Pacific Hospitality Group, Inc

What Pacific Hospitality Group, Inc does

Pacific Hospitality Group, Inc. (PHG) is a privately held California corporation founded in 1986 by William H. McWethy, Jr. that operates as an integrated developer, owner, and operator of hotels, resorts, championship golf courses, and food and beverage venues in Southern California. The company is headquartered in San Diego and operates a portfolio spanning approximately 786 keys across three hotel properties — Hacienda Hotel Old Town (200 rooms), Palm Mountain Resort & Spa in Palm Springs (152 suites), and Grand Plaza Hotel near Orange County Airport (184 rooms) — along with the 2,400-acre Warner Springs Ranch Resort currently under redevelopment with full reopening targeted for 2026, two 18-hole championship golf courses (Salt Creek Golf Club and the Johnny Miller-redesigned Warner Springs Ranch Golf Club), the award-winning Old Town Tequila Factory Restaurant & Cantina atop the Hacienda Hotel, and the Heritage Park historic Victorian property redeveloped in partnership with San Diego County.

PHG's business model is owner-operator driven: revenue is generated from room bookings, golf fees and tournaments, restaurant and lounge operations, spa services, meeting facilities, and catering across its directly managed properties. Customers access services through direct booking (phone, property websites), walk-in dining, and third-party travel platforms, with the company's core customer base anchored in the 32 million annual visitors to San Diego plus leisure and business travelers in the Palm Springs and Orange County corridors. Distribution and marketing rely primarily on earned media coverage in regional publications, industry awards (Golf Digest 'Best Places to Play', GolfAdvisor.com Top 25 U.S. Courses), and charity event sponsorships including the Randy Jones Invitational. Pricing is not publicly disclosed; customers contact each property directly for rates. PHG is led by founder Chairman William H. McWethy, Jr. and President Fred Grand, with no institutional investors, parent company, or publicly disclosed funding rounds indicated in available materials.

Name

Pacific Hospitality Group, Inc

Legal name

Pacific Hospitality Group, Inc.

Website

https://phgcorp.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Hospitality Group, Inc. is a privately held, founder-owned developer, owner, and operator of hotels, resorts, championship golf courses, and restaurants across Southern California. Founded in 1986 and headquartered in San Diego, PHG serves leisure and business travelers across roughly 786 keys, two golf courses, and a 2,400-acre resort under redevelopment.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel resort operations
• Golf course management
• Hospitality property development
• Food and beverage services
• Historic property redevelopment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Hotel and Resort Operations: Revenue from room bookings, guest services, and resort amenities including spas, pools, and meeting facilities at owned properties such as Hacienda Hotel (200 rooms), Palm Mountain Resort (152 suites), Grand Plaza Hotel (184 rooms), and Warner Springs Ranch Resort (250 casitas).
2. Golf Course Operations: Revenue from golf fees, pro shop sales, tournament bookings, and golf instruction at Salt Creek Golf Club and Warner Springs Ranch Golf Club.
3. Food and Beverage: Revenue from on-site restaurants including Old Town Tequila Factory Restaurant & Cantina, hotel restaurants, lounges, and catering services.
4. Historic Property Development: Revenue from restoration and development of historic properties like Heritage Park (7.8 acres with Victorian buildings) for use as bed and breakfast inns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pacific Hospitality Group, Inc. is a privately held California corporation that develops, owns, and operates a portfolio of hotels, resorts, golf courses, restaurants, and historic properties in Southern California. Its assets include Hacienda Hotel Old Town (200 rooms), Palm Mountain Resort & Spa (152 suites), Grand Plaza Hotel Orange County Airport (184 rooms), Warner Springs Ranch Resort (250 casitas on roughly 2,400 acres), Salt Creek Golf Club, Warner Springs Ranch Golf Club, Old Town Tequila Factory Restaurant & Cantina, and Heritage Park.

Product overview

Pacific Hospitality Group, Inc is a hospitality development and management company operating a portfolio of hotel, resort, golf course, and restaurant properties in Southern California. The portfolio includes Warner Springs Ranch Resort (a large-scale resort redevelopment project), two championship golf courses (Warner Springs Ranch Golf Club and Salt Creek Golf Club), four hotel properties (Hacienda Hotel Old Town, Palm Mountain Resort & Spa, Grand Plaza Hotel), one restaurant (Old Town Tequila Factory), and Heritage Park historic preservation project. The company serves as developer, owner, and operator of these hospitality and golf facilities across San Diego, Orange County, and Palm Springs regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Warner Springs Ranch Resort A historic resort in Warner Springs, CA featuring a 27,000 sq ft main lodge, 250 casitas, natural hot springs, spa, multiple restaurants, tennis courts, equestrian facilities, swimming pools, campgrounds, and an adjacent championship golf course. Currently under redevelopment with reopening planned for 2026.
• Warner Springs Ranch Golf Club An 18-hole, par 72 championship golf course at 6,775 yards, originally designed by David A. Rainville in 1965 and redesigned by Johnny Miller in 2020. Located at 3,000 ft elevation in Warner Springs Valley with views of Palomar Observatory.
• Hacienda Hotel Old Town A 200-room hotel perched above Old Town San Diego, featuring handcrafted Santa Fe furnishings, eight buildings connected by courtyards, resort-style amenities, and panoramic views from Old Town to Mission Bay.
• Old Town Tequila Factory Restaurant & Cantina An award-winning Mexican restaurant located atop the Hacienda Hotel, offering authentic Mexican cuisine, proprietary Double Barrel Special Edition Tequila, and views of Historic Old Town San Diego. The restaurant spans 12,000 sq ft.
• Heritage Park Bed & Breakfast Inns A 7.8-acre park dedicated to preservation of San Diego's Victorian architecture, featuring 7 historic buildings including Senlis Cottage, Sherman-Gilbert House, and Temple Beth Israel, redeveloped by PHG for use as Historic Inns and Bed & Breakfasts.
• Palm Mountain Resort & Spa A resort in downtown Palm Springs featuring guest accommodations with private patio or balcony, mountain/pool views, upscale restaurant, bar, and day spa. The property offers 152 guest suites.
• Grand Plaza Hotel Orange County Airport An upscale hotel in Santa Ana, CA offering free parking, 4-diamond on-site restaurant, outdoor pool, hot tub, fitness center, 24-hour business center, and proximity to Newport Beach and Disneyland. The property offers 184 guestrooms and suites.
• Salt Creek Golf Club An award-winning 18-hole links-style golf course in South San Diego County spanning 6,829 yards from back tees and 4,942 from forward tees (par 72, 6,800 yards), nestled in rolling foothills adjacent to a National Wildlife Refuge.

Quantifiable outcome

• Salt Creek Golf Club awarded 'Best Places to Play' by Golf Digest
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Johnny MillercoreStrategic or Co-development Partner · 15 August 2017Golf legend Johnny Miller signed on to redesign Warner Springs Ranch Golf Course in 2020. Miller previously redesigned the course, bringing his expertise to enhance the championship 18-hole course.
• Randy Jones InvitationalcoreStrategic or Co-development Partner · 17 November 2016PHG entities including Hacienda Hotel Old Town, Old Town Tequila Factory, and Warner Springs Ranch Resort Golf Club serve as premier sponsors of the Randy Jones Invitational charity golf tournament. PHG provides discounts, gift certificates for tournaments and finals, and lunches at tournament events for three years. The partnership supports hundreds of local charities countywide.
• CBREminorImplementation/ SI/ Consulting Partner · 18 March 2013CBRE served as the broker on the Warner Springs Ranch acquisition. Jeff Woolson, managing director of CBRE, confirmed PHG's bid was selected by the Warner Springs Ranch board of directors.
• Arnold Palmer Course Design CompanyminorStrategic or Co-development PartnerPHG worked with Arnold Palmer Course Design Company to design a world class championship golf course in the Coachella Valley.
• County of San DiegocoreStrategic or Co-development PartnerPHG worked in partnership with County of San Diego on Heritage Park, investing $5 million in renovations for County-owned Victorian buildings. PHG also constructed 28 hotel suites and other improvements on San Diego County park land in 2000.

Scale indicators15 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Heritage Golf Group: Owns and operates upscale, daily-fee and resort golf courses in the U.S. Comparable asset type to Salt Creek and Warner Springs Ranch Golf Club, with shared championship-course positioning.
• Troon Golf: Largest third-party operator of golf courses and clubs worldwide. Highly comparable to PHG on the golf operations side, with portfolio management, course design, and hospitality adjacency.
• Noble House Hotels & Resorts: Collection of boutique hotels, resorts, and experiential properties across the U.S. Highly comparable to PHG in owner/operator model, full-service and resort positioning, and California presence.
• JC Resorts: Operates multiple golf courses and resorts in Southern California, including Welk Resorts and La Costa. Closest comparable to PHG given the shared regional focus on golf + resort operations and similar asset mix.

Broad incumbents

• Pebblebrook Hotel Trust: Hospitality REIT focused on upscale urban and resort hotels in major U.S. markets including California. Comparable asset class (full-service hotels/resorts) and California exposure, though operates as a public REIT rather than owner/operator.
• Aimbridge Hospitality: Largest third-party hotel management company in North America. Comparable to PHG on the multi-property hotel/resort operations side, though at substantially larger scale and focused on management contracts rather than ownership.
• Sunstone Hotel Investors: Hospitality REIT owning upper-upscale and luxury full-service hotels in urban and resort markets, including California. Comparable resort and full-service hotel asset mix to PHG's portfolio.
• Invited (formerly ClubCorp): Operates a large network of private golf and country clubs across the U.S. Overlaps with PHG on golf operations and country-club hospitality but at much greater scale and with a private-club business model.

Regional players

• Welk Resorts: Southern California-based resort operator (formerly part of JC Resorts) with timeshare and resort hotels in San Diego and Palm Springs area. Directly comparable geography and resort positioning to PHG's Palm Mountain and Warner Springs assets.

Others

• KSL Capital Partners: Private equity firm focused exclusively on travel, leisure, and hospitality — owner/operator of resort portfolios including The Broadmoor and Hotel del Coronado. Comparable as both competitor for resort acquisitions and a reference point for valuation of hospitality owner/operators.

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-hospitality-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Hospitality Group, Inc