Peterson Chevrolet Buick Cadillac Boise Idaho

What Peterson Chevrolet Buick Cadillac Boise Idaho does

Peterson Chevrolet Buick Cadillac Boise Idaho is a single franchised General Motors automobile dealership operating at 12300 W Fairview Avenue, Boise, Idaho, and is the core operating subsidiary of Peterson Auto Group, a privately held, founder-owned dealership platform established in 1928 in the Treasure Valley. The rooftop sells new Chevrolet, Buick and Cadillac vehicles, used and certified pre-owned inventory, and provides a full aftermarket stack including certified vehicle service, genuine OEM parts, a body shop, F&I financing, and commercial/work truck sales. Revenue mechanics span one-time vehicle gross, recurring service/parts gross, F&I finance products, insurance commissions, and the Peterson Rewards loyalty program. The customer base is broad individual consumers and small commercial buyers across the Boise metropolitan and Nampa/Meridian markets; there are no named enterprise accounts. The dealership is part of a five-rooftop group that also includes Peterson BMW of Boise, Peterson Lexus, Peterson Toyota, and Peterson Dodge Chrysler Jeep Ram (Nampa), giving the group multi-brand share in the Treasure Valley. The technology stack is a standard Dealer Inspire website platform with Mapbox mapping; there is no proprietary technology, AI/ML capability, or patented product.

Name

Peterson Chevrolet Buick Cadillac Boise Idaho

Legal name

Peterson Auto Group

Website

https://petersongm.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterson Chevrolet Buick Cadillac is a franchised GM auto dealership in Boise, Idaho, part of the family-owned Peterson Auto Group founded in 1928, selling new and used Chevrolet, Buick, and Cadillac vehicles plus financing, service, parts, and body shop services to consumers and commercial buyers in the Treasure Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet, Buick, and Cadillac vehicles directly to consumers at the Boise dealership location.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned programs and vehicles priced under $10K.
3. Auto Financing: Vehicle financing services including lease options on new vehicles and payment plans for pre-owned vehicles.
4. Service and Parts: Certified vehicle service, maintenance, repairs, and genuine OEM parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peterson Chevrolet Buick Cadillac is a franchised automobile dealership selling new and pre-owned Chevrolet, Buick, and Cadillac vehicles from its Boise, Idaho showroom as part of Peterson Auto Group. The dealership complements vehicle sales with auto financing and leasing, certified vehicle service and repairs, genuine OEM parts and accessories, a body shop, the Peterson Rewards loyalty program, and Peterson Insurance offerings.

Product overview

Peterson Chevrolet Buick Cadillac is part of Peterson Auto Group, a multi-brand automotive dealership network operating since 1928. The company offers a platform-plus-services model combining new and used vehicle sales across 10 automotive brands (Chevrolet, Buick, Cadillac, BMW, Lexus, Toyota, Chrysler, Dodge, Jeep, Ram) with complementary automotive services including financing, vehicle service/repair, parts, body shop, and a customer loyalty rewards program. The product portfolio integrates vehicle sales with financial services, maintenance capabilities, and digital tools (payment calculator, trade-in valuation, online inventory search).

Differentiator

Problem solved

Functional benefit

Brands

• Peterson Rewards: Customer loyalty/rewards program for automotive purchases and service
• Peterson Insurance

Products and services

• New Vehicle Sales Sale of new Chevrolet, Buick, and Cadillac vehicles, plus new vehicles from affiliated Peterson Auto Group brands (BMW, Lexus, Toyota, Chrysler, Dodge, Jeep, Ram), to individual and commercial consumers at the Boise dealership.
• Used Vehicle Sales Sale of pre-owned vehicles, including Certified Pre-Owned vehicles and vehicles priced under $10,000, to individual consumers at the Boise dealership.
• Commercial and Work Truck Sales Specialized inventory of new and used work trucks and cab chassis vehicles sold to commercial buyers and small businesses via a dedicated work truck solutions website.
• Auto Financing and Leasing Vehicle financing and lease options arranged through the dealership finance center for new and pre-owned vehicle buyers.
• Vehicle Service and Repair Certified technician service for vehicle maintenance, oil changes, and in-depth repairs across the dealership's represented brands.
• Parts Department Sale of genuine OEM parts and accessories for vehicle maintenance and repairs across the represented brands.
• Body Shop Collision repair and body work services for vehicle damage restoration.
• Peterson Insurance Insurance products and services for vehicle owners offered through the Peterson Auto Group.
• Peterson Rewards Loyalty Program Customer loyalty program that allows existing customers to earn and redeem points for services and benefits across the Peterson Auto Group dealerships.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ChevroletcoreOthersChevrolet is the primary vehicle brand sold at this dealership location. The dealership operates as a franchised Chevrolet dealer offering new Chevrolet vehicles, parts, and service.
• BuickcoreOthersBuick is a primary vehicle brand sold at this dealership location. The dealership operates as a franchised Buick dealer offering new Buick vehicles, parts, and service.
• CadillaccoreOthersCadillac is a primary vehicle brand sold at this dealership location. The dealership operates as a franchised Cadillac dealer offering new Cadillac vehicles, parts, and service.
• General Motors (GM)coreOthersGeneral Motors is the parent company of Chevrolet, Buick, and Cadillac brands sold at this Peterson dealership. The dealership operates under a GM franchise agreement.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest franchised auto retailer in the US operating ~250 stores across 40+ OEM brands. Highly comparable as a multi-brand, multi-location dealer group with similar revenue mix across new/used vehicles, F&I, and service.
• Lithia Motors: One of the largest US franchised dealer groups with hundreds of stores across multiple brands. Closely comparable multi-brand franchised dealer model with similar F&I, service, and parts revenue streams.
• Sonic Automotive: Multi-brand franchised dealer group with EchoPark used vehicle stores. Comparable in operating new car franchises plus used vehicle and F&I revenue streams under a similar OEM franchise structure.
• Group 1 Automotive: Large multi-brand franchised dealer group operating in the US and UK. Directly comparable business model combining new/used vehicle sales with F&I, parts, and service across premium and mass-market brands.
• Asbury Automotive Group: Multi-brand franchised dealer group with similar exposure to mass-market and luxury brands. Comparable revenue diversification across new/used, F&I, parts, service, and collision.
• Berkshire Hathaway Automotive: Multi-brand franchised dealer group owned by Berkshire Hathaway. Comparable franchised dealer model with multi-brand portfolio and similar service/parts revenue streams.

Direct peers

• Larry H. Miller Dealerships: Privately held multi-brand franchised dealer group in the Western US. Comparable regional multi-brand franchised dealer with overlapping brand portfolio and similar F&I/service revenue mix.
• Hendrick Automotive Group: Largest privately held dealer group in the US with ~140 franchises across multiple brands. Closely comparable as a private, multi-brand franchised dealer group with similar service, parts, and F&I capabilities.
• Holman Automotive: Family-owned, privately held automotive group with franchised retail, fleet, and parts operations. Comparable as a private multi-brand group with diversified dealer and adjacent services.

Others

• Peterson Auto Group (group level): The broader Peterson Auto Group (parent of this specific Chevrolet Buick Cadillac location) operates five dealership franchises in the Treasure Valley. Relevant for cross-dealership comparison within the same group footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/home
• YouTubeyoutube.com/user/petersonautogroup
• Facebookfacebook.com/petersonautogroup
• LinkedInlinkedin.com/company/peterson-chevrolet-buick-cadillac-boise-idaho

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Chevrolet Buick Cadillac Boise Idaho