Pharmium Apotheek B.V.

What Pharmium Apotheek B.V. does

Pharmium Apotheek B.V. is a privately held network of community pharmacies headquartered in Drachten, Friesland, Netherlands, operating four retail locations (Apotheek Barentsen, De Dragt, De Wiken, Gorredijk), a central logistics pharmacy at De Bolder, and two service points, supported by approximately 39 employees including 13 named apothekers. The company restructured its operating model in 2018 by separating logistics from clinical care and consolidating prescription ordering, sorting, and delivery at the De Bolder hub, an architecture the company describes as a national first in Dutch pharmacy operations.

The product portfolio centers on prescription dispensing reimbursed under the Dutch basisverzekering (basic health insurance), complemented by a medication-roll (Baxter) service for patients with complex regimens, an automatic 3-month repeat prescription service, free home delivery via five daily vehicles, a 24/7 automated pickup locker network, the Medicijnstraat drive-through pharmacy, annual Jaargesprek medication reviews, inhaler-technique consultations, lifestyle counselling, travel-pharmacy services, and the HulpmiddelenApotheek sub-brand distributing diabetes, incontinence, wound care, and nutritional supplies (DIVV). Patient access is mediated through MijnGezondheid.net, the MedGemak+ mobile app, in-pharmacy walk-in consultations, and the Landelijk Schakelpunt (LSP) for cross-provider data exchange. Revenue is generated on a transaction-fee basis via insurer reimbursement for pharmaceutical dispensing, medication rolls, and medical aids, with a small differentiation in pricing for the higher-frequency Baxter service. Customer acquisition is community-led and GP-referral driven, with no traditional sales force.

Name

Pharmium Apotheek B.V.

Legal name

Pharmium Apotheek B.V.

Website

https://pharmiumapotheek.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharmium Apotheek B.V. is a private Dutch community pharmacy network operating four retail pharmacies, a central logistics hub, and pickup/delivery channels across Drachten and Gorredijk in Friesland, serving insured patients with prescription dispensing, medication management, lifestyle counselling, and medical aids.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Mail-Order & Home Delivery Pharmacies (HLAFALAD), Long-Term Care (LTC) & Skilled Nursing Facility Pharmacies (HLAFALAF)

Keywords

• Community pharmacy services
• Prescription dispensing
• Medication management
• Pharmaceutical consultations
• Medical aids supply

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pharmaceutical dispensing (Zorgverzekering): Core revenue from dispensing prescription medications to patients. Services are reimbursed through Dutch health insurance under the basic health insurance package (basisverzekering). Patient costs may apply depending on deductible (eigen risico).
2. Medicijnrollen (Medication Roll Service): Pre-packaged medication rolls for patients requiring assistance with medication management. Higher cost than standard dispensing due to more frequent delivery (typically bi-weekly). Requires GP approval and meets insurance conditions.
3. Medical aids and supplies (DIVV): Distribution of diabetes supplies, incontinence products, wound care materials, and nutritional supplements through HulpmiddelenApotheek. Reimbursed through health insurance with SEMH-certified quality standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Pharmium Apotheek B.V. operates a network of community pharmacies in the Friesland region of the Netherlands that dispense prescription and over-the-counter medications and provide medication management services (including automatic repeat refills, pre-sorted medication rolls, 24/7 pickup lockers, drive-through collection via Medicijnstraat, and free home delivery). The pharmacies also deliver reimbursed clinical services such as annual medication reviews (Jaargesprek), inhaler technique checks, lifestyle counseling, and travel pharmacy advice, with a separate medical aids specialty unit (HulpmiddelenApotheek) supplying diabetes, incontinence, wound care, and nutritional products.

Product overview

Pharmium Apotheek B.V. is a network of community pharmacies operating under a unified brand across the Drachten/Gorredijk region in Friesland, Netherlands. The organization comprises five pharmacy locations (Apotheek Barentsen, Apotheek De Dragt, Apotheek De Wiken, Apotheek Gorredijk, and a Central Pharmacy at De Bolder 68) plus two service points. Pharmium has innovatively separated its logistical and care processes, bundling logistics in a central facility while pharmacy assistants in care pharmacies focus on patient counseling. The core product portfolio centers on medication dispensing and management services including repeat prescription ordering via MijnGezondheid.net and the MedGemak+ app, the automatic repeat prescription service, free home delivery, 24/7 automated pickup lockers, medication rolls (baxter rolls), and the drive-through Medicijnstraat. Supporting services include lifestyle counseling, annual medication consultations, inhalation technique checks, travel pharmacy advice, and a specialized Medical Aids Pharmacy (HulpmiddelenApotheek) for diabetes, incontinence, and wound care supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• MijnGezondheid.net Secure online patient portal enabling 24/7 ordering of repeat medications, viewing of medical records, accessing test results, and managing healthcare affairs with the pharmacy or general practitioner.
• MedGemak+ Mobile App Mobile companion application to MijnGezondheid.net enabling secure login, medication insight, repeat prescription ordering, digital drug information access, appointment scheduling, medication reminders, and messaging with attachments.
• Automatische Herhaalservice (Automatic Repeat Prescription Service) Automatic repeat medication service in which all chronic medications are prepared every three months. Prescriptions are requested from the GP by the pharmacy, with medications ready for pickup or home delivery approximately one week before supplies run out. Offered free of charge to patients.
• Bezorgservice (Home Delivery Service) Free home delivery of medications and other products for patients unable to visit the pharmacy in person. Five delivery vehicles operate daily throughout Drachten and surrounding areas.
• 24/7 Afhaalautomaat (24/7 Medication Pickup Locker) Automated medication pickup locker system allowing patients to collect their medications 24/7, including weekends, using a personal 8-digit pickup code and date-of-birth verification. Medications remain in the machine for up to 3 days before being transferred to pharmacy storage.
• Medicijnrollen (Medication Rolls / Baxter Rolls) Pre-packaged medication rolls organizing medications by date and time of intake. Designed for patients with difficulty taking medications at the correct time or in the correct manner, providing better overview and reducing errors. Requires GP consent and meets insurance conditions; higher cost than standard dispensing due to bi-weekly delivery.
• Medicijnstraat (Drive-Through Pharmacy) Drive-through pharmacy facility at De Bolder 68, Drachten, allowing patients to collect medications from their car or bicycle. Originally serving satellite villages but open to all Pharmium patients; operational Monday–Friday 13:00–17:30.
• HulpmiddelenApotheek (Medical Aids Pharmacy) Medical specialty store initiative of Pharmium Apotheek supplying diabetes, incontinence, wound care materials, and nutritional supplements (DIVV). HKZ-certified and operates under an SEMH-approved quality system. Delivers within 24 hours.
• Jaargesprek (Annual Medication Consultation) Annual ~15-minute consultation with a pharmacy assistant to discuss medication experiences, side effects, usage patterns, and health concerns. Covered as a pharmaceutical consultation under Dutch basic health insurance.
• Inhalatiecheck (Inhalation Check) Approximately 20-minute consultation service reviewing proper inhaler technique, spacer usage, strength requirements, and coordination between different inhaler types in consultation with the GP.
• Leefstijladvies (Lifestyle Advice) Health and lifestyle counseling service covering six pillars: nutrition, movement, relaxation, sleep, smoking and alcohol, and social connections. Includes a dedicated Leefstijlapotheker (Lifestyle Pharmacist) for guidance and referrals within the Smallingerland municipality.
• Reisapotheek (Travel Pharmacy) Advisory service for travel medication preparation including medication declarations for international travel, cold chain transport, and travel-specific medical supplies. Helps arrange official declarations for medications falling under the Opium Act.
• Persoonlijk Advies (Personal Consultation) Individual consultation services available both digitally and in-person at local pharmacies, including walk-in consultation hours (e.g., Tuesday 9:00–10:00). Covers medication usage questions, side effects, drug interactions, and international medication use.
• Uitwisselen Medische Gegevens (Medical Data Exchange via LSP) Service enabling sharing of medical information between healthcare providers through the Landelijk Schakelpunt (LSP), allowing pharmacies and doctors to access relevant health information for treatment purposes with patient consent.

Quantifiable outcome

• 1 million people in Netherlands use inhalation medications; 70% do not inhale correctly without education
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HulpmiddelenApotheekcoreOthersHulpmiddelenApotheek is an initiative of Pharmium Apotheek operating as a Medical Specialty Store for diabetes, incontinence, wound care, and nutritional products. Organized as a separate entity but under Pharmium umbrella. HKZ-certified and SEMH-approved quality system. Delivers within 24 hours.
• Poliklinische Apotheek Nij SmellingheminorOthersAfter-hours pharmacy coverage provider for Pharmium Apotheek. Located at Compagnonsplein 1, 9202 NN Drachten (hospital grounds). Provides emergency pharmacy services outside Pharmium opening hours.
• Zorgverzekeraars (Health Insurance Companies)coreOthersContracted relationships with Dutch health insurance companies. Contract details available via NetwerkApotheken.nl portal. Services reimbursed under basic health insurance (basisverzekering).

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lloyds Apotheek: Dutch chain pharmacy offering dispensing, e-prescriptions, and home delivery services. Comparable as a multi-channel retail pharmacy serving insured Dutch patients with a digital focus.
• Service Apotheek: Dutch franchise-style pharmacy chain with ~500 affiliated independent pharmacies offering dispensing, clinical consultations, and digital services. Closely comparable to Pharmium in offering chain-coordinated local pharmacy services including repeat prescription management and quality programs.
• Alphega Apotheek: Alliance Healthcare's network of independent Dutch community pharmacies with centralized support services. Comparable in combining independent ownership with chain-level operational support, digital tools, and clinical service programs.
• DocMorris: Dutch online and mail-order pharmacy offering home delivery of prescriptions with digital ordering and subscription refills. Comparable in digital ordering infrastructure and home delivery model, though without Pharmium's physical retail footprint and clinical depth.

Broad incumbents

• Mediq Apotheek: Major Dutch healthcare provider offering community pharmacy services alongside medical aids (incontinence, wound care, diabetes supplies) — directly comparable to Pharmium's combined dispensing plus HulpmiddelenApotheek medical aids business.
• BENU Apotheek: Largest pharmacy chain in the Netherlands with hundreds of locations under the Brocacef/Phoenix Group umbrella. Directly comparable as a multi-site community retail pharmacy operator serving insured Dutch patients, but at far greater scale and broader geographic reach than Pharmium.

Regional players

• Pluripharm: Dutch pharmaceutical wholesaler and pharmacy support organization with affiliated independent pharmacies. Comparable to Pharmium's centralized logistics approach, though operating at a wholesale-and-network level rather than as a community pharmacy operator.
• Nederlandse Apotheek Service (NAS): Network of independent Dutch pharmacies providing centralized dispensing and clinical support services. Comparable in offering scale benefits to community pharmacies through shared services, similar to Pharmium's 2018 logistics centralization.

Emerging players

• De Thuisapotheek: Dutch online pharmacy specializing in chronic medication home delivery and repeat prescription management. Comparable to Pharmium's Bezorgservice and Automatische Herhaalservice in focusing on recurring prescription logistics for chronic patients.

Others

• Apotheek.nl: Dutch pharmacy information and locator platform backed by the KNMP (Royal Dutch Pharmacists Association). Adjacent rather than directly competitive, but its role in connecting patients to pharmacies makes it a relevant ecosystem player alongside Pharmium's MijnGezondheid.net portal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pharmium-apotheek-b-v-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmium Apotheek B.V.