What Pharma & More BV does

Pharma & More BV is a privately held Belgian health and beauty brand creator and distributor headquartered in Gent, Belgium. Founded by biochemist Dries Van De Walle — who comes from a family of three generations of pharmacists — the company develops and distributes six distinct sub-brands across complementary health and beauty categories: Couleurs de Noir (clean cosmetics), The Remedy Laboratories (biomimetic skincare), Vitasonar (phytotherapeutic supplements), René(e) Lunettes (eyewear), Kanjo (sustainable hair and body essentials), and ByeBugz (insect protection). The portfolio comprises 109+ SKUs and incorporates proprietary formulation features including biomimetic skincare formulas, slow-release insect repellent technology with claimed 360-hour efficacy, and phytotherapeutic supplement formulations.

The company operates a dual go-to-market model: B2B wholesale distribution to pharmacy resellers across Belgium and direct-to-consumer sales through a Shopify-powered e-commerce store. It actively recruits pharmacy partners via a 'Become a Reseller' program and supports them through P&M Academy, an educational platform that delivers brand training, masterclasses (such as the Gut-Skin Connection), and certification courses including the Clean Make-Up Expert program. The corporate website operates in English, Dutch, and French, and P&M Academy events are held in Belgian cities including Gent, Antwerpen, and Liège, suggesting broader European expansion intent.

Pricing spans a wide range across the portfolio: premium positioning for Vitasonar supplements (€2,635–€3,490 per unit), mid-range for René(e) Lunettes eyewear (€32.90–€34.90) and Kanjo accessories (€19.90–€59.80), and accessible price points for ByeBugz insect protection (€8.90–€16.90). P&M Academy courses are offered at no cost to pharmacy partners. The company is founder-owned, bootstrapped, and operates with 31 employees. No revenue, external funding, or M&A activity is disclosed in the available data.

Name

Pharma & More BV

Legal name

Pharma & More BV

Website

https://pharmamore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharma & More BV is a Belgian health and beauty brand creator and distributor based in Gent, operating six sub-brands across cosmetics, skincare, supplements, eyewear, hair/body care, and insect protection, sold via B2B pharmacy distribution and Shopify-powered D2C e-commerce.

Ownership category

akta.pro rank

Product category

Health and Beauty Products

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Beauty brand distribution
• Phytotherapeutic supplements
• Natural cosmetics manufacturing
• Pharmacy channel sales
• Sustainable personal care

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales - E-commerce (D2C): Direct-to-consumer sales of health & beauty products through their Shopify-powered online store. Products include cosmetics (Couleurs de Noir), skincare (The Remedy Laboratories), supplements (Vitasonar), eyewear (René(e) Lunettes), hair/body essentials (Kanjo), and insect protection (ByeBugz).
2. Wholesale/Distribution to Pharmacies: B2B wholesale distribution of branded products to pharmacy resellers. The company actively recruits resellers through their partner program and provides training via P&M Academy to support sales.
3. P&M Academy Training: Educational workshops and masterclasses for pharmacy partners on product knowledge, application techniques, and sales strategies for Couleurs de Noir and The Remedy Laboratories brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pharma & More BV creates, develops and distributes a portfolio of owned health and beauty brands spanning cosmetics, bio-science skincare, phytotherapeutic supplements, contemporary eyewear, sustainable personal care, and DEET-free insect protection products. Products are sold both wholesale to pharmacy resellers and directly to consumers through its Shopify-powered online store, with partner education delivered through the P&M Academy.

Product overview

Pharma & More BV is a health and beauty brand creator and distributor operating as a parent company overseeing multiple sub-brands. The portfolio includes: (1) Couleurs de Noir - makeup and skincare with natural/vegan formulas; (2) The Remedy Laboratories - bio-science skincare with biomimetic formulas and skin longevity focus; (3) Vitasonar - phytotherapeutic supplements and nutricosmetics; (4) René(e) Lunettes - contemporary eyewear including blue light and UV protection; (5) Kanjo Essentials - sustainable hair and body products; (6) ByeBugz - insect protection products including bracelets and anti-insect sprays; and (7) P&M Academy - educational courses and training programs. The company also distributes various children's and adult eyewear products (RE-A, RE-B, RE-Y, RE-Z series) under René(e) Lunettes. The business model focuses on product development and distribution partnerships rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Couleurs de Noir: Cosmetics brand focusing on makeup that hydrates, nourishes and protects sensitive skin. Prioritizes health over empty promises with scientifically proven claims. Uses high percentage of natural, ecologically sourced, animal-friendly and vegan ingredients.
• The Remedy Laboratories
• Vitasonar
• René(e) Lunettes
• Kanjo
• ByeBugz
• P&M Academy

Products and services

• Couleurs de Noir Cosmetics and skincare brand focusing on sensitive skin, formulated with a high proportion of natural, ecologically sourced, animal-friendly and vegan ingredients and scientifically proven claims; positioned as makeup that hydrates, nourishes, and protects as an extension of skincare routines.
• The Remedy Laboratories Bio-science skincare brand developing biomimetic formulas that work in harmony with the skin, using scientifically guided bio-based ingredients and focused on long-term skin longevity, blending nature, innovation, and dermatological expertise.
• Vitasonar Phytotherapeutic supplements and nutricosmetics brand committed to intelligent self-care; products are 100% natural, eco-friendly and locally produced, and include supplements for mood, sleep, metabolism, and energy.
• René(e) Lunettes Contemporary eyewear brand reimagining glasses design with attention to detail, functionality and quality; product range covers frames for farsightedness plus blue-light and UV-blocking glasses for adults and children, with kids' eyewear made from 100% recycled plastic or TPEE with rubber finish.
• Kanjo Essentials Sustainable hair and body essentials brand inspired by pro-planet living; product range includes natural-bristle hair brushes, body brushes, and cellulose-acetate hair clips designed for slow living and eco-conscious personal care.
• ByeBugz Natural, DEET-free insect protection brand offering anti-insect sprays based on Citriodiol, bracelets with slow-release 360-degree aroma technology forming a protective shield for up to 360 hours, a wireless light-and-zapper bulb, plus soothing after-bite applicators (roll-on and twist pen) for bites, stings, and nettles.
• P&M Academy (educational and certification platform) Training and certification program for pharmacy partners offering product-knowledge courses, application workshops for brands such as Couleurs de Noir and The Remedy Laboratories, masterclasses on topics like the gut-skin connection, and a Clean Make-Up Expert certification course covering formulation selection, sales strategies, and social media marketing.
• Vitasonar Burn Well Weight management supplement under the Vitasonar brand, formulated with the clinically tested Metabolaid ingredient (Hibiscus and Lemon Verbena) to support healthy weight control, optimal metabolism, and stable blood sugar.
• Vitasonar Beauty Sleep Natural sleep supplement under the Vitasonar brand designed for easier relaxation, restorative sleep, and skin, hair and nail strengthening, free from benzodiazepines and melatonin, without morning drowsiness.
• Vitasonar Mood Rise Natural supplement under the Vitasonar brand supporting positive mood, emotional balance, stress resistance, fatigue reduction, and mental energy.
• ByeBugz Duo Refill Pack ByeBugz replacement refill pack using slow-release technology to spread distinctive aroma forming a 360-degree protective shield; natural DEET-free formula, water resistant, effective up to 360 hours (15 days).
• Clean Make-Up Expert Course Professional certification course under the P&M Academy for recognition as a specialist in clean makeup and the Couleurs de Noir brand, covering brand training, product knowledge, application techniques, formulation selection by skin type, sales strategies, and social media marketing; results in certification upon assessment.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Pharma & More's online store at pharmamore.com. Handles shopping cart, checkout, and payment processing. Partnership enables direct-to-consumer sales across multiple brands.
• Belgian PharmaciescoreChannel Partner/ Reseller/ DistributorPharmacy resellers distribution network selling Pharma & More branded health & beauty products. Partners receive support through P&M Academy training, product education, and sales resources. The company actively recruits new pharmacy partners through their 'Become a Reseller' program.
• Yust Hotel (Antwerpen)minorOthersVenue partner for P&M Academy masterclass events. Yust Hotel Antwerpen (Covelierstraat 6, 2600 Antwerpen) hosts educational sessions like the 'Gut-Skin Connection' masterclass for pharmacy partners.
• ParkOffice (Gent)minorOthersOffice location partner hosting Pharma & More headquarters at Hofstraat 269, 9000 Gent. ParkOffice facility also serves as venue for P&M Academy educational events in Gent.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Yves Rocher: Yves Rocher is a French botanical-beauty brand with its own retail network and pharmacy presence across Europe. Its botanical, multi-category portfolio (skincare, cosmetics, wellness) and European footprint make it a broader-incumbent comparable to Pharma & More's brand portfolio.
• La Roche-Posay (L'Oréal): La Roche-Posay is L'Oréal's dermatological skincare brand and the global leader in pharmacy-channel dermo-cosmetics. It competes with The Remedy Laboratories and Vitasonar on the same pharmacy shelves Pharma & More targets, but at vastly greater scale and marketing spend.

Direct peers

• Embryolisse: Embryolisse is a French dermo-cosmetic brand with a multi-generational pharmacy heritage, distributed through pharmacies and selective retail. Its family-run origins and pharmacy-led model parallel Pharma & More's founding story and channel mix.
• Pileje: Pileje is a French family-owned laboratory specializing in phytotherapy, micronutrition, and gut-skin health supplements prescribed and dispensed through pharmacies. It is a strong analog to Vitasonar's phytotherapeutic nutricosmetic range.
• Weleda: Weleda is a Swiss/German natural cosmetics and anthroposophic medicines company with deep pharmacy-distribution roots across Europe. Its combination of natural skincare, body care, and wellness supplements distributed through pharmacy channels closely mirrors Pharma & More's multi-category, science-and-nature positioning.
• Dr. Hauschka: Dr. Hauschka is a German natural cosmetics brand distributed through selected pharmacies, natural-product stores, and its own channels. Its rhythmic/natural formulation philosophy and selective pharmacy distribution parallel Pharma & More's Couleurs de Noir and The Remedy Laboratories brands.
• Klorane (Pierre Fabre): Klorane is Pierre Fabre's botanical haircare brand sold through pharmacies worldwide. Its plant-based, category-focused positioning mirrors Kanjo Essentials within Pharma & More's portfolio.
• Avène (Pierre Fabre Dermatologie): Avène is the dermo-cosmetic flagship of Pierre Fabre, sold almost exclusively through pharmacies with thermal-spring-water scientific claims. Its pharmacy-led, science-backed skincare positioning is highly analogous to The Remedy Laboratories within the Pharma & More portfolio.
• Caudalie: Caudalie is a French natural-beauty brand built around vinotherapy and botanical ingredients, distributed primarily through pharmacies and parapharmacies across Europe. Like Pharma & More, it leverages natural/scientific positioning, pharmacy-channel distribution, and a portfolio of skincare and wellness products, making it a near-direct size-and-model comparable.
• Laboratoire Nuxe: Nuxe is a French dermo-cosmetic laboratory whose products (Huile Prodigieuse, skincare ranges) sell primarily through pharmacies and selective retail in Europe. It shares Pharma & More's botanical/scientific positioning and pharmacy-channel go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pharmamore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharma & More BV