PETERSFIELD POST LIMITED

What PETERSFIELD POST LIMITED does

Petersfield Post Limited operates petersfieldpost.co.uk, a digital-first local news publication serving Petersfield, Farnham, East Hampshire, and surrounding areas of Surrey and Hampshire in Southeast England. The site covers community news, sport (football, cricket, athletics), entertainment, health, courts, 999/emergency coverage, local events ("What's On"), weather, and public notices, and accepts reader-submitted stories. The publication is a private limited company wholly owned by Iliffe Media Group Ltd, a regional media conglomerate headquartered in Cambridge, UK.

The underlying technology is a standard CMS-driven web news platform with lightweight integrations, notably WeatherAPI for embedded weather data and an email newsletter delivery system powering a free twice-weekly newsletter. The company distributes content through its website, newsletter, and author social media accounts. There is no mobile app; content is consumed via the web and email.

The business model is a dual digital advertising plus subscription model. Revenue is generated primarily through display advertising and sponsored content (e.g., sponsored articles from Baker Law and Monopoly Lifesized in the "Offers and Deals" section), supplemented by a small recurring subscription revenue stream from digital editions. The newspaper functions as a free, ad-supported service with a freemium newsletter and premium digital edition access. The company operates with 8 employees from its office at 21 Downing Street, Farnham, Surrey, and is embedded within a larger regional media group's portfolio of titles.

Name

PETERSFIELD POST LIMITED

Legal name

Petersfield Post Limited

Website

https://petersfieldpost.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Petersfield Post Limited is a digital-first local news publication serving Petersfield, Farnham, East Hampshire, and surrounding Surrey areas, operating as a subsidiary of Iliffe Media Group Ltd. It generates revenue from digital advertising, sponsored content, and digital edition subscriptions via its website and newsletter.

Ownership category

akta.pro rank

Product category

Local Digital News

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Local news
• Digital publishing
• Community journalism
• News website
• Email newsletter

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital advertising: Revenue generated through display advertising on the website and sponsored content sections. The site features sponsored articles and offers/deals sections from various brands and businesses.
2. Subscriptions: Digital editions and premium content available through subscription model. The subscription page references 'Digital editions' and online access to content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Petersfield Post Limited publishes a hyperlocal digital news website (petersfieldpost.co.uk) covering news, sport, entertainment, health, 999/courts, and community events for Petersfield, Farnham, and East Hampshire. It distributes a free twice-weekly email newsletter, offers digital edition subscriptions, an Offers & Deals promotional section, and a What's On events listings service, monetised through display and sponsored advertising.

Product overview

PETERSFIELD POST LIMITED operates petersfieldpost.co.uk, a local digital news website providing community news, sport, entertainment, weather forecasts, and local information services for the Petersfield, Farnham, and East Hampshire area. The company is owned by Iliffe Media Group Ltd and publishes local news content across categories including news, sport, entertainment, health, courts, and 999 emergency coverage. The site offers a free newsletter subscription (twice weekly), digital edition access, a What's On events listing service, and an Offers & Deals section featuring local promotions. The publication also accepts story submissions and public notices.

Differentiator

Problem solved

Functional benefit

Products and services

• Petersfield Post website (petersfieldpost.co.uk) Free digital news website covering local news, sport, entertainment, health, 999/courts, nostalgia, opinion, and what's-on content for the Petersfield, Farnham, and East Hampshire area. Targeted at local residents and community members.
• Twice-weekly email newsletter Free opt-in newsletter delivered twice a week to subscribers, summarising top news, sport, and entertainment updates from across the Petersfield Post coverage area. Available to any individual reader.
• Digital editions subscription Subscription-based access to online digital editions of the publication for readers seeking premium content access.
• What's On events listings Local events listings service on the Petersfield Post website surfacing community events for readers in the Petersfield, Farnham, and East Hampshire area.
• Offers & Deals promotions section Promotional section of the website featuring discounted offers, promotions, and exclusive deals from brands and businesses, monetised through sponsored placements.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Baker LawminorOthersLaw firm providing sponsored legal content/articles on property and other legal topics published on the Petersfield Post website as advertising features.
• Monopoly LifesizedminorOthersEntertainment attraction business providing sponsored content/articles about their London attraction, published as advertising features on the offers and deals section.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Southern Daily Echo: Regional news brand covering Hampshire including the Petersfield/East Hampshire area. Directly comparable in editorial product mix (local news, sport, courts, community events) and digital-first + subscription revenue model.
• Hampshire Chronicle: County-level local paper covering Hampshire including the Petersfield/East Hampshire area. Directly comparable editorial product (county news, court reporting, sport) and revenue model (digital ads + subscriptions).
• Midhurst and Petworth Observer: Local newspaper serving the West Sussex communities immediately adjacent to Petersfield Post's coverage area. Closely comparable in scale, hyper-local focus, and digital + print community journalism model.
• Basingstoke Gazette: Hampshire-based local news title owned by Newsquest, covering a neighboring commuter-belt market. Comparable in offering (local news, sport, what's on, digital edition subscriptions) and target audience profile.
• Surrey Advertiser: Surrey-based local newspaper covering adjacent Surrey geography to Petersfield Post's Farnham/Surrey readership. Comparable weekly local news + advertising + subscription structure.
• Farnham Herald: Sibling title under the same Iliffe Media Group umbrella, covering Farnham and surrounding Surrey. Same digital-first news + advertising + subscription template and overlapping geography, making it the closest operational comparable.

Broad incumbents

• Reach plc: Largest UK regional/news publisher (formerly Trinity Mirror), operating hundreds of local titles including many with overlapping coverage to Petersfield Post. Comparable business model at much greater scale — the dominant broad incumbent in the same category.
• JPI Media: UK regional publisher of titles such as The Yorkshire Post and The Scotsman, with digital local-news operations. Comparable category and monetization model but national/regional scope rather than hyper-local.
• Newsquest Media Group: Major UK regional publisher (owned by Gannett) operating dozens of local news brands across England and Wales. Competes for the same local advertiser budgets and reader attention with vastly greater scale.
• BBC South East: Publicly funded regional news operation covering the same Petersfield, Farnham, Surrey and Hampshire geography. Competes for the same local audience and (indirectly) for regional advertiser attention with free, high-trust news content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petersfield-post-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETERSFIELD POST LIMITED