Petaluma Equine

What Petaluma Equine does

Petaluma Equine is a private equine veterinary specialty practice headquartered at 911 Mustang Court, Petaluma, California, serving horse owners across the Petaluma and broader Bay Area region. The firm operates as a full-service hospital offering sports medicine and lameness workups, regenerative therapies (Pro-Stride, PRP, stem cell, polyacrylamide gel), general wellness and preventive care, emergency and elective surgery, advanced diagnostic imaging (Hallmarq Standing MRI, digital radiography, ultrasound, 1m and 3m endoscopy), in-house laboratory diagnostics, chiropractic and acupuncture, and post-injury rehabilitation delivered through an affiliated facility, Circle Oak Rehabilitation, which provides HydroHorse underwater treadmill therapy. Ownership sits with partners Dr. Daizie Labelle (DVM, MBA, CCRP) and Dr. Russ Sakai (DVM, DACVS-LA), supported by a multi-specialist clinical team that includes a board-certified radiologist (DACVR), a board-certified anesthesiologist (DACVAA), an additional DACVS surgeon, associate DVMs credentialed in acupuncture and spinal manipulation, and an annual intern cohort.

The practice generates revenue through three streams: professional services billed on a fee-for-service basis (clinical examinations, imaging, surgery, regenerative procedures, alternative medicine), an online pharmacy storefront (petalumaequine.com/pharmacy) selling prescription pharmaceuticals (Legend, Prascend, Equioxx, Gastrogard) and supplements with manufacturer rebate programs, and a telemedicine offering available via video or written exchange appointments with a 24-hour response commitment. Distribution is omnichannel relative to a local practice — field service to client barns, in-clinic appointments, telemedicine, and e-commerce pharmacy — supplemented by a 24/7 emergency line and financing partnerships with CareCredit and ScratchPay. Marketing is conducted primarily through organic social (Facebook, Instagram), Google Places, an educational blog, and community events including open houses.

Strategically, the practice is differentiated by its specialist density and equipment breadth for a single-site equine hospital: standing MRI, surgical laser, and complementary therapy modalities (shockwave, Class IV laser, PEMF) are not commonly co-located in regional equine practices. The internship/externship program functions as both a recruitment funnel and a credibility signal. Constraints include single-location dependency, no disclosed external capital, and no published financial metrics — the firm is privately held with no funding rounds, parent company, or M&A activity on record.

Name

Petaluma Equine

Legal name

Petaluma Equine

Website

https://petalumaequine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Petaluma Equine is a private, multi-specialist equine veterinary practice in Petaluma, California serving horse owners across the Bay Area with sports medicine, surgery, advanced imaging, rehabilitation, telemedicine, and an online pharmacy.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAMABAF

Equine Hospital & Surgical Services

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYHLAMABAJ

Sports Medicine, Lameness & Performance (Equine)

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYHLAMABAE

Equine Ambulatory & On-Farm Veterinary Services

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYHLAMABAK

Field Services, Mobile Imaging & On-Farm Procedures

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYHLAMAEAC

Equine Therapeutics (Rx)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Pharmaceuticals & Biologics

SECONDARYHLAMAHAE

Equine Nutrition & Therapeutic Diets

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

Keywords

• Equine veterinary services
• Equine sports medicine
• Lameness diagnostics
• Equine surgery services
• Online veterinary pharmacy

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Clinical Services: Revenue from comprehensive equine veterinary services including sports medicine, lameness exams, general medicine, wellness programs, surgery, diagnostic imaging, and rehabilitation. Services provided both at clinic and on-site at client locations. Revenue generated through service fees for examinations, procedures, and treatments.
2. Online Pharmacy: E-commerce pharmacy selling equine medications and supplements directly to consumers. Products include Legend, Prascend, Equioxx, Gastrogard, and various other equine pharmaceuticals and health products. Revenue from product sales with mail-in rebate programs available through Boehringer Ingelheim.
3. Telemedicine Services: Virtual consultation services offered as video exchange or written exchange appointments. Provides remote veterinary guidance for non-emergency situations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Petaluma Equine is a full-service equine veterinary practice providing comprehensive medical, surgical, diagnostic, and rehabilitative care for horses. Services include sports medicine and lameness evaluations, general wellness programs, surgery, diagnostic imaging (including Hallmarq Standing MRI), in-house laboratory diagnostics, alternative medicine (chiropractic and acupuncture), telemedicine consultations, and an online pharmacy delivering equine medications and supplements.

Product overview

Petaluma Equine is a veterinary practice offering equine healthcare services rather than a software product company. The practice provides a comprehensive range of equine veterinary services organized around specialty areas: Sports Medicine & Lameness (with regenerative medicine and complementary therapies like shockwave and laser), General Medicine & Wellness, Alternative Medicine (chiropractic and acupuncture), Surgery (soft tissue and orthopedic), Diagnostic Imaging (digital radiography, ultrasound, MRI, endoscopy), Diagnostic Laboratory, Rehabilitation, and Telemedicine. Their online pharmacy offers prescription medications and supplements including Legend, Prascend, Equioxx Tablets, Gastrogard, Gabapentin, JointWise, and EquiShield products. Services are available 24/7 for emergencies with regular business hours Monday-Friday 8:30am-5pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine & Lameness

Quantifiable outcome

• 24-hour telemedicine response time for written exchanges

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Circle Oak RehabilitationcoreStrategic or Co-development PartnerAffiliated rehabilitation facility providing equine rehabilitation services including underwater treadmill therapy (HydroHorse). Located at Circle Oak Ranch. Rehabilitation services linked on Petaluma Equine website under Services menu. Petaluma Equine offers equine rehab admit forms and refers patients for rehabilitation programs.
• Boehringer IngelheimminorOthersPharmaceutical manufacturer partner providing rebates for Legend, Gastrogard, Prascend, and Equioxx products sold through Petaluma Equine online pharmacy. Rebate programs managed through BoehringerIngelheimEquineRebates.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hagyard Equine Medical Institute: One of the largest equine veterinary practices in the U.S., based in Kentucky. Comparable in offering advanced surgery, sports medicine, imaging, and ambulatory services to a high-end performance horse clientele.
• Loomis Basin Equine Medical Center: Northern California full-service equine specialty hospital offering surgery, internal medicine, imaging, and emergency services. Closely comparable to Petaluma Equine in regional specialty equine practice with hospital, surgical, and ambulatory capabilities.
• San Luis Rey Equine Hospital: Southern California equine specialty hospital with surgical, imaging, and emergency capabilities. Comparable as a regional specialty equine hospital competing for performance horse referrals in California.
• Steinbeck Peninsula Equine Clinics: Multi-location California equine veterinary group offering ambulatory and hospital-based services. Comparable in offering full-service equine care including sports medicine and surgery in the same California market.
• Alamo Pintado Equine Medical Center: Premier California equine specialty practice offering advanced surgery, sports medicine, imaging, and rehabilitation. Comparable in service breadth, specialist depth, and target customer (performance horse owners).
• Pioneer Equine Hospital: California equine hospital providing surgery, internal medicine, sports medicine, and ambulatory services. Directly comparable as a regional specialty equine practice serving performance horse clientele.

Others

• Hallmarq Veterinary Imaging: Manufacturer of the Standing MRI system used by Petaluma Equine. Functions as an equipment/enabling partner and adjacent technology provider rather than a service competitor.
• Circle Oak Rehabilitation: Affiliated equine rehabilitation facility partnered with Petaluma Equine, providing underwater treadmill therapy and post-injury rehab. Listed as a 'Core' strategic partner rather than competitor.

Broad incumbents

• Ethos Veterinary Health: Multi-specialty veterinary consolidator with equine and specialty hospital operations nationally. Broader incumbent whose corporate scale and capital base contrast with Petaluma Equine's independent specialty model.

Emerging players

• Performance Equine Specialists: Specialty equine practice focused on sports medicine, lameness, and performance. Comparable as a niche competitor targeting the same performance horse owner segment with overlapping service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petalumaequineatcircleoakranch
• Instagraminstagram.com/petalumaequine
• LinkedInlinkedin.com/company/petaluma-equine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petaluma Equine