La grande journée des petits entrepreneurs

What La grande journée des petits entrepreneurs does

La grande journée des petits entrepreneurs (LGJPE), legally known as Petits Entrepreneurs, is a Quebec-registered non-profit charitable organization (CRA #81199 8582 RR0001) that produces an annual province-wide youth entrepreneurship event. Founded on February 21, 2014 by Isabelle Genest, Catherine Morissette, and Mathieu Ouellet in Quebec City, the organization enables children and teenagers aged 5 to 17 to create and operate their own one-day businesses, either from a residential kiosk or within one of 250 community-organized Marchés (markets) run by local volunteer organizations such as municipalities, schools, chambers of commerce, and non-profits. The 13th edition, held on June 6, 2026, engaged approximately 12,000 young participants across Quebec.

The organization's core product is the annual event, supported by a web platform (petitsentrepreneurs.ca) that handles online registration, business profile publishing, interactive participant mapping, and an organizational dashboard for market coordinators. Around the event, LGJPE has built a content ecosystem that includes Le Parcours (free downloadable pedagogical modules adapted to Quebec school levels from primary cycle 1 to secondary cycle 2), the Coffre à outils digital toolkit, and an interactive personality quiz hosted on Typeform. Technology dependencies are largely off-the-shelf: Stripe and PayPal for payments, Cyberimpact for email, Webself for e-commerce, and Sigmund as website builder.

Revenue mechanics are diversified across $10 CAD registration fees per small business, online merchandise sales (boutique), voluntary contributions of $5 or more, tax-receipt-eligible donations of $20 or more, and a tiered corporate sponsorship structure (Innovateur, Propulseur, Créateur). Operations are lean, with 2 paid staff (Directrice générale Lan Anh Vuong, Chargée de projets Laurie Pagé) and an 11-member volunteer board chaired by Andrei Uglar. Distribution is achieved through a regional ally network of more than 50 partner organizations spanning all Quebec administrative regions, with cited expansion intentions toward Ontario and the Maritime provinces.

Name

La grande journée des petits entrepreneurs

Legal name

Petits Entrepreneurs

Website

https://petitsentrepreneurs.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

La grande journée des petits entrepreneurs is a Quebec non-profit that runs an annual province-wide event enabling 12,000 children aged 5-17 to create and operate one-day small businesses across 250 community-organized markets, supported by educational content and a volunteer network of 50+ regional partners.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Entrepreneurship, Business & Innovation Camps (EDAMALAL), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Youth entrepreneurship education
• Nonprofit event organization
• Educational programs youth
• Community entrepreneurship events
• Small business registration platform

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Registration Fees: $10 per small business registration fee, providing access to participant profile, map listing, and the Tool Box. The fee is collected via Stripe and PayPal payment platforms.
2. Online Store Sales: Sale of branded merchandise and materials for young entrepreneurs through the online boutique, including voluntary contributions.
3. Donations: Voluntary contributions accepted via donation form. Charity receipts issued for donations of $20 or more. Funds support maintaining the event for over 12,000 young participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

La grande journée des petits entrepreneurs operates an annual, province-wide entrepreneurship event in Quebec for children and teens aged 5–17, who register and operate a one-day small business either at a private residence or at one of 250 organized Marchés (markets). The organization supports participants with a web-based registration platform, an interactive map of businesses, the Le Parcours educational journey, the Coffre à outils (Tool Box) resource center, and an online merchandise boutique.

Product overview

La grande journée des petits entrepreneurs is a nonprofit organization operating a platform-based annual event for youth entrepreneurship. The core product is the annual LGJPE event (June 6, 2026, 13th edition), supported by Le Parcours educational journey with thematic modules for all school levels, the Coffre à outils digital toolkit, and an interactive map. The ecosystem includes organized Markets (Marchés) as gathering points, an online store for merchandise, personality quizzes, and school/daycare workshop materials. The platform also includes an online store powered by Webself partnership. Participants register online, create business profiles, and pay via Stripe or PayPal. The platform is primarily web-based with no native mobile application referenced.

Differentiator

Problem solved

Functional benefit

Products and services

• La grande journée des petits entrepreneurs Annual provincial entrepreneurship event for children aged 5–17 where participants create and operate their own small businesses for a day, either from their residence or at one of the organized Marchés across Quebec.
• Le Parcours de La grande journée Free educational journey with thematic modules available for download, designed to help young entrepreneurs prepare their businesses at their own pace across all school levels from primary cycle 1 to secondary cycle 2.
• Le Coffre à outils Digital resource center accessible in participant dashboards containing practical guides, checklists, templates, and educational materials including a primary school guide (Guide enfant) and a secondary school guide (Guide adolescent) to support young entrepreneurs.
• Marchés de petits entrepreneurs Ephemeral market gatherings organized by local volunteer organizations (municipalities, schools, non-profits, chambers of commerce) where multiple young entrepreneurs set up booths at a single location during the main event, with 250 such Marchés in 2026.
• Carte officielle des petits entrepreneurs Interactive web map showing the location of all participating small businesses and Marchés across Quebec, allowing visitors to plan their routes and discover participating young entrepreneurs.
• Boutique en ligne Online merchandise store selling event-related materials and accepting voluntary contributions, with proceeds supporting the organization's mission; allows purchase of small entrepreneur supplies and souvenir items.
• Atelier d'animation pour services de garde A 3-hour workshop guide designed for daycare services to animate entrepreneurial activities with young children, including printable fake money and activity plans.
• Quiz - Quel type d'entrepreneur.e es-tu? Interactive personality quiz hosted on Typeform that helps young people discover their entrepreneurial strengths and project ideas suited to their profile.

Quantifiable outcome

• 12,000 young entrepreneurs aged 5-17 participated in the 13th edition (2026)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core, flagship/principal, supporting and regional.

• AcademoscoreStrategic or Co-development Partner · 1 January 2019Strategic ally since 2019. Platform connecting youth with mentors, supporting entrepreneurship education.
• Hamsterflagship/principalGTM or Marketing PartnerPrincipal partner (Partenaires Innovateur level). Canadian financial services company supporting the event and its mission to inspire youth entrepreneurship.
• Desjardinsflagship/principalGTM or Marketing PartnerPrincipal partner and supporter of the educational Parcours program. Major financial cooperative group in Quebec supporting youth initiatives.
• Cain Lamarreflagship/principalGTM or Marketing PartnerPrincipal partner providing legal services support. Quebec-based law firm committed to supporting the youth entrepreneurship mission.
• CogircoreGTM or Marketing PartnerPartenaires Propulseur level partner. Real estate management company supporting the event.
• CominarcoreGTM or Marketing PartnerPartenaires Propulseur level partner. Commercial real estate company providing venue support for Markets.
• Groupe MachcoreGTM or Marketing PartnerPartenaires Propulseur level partner. Media and communications company supporting the event.
• PropagandasupportingGTM or Marketing PartnerPartenaires Créateur level partner. Promotional products company.
• MNPsupportingGTM or Marketing PartnerPartenaires Créateur level partner. National accounting and business advisory firm.
• WebSelfsupportingTechnology or IntegrationPartenaires Créateur level partner. Online store platform provider for small entrepreneurs.
• SigmundsupportingTechnology or IntegrationPartenaires Créateur level partner. Web development agency that built and maintains the organization website.
• OSEntreprendrecoreStrategic or Co-development PartnerStrategic ally and major entrepreneurship organization in Quebec promoting the event.
• JA QuébeccoreStrategic or Co-development PartnerStrategic ally. Junior Achievement Quebec chapter supporting youth entrepreneurship programs.
• École d'entrepreneurship de BeaucesupportingStrategic or Co-development PartnerStrategic ally since June 3, 2019. Specialized entrepreneurship school supporting the mission.
• Entrepreneuriat ULavalregionalStrategic or Co-development PartnerStrategic ally since September 27, 2019. Laval University's entrepreneurship center serving Capitale-Nationale region.
• ÉnergircoreGTM or Marketing PartnerCollaborator supporting the Parcours educational program. Natural gas utility company investing in youth entrepreneurship education.
• SADC (various regional)regionalStrategic or Co-development PartnerMultiple Local Development Centers serving as strategic allies across various Quebec regions including Matane, Matapédia, Charlevoix-Côte-de-Beaupré, Mauricie, Rouyn-Noranda, Îles-de-la-Madeleine, Bellechasse-Etchemins, and Laurentides.
• Chambres de commerce (various)regionalStrategic or Co-development PartnerMultiple chambers of commerce across Quebec serving as strategic allies in their respective regions, including Jeune chambre de commerce de Québec, Capitale-Nationale, and others.
• Carrefour jeunesse-emploi (various)regionalStrategic or Co-development PartnerMultiple Youth Employment Centers serving as strategic allies across Quebec regions, including Chauveau and Mirabel.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Futurpreneur Canada: National non-profit providing financing, mentorship, and resources to young entrepreneurs aged 18-39. Comparable mission (youth entrepreneurship development in Canada) and partnership/funding model, though focused on older age cohort; potential pipeline and partnership source for LGJPE alumni.
• JA Canada (Junior Achievement Canada): National federation of Junior Achievement programs, including the Quebec chapter. Broader portfolio of in-school programs (financial literacy, work readiness, entrepreneurship) targeting youth across Canada; represents an institutional incumbent LGJPE competes and partners with for school audience mind-share.

Direct peers

• Enactus Canada: Canadian chapter of global student-led organization running entrepreneurship and innovation projects at universities and colleges. Comparable youth entrepreneurship development mission and Canada-wide footprint; serves an older audience (post-secondary) than LGJPE but adjacent in the youth entrepreneurship pipeline.
• Academos: Quebec-based digital mentorship platform connecting students with professional mentors across industries for career exploration. Comparable in target audience (Quebec youth) and education-via-technology delivery; already a strategic ally of LGJPE since 2019.
• OSEntreprendre: Major Quebec entrepreneurship organization running the Concours québécois en entrepreneurship and broad school/youth programs. Directly comparable mission (Quebec entrepreneurship promotion and youth pipeline); already a strategic ally of LGJPE and overlapping on educator relationships.
• JA Québec (Junior Achievement Québec): Quebec chapter of Junior Achievement Canada delivering in-school entrepreneurship, financial literacy, and work-readiness programs to youth. Directly comparable mission and target audience (school-aged children); already a strategic ally of LGJPE and a competing delivery channel for the same schools and curriculum buyers.
• École d'entrepreneurship de Beauce: Specialized Quebec entrepreneurship school offering intensive bootcamps and training programs for entrepreneurs of all ages, with a strong youth outreach mission. Overlapping entrepreneurship-education mandate for Quebec audiences; already a strategic ally of LGJPE.

Emerging players

• Canadian Foundation for Economic Education (CFEE): National charity focused on financial literacy and economic education for Canadian youth, with resources for teachers and families. Comparable education-and-events model targeting Canadian school-age audiences, though focused on literacy rather than entrepreneurship practice; potential curriculum complement or competitor for school partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grandejournee
• YouTubeyoutube.com/@petitsentrepreneurs
• Facebookfacebook.com/petitsentrepreneurs
• Instagraminstagram.com/petitsentrepreneurs
• LinkedInlinkedin.com/company/la-grande-journ%C3%A9e-des-petits-entrepreneurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La grande journée des petits entrepreneurs