Petro
Petro, operated by Nigeria's Yene Technology Limited, is a mobile-first e-commerce marketplace connecting individual petroleum product buyers with gas station merchants via dedicated iOS/Android apps, a merchant portal, and contactless pay-at-the-pump technology.
- Company typePrivate
- Founded-
- HeadquartersUyo, Nigeria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Petro does
Petro, operated by Yene Technology Limited (a Nigerian private limited company, RC Number 1712807), is a mobile-first e-commerce marketplace for petroleum products headquartered at 18M Ewet Housing Estate, Uyo, Nigeria. The platform connects two primary user segments: individual petroleum product buyers (petrol, diesel, cooking gas, oil) and gas station owners/petroleum retailers. Buyers use the Petro Buyer app to locate nearby stations, order fuel and lubricants, pay via card or cash, and track delivery, while merchants use the Petro Seller app and a browser-based Petro Merchant Portal (merchant.petrostations.com) to manage storefronts, pricing, fulfillment, and digital payments. The platform's signature technical component is pay-at-the-pump contactless payment integration, paired with GPS/WiFi-based station discovery, selfie-based merchant identity verification, real-time order tracking, and a Petro Wallet for payment processing.
The product suite is distributed across dedicated iOS and Android applications, the petrostations.com website, and a publicly referenced third-party API that enables business partners and external applications to integrate with Petro account data. Distribution is exclusively digital and single-country, with an active social media footprint across Facebook, Twitter, Instagram, and LinkedIn.
Petro's business model combines a nominal N50 per-month merchant subscription with transaction-based commissions on marketplace sales, payment processing fees on card and cash flows remitted to merchant Petro Wallets, and optional value-added marketing services. Onboarding is self-serve for both buyers and merchants, supplemented by an enterprise demo channel for gas station owners evaluating pay-at-the-pump integration. No funding rounds, headcount figures, named enterprise customers, or revenue figures are disclosed in the available source material.
Petro firmographics
Firmographics- Name
- Petro
- Legal name
- Yene Technology Limited
- Website
- https://petrostations.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Petro, operated by Nigeria's Yene Technology Limited, is a mobile-first e-commerce marketplace connecting individual petroleum product buyers with gas station merchants via dedicated iOS/Android apps, a merchant portal, and contactless pay-at-the-pump technology.
- Ownership category
- akta.pro rank
Where Petro is headquartered
LocationHeadquarters
- HQ city
- Uyo
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Petro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Fees: Monthly subscription fee charged to merchant accounts. Merchants pay N50 per month for access to the Petro platform, online storefront, payment gateway, analytics, and merchant services helpline.
- Transaction Commission: Petro charges commission on sales made through the platform. Commission may be calculated based on the selling price set by the merchant at the time of order. The company also reserves the right to charge fees for incomplete transactions.
- In-app Payment Processing: Payments from customers are received via Petro's in-app payment feature. Petro processes card payments and cash transactions on behalf of merchants, with funds remitted to merchant Petro Wallets upon delivery completion.
- Value-Added Services: Optional premium services available through the merchant dashboard, including marketing and promotional services that merchants can subscribe to for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Merchant Monthly Subscription - N50 per month |
| Subscription | Monthly | Value-Added Services - Not publicly disclosed |
| Other | Pay-as-you-go | Petro Wallet - Minimum balance required |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Petro product offering
Product offeringCore offering
Petro operates a mobile-first e-commerce marketplace for petroleum products in Nigeria, connecting individual buyers with gas station retailers and petroleum merchants. Buyers can discover nearby stations, order petrol, diesel, cooking gas, and oil online, track deliveries, and pay via card or cash using the Petro Buyer app, while merchants use the Petro Seller app and Merchant Portal to manage pricing, fulfillment, and digital payments. The platform also offers contactless pay-at-the-pump technology integration for gas stations.
Product overview
Petro is an e-commerce platform for petroleum retail operating as a marketplace connecting buyers with sellers and gas stations. The platform follows a platform-plus-modules architecture consisting of Petro Store (web and mobile application) as the primary marketplace, paired with specialized apps for different user segments: Petro Seller App for retailers and gas stations to manage pricing and fulfillment, Petro Buyer App for consumers to place orders and pay at the pump, and Petro Merchant Portal as a browser-based dashboard for merchants. Petro Wallet provides the payment infrastructure. The company also offers a demo scheduling feature for prospective gas station clients. Petro is owned by Yene Technology Limited, a Nigerian technology company.
Differentiator
Problem solved
Functional benefit
Products and services
- Petro Store (Petro Buyer App) Mobile application (iOS and Android) and website enabling Nigerian consumers to locate nearby gas stations, order petrol, diesel, cooking gas, and oil online, pay via card or cash, and track deliveries in real time.
- Petro Seller App Mobile application for Android and iOS designed for gas station retailers and petroleum merchants to update product prices, manage order fulfillment, oversee sales operations, and accept digital payments.
- Petro Merchant Portal Web-based dashboard at merchant.petrostations.com that gives merchants access to their online storefront, accounting documentation, product price updates, payment gateway, analytics, and merchant services helpline.
- Petro Wallet Digital wallet feature enabling users to provide billing for services, receive customer payments, transfer funds to linked bank accounts, and maintain a required minimum balance for merchant accounts.
Quantifiable outcome
- Reduce sales fraud and operate unattended
- +2 more outcomes
Companies that use Petro
Customer profileSegments3 records
Ideal customer profiles2 records
Petro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Petro partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Petro competitors and assessment
Company assessmentBroad incumbents
- OPay: OPay is a major Nigerian fintech platform offering payments, ride-hailing, and merchant services. As a well-capitalized digital payments incumbent, it represents both a potential competitor and a partner for Petro's pay-at-the-pump ambitions in Nigeria.
- Moniepoint: Moniepoint is a Nigerian fintech serving merchants with POS and payment infrastructure, similar in scope to Petro's merchant services. Both target digitizing Nigerian small businesses, though Moniepoint has broader merchant categories.
- Paystack: Paystack is a leading Nigerian payment processor powering digital transactions. While not a direct fuel marketplace, its payment infrastructure is foundational to platforms like Petro and represents a potential integration partner or competitor in Nigeria's payment stack.
Direct peers
- Filld: Filld is a US-based on-demand fuel delivery service enabling consumers to order gasoline via mobile app. Comparable to Petro in offering digital ordering and payment for petroleum products, though operating in a more developed market.
- CAFU: CAFU is a Middle East-based mobile platform that delivers fuel directly to vehicles, similar to Petro's online petroleum retail marketplace model. Both connect end consumers with fuel supply through digital ordering and contactless payment infrastructure.
- Yoshi: Yoshi is a US mobile fueling service that delivers gasoline directly to vehicles through an app-based platform. Shares Petro's marketplace architecture connecting consumers with fuel delivery and contactless payment.
- Booster Fuels: Booster delivers fuel directly to fleet and consumer vehicles via mobile app in the US, analogous to Petro's online petroleum ordering platform. Both target the digitization of traditional gas station experiences.
Regional players
- Gokada: Gokada is a Nigerian delivery and mobility platform that has pivoted toward logistics and last-mile delivery. Comparable to Petro in targeting Nigerian consumers via mobile apps with marketplace-style services.
- KoboGo: KoboGo is a Nigerian on-demand delivery platform serving multiple retail categories. While focused on general goods rather than petroleum, it shares Petro's mobile-first marketplace model targeting Nigerian consumers with delivery logistics.
- Max.ng: Max.ng is a Nigerian ride-hailing and delivery platform with mobile app distribution capabilities. Comparable in geographic focus and mobile-first consumer approach, though operating in mobility rather than fuel retail.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Petro social profiles
Digital presencePetro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petro leadership team
Management profileNumber of profiles
Petro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petro
What does Petro do?
Petro operates a mobile-first e-commerce marketplace for petroleum products in Nigeria, connecting individual buyers with gas station retailers and petroleum merchants. Buyers can discover nearby stations, order petrol, diesel, cooking gas, and oil online, track deliveries, and pay via card or cash using the Petro Buyer app, while merchants use the Petro Seller app and Merchant Portal to manage pricing, fulfillment, and digital payments. The platform also offers contactless pay-at-the-pump technology integration for gas stations.
Is Petro a public or private company?
Petro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petro founded?
Petro was founded in -1. It employs 51 to 100 people.
Where is Petro based?
Petro is headquartered in Uyo, Nigeria, in the Africa region.
How does Petro make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Commission, in-app Payment Processing and value-Added Services.
Who are Petro's main competitors?
Broad incumbents on record are OPay, Moniepoint and Paystack. Direct peers are Filld, CAFU, Yoshi and Booster Fuels. Regional players are Gokada, KoboGo and Max.ng.
Does Petro have an API?
Yes. Petro operates an API that enables third parties to access and integrate with its platform. The privacy policy references Petro APIs being used by third-party apps and websites, and business partners integrating with Petro's API. Third parties can access Petro account data through APIs and build services on top of Petro's infrastructure. Specific technical details (protocol, auth method, rate limits, versioning, sandbox availability) are not stated in the available source material.