Phi Beach (Medex s.r.l.)

What Phi Beach (Medex s.r.l.) does

Phi Beach, operated by Medex S.r.l., is a luxury open-air beach club and entertainment venue located in Baja Sardinia within the Costa Smeralda region of Sardinia, Italy, led by founder and CEO Luciano Guidi. The company runs a single integrated hospitality platform spanning a daytime beach club, sunset viewing experience, two restaurant concepts (Luciano's, a renewed Mediterranean offering, and Nammos Baja Sardinia, a beachfront dining concept), an open-air nightclub programmed with international DJs, multiple branded VIP Privé areas (Dom Pérignon, Don Julio 1942, Audemars Piguet, Casamigos, among others), a private events business, and an exclusive private venue called The Rock Club. The venue serves affluent international travelers, yacht owners, luxury lifestyle consumers, private event hosts, and electronic music enthusiasts visiting Costa Smeralda.

The technology stack is utilitarian and outsourced: a Slesh-powered cashless payment system using RFID wristbands and a companion mobile app for top-ups and refunds, an in-house ticketing platform at tickets.phibeach.com, Sevenrooms for restaurant reservations, and ActiveCampaign for email marketing. Distribution is exclusively direct to consumers via the company's own website, ticketing platform, and on-site sales, with no third-party reseller or marketplace dependence. Partnerships with luxury brands — including flagship alliances with Mercedes-Benz Italia, Wally Yachts, and Dom Pérignon, plus core relationships with Veuve Clicquot, Audemars Piguet, Casamigos, and Don Julio 1942 — provide both branded on-site experiences and cross-promotion access to high-net-worth audiences.

Revenue is generated through event tickets (starting from €1 with dynamic pricing), VIP club table reservations with per-event minimum spend, restaurant covers across two concepts, private event bookings, parking, and ancillary cashless transaction fees. The business is highly seasonal, with a concentrated event calendar from late July through August, and holds certifications including ISO 9001 and earned-media recognition from The New York Times and Vanity Fair. Operating privately with 46 employees and no disclosed funding, Phi Beach functions as a founder-controlled, single-asset luxury hospitality operator.

Name

Phi Beach (Medex s.r.l.)

Legal name

Medex S.r.l.

Website

https://phibeach.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Phi Beach (Medex s.r.l.) operates a luxury open-air beach club, two restaurants, and a nightclub in Baja Sardinia, Costa Smeralda, serving affluent international travelers, yacht owners, and electronic music enthusiasts with branded VIP experiences and private events.

Ownership category

akta.pro rank

Product category

Luxury Hospitality & Beach Club

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Luxury beach club
• Mediterranean fine dining
• VIP nightclub experiences
• Private event hosting
• Sunset hospitality venue

Headquarters

HQ city

Arzachena (Baja Sardinia)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Admission Tickets: Entry tickets to club nights featuring international DJs. Tickets include welcome drink. Price varies by season and event. Limited quantities with dynamic pricing.
2. Club Table Reservations: Reserved seating areas with minimum spending requirements depending on evening and location. Multiple tiered VIP areas including Central Privé, Dom Pérignon Upper Privé, Don Julio 1942 Privé, Audemars Piguet Privé, Sea Lounge, Sunset Lounge, Chillin' Garden, and Beach Lounge. Credit card guarantee required.
3. Luciano's Restaurant Dining: Mediterranean restaurant with land-to-fork approach. Lunch from 12:30 PM to 4:00 PM, dinner from 7:00 PM to 12:00 AM. Luxury tables (Infinity, Prestige, Royal) available for special occasions. Reservations up to 6 guests online, larger groups by contact.
4. Nammos Baja Sardinia Restaurant: Beachfront dining with Mediterranean and international influences. Open lunch 12:30 PM to 5:00 PM and dinner 7:30 PM to 1:00 AM. Beach Day packages include sunbeds, towels, and umbrellas. Minimum spending for nights with international guest DJs.
5. Cashless Services: Cashless payment system with optional €1.00 processing fee for refunds. Free top-up with no fees. Refunds available for balances of €2.00 or more.
6. Private Events: Bespoke private event hosting for anniversaries, birthdays, corporate events, and intimate gatherings. Tailored hospitality with dedicated team for planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Phi Beach operates an open-air luxury beach club in Baja Sardinia, Costa Smeralda, offering an all-day experience from sunrise to starlight. Core offerings include beach day and sunset experiences, two Mediterranean restaurants (Luciano's and Nammos Baja Sardinia), a nightclub hosting international DJ performances, VIP club tables across multiple privé areas, private events at The Rock Club, and a cashless wristband payment system.

Product overview

Phi Beach (Medex s.r.l.) operates a luxury beach club and entertainment venue in Baja Sardinia, Costa Smeralda, offering an integrated experience combining daytime beach relaxation, fine dining restaurants (Luciano's and Nammos Baja Sardinia), and nighttime club entertainment with international DJ performances. The venue features multiple product lines: Beach Day and Sunset experiences for daytime relaxation; two distinct restaurant concepts (Luciano's for contemporary Mediterranean cuisine and Nammos for coastal dining); The Rock Club for exclusive private dining; Club Tables and Private Events for VIP and bespoke occasions; and a cashless payment system using wristband technology. The portfolio represents a unified luxury hospitality platform spanning beach club, restaurants, nightclub, and event services.

Differentiator

Problem solved

Functional benefit

Products and services

• Phi Beach Club (Nightclub) Open-air beach club featuring exclusive DJ sets, back-to-back performances, and international artists. The venue operates from sunset to late night, offering dance floors and private areas for an unforgettable nightlife experience.
• Beach Day Experience Exclusive beach day experience allowing guests to relax on sun loungers with views of the Mediterranean Sea. Includes access to the beach area and option to enjoy cuisine at Nammos Baja Sardinia, with sunbeds, towels, and umbrellas provided.
• Sunset Experience Premium viewing experience offering panoramic sunset views over the Costa Smeralda coastline. The venue is recognized as having one of the most stunning sunsets in the world, as acclaimed by The New York Times.
• Luciano's Restaurant Mediterranean restaurant featuring contemporary cuisine celebrating catch of the day and seasonal ingredients. Offers lunch and dinner services with luxury tables (Infinity, Prestige, Royal) for special occasions. Located on a sea-front platform with panoramic views.
• Nammos Baja Sardinia Beachfront restaurant offering refined Mediterranean cuisine with international influences. Features fresh seafood, vegetarian and gluten-free options, and signature coastal dining experience against the backdrop of Phi Beach's granite rocks. Open for lunch and dinner.
• The Rock Club Intimate, exclusive private venue within Phi Beach featuring luxury settings for unforgettable moments. Includes the Infinity Table private dining experience for 6-12 guests with dedicated service.
• Private Events Bespoke event hosting services for special occasions including anniversaries, birthdays, and corporate events. Includes tailored hospitality, culinary excellence, and dedicated service planning with a team of professionals.
• Club Tables Reserved VIP seating areas including Central Privé, Dom Pérignon Upper Privé, Don Julio 1942 Privé, Audemars Piguet Privé, Sea Lounge, Sunset Lounge, Chillin' Garden, and Beach Lounge. Each area has minimum spending requirements depending on evening and location.

Quantifiable outcome

• Acclaimed by The New York Times as 'The Most Stunning Sunset' in the world
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

23 partnerships are on record, tiered main sponsor - flagship, core partner and secondary partner.

• Mercedes-Benz Italiamain sponsor - flagshipGTM or Marketing PartnerFlagship partnership with Mercedes-Benz Italia for brand synergy around elegance, performance, and innovation. Special events featuring exclusive driving sessions in high-performance vehicles. Display of limited edition Mercedes 300 SL Gullwing with artworks by Pablo Atchugarry.
• Wally Yachtsmain sponsor - flagshipGTM or Marketing PartnerFlagship partnership creating the 'Concierge Boat' service - luxury private boat transfers through Wallytender. Allows yacht owners and celebrities to reach Porto Cervo and Maddalena archipelago islands with style and comfort.
• Dom Pérignonmain sponsor - flagshipGTM or Marketing PartnerFlagship partnership with dedicated Dom Pérignon Upper Privé exclusive area. Partnership pays homage to the art of champagne tasting for true connoisseurs in intimate, refined experience.
• Veuve Clicquotcore partnerGTM or Marketing PartnerTerrasse Clicquot project - Clicquot Island at Phi Beach selected as one of five most exclusive terraces worldwide. High-quality champagne in unparalleled luxury setting.
• Audemars Piguetcore partnerGTM or Marketing PartnerAlliance redefining elegance on Sardinian coast, sharing passion for beauty and refined taste. Creates luxury experiences embodying attention to detail, passion, and savoir-faire.
• Casamigoscore partnerGTM or Marketing PartnerPremium spirits partnership with dedicated Casamigos Upper Privé exclusive area. Introduces guests to world of premium spirits and craft cocktails.
• Ferrari Trentosecondary partnerGTM or Marketing PartnerItalian sparkling wine partner listed on partners page.
• Ruinartsecondary partnerGTM or Marketing PartnerChampagne house partner listed on partners page.
• Maui Jimsecondary partnerGTM or Marketing PartnerPremium eyewear brand partner listed on partners page.
• Seawatersecondary partnerGTM or Marketing PartnerPartner brand listed on partners page.
• Don Julio 1942core partnerGTM or Marketing PartnerTequila brand with dedicated Don Julio 1942 Upper Privé exclusive area in DJ zone.
• Catellani Smithsecondary partnerGTM or Marketing PartnerLuxury lighting brand partner listed on partners page.
• Hernosecondary partnerGTM or Marketing PartnerItalian luxury fashion brand partner with dedicated takeover content. Special project showcase on Herno website.
• Big Green Eggsecondary partnerGTM or Marketing PartnerPremium outdoor cooking brand partner listed on partners page.
• Red Bullsecondary partnerGTM or Marketing PartnerEnergy drink brand partner listed on partners page.
• Grey Goosesecondary partnerGTM or Marketing PartnerPremium vodka brand partner listed on partners page.
• Rentalsecondary partnerGTM or Marketing PartnerLuxury rental service partner listed on partners page.
• Marefunsecondary partnerGTM or Marketing PartnerCharter service partner listed on partners page.
• Suns Boardssecondary partnerGTM or Marketing PartnerWater sports boards brand partner listed on partners page.
• La Fermesecondary partnerGTM or Marketing PartnerPartner brand listed on partners page.
• Nepentesecondary partnerGTM or Marketing PartnerPorto Cervo-based partner brand listed on partners page.
• Hotel Delle Rosesecondary partnerGTM or Marketing PartnerLuxury hotel partner in Porto Cervo listed on partners page.
• Ploomsecondary partnerGTM or Marketing PartnerPartner brand listed on partners page.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Nammos Mykonos: Operates the sister 'Nammos' brand that Phi Beach itself licenses for its on-site Nammos Baja Sardinia restaurant. Same name, same culinary positioning, and a parallel luxury Aegean beach-club business model.
• Ushuaïa Ibiza Beach Hotel: Beachfront hotel and open-air club famous for daytime pool parties and international DJ residencies. Combines hospitality, F&B and electronic music at luxury price points in a way closely parallel to Phi Beach's day-to-night model.
• Lío Ibiza: Cabaret-restaurant-club hybrid on Ibiza combining upscale dinner service with live performance and late-night DJ programming. Comparable in combining high-end F&B with nightly entertainment and table-minimum revenue mechanics.
• Blue Marlin Ibiza: Iconic Ibiza beach club combining daytime sunbeds, Mediterranean dining and electronic music events. Targets the same HNW Mediterranean tourist and shares Phi Beach's integrated beach/restaurant/nightlife format.
• Nikki Beach: Global luxury beach club brand with locations across the Mediterranean, Miami, Dubai and beyond. Operates the same model of beach-side daytime hospitality, restaurant service and DJ-led nightlife aimed at affluent international guests, making it the most directly comparable peer to Phi Beach.
• Club 55 Saint-Tropez: Legendary Saint-Tropez beach restaurant and club on Pampelonne beach known for celebrity clientele, Mediterranean cuisine and long-standing brand prestige — directly comparable heritage luxury beach-club positioning to Phi Beach in Costa Smeralda.
• Billionaire Club: Flavio Briatore-founded ultra-luxury dining and nightclub concept with locations in Sardinia (Cala di Volpe), Dubai and beyond. Combines Michelin-style dining with nightclub tables and luxury-brand spectacle in a nearly identical target market and geography.
• Playa Padre Marbella: Luxury beach club on Marbella's Golden Mile combining beach beds, Mediterranean cuisine and DJ-led nightlife for an international jet-set crowd. Operates the same day-to-night luxury beach club model in a competing Iberian/Mediterranean geography.

Broad incumbents

• Cipriani: Historic Venetian luxury hospitality brand (Harry's Bar, Cipriani 25, Cipriani Miami) operating restaurant-club venues with strict dress codes, premium pricing and international clientele. Comparable in delivering ultra-luxury food, beverage and social experiences to a global jet-set audience.

Regional players

• Hotel Cala di Volpe: Iconic Luxury Collection hotel located minutes from Phi Beach in the same Costa Smeralda micro-market. While a hotel rather than a day-club, it competes directly for the same HNW guest nights, restaurant occasions and yacht-based tourism in Baja Sardinia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/phi-beach-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phi Beach (Medex s.r.l.)