PGA Holland

What PGA Holland does

PGA Holland, legally known as PGA Holland (formerly Nederlandse Professional Golfer Associatie), is a Dutch non-profit professional golf association founded in 1924 and headquartered at Gilzerbaan 400 in Tilburg. It is the 7th oldest PGA in the world and the first established in a non-English speaking country. The organization represents more than 600 member golf professionals across the Netherlands and operates four core product lines: a four-tier education system (Caddie Coach Levels 1-3, Golf Instructor KSS Level 2, B-opleiding KSS Level 3, and A-opleiding KSS Level 4), the "Erkende Golfscholen" quality certification program for golf schools and indoor facilities, the PGA Holland Tour tournament circuit (Monday Tour, multi-day events, Order of Merit), and the GolfSixes League youth program, plus a six-month Golf Management course and a continuing education catalog delivered with partners such as TrackMan, TPI, Vision54, and Sportsbox AI.

Underlying technology is primarily third-party: tournament management via Golfbox, i-golf, and Proware; scoring via Golf Genius; swing analysis via TrackMan simulators; and the proprietary Golfacademie digital tool that supports roughly 25,000 users with lesson tracking, round statistics, shortgame levels, and a nine-step development plan. The A-opleiding carries €5,000 in tuition plus a €600 exam fee over 1.5 years (812 study hours), the Monday Tour charges €50 per amateur entry, and certified schools (including the newly added Club Birdies and Balanss Indoor Golf in 2026) pay annual licensing fees to carry the Erkende Golfscholen label.

PGA Holland is a member-led association governed by a board (Chairman, Treasurer, and portfolio leads for Education and Ladies) and a small 36-person office under Director Frank Kirsten. Its go-to-market is sales-led and partnership-driven: direct membership acquisition for professionals, direct training program delivery at venues such as Prise D'Eau, The Dutch, and Papendal, and a reseller/certified-school channel. Revenue streams include membership subscriptions, education program tuition, tournament entry fees, and certification/licensing fees, supplemented by sponsorships from FootJoy, Titleist, Bushnell, TrackMan, Golfers Magazine, and others. The association is affiliated with the Confederation of Professional Golf (CPG) for international recognition and coordinates with NGF, NVG, NOC*NSF, Centrum Veilig Sport, and EDGA on safety, accessibility, and youth development initiatives.

Name

PGA Holland

Legal name

PGA Holland

Website

https://pgaholland.nl

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

PGA Holland is a 100-year-old Dutch non-profit professional golf association representing 600+ members. It delivers a four-tier KSS-aligned education system, certifies golf schools under the Erkende Golfscholen label, and runs a national tournament circuit and youth GolfSixes League.

Ownership category

akta.pro rank

Product category

Golf Professional Association and Training

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf professional certification
• Golf instructor training
• Pga membership services
• Golf tournament management
• Recognized golf schools

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership fees charged to golf professionals. Members receive access to tournaments, education programs, Order of Merit rankings, and the right to use the PGA Holland designation.
2. Education and Training Programs: Revenue from A-opleiding (€5,000 + €600 exam fee, three-term payment), B-opleiding, Caddie Coach, Golf Management, and continuing education courses. Includes annual membership fees for training schools.
3. Tournament Entry Fees: Monday Tour tournaments charge €50 per amateur entry. Multi-day tournaments and other events generate entry fee revenue.
4. Recognized Golf Schools Certification Fees: Golf schools and indoor facilities pay for the annual 'PGA Holland Erkende Golfschool' quality certification. A reduced rate is available for PGA Holland members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PGA Holland is a national professional golf association that certifies golf professionals through a tiered, KSS-aligned qualification system (Caddie Coach Levels 1-3, Golfinstructeur KSS Level 2, B-opleiding KSS Level 3, and A-opleiding KSS Level 4), grants the Erkende Golfscholen quality label to compliant golf schools, and operates a national tournament circuit (Monday Tour, multi-day events, Order of Merit) for both professionals and amateur golfers. It also delivers continuing education, a Golf Management course, and a youth GolfSixes League.

Product overview

PGA Holland is a professional golf association offering a comprehensive education ecosystem and tournament circuit. The core portfolio consists of four-tiered certification programs (Caddie Coach, Golf Instructor KSS Level 2, B-Professional KSS Level 3, A-Professional KSS Level 4), the PGA Holland Golf Management course, and the Recognized Golf Schools quality certification. These are complemented by continuing education (Bijscholing) and digital tools (including TrackMan, Sportsbox AI, Operation 36). PGA Holland also operates its own tournament circuit (PGA Holland Tour, Monday Tour, Order of Merit) and youth programs (GolfSixes League). The 100 Jaar commemorative book celebrates the organization's centennial.

Differentiator

Problem solved

Functional benefit

Products and services

• Caddie Coach Opleiding (Levels 1, 2, 3) A three-level Caddie Coach training program (Level 1, Level 2, Level 3) delivering progressive skill development to certify caddie coaches for work at golf clubs.
• Golfinstructeur KSS Level 2 An entry-level golf instructor certification program aligned to Kwalificatiestructuur Sport (KSS) Level 2, covering teaching fundamentals, admission requirements, costs, and scheduling for aspiring golf instructors.
• B-Opleiding KSS Level 3 An intermediate professional golf certification program at KSS Level 3 that prepares candidates for advanced teaching and coaching roles at golf clubs and academies.
• A-Opleiding KSS Level 4 An advanced KSS Level 4 professional golf certification for teaching top-level golfers (handicap 18.0 or lower), including entrepreneurship and marketing training, delivered over 1.5 years with 812 hours of study load at a fee of €5,000 plus a €600 exam fee.
• PGA Holland Erkende Golfscholen Quality Certification A KSS-aligned quality certification label for golf schools and indoor facilities (physical and virtual) that meet PGA Holland standards for professional instruction, subject to annual audit and reserved for schools employing PGA-qualified professionals.
• PGA Holland Golf Management Course A six-month intensive management training program for golf professionals aiming to lead golf organizations, covering strategic planning, stakeholder management, and practical assignments that prepare graduates for management roles at golf clubs and facilities.
• PGA Holland Tour and Order of Merit A professional tournament circuit organized by PGA Holland, comprising multi-day events (e.g., Lauswolt Open, Twente Cup, Papendal Open), the Monday Tour, and a rankings system (Order of Merit) tied to professional credentials and career progression.
• PGA GolfSixes League (Youth Competition) A team-based youth golf competition organized by PGA Holland in partnership with the European Tour and NGF, using the Texas Scramble matchplay format for juniors up to age 13, with national and Benelux finals.
• Digitale Tools for PGA Professionals A bundle of digital coaching and analysis tools offered to PGA Holland members, including Sportsbox 3D Motion Capture, Operation 36, GolfAligner, and tip cards for coaching deaf athletes.
• Digitale Bijscholing (Online Continuing Education) Online continuing education offerings for PGA Holland members through partnerships with CPG Club, Sportsbox AI, TrackMan University, TPI, Vision54, and mental coaching programs.
• Bijscholing PGA Holland (Continuing Education Program) A continuing education program for PGA Holland members featuring specialist courses such as Putt Specialist, Balance Coach, the Smart2Move Seminar, Caddie Coach training, and talent development courses.

Quantifiable outcome

• The PGA Holland Tour was the largest in Europe by 1990
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Confederation of Professional Golf (CPG)coreStrategic or Co-development PartnerPGA Holland is a member of the Confederation of Professional Golf, the overarching European body for professional golf associations. CPG provides international contacts, organizes the International Series tournaments, and supports professional development across Europe. CPG's headquarters is at Centurion Club near London.
• Nederlandse Golf Federatie (NGF)coreStrategic or Co-development PartnerThe Royal Dutch Golf Federation (NGF) is the governing body for amateur golf in the Netherlands. PGA Holland cooperates with NGF on tournaments, youth development (GolfSixes League), safe sport climate policy, and the Golfstart beginner program. NGF supports and advises clubs to participate in GolfSixes League.
• Golf Physiotherapy Association (GPA) HollandcoreStrategic or Co-development PartnerPGA Holland signed a cooperation agreement with the GPA, a national network of physiotherapists specializing in golf. The goal is close collaboration between PGA golf professionals and affiliated physiotherapists to optimally treat and prevent injuries through early screening.
• FootJoyminorGTM or Marketing PartnerFootJoy is a sponsor partner of PGA Holland, providing golf footwear and apparel support for events and professionals.
• TitleistminorGTM or Marketing PartnerTitleist is a sponsor partner of PGA Holland, providing golf balls and equipment support for tournaments and professionals.
• Bushnell GolfminorGTM or Marketing PartnerBushnell Golf is a sponsor partner providing distance measuring devices and golf accessories for PGA Holland tournaments.
• TrackMancoreTechnology or IntegrationTrackMan is a sponsor partner and technology provider for PGA Holland. Used in training programs, recognized golf schools (Balanss Indoor Golf uses TrackMan simulators), and tournament events. Also provides TrackMan University for continuing education of PGA professionals.
• Golfstore NederlandminorGTM or Marketing PartnerGolfstore Nederland is a sponsor partner providing golf equipment and retail support for PGA Holland events.
• Pin High GolftravelminorGTM or Marketing PartnerPin High Golftravel is a sponsor partner offering golf travel services to PGA Holland members.
• Golfers MagazinecoreStrategic or Co-development PartnerPartnership with Golfers Magazine, the leading golf magazine of the Netherlands and Belgium. Collaboration on golf instruction content and promotion. PGA Holland professionals contribute instruction articles to the magazine.
• Fonds Gehandicaptensport GolfcoreStrategic or Co-development PartnerInitiative and cooperation between Fonds Gehandicaptensport, NGF, NVG, and PGA Holland to support golfers with disabilities. PGA Holland organizes the NK Golf voor Revalidatie and other disabled golf events. Funds raised support accessibility and training for disabled golfers.
• Golf and HealthminorStrategic or Co-development PartnerPartnership with the Golf and Health platform that researches the health benefits of golf. PGA Holland participates in promoting the sport as a health-positive activity.
• HUKAs - De Huidkanker StichtingminorStrategic or Co-development PartnerPGA Holland partners with HUKAs (Skin Cancer Foundation) and Eucerin to raise awareness about skin cancer prevention for golfers who are exposed to sun for extended periods. Eucerin provides sunscreen for PGA Holland members at tournaments.
• RSGolfshopminorGTM or Marketing PartnerRSGolfshop is a sponsor partner providing golf equipment and retail services for PGA Holland events.
• Das VesperminorGTM or Marketing PartnerDas Vesper is a German sponsor partner of PGA Holland, providing golf-related products and services.
• Nederlandse Vereniging van Golfaccommodaties (NVG)coreStrategic or Co-development PartnerNVG represents golf accommodations in the Netherlands. PGA Holland cooperates with NVG on golf club management, safe sport climate, and the overall development of golf facilities.
• Nederlandse Greenkeepers Associatie (NGA)minorStrategic or Co-development PartnerNGA represents greenkeepers in the Netherlands. PGA Holland collaborates with NGA on safety awareness campaigns such as the 'Focus Fore Je Slaat' safety poster initiative to prevent dangerous situations between golfers and greenkeepers.
• The R&AminorStrategic or Co-development PartnerThe R&A is the governing body for golf outside the United States. PGA Holland links to R&A resources and participates in initiatives supported by the organization.
• European Disabled Golf Association (EDGA)minorStrategic or Co-development PartnerEDGA is the European body for disabled golf. PGA Holland participates in EDGA events and supports the G-Golf (disability golf) program. The EDGA film 'MULLIGAN' featuring disabled golfers was promoted by PGA Holland.
• NOC*NSFcoreStrategic or Co-development PartnerDutch Olympic Committee * Dutch Sports Federation. PGA Holland works with NOC*NSF on safe sport climate, integrity in sports, and professional coach certification standards.
• Centrum Veilig SportcoreStrategic or Co-development PartnerCenter for Safe Sport. PGA Holland cooperates with Centrum Veilig Sport on the safe sport climate policy, appointing a confidential advisor (Vertrouwenscontactpersoon) for members and students, and promoting harassment-free sporting environments.
• EucerinminorGTM or Marketing PartnerEucerin supports the skin cancer prevention campaign by providing sunscreen products for PGA Holland members during tournaments and events, in partnership with HUKAs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PGA of Germany: PGA of Germany is a neighboring European PGA offering professional certification, education, and tournament circuits for German golf professionals. It is a direct regional peer given geographic and market proximity to the Netherlands.
• The PGA (UK & Ireland): The PGA of Great Britain & Ireland is the original PGA, whose statutes PGA Holland adopted in 1928. It serves the same function — professional association, education, tournaments — for golf professionals in the UK and Ireland, making it the most direct structural peer.
• PGA of Canada: PGA of Canada is a national professional golf association offering member education, certification, and tournament programming. Like PGA Holland, it is among the oldest PGAs in the world and operates within a single country market.
• Swedish PGA (Svenska PGA): The Swedish PGA is a European national professional golf association offering membership, certification, and tournament programming for Swedish golf professionals. It is a relevant regional peer with similar Nordic/European market dynamics.
• PGA of New Zealand: PGA of New Zealand is among the oldest PGAs globally and a CPG counterpart. It serves the same member-education-tournament triad for New Zealand golf professionals.
• PGA of Australia: PGA of Australia is one of the older PGAs globally and a CPG counterpart. It runs a comparable model of professional membership, certification, and tournament programming for Australian golf professionals.
• PGA of South Africa: PGA of South Africa is one of the world's oldest PGAs (preceding PGA Holland by years) and a CPG counterpart. It offers a comparable member, education, and tournament model for South African golf professionals.
• PGA of America: The PGA of America is the largest PGA globally and operates a member-based professional golf association with education, tournament circuits, and member certification. It is the most developed direct peer in terms of scale and scope of services.

Emerging players

• Titleist Performance Institute (TPI): TPI is a global golf fitness and coaching certification provider that competes for PGA Holland professionals' continuing education spend. PGA Holland currently distributes TPI certification, but TPI could disintermediate PGA Holland's education stack by reaching professionals directly.

Broad incumbents

• Confederation of Professional Golf (CPG): CPG is the European umbrella body for PGA Holland and its counterparts. While not a direct competitor, it is the broader incumbent organization through which PGA Holland accesses international tournaments, recognition, and policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pgaholland
• YouTubeyoutube.com/channel/UC2AOhu0qKZrgnfhYpFBQrZw
• Facebookfacebook.com/pgaholland
• LinkedInlinkedin.com/company/pga-holland
• Instagraminstagram.com/pgaholland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA Holland