Peter Do
Peter Do is an independently owned luxury ready-to-wear fashion label founded in 2018, selling seasonal collections through its own e-commerce site, a made-to-order platform called PETER DO CLUB, and roughly 40-plus premium global stockists across 45-plus countries.
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, New York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peter Do does
Peter Do is an independent luxury ready-to-wear fashion label founded in 2018 by Vietnamese-American designer Peter Do and headquartered in Brooklyn, New York. The brand's core product is seasonal womenswear and menswear defined by architectural tailoring, modular construction, and a craftsmanship-and-innovation design language, with collections released under namespacing from SS19 through SS25. Operations are asset-light with a team of 13 employees and a production footprint split between New York City and Japan.
The company runs a hybrid go-to-market combining direct-to-consumer e-commerce via a Shopify-hosted storefront at peterdo.net, wholesale distribution through roughly 9 premium online stockists and 40+ physical boutiques across 45+ countries/regions (including Bergdorf Goodman, Neiman Marcus, Net-A-Porter, SSENSE, MatchesFashion, Mytheresa, Moda Operandi, Lane Crawford, I.T, Joyce, and Dover Street Market), and a 2025-introduced password-protected DTC platform called PETER DO CLUB offering made-to-order and limited-production pieces. Pricing uses unit pricing with free shipping over $500 in the US/Canada, $35 flat-rate international shipping, $25/$50 flat-rate returns, and installment billing via Afterpay (4 installments over 8 weeks) alongside PayPal and major credit cards.
The business is founder-owned and founder-controlled with no institutional investors, no parent company, and no disclosed revenue or funding history in the available data. The founder's prior training at Celine under Phoebe Philo and at Derek Lam, his 2023 appointment as Creative Director of Helmut Lang (from which he subsequently stepped down in 2024 to focus on his label), and his recognition as a two-time LVMH Prize winner and CFDA Designer of the Year nominee constitute the principal intangible assets of the brand. Marketing is concentrated on editorial storytelling, seasonal runway shows at New York and Paris Fashion Weeks, Instagram (@the.peterdo) with the #PeterDoCommunity hashtag, and email newsletters.
Peter Do firmographics
Firmographics- Name
- Peter Do
- Legal name
- Peter Do
- Website
- https://peterdo.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peter Do is an independently owned luxury ready-to-wear fashion label founded in 2018, selling seasonal collections through its own e-commerce site, a made-to-order platform called PETER DO CLUB, and roughly 40-plus premium global stockists across 45-plus countries.
- Ownership category
- akta.pro rank
Peter Do industry classification
Industry- Product category
- Luxury Ready-to-Wear Apparel
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)
- akta.pro secondary industry
- Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home) (CRAAAFAO)
Keywords
Where Peter Do is headquartered
LocationHeadquarters
- HQ city
- Brooklyn, New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Peter Do business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Direct sales through owned e-commerce website peterdo.net, including the PETER DO CLUB limited-production platform
- Wholesale Distribution: Sales through premium luxury retail partners including FWRW, Net-A-Porter, MatchesFashion, Modista Operandi, Mytheresa, SSENSE, Bergdorf Goodman, Neiman Marcus, and boutiques globally
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping for orders over $500 in USA & Canada |
| Unit Pricing | Pay-as-you-go | $35 flat rate international shipping |
| Unit Pricing | Pay-as-you-go | $25 return rate for USA orders |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels4 records
Peter Do product offering
Product offeringCore offering
Peter Do is a luxury fashion label that designs, produces, and sells ready-to-wear apparel collections under the PETER DO brand, featuring architectural tailoring and modular construction. The label offers seasonal collections (SS19 through SS25) via its own e-commerce site, wholesale stockists, and the PETER DO CLUB made-to-order platform. Production is split between local New York City manufacturing and Made in Japan.
Product overview
Peter Do operates as a single unified fashion brand with two distinct offerings: the main PETER DO ready-to-wear label launched in 2018, featuring architectural tailoring and modular construction across seasonal collections (SS19 through SS25); and the newer PETER DO CLUB sub-brand introduced in 2025 as a password-protected, made-to-order platform emphasizing local NYC and Japan production. The brand also includes a PD Club community offering and sells through online stockists as well as physical retail locations across North America, Europe, Asia, Australia, and the Middle East.
Differentiator
Problem solved
Functional benefit
Brands
- PETER DO CLUB: An intimate, password-protected platform offering made-to-order and limited-production pieces, prioritizing local New York City and Made in Japan production, sustainability, and a lasting connection between designer and wearer.
Products and services
- PETER DO Ready-to-Wear Collections The flagship namesake luxury ready-to-wear label offering seasonal apparel collections (SS19 through SS25) featuring architectural tailoring and modular construction, sold directly through peterdo.net and via global luxury wholesale stockists. Designed for luxury fashion consumers seeking purpose-driven, high-quality designer apparel.
- PETER DO CLUB An exclusive, password-protected made-to-order and limited-production platform offering made-to-order pieces with production split between local New York City and Made in Japan manufacturing. Targeted at luxury consumers seeking exclusive, sustainable designer pieces and a deeper designer-wearer relationship.
Companies that use Peter Do
Customer profileSegments2 records
Ideal customer profiles2 records
Peter Do technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Peter Do partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable and core.
- Opening CeremonynotableCollaborated with Opening Ceremony for fashion collaboration merging fashion and cultural storytelling.
- Banana RepublicnotableFashion collaboration with Banana Republic brand.
- SM EntertainmentnotableCollaboration merging fashion and music industries with K-pop entertainment company.
- ECCO LeathernotableCollaboration focused on material innovation in leather with ECCO Leather.
- Barton PerreiranotableEyewear collaboration with Barton Perreira.
- A Magazine Curated BycorePeter Do curated A Magazine Curated By in 2024, exploring his narrative through editorial storytelling.
- ShopifycoreE-commerce platform hosting the Peter Do online store. Website is hosted on Shopify Inc. platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Peter Do competitors and assessment
Company assessmentEmerging players
- STAUD: Los Angeles-based contemporary fashion label. Comparable as an independent DTC-led brand with selective premium wholesale and a similar founder-driven, design-forward positioning, though at a lower price point than Peter Do's luxury tier.
- Reformation: Los Angeles-based sustainable contemporary fashion brand. Comparable as an independent DTC-led brand pairing sustainability positioning with premium pricing, though operating at a larger scale and lower price point than Peter Do.
- Luar: New York-based emerging luxury label by Raul Lopez. Comparable as a fellow NYC-based, founder-led Latin-American designer brand building cultural cachet through runway shows and selective wholesale at the same tier of premium retailers.
Direct peers
- The Row: Luxury minimalist womenswear label founded by Mary-Kate and Ashley Olsen. Directly comparable as an independent, founder-led designer label prized for craftsmanship, understated luxury, and premium wholesale/DTC distribution across the same tier of global retailers.
- Khaite: New York-based contemporary luxury womenswear label by Catherine Holstein. Directly comparable as an independent, founder-led American luxury brand emphasizing craftsmanship, made-in-America production, and premium wholesale distribution — a near-template comp for Peter Do's positioning.
- Acne Studios: Stockholm-based independent luxury fashion house. Comparable as an independent designer brand positioned at the premium contemporary-luxury tier, with similar global wholesale and DTC footprint and a founder-driven creative identity.
- Bode: New York-based emerging luxury menswear/womenswear label by Emily Adams Bode. Directly comparable as an independent, founder-led American designer brand with artisanal production, LVMH Prize recognition, and similar tier of wholesale partners.
- Toteme: Stockholm-based luxury minimalist label. Directly comparable as an independent designer brand with a restrained aesthetic, DTC-led model with selective wholesale, and similar architectural-tailoring sensibility to Peter Do's design language.
- Lemaire: Paris-based luxury minimalist label by Christophe Lemaire and Sarah-Linh Tran. Comparable as an independent, designer-led luxury brand emphasizing refined tailoring, made-in-Europe production, and a similar quiet-luxury aesthetic.
Broad incumbents
- Helmut Lang: Heritage luxury fashion house where Peter Do served as Creative Director in 2023-2024. Comparable as a minimalist luxury label sharing Peter Do's design DNA and operating across the same tier of global luxury retailers, but owned by Link Theory Holdings (Fast Retailing).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peter Do social profiles
Digital presencePeter Do compliance and trust
Trust signalCompliance1 record
Peter Do financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Do leadership team
Management profileNumber of profiles
Profiles1 record
Peter Do funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Do M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Do
What does Peter Do do?
Peter Do is a luxury fashion label that designs, produces, and sells ready-to-wear apparel collections under the PETER DO brand, featuring architectural tailoring and modular construction. The label offers seasonal collections (SS19 through SS25) via its own e-commerce site, wholesale stockists, and the PETER DO CLUB made-to-order platform. Production is split between local New York City manufacturing and Made in Japan.
Is Peter Do a public or private company?
Peter Do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peter Do founded?
Peter Do was founded in 2018. It employs 11 to 50 people.
Where is Peter Do based?
Peter Do is headquartered in Brooklyn, New York, United States, in the North America region.
How does Peter Do make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution.
Who are Peter Do's main competitors?
Emerging players on record are STAUD, Reformation and Luar. Direct peers are The Row, Khaite, Acne Studios, Bode, Toteme and Lemaire. Helmut Lang is listed as a broad incumbent.
Does Peter Do have an API?
No public API is recorded for Peter Do.
What industry is Peter Do in?
Peter Do's product category is Luxury Ready-to-Wear Apparel. Its primary akta.pro industry code is CRAAAAAK, Apparel OEM/ODM & Private Label Manufacturing, with a secondary code of CRAAAFAO, Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home). Its SIC code is 2300.