PetraClean
PetraClean is a Perth-based commercial cleaning company founded in 1968 that provides office and commercial cleaning services to hundreds of Perth Metro businesses via directly employed cleaners, alongside its PetraProducts wholesale cleaning-consumables e-commerce arm.
- Company typePrivate
- Founded1968
- HeadquartersBibra Lake, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PetraClean does
PetraClean is a Perth-based commercial cleaning company founded in 1968 that provides office and commercial cleaning services to hundreds of businesses across the Perth metropolitan area (Yanchep to Mandurah). The service operation uses directly employed, police-cleared cleaners supervised by a small management team, with no subcontracting and no lock-in contracts — clients are billed hourly at $55–$85 plus GST, typically on recurring weekly or bi-weekly schedules, with invoicing on a monthly cadence. The company also operates specialized deep-clean, post-construction, vacate, carpet steam-cleaning, window, and high-pressure industrial cleaning services, supported by proprietary cleaning chemicals (Thunderbox 2, Jellybean/Mr D/Mrs D, Hibrite, Glaze, Hanasan, End Mould, All Purpose) and equipment including HEPA-filtered backpack vacuums and USA-manufactured truck-mounted steam-cleaning units.
PetraClean runs a parallel product arm called PetraProducts, which sells commercial cleaning consumables — toilet paper, hand towels, bin liners, dispensers, microfibre and biodegradable cloths, and the proprietary chemical line — at wholesale rates through two e-commerce storefronts (WooCommerce at petraclean.com.au/store and Shopify at petraproducts.com.au), with Stripe payment processing and a scheduled Tuesday/Friday Perth Metro delivery route offering free shipping on orders over $150.
The business is privately held, Western Australian owned, and operated as a single-jurisdiction (Perth Metro) services-plus-consumables operation. The go-to-market is sales-led for cleaning services (phone, email, online quote request) and self-serve e-commerce for products, with content marketing and published client testimonials from multi-decade accounts as primary trust signals. No external investors, parent company, or public listing are indicated in the source material.
PetraClean firmographics
Firmographics- Name
- PetraClean
- Legal name
- PetraClean
- Website
- https://petraclean.com.au
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetraClean is a Perth-based commercial cleaning company founded in 1968 that provides office and commercial cleaning services to hundreds of Perth Metro businesses via directly employed cleaners, alongside its PetraProducts wholesale cleaning-consumables e-commerce arm.
- Ownership category
- akta.pro rank
PetraClean industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Pressure Washing & Exterior Hardscape Cleaning (BPABABAM)
- akta.pro secondary industry
- Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH)
Keywords
Where PetraClean is headquartered
LocationHeadquarters
- HQ city
- Bibra Lake
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
PetraClean business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Cleaning Services: Recurring commercial cleaning services for office and business premises in Perth, including regular scheduled cleans (weekly, bi-weekly), deep cleaning, post-construction cleaning, and vacate cleaning. Revenue is generated through hourly billing with typical rates ranging from $55-$85 plus GST per hour, invoiced monthly.
- Cleaning Products and Consumables Sales: Sale of proprietary cleaning products, paper products (toilet paper, hand towels), dispensers, bin liners, and cleaning consumables through e-commerce platforms. Products are sold in wholesale quantities at wholesale rates with free delivery for orders over $150 in Perth Metro areas. One-time purchase model for individual products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PetraProducts Premium Toilet Rolls - 2 ply, 400 sheets per roll, 48 rolls per carton |
| Unit Pricing | Pay-as-you-go | PetraProducts Jumbo Toilet Rolls |
| Unit Pricing | Pay-as-you-go | PetraProducts Compact (Small) Hand Towels - 1 ply, 2,400 sheets per carton |
| Unit Pricing | Pay-as-you-go | PetraProducts Ultraslim (Medium) Hand Towels |
| Unit Pricing | Pay-as-you-go | PetraProducts Slimline (Large) Hand Towels |
| Unit Pricing | Pay-as-you-go | PetraProducts Bin Liners - Industrial strength in various sizes |
| Unit Pricing | Pay-as-you-go | Dispensers - Hand towel and toilet paper dispensers |
| Other | Pay-as-you-go | Shipping - Perth Metro delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PetraClean product offering
Product offeringCore offering
PetraClean provides professional office and commercial cleaning services to Perth businesses using directly employed, police-cleared cleaners supervised on-site, with no subcontracting. The company also operates a product arm (PetraProducts) selling commercial-grade cleaning consumables including paper products, dispensers, bin liners, cloths, and proprietary cleaning chemicals at wholesale rates with free Perth Metro delivery for orders over $150.
Product overview
PetraClean operates as a dual-brand business offering professional cleaning services and commercial cleaning products. The core service division provides office and commercial cleaning across Perth using directly employed, supervised cleaners (no subcontractors). The PetraProducts sub-brand supplies commercial-grade cleaning consumables including paper products (toilet paper in standard and jumbo rolls, hand towels in compact/ultraslim/slimline/centre feed/hand roll formats, facial tissues), dispensers (hand towel, toilet paper, and soap dispensers), bin liners (7 sizes from 27L to 240L), and cleaning cloths (biodegradable disposable and microfibre). PetraProducts also offers specialty chemicals including Thunderbox 2, Jellybean/Mr D/Mrs D disinfectants, Hibrite creme cleanser, Glaze window cleaner, Hanasan antibacterial hand gel, End Mould cleaner, and All Purpose industrial degreaser. All products are available in wholesale quantities at wholesale rates with free delivery to Perth Metro areas. The two divisions are integrated: cleaning service clients can receive automatic supply and restocking of all consumables as part of their service package.
Differentiator
Problem solved
Functional benefit
Brands
- PetraProducts: The product arm of PetraClean, selling commercial cleaning products and consumables including toilet paper, paper towels, cleaning chemicals, dispensers, bin liners, and cloth wipes at wholesale rates.
Products and services
- Office Cleaning Services Professional office cleaning services for Perth businesses, including vacuuming, mopping, dusting, bathroom cleaning, window cleaning, carpet care, and kitchen/restroom maintenance. Services are provided by directly employed, supervised cleaners with no subcontracting.
- Commercial Cleaning Services Comprehensive commercial cleaning services including carpet shampooing and steam cleaning, vinyl flooring maintenance, tile and grout cleaning and sealing, window and building fascia cleaning, facilities management, office vacate cleaning, post-construction cleaning, and high-pressure industrial cleaning.
- PetraClean Premium Toilet Rolls 2-ply soft toilet paper rolls, individually wrapped for hygiene. Each roll has 400 sheets measuring 10cm x 10cm at 18gsm. Sold in cartons of 48 rolls for $50.00 per carton.
- PetraClean Jumbo Toilet Rolls Jumbo toilet rolls designed for high-capacity dispensers in commercial settings. Sold in cartons for $55.00 per carton.
- PetraClean Compact (Small) Hand Towels 1-ply extra thick interfold hand towels at 42gsm. Each sheet measures 19.5cm x 25cm unfolded. 2,400 sheets per carton (20 packs x 120 sheets). Fits standard compact dispensers. $55.00 per carton.
- PetraClean Ultraslim (Medium) Hand Towels Medium-sized hand towels for office use. Sold in cartons for $60.50 per carton.
- PetraClean Slimline (Large) Hand Towels Large-sized hand towels for high-absorption needs. Sold in cartons for $66.00 per carton.
- PetraClean Hand Roll Towels 1-ply hand roll towels, 38gsm, 80m long x 18cm wide rolls. Suitable for spills, cleaning, and drying hands. 16 rolls per carton. $66.00 per carton.
- PetraClean Centre Feed Hand Towels Centre feed hand towels for continuous dispensing in commercial settings.
- PetraClean Facial Tissues Facial tissue boxes for office use. $66.00 per carton.
- PetraProducts Biodegradable Disposable Cloth Wipes Environmentally friendly biodegradable disposable cloth wipes for cleaning tasks. $24.75 AUD.
- PetraProducts Microfibre Cloths Reusable microfibre cloths for effective cleaning of surfaces. $7.95 AUD.
- PetraProducts Bin Liners Industrial strength bin liners available in 7 sizes (27L, 36L, 54L, 72L, 80L, 120L, 240L) to prevent leaks and spillage. Prices per carton vary by size. 240L Sulo bin liners are also available.
- PetraClean Commercial Dispensers Range of commercial dispensers including Centrefeed Hand Towel Dispenser ($49.00), Compact Hand Towel Dispenser, Hand Roll Towel Dispenser ($112.00), Jumbo Toilet Roll Dispenser, Slimline Hand Towel Dispenser, Soap Dispenser 900ml ($49.00), and Ultraslim Hand Towel Dispenser ($49.50).
- Commercial Cleaning Products & Consumables Wholesale commercial cleaning products including antibacterial soap, sanitiser, detergents, chemicals, hospital grade disinfectant, paper towels, toilet paper, and bin liners supplied at wholesale rates with free Perth delivery for orders over $150. Specialty chemicals include Thunderbox 2 (acidic detergent for lime scale and rust), Jellybean/Mr D/Mrs D (hospital-grade disinfectants), Hibrite (crème cleanser), Glaze (window glass cleaner), Hanasan (antibacterial hand gel), End Mould cleaner, and All Purpose industrial degreaser.
Quantifiable outcome
- Clients report consistent, professional cleaning with high quality standards maintained over multi-year relationships (some testimonials spanning 15+ years)
Companies that use PetraClean
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
PetraClean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
PetraClean partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
PetraClean competitors and assessment
Company assessmentBroad incumbents
- Sodexo Australia: Global facilities management and food services company with a large Australian cleaning services business. Comparable on commercial cleaning service delivery model and target customer base (offices, resources sector, healthcare), and a likely strategic acquirer of regional cleaning operators.
- ISS Facility Services Australia: Global integrated facilities services company with significant Australian operations providing commercial cleaning, hygiene, and office services. Competes with PetraClean for enterprise and mid-market commercial cleaning contracts in Perth and is a likely acquirer profile for a roll-up.
- Compass Group Australia: Global contract foodservice and support services group with significant Australian cleaning and facilities services operations. Comparable in commercial cleaning service delivery to large enterprise and institutional customers, and a natural acquirer profile.
- Ventia: ASX-listed Australian infrastructure services company providing facility management including cleaning to commercial, resources, and government clients. Direct overlap with PetraClean's office and resources-sector cleaning work, and a natural acquirer for regional cleaning operators in WA.
- BGIS Australia: Global integrated facilities management company with Australian operations providing commercial cleaning, property services, and integrated FM. Comparable on target customer segments and integrated service-plus-supply model, and a likely strategic acquirer in the consolidation trend.
- Spotless Group: Major Australian facilities services provider (now part of A.P. Eagers) offering commercial cleaning, maintenance, and integrated facility services. Directly comparable in commercial cleaning services to Perth-based clients and a potential acquirer of regional operators like PetraClean.
Regional players
- Office Cleaners Perth (Quikk Clean / local Perth operators): Smaller Perth-based commercial cleaning operators competing in the same local market. Directly comparable on geography and SMB target customer base, though typically smaller scale and more limited service range than PetraClean.
Direct peers
- BIC Services (Building Integrated Cleaning Services): Australian commercial cleaning services company operating across multiple states. Direct competitor in the same product category (office and commercial cleaning) for similar mid-market and enterprise customers, with comparable service-plus-consumables positioning.
- Cleanworks: Australian commercial cleaning services company providing office and facility cleaning across multiple states. Direct competitor in commercial cleaning service delivery, with comparable target customer base in mid-market and enterprise office accounts.
- Jim's Cleaning (Jim's Group franchise): Australia-wide franchise network providing residential and commercial cleaning services. Direct competitor in the Perth commercial cleaning market with a franchise-led operating model; comparable on target SMB customer base though typically lighter on direct employment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PetraClean social profiles
Digital presencePetraClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetraClean leadership team
Management profileNumber of profiles
Profiles5 records
PetraClean subsidiaries and ownership
Company hierarchySubsidiaries1 record
PetraClean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetraClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetraClean
What does PetraClean do?
PetraClean provides professional office and commercial cleaning services to Perth businesses using directly employed, police-cleared cleaners supervised on-site, with no subcontracting. The company also operates a product arm (PetraProducts) selling commercial-grade cleaning consumables including paper products, dispensers, bin liners, cloths, and proprietary cleaning chemicals at wholesale rates with free Perth Metro delivery for orders over $150.
Is PetraClean a public or private company?
PetraClean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetraClean founded?
PetraClean was founded in 1968. It employs 1 to 10 people.
Where is PetraClean based?
PetraClean is headquartered in Bibra Lake, Australia, in the Oceania region.
How does PetraClean make money?
Two revenue lines are on record. Commercial Cleaning Services are the primary driver. The others are cleaning Products and Consumables Sales.
Who are PetraClean's main competitors?
Broad incumbents on record are Sodexo Australia, ISS Facility Services Australia, Compass Group Australia, Ventia, BGIS Australia and Spotless Group. Office Cleaners Perth (Quikk Clean / local Perth operators) is listed as a regional player. Direct peers are BIC Services (Building Integrated Cleaning Services), Cleanworks and Jim's Cleaning (Jim's Group franchise).
Does PetraClean have an API?
No public API is recorded for PetraClean.
What industry is PetraClean in?
PetraClean's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAM, Pressure Washing & Exterior Hardscape Cleaning, with a secondary code of CRAJAMAH, Concentrated All-Purpose Cleaners (Dilutable). Its NAICS code is 32561 and its SIC code is 2840.