Pets

What Pets does

PetsWorld, operated by ANIMALES FELICES PERU S.A.C. (RUC 20609956209), is a Peru-based mobile marketplace platform serving pet owners in the Lima metropolitan area. Founded in 2022 and headquartered at Av. Malecón Cisneros 1268, Miraflores, Lima, the company runs two complementary apps: a consumer app (PetsWorld Usuario) for pet owners and a business app (PetsWorld Negocios) for service providers, both distributed via Google Play and Apple App Store.

The platform combines a transactional marketplace with a community layer. Transationally, it enables bookings for grooming (spa), pet transportation, boarding (pet host), and veterinary/emergency services delivered by third-party providers, alongside product listings for pet clothing, accessories, food, and a forthcoming GPS tracking device. The community layer adds a pet adoption marketplace, a district-filtered lost pet reporting and search system, a virtual pet identification system (PetID) that generates QR-coded ID cards, and a directory of pet-friendly cafes, restaurants, bars, parks, and beaches. Underlying technology is built on AWS cloud infrastructure, with Kushki for payment processing and COBOX (2JS Operaciones S.A.C.) for delivery and reparto logistics.

PetsWorld's revenue model rests on marketplace commissions from third-party service providers and product sellers, supplemented by transaction fees on delivery services facilitated through COBOX. Pricing is not publicly disclosed; providers set their own prices. Go-to-market is product-led and mobile-first, relying on app store presence, organic website traffic (petsworld.pet), social media integration, and email/SMS/WhatsApp promotional communications to consumer opt-ins. The company is privately held, has 1–10 employees, and has not disclosed any external funding, management team, named enterprise customers, or AI/ML capabilities in the available source material.

Name

Pets

Legal name

ANIMALES FELICES PERU S.A.C.

Website

https://petsworld.pet

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PetsWorld is a Peru-based mobile marketplace connecting Lima pet owners with service providers and product sellers via two-sided apps, offering grooming, transportation, boarding, and veterinary services alongside pet products and community features including adoption, lost pet reporting, and PetID registration.

Ownership category

akta.pro rank

Product category

Pet Care Marketplace

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

Keywords

• Pet care marketplace
• Pet services platform
• Veterinary booking app
• Pet adoption platform
• Mobile pet applications

Headquarters

HQ city

Santiago de Surco, Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Service Provider Commissions: The platform connects pet owners with various service providers including veterinarians, pet transporters, pet hosts (boarding), and pet spa services. Providers pay to list their services on the platform, generating commission-based revenue for PetsWorld.
2. Product Sales Commission: Marketplace for pet products including clothing, accessories, and pet food where third-party sellers offer products through the PetsWorld platform, with PetsWorld taking a commission on transactions.
3. Delivery/Reparto Services: Pet product delivery services facilitated through the platform using third-party logistics partners (COBOX), potentially generating transaction fees on deliveries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PetsWorld operates a mobile-first two-sided marketplace in Peru connecting individual pet owners with third-party sellers and service providers (veterinary, grooming/spa, transportation, and boarding/host services) and offering pet products (clothing, accessories, food). The platform also bundles community features including a pet adoption marketplace, lost pet reporting and search, virtual PetID registration with QR codes, and a directory of pet-friendly establishments in Lima.

Product overview

PetsWorld is a pet ecosystem mobile app marketplace operated in Peru by Animales Felices Perú S.A.C., consisting of two companion apps: a consumer-facing app (Pets App Usuario) for pet owners to browse products, book services, and access community features, and a business-facing app (Pets App Negocios) for service providers. The product portfolio includes four product categories sold via the marketplace (pet clothing, accessories, food, and a forthcoming GPS tracking device) and four core services delivered by third-party providers (spa/grooming, transportation, pet hosting, and veterinary/emergency care). Community features span pet adoption, lost pet reporting, virtual pet ID generation (PetID), and a pet-friendly establishment directory.

Differentiator

Problem solved

Functional benefit

Products and services

• PetsWorld Consumer App (Usuario) Mobile application for individual pet owners in Peru to browse and purchase pet products (clothing, accessories, food), book third-party pet services (grooming/spa, transportation, boarding, veterinary), and access community features such as pet adoption, lost pet reporting, virtual PetID registration, and a directory of pet-friendly establishments.
• PetsWorld Business App (Negocios/Proveedores) Companion mobile application for Peruvian pet service providers (veterinarians, groomers, transporters, boarding hosts) and product sellers to list offerings, manage bookings and customer inquiries, process payments via Kushki, and coordinate deliveries through COBOX.
• PetID Virtual Registration Virtual pet identification service that generates a unique QR-coded PetID for pets, storing species, breed, sex, date of birth, and owner contact information to support pet safety and recovery.
• Pet Adoption Marketplace Community-driven pet adoption platform connecting shelters and individuals looking to redeploy pets with potential adopters, featuring detailed pet profiles (photos, age, breed, contact info).
• Lost Pet Reporting and Search Community-driven lost pet reporting and search service with district-based filtering for the Lima metropolitan area, enabling pet owners to report missing pets and search recovered animals.
• Pet-Friendly Establishment Directory Directory of pet-friendly establishments (cafes, restaurants, bars, parks, beaches) in Lima with user reviews, contact information, operating hours, and links to business social profiles.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• 2JS OPERACIONES S.A.C. (COBOX)coreTechnology or IntegrationThird-party logistics partner handling pet product delivery and reparto services for the PetsWorld platform. Located at Av. Las Torres 262, San Luis, Lima.
• KUSHKI PERU S.R.L.coreTechnology or IntegrationPayment gateway provider enabling online payment processing for the PetsWorld platform. Located at Av. Larco 1232, Piso 3, Miraflores.
• Amazon Web Services, Inc.coreTechnology or IntegrationCloud hosting provider for the PetsWorld application and website infrastructure. Headquartered at 410 Terry Avenue North, Seattle, WA 98109-5210, USA.
• Animales Felices S.A.CcoreTechnology or IntegrationParent company providing technology services for the PetsWorld platform. Located at Malecón Cisneros 1268, Miraflores.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercado Libre: Latin America's largest horizontal e-commerce marketplace with a sizable pet category. Comparable to PetsWorld on the marketplace mechanics in the same region, but competes as a horizontal incumbent rather than a pet-specialist.
• BarkBox: US subscription-based pet product retailer with a strong consumer brand. Overlaps with PetsWorld's pet-product marketplace category but uses a subscription commerce model rather than a two-sided marketplace.
• PetSmart: Large North American pet retail chain combining products, grooming, training and in-store vet services. Overlaps with several PetsWorld verticals (products, spa/grooming, vet) as an omnichannel incumbent.
• Chewy: Largest US-focused online pet retail platform for food, supplies and pharmacy. Comparable to the product-side of PetsWorld, but operates as a direct retailer rather than a third-party marketplace.

Direct peers

• Wag!: US pet-services marketplace offering dog walking, pet sitting, boarding and grooming through independent providers. Comparable to PetsWorld on the services marketplace mechanics and provider commission model.
• Petlove: Brazil-based vertical pet e-commerce and services marketplace combining product sales, vet, grooming and pet-care services. Highly comparable to PetsWorld given the shared LATAM focus, two-sided model, and integrated services-plus-products offering.
• PetBacker: Asia-headquartered pet-services marketplace (sitting, boarding, walking, grooming) with a global footprint. Comparable to PetsWorld for the community-driven marketplace mechanics, including pet-friendly business discovery and adoption-style listings.
• Rover: Global two-sided marketplace connecting pet owners with pet sitters, dog walkers, and boarders via a mobile app. Directly comparable to PetsWorld's Pet Host and pet-services provider layer, with a similar commission-based revenue model.
• Vetster: Online marketplace for veterinary telehealth and booked vet appointments. Directly comparable to the Veterinaria y Emergencia service category within PetsWorld, though focused exclusively on vet services.

Emerging players

• Adopt-a-Pet: US-based pet adoption directory connecting shelters and potential adopters. Comparable to the adoption marketplace component of PetsWorld, though Adopt-a-Pet is non-commercial and adoption-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/petsperu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets