Player's Fitness and Performance

Name

Player's Fitness and Performance

Legal name

Player's Fitness & Performance

Website

https://pfpfit.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Athletic and Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Athletic performance training
• Youth sports training
• Adult fitness programs
• Strength and conditioning
• Small group training

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Youth & College Athlete Training Programs: Training programs for young athletes covering speed, strength, agility, and mindset training. Programs include The Winning Athlete Formula, Youth & College Athlete Training, and 6 Week Peak Performance Program. Revenue is generated through ongoing membership/subscription fees for training access.
2. Adult Training Programs: Small group personal training and fitness programs for adults including the Fit Warrior Formula and 50+ Year Olds program. Targets busy parents and adults seeking weight loss, muscle building, and improved fitness without personal training prices.
3. 1:1 Success Session: One-hour introductory training session for new clients to get acclimated and motivated. Acts as an onboarding/entry point into the broader training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Player's Fitness & Performance delivers in-person athletic and fitness training services through four Maryland gyms. Its two core service lines are (1) youth and college athlete training built on the proprietary Winning Athlete Formula and Winning Athlete Motivation System, and (2) adult small-group personal training built on the Fit Warrior Formula, with a 50+ program and a 1:1 Success Session as supporting offerings.

Product overview

Player's Fitness & Performance offers a unified fitness training platform with two main product lines: athletic training programs for youth and college athletes (ages 8 through college) and adult fitness programs. The core athlete offering is The Winning Athlete Formula (created 2014), which combines mindset coaching with physical training for sports performance. The adult offering centers on the Fit Warrior Formula (created 2016), providing small group personal training as a cost-effective alternative to individual training. Supporting products include the 6 Week Peak Performance Program, Youth & College Athlete Training, and the 50+ Year Olds program, plus a 1:1 Success Session for onboarding new clients.

Differentiator

Problem solved

Functional benefit

Brands

• The Winning Athlete Formula: Proprietary training program combining mindset training with personalized physical strength and speed training for athletes ages 8-18.
• Fit Warrior Formula
• 50+ Strong Program
• 6 Week Peak Performance Program

Products and services

• The Winning Athlete Formula Proprietary training program combining mindset coaching with personalized physical strength and speed training for youth athletes ages 8-18 who play sports.
• Youth & College Athlete Training Structured training program for youth and college athletes covering speed, strength, agility, stamina, injury prevention, and mindset development with built-in progressions and regressions.
• 6 Week Peak Performance Program
• Fit Warrior Formula (Adult Training) Small group personal training program for adults who want to lose weight, build muscle, and improve fitness at a fraction of one-on-one personal training cost.
• 50+ Year Olds (50 Strong Program)
• 1:1 Success Session

Quantifiable outcome

• 30-day money-back guarantee for significant changes to strength, fitness levels, and body
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Parisi Speed School: Licensed youth athletic performance and speed training franchise serving ages 7–18. Highly comparable to PFP's youth athlete training focus, with similar curriculum-based methodology.
• D1 Training: National franchise specializing in youth and adult athletic performance training (strength, speed, agility). Closest direct comparable to PFP's Winning Athlete Formula and Fit Warrior offerings, delivered across multiple physical locations.
• 9Round Fitness: Kickboxing-themed group fitness franchise with subscription memberships. Comparable business model to PFP: subscription-based group training delivered at multiple physical locations.
• Farrell's eXtreme Bodyshaping: Group fitness franchise focused on adult body transformation with quantified outcome testimonials. Strongly comparable to PFP's adult weight-loss success stories (30–42 lb transformations).
• The Camp Transformation Center: Group fitness and weight loss transformation franchise for adults. Comparable to PFP's adult segment in terms of outcome-driven testimonial marketing and membership-style recurring revenue.
• TITLE Boxing Club: Boxing-themed group fitness franchise with subscription memberships. Comparable subscription and small-group model to PFP's adult training program.
• Burn Boot Camp: Group fitness franchise targeting adults seeking weight loss and transformation results, with a strong testimonial-driven marketing approach. Comparable to PFP's Fit Warrior Formula adult segment.
• F45 Training: Global functional group fitness franchise with subscription-based, short-duration workouts. Operates on a similar boutique subscription model to PFP's adult small group training.

Broad incumbents

• Orange Theory Fitness: Large national group fitness brand offering heart-rate-based interval training. Overlaps with PFP's adult training segment but is far broader and does not focus on youth athletes or mindset coaching.
• EXOS (formerly Athletes' Performance): Established performance training company serving professional and elite athletes. Comparable to PFP's youth/college athlete training methodology but operates at a much larger, more institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@playersfitnessandperforman4037
• Facebookfacebook.com/playersfitnessandperformance
• Instagraminstagram.com/playersfitnessandperformance
• LinkedInlinkedin.com/company/playersfitnessandperformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Player's Fitness and Performance