Persuasion
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Persuasion firmographics
Firmographics- Name
- Persuasion
- Legal name
- Persuasion Communications Ltd
- Website
- https://persuasioncomms.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Persuasion industry classification
Industry- Product category
- Communications and Public Relations Consulting
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industry
- Influence, Persuasion & Stakeholder Management (EDABAMAL)
Keywords
Where Persuasion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Persuasion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Communications Services: Consulting and agency services for communications strategy, public relations, content creation, thought leadership positioning, and media training. Revenue generated through project-based work and ongoing retainer engagements with clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Persuasion product offering
Product offeringCore offering
Persuasion is a communications consultancy that advises on communications strategy and editorial opportunities to help creative, tech and consumer brands achieve impactful media presence. The firm generates original feature ideas, creates tailored articles, positions clients as thought leaders, develops content and social media strategies, and provides full press office functions including media training.
Product overview
Persuasion is a communications consultancy offering a unified suite of PR and content services rather than a software platform. The portfolio consists of six core service offerings: Strategic Communications, Thought Leadership, Content Strategy, Editorial, Public Relations, and Media Training. These services are designed to work together to help creative, tech, and consumer brands achieve impactful content and media presence. The company emphasizes its journalistic expertise and provides end-to-end communications support from strategy development to content creation and media engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications
Companies that use Persuasion
Customer profileSegments3 records
Ideal customer profiles3 records
Persuasion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Persuasion partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Persuasion competitors and assessment
Company assessmentBroad incumbents
- Ketchum: Global communications agency offering PR, content, and brand strategy services. Comparable in service scope but competes from a scaled-incumbent position across all of Persuasion's verticals.
- Edelman: Global PR and communications giant. Overlaps with Persuasion's service categories but operates at vastly greater scale across all major verticals.
- FleishmanHillard: Large global public relations and communications agency. Operates in the same PR and integrated communications space but as a much broader incumbent portfolio.
Direct peers
- Beattie Communications: UK-based integrated communications group with consumer, tech, and B2B practices. Comparable in serving similar verticals with a multi-office UK/international footprint.
- Hotwire: Global tech and consumer PR agency with strong B2B technology communications practice. Overlaps with Persuasion's Tech Brands customer segment.
- The Brooklyn Brothers: Independent creative brand and consumer PR agency with offices in London and New York. Directly comparable in serving creative and consumer brands with integrated communications.
- Clarity PR: UK-based B2B technology PR agency serving tech brands. Directly comparable in focus on tech sector communications and thought leadership positioning.
- Hope & Glory PR: UK-based boutique consumer and brand PR agency serving similar creative and consumer brand clients. Comparable size, focus, and founder-led boutique model to Persuasion.
- Threepipe: UK integrated communications and content agency. Comparable in offering content strategy alongside PR services for similar brand profiles.
- Frank PR: UK consumer and entertainment PR agency serving consumer brands. Overlaps with Persuasion's Consumer Brands segment and similar boutique positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Persuasion social profiles
Digital presencePersuasion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persuasion leadership team
Management profileNumber of profiles
Profiles1 record
Persuasion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persuasion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persuasion
What does Persuasion do?
Persuasion is a communications consultancy that advises on communications strategy and editorial opportunities to help creative, tech and consumer brands achieve impactful media presence. The firm generates original feature ideas, creates tailored articles, positions clients as thought leaders, develops content and social media strategies, and provides full press office functions including media training.
Is Persuasion a public or private company?
Persuasion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Persuasion founded?
Persuasion was founded in 2008. It employs 11 to 50 people.
Where is Persuasion based?
Persuasion is headquartered in London, United Kingdom, in the Europe region.
How does Persuasion make money?
One revenue line is on record: professional Communications Services.
Who are Persuasion's main competitors?
Broad incumbents on record are Ketchum, Edelman and FleishmanHillard. Direct peers are Beattie Communications, Hotwire, The Brooklyn Brothers, Clarity PR, Hope & Glory PR, Threepipe and Frank PR.
Does Persuasion have an API?
No public API is recorded for Persuasion.
What industry is Persuasion in?
Persuasion's product category is Communications and Public Relations Consulting. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of EDABAMAL, Influence, Persuasion & Stakeholder Management. Its NAICS code is 541820 and its SIC code is 7311.