' brand prefix. Although Which? covers consumer products broadly rather than PT courses, it shares the UK consumer-comparison identity.
• MoneySupermarket Group: MoneySupermarket operates the leading UK financial services and insurance price comparison marketplace - a mature example of the UK comparison/affiliate business model that WPTC applies to a niche educational vertical.
• Reed Courses: Reed Courses is the UK course-listing arm of Reed, the broader recruitment platform. It aggregates training courses across many verticals - a broader incumbent in the UK course aggregator space.

Emerging players

• The Knowledge Academy: The Knowledge Academy is a UK training provider offering professional certification courses across multiple verticals - an adjacent provider rather than a comparison platform, but competing for the same course-seeker attention and traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/personal-trainer-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERSONAL TRAINER LTD