Predator Free 2050 Limited

What Predator Free 2050 Limited does

Predator Free 2050 Limited is a New Zealand government conservation initiative established in 2016 and operating under the Department of Conservation (Te Papa Atawhai), with the stated goal of eradicating the most harmful introduced predators — rats, possums, and mustelids — from the entire country by 2050. The initiative coordinates 20 large-scale landscape projects covering 1,107,800 hectares, four iwi-led projects in traditional Māori territories (Predator Free Rakiura, Tū Mai Taonga, Poipoia te Kākano, Korehāhā Whakahau), and a community movement of more than 9,000 trapping projects reporting results through the Trap.nz digital platform. Its core constituents are New Zealand community volunteers, schools, iwi, and conservation trusts mobilized around native species protection.

The organization's technology and science stack centers on biological research and field innovation rather than commercial software. Scientists have mapped the genomes of six predators to support eradication efforts, trialed drone technology for predator detection and potential delivery of eradication tools, and invented long-lasting lures to improve trapping effectiveness. The primary customer-facing product is Trap.nz, an interactive platform where community groups upload trapping results, find projects, and coordinate predator control activities across New Zealand. A secondary product line is the Predator Free Shop, an e-commerce storefront selling traps and equipment, complemented by trapping guides, training courses (online and in-person), and educational resources for schools and community groups.

Predator Free 2050 operates as a government-funded non-profit rather than a commercial enterprise. Services such as training courses, community resources, and educational materials are provided free of charge, with funding flowing from continued government investment via the Department of Conservation. The Predator Free Shop generates modest direct-to-consumer hardware sales, but no commercial revenue model, pricing tiers, or enterprise contracts are disclosed. There is no venture funding, no stock symbol, and no M&A activity; ownership rests with the New Zealand government through DOC. Headquarters is in Wellington, New Zealand.

Name

Predator Free 2050 Limited

Legal name

Predator Free 2050 Limited

Website

https://pf2050.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Predator Free 2050 Limited is a New Zealand government conservation initiative under the Department of Conservation, established in 2016 to eradicate introduced predators nationwide by 2050, coordinating 20 landscape projects, four iwi-led projects, and over 9,000 community trapping groups via the Trap.nz platform.

Ownership category

akta.pro rank

Product category

Conservation Services

NAICS

Fishing, Hunting and Trapping (114)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Mouse & Rat Control (Trapping/Baiting) (HSAMACAA)

akta.pro secondary industries

IPM Baiting Systems & Targeted Low-Impact Treatments (Gels, Stations, Dusts) (HSAMAJAD), Spay/Neuter & Population Control Programs (BPAGAIAE)

Keywords

• Predator eradication programs
• Invasive species control
• Community conservation movement
• Biodiversity protection services
• Wildlife conservation initiatives

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Predator Free 2050 Limited is a New Zealand government conservation initiative that coordinates nationwide efforts to eradicate harmful introduced predators (rats, possums, stoats) from the country by 2050. It supports community-led predator control through the Trap.nz digital platform for tracking trapping results, the Predator Free Shop for selling traps and equipment, online and in-person trapping training courses, and educational resources for schools and community groups.

Product overview

Predator Free 2050 is a national initiative operated by the Department of Conservation focused on eradicating harmful introduced predators from New Zealand by 2050. The programme operates as a coordinated movement rather than a unified software platform, providing community engagement tools (Trap.nz for tracking trapping results), an e-commerce store (Predator Free Shop) for purchasing traps and equipment, and educational resources including trapping guides. The offering centers on mobilizing communities through technology, science, and mātauranga Māori to achieve landscape-scale predator control across 1,107,800 hectares of New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Trap.nz Online platform where over 9,000 community trapping projects upload their trapping results, enabling community tracking and monitoring of predator control efforts across New Zealand. Used by community volunteers, groups, and trusts.
• Predator Free Shop Online store selling traps and equipment designed to control invasive predators such as rats and possums, for community and individual use across New Zealand.
• Predator-Free Trapping Courses Free online and in-person training courses suitable for community volunteers, groups and trusts, equipping participants with skills to carry out predator trapping.
• Trapping Guides and Resources Tools, guidance materials, photos, graphics, logos, and strategic documents made available to support community and large-scale trapping efforts.

Quantifiable outcome

• 1.5 million additional hectares under predator control since 2016
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Predator Free WellingtoncoreStrategic or Co-development PartnerFlagship urban predator-free project that has successfully eliminated predators from Te Motu Kairangi/Miramar Peninsula, demonstrating that predator-free cities are achievable.
• Capital KiwicoreStrategic or Co-development PartnerProject that has brought a wild kiwi population back to Wellington's backyard, demonstrating urban kiwi conservation success.
• Predator Free RakiuracoreStrategic or Co-development PartnerIwi-led predator control project, one of four iwi-led projects in the Predator Free 2050 programme.
• Tū Mai TaongacoreStrategic or Co-development PartnerIwi-led project in the Predator Free 2050 programme, focused on predator eradication in traditional Māori territories.
• Poipoia te KākanocoreStrategic or Co-development PartnerIwi-led project in the Predator Free 2050 programme focused on nurturing and growing native species through predator control.
• Korehāhā WhakahaucoreStrategic or Co-development PartnerIwi-led project in the Predator Free 2050 programme.
• Trap.nzcoreTechnology or IntegrationDigital platform used by over 9,000 community projects to upload trapping results, track progress, and coordinate predator control efforts.
• Zealandia EcosanctuaryminorStrategic or Co-development PartnerFenced sanctuary and pest-free island that is home to species that thrive when introduced predators are eliminated. Featured as a destination for those wanting to experience predator-free nature.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BirdLife International: Global partnership of bird-conservation organisations running island restoration and invasive-species removal to protect seabirds and island endemics — directly comparable mission of predator removal for native bird protection.
• The Nature Conservancy (TNC): Global conservation organisation operating invasive-species control and large landscape projects. Compares on science-led landscape restoration and invasive-species management at scale.
• Island Conservation: Global NGO dedicated to preventing extinctions by removing invasive species from islands. Comparable in island-eradication heritage, science-led tool development and community partnership models.
• WWF-New Zealand: Local WWF office funding conservation projects in NZ including predator control on the mainland and offshore. Same funder ecosystem and conservation outcomes, broader portfolio scope.
• Royal Forest and Bird Protection Society of New Zealand: Largest New Zealand nature NGO, active in predator control advocacy, sanctuaries and community trapping — broader portfolio but directly overlapping mission and constituency.

Direct peers

• Zero Invasive Predators (ZIP): New Zealand charitable trust focused on developing breakthrough tools and large-scale predator suppression across mainland NZ. Direct peer in technology development, landscape-scale projects and predator-control innovation.
• Predator Free Rakiura: Iwi-led project aiming to make Stewart Island predator-free; closely aligned in mission, community engagement and predator-target approach.
• Predator Free Wellington: Flagship urban predator-free project that successfully eliminated predators from Te Motu Kairangi/Miramar Peninsula. Same mission, target predators, and community-led model in the same geography.
• Capital Kiwi: Wellington-based project restoring a wild kiwi population through community predator control in the same urban area. Directly comparable predator-control + native-species outcome model.

Emerging players

• San Diego Zoo Wildlife Alliance: Operates conservation breeding and reintroduction programmes with significant invasive-predator management components; comparable in integrating science, community and field predator control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/predator-free-2050-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Predator Free 2050 Limited