Gulf Oil Philippines Inc.

What Gulf Oil Philippines Inc. does

Gulf Oil Philippines Inc. is a privately held Philippine corporation and licensee of Gulf Oil International Limited, the Cayman Islands-registered lubricants and fuels brand owned by the Hinduja Group since 1984. The company markets and distributes a full portfolio of branded lubricants in the Philippines across four categories: automotive (passenger car engine oils such as Gulf Formula Elite, Gulf Ultrasynth, and Gulf Max; motorcycle oils including Gulf Syntrac, Gulf PowerTrac, and Gulf Pride), commercial vehicle (heavy duty diesel engine oils under the Gulf Superfleet and Gulf Super Duty lines, plus Gulf Crown greases), industrial (hydraulic, compressor, and slideway oils), and marine lubricants. Underlying product technology rests on proprietary formulation platforms including ThermoShield, Engine Clean, Wear-Guard, Tri-Guard, Clean-Flow, Protection Plus, PowerROx, and Oxybitor technologies. The Manila blending plant has been operational since 1998 and supplies the domestic market.

The business model combines one-time product sales of lubricants through multiple channels with transaction-fee revenue from fuel retail stations, Gulf Express oil-change service centres, and branded merchandise. Distribution is primarily indirect: branded Gulf fuel retail stations, Gulf Express service centres, B2B sales to commercial fleet operators and industrial customers, and — from February 2026 — a partnership with Autohub Group placing Gulf lubricants in the Next Hub Auto Care service centre network. The company serves five horizontal customer segments: passenger vehicle owners, motorcycle riders, commercial fleet operators, industrial customers, and marine operators. Pricing is set through distributors and retail partners rather than direct consumer channels; no public price list is disclosed.

Gulf Oil Philippines is part of the global Gulf Oil ecosystem, which operates in over 60 countries, holds McLaren Automotive first-fill OEM status for Gulf Formula Elite, and maintains multi-year motorsport sponsorships with Williams Racing (Formula 1 from 2023) and Trackhouse MotoGP (from 2024). Brand heritage — 125 years globally and a trademarked racing livery — and a recently appointed General Manager (Michael Alfred Francisco, November 2022) form the operational backbone of the Philippine entity, alongside ISO 14001:2015 environmental certification across the Gulf production network.

Name

Gulf Oil Philippines Inc.

Legal name

Gulf Oil Philippines Inc.

Website

https://philippines.gulfoilltd.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Gulf Oil Philippines Inc. is a privately held licensee of Gulf Oil International, distributing branded automotive, commercial vehicle, industrial, and marine lubricants across the Philippines through fuel retail stations, Gulf Express service centres, B2B fleet channels, and the Autohub Group dealer network.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), All Other Petroleum and Coal Products Manufacturing (324199)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Marine Lubricants (IMAEAMAM), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Engine lubricants
• Motorcycle oils
• Heavy duty diesel oil
• Fuel retail services
• Industrial lubricants

Headquarters

HQ city

Taguig City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricant Products Sales: Sale of automotive, commercial vehicle, motorcycle, and industrial lubricants through retail outlets and B2B channels. Revenue from passenger car engine oils, commercial diesel engine oils, greases, transmission fluids, and marine lubricants.
2. Fuel Retail: Revenue from fuel retail stations operating under the Gulf brand, providing fuel and related services to consumers and commercial customers.
3. Gulf Express Services: Oil change and automotive service offerings at Gulf Express locations, providing maintenance services alongside product sales.
4. Merchandise Sales: Sale of Gulf-branded merchandise including promotional items, apparel, and collectibles.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gulf Oil Philippines Inc. manufactures, blends, and distributes a full portfolio of branded lubricants — including passenger car engine oils, motorcycle and scooter oils, commercial vehicle diesel engine oils, greases, industrial lubricants (hydraulic, compressor, slideway oils), and marine lubricants — supported by an in-country blending plant in Manila. The company also operates Gulf-branded fuel retail stations and Gulf Express automotive service outlets across the Philippines, with distribution partnerships such as the Autohub Group's Next Hub Auto Care network.

Product overview

Gulf Oil Philippines Inc. is a licensee of Gulf Oil International, offering a comprehensive portfolio of lubricant products and fuel retail services. The product portfolio is organized into four main categories: Automotive (passenger car and motorcycle engine oils), Commercial Vehicle (heavy duty diesel engine oils and greases), Industrial (hydraulic, compressor, and slideway oils), and Marine lubricants. Key passenger car engine oil brands include Gulf Formula Elite (premium synthetic and McLaren first-fill lubricant), Gulf Ultrasynth/Gulf Ultrasynth GDI (full synthetic), and Gulf Max/Gulf Max Ultra Plus (mineral/semi-synthetic). Motorcycle oils include Gulf Syntrac, Gulf PowerTrac, and Gulf Pride lines. Commercial vehicle products include Gulf Superfleet Supreme, Gulf Superfleet Professional, and Gulf Super Duty diesel engine oils, plus Gulf Crown EP and Gulf Crown MP greases. The company also operates fuel retail stations under the Gulf Express brand.

Differentiator

Problem solved

Functional benefit

Brands

• Gulf Formula: Advanced full synthetic engine oil with ThermoShield Technology for sustained peak performance.
• Gulf Ultrasynth
• Gulf MAX
• Gulf Superfleet
• Gulf Super Duty
• Gulf Syntrac
• Gulf Pride
• Gulf PowerTrac
• Gulf Crown EP
• Gulf Crown MP

Products and services

• Gulf Formula Elite Premium advanced full synthetic engine oil with ThermoShield Technology designed for high-performance V8 and V6 engines; serves as the first-fill lubricant for McLaren Automotive vehicles.
• Gulf Formula (engine oil range) Advanced full synthetic engine oil line with Thermo-Shield Technology for modern engines, providing sustained peak performance in extreme conditions for passenger car motorists in the Philippines.
• Gulf Ultrasynth Full synthetic engine oil with Wear-Guard Agents that forms a protective layer on critical engine components, designed for smooth drive experience in urban driving conditions.
• Gulf Ultrasynth GDI Full synthetic passenger car engine oil with Wear-Guard Technology formulated for direct injection engines, providing wear minimisation and fuel economy benefits.
• Gulf Max High-quality mineral motor oil with Engine Clean Technology for high-output, turbocharged, multi-valve and supercharged vehicles, preventing harmful engine deposit build-up.
• Gulf Max Ultra Plus High-performance semi-synthetic passenger car motor oil meeting ACEA A3/B4 and API SN standards with specially chosen additive technology.
• Gulf Syntrac 4T Synthetic 4-stroke motorcycle oil for high-performance air-cooled engines, providing protection to engine, gearbox and wet clutch under severe operating conditions.
• Gulf Syntrac (motorcycle oil range) Advanced full synthetic oil for high-performance superbikes with next-generation additives and superior base stocks protecting against deposits.
• Gulf PowerTrac 4T Premium 4-stroke motorcycle engine oil meeting API SN and JASO MA2 specifications, providing protection to engine, gearbox and wet clutch.
• Gulf PowerTrac Scooter Full synthetic 4-stroke scooter engine oil for modern high-performance scooters with automatic transmission and dry clutch.
• Gulf Pride 4T Plus Superior quality 4-stroke motorcycle oil with specially selected performance additives for engine, gearbox and wet clutch protection.
• Gulf Pride Scooter Plus Superior performance 4-stroke scooter engine oil with unique friction modifiers for smooth ride in city stop-and-go conditions.
• Gulf Superfleet Supreme (diesel engine oil range) High-performance diesel engine oil with Clean-Flow Technology providing optimal protection for modern low-emission commercial engines including those with EGR systems.
• Gulf Superfleet Professional Heavy duty diesel engine oil with Tri-Guard Technology delivering reduced engine wear, deposit control, acid neutralisation and corrosion minimisation for commercial fleets.
• Gulf Super Duty CF Heavy duty diesel engine oil with Protection Plus Technology for severe operating conditions in on and off-highway commercial applications.
• Gulf Super Duty CF-4 Heavy duty engine oils for severe conditions meeting API CF-4 specifications with improved detergency to reduce deposits.
• Gulf Crown EP Multi-purpose extreme pressure lithium grease for commercial vehicles with effective wear and corrosion protection and water resistance.
• Gulf Crown MP High-quality multi-purpose lithium grease for all commercial vehicles including heavily loaded applications.
• Marine Lubricants Purpose-built lubricant solutions for commercial and leisure marine applications designed to meet performance, protection and reliability demands of the marine industry.
• Industrial Lubricants Industrial lubricant products including hydraulic oils, compressor oils, and slideway oils for various industrial applications and machinery maintenance.
• Gulf Fuel Retail Gulf-branded fuel retail station network offering fuel and related services to consumers and commercial customers across the Philippines.
• Gulf Express Retail service brand associated with Gulf fuel retail stations providing oil change and automotive maintenance services alongside product sales.

Quantifiable outcome

• 40% better deposit control (Gulf Formula Elite 5W-40)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Autohub GroupcoreChannel Partner/ Reseller/ Distributor · 23 February 2026Partnership with Philippines' leading car and motorcycle super dealers (27+ years serving local automotive community) to provide Filipino motorists access to Gulf premium lubricants through Next Hub Auto Care service centers.
• Trackhouse MotoGP TeamcoreStrategic or Co-development Partner · 1 January 2024Partnership with Trackhouse Racing as they compete in MotoGP. Built on ambition and innovation, Trackhouse is redefining modern racing. Gulf's passion for performance makes this partnership a match for high-level motorcycle racing. Fan engagement through livery voting for Indonesian and Malaysian Grands Prix.
• Atlassian Williams Racing (Williams F1 Team)flagshipStrategic or Co-development Partner · 6 February 2023Multi-year partnership with Williams Racing for Formula 1 season 2023 and beyond. Gulf's iconic colours adorn the Williams FW45, race driver suits, and pitstop gantry. Partnership expanded to include Williams Racing Driver Academy and Williams Esports. Part of Gulf's 'Team Elevate' programme supporting junior driver development.
• McLaren AutomotiveflagshipStrategic or Co-development Partner · 5 January 2023Renewed partnership for 2023 with McLaren Automotive as Official Lubricant and Fuel Partner. Gulf Formula Elite remains the first fill lubricant in all McLaren supercars and hypercars. Partnership includes Gulf participation in McLaren PURE customer events and global retailer network.
• Swansea City AFCminorGTM or Marketing Partner · 1 January 2023Reviva Coffee (Gulf's specialty coffee brand) partnership as front-of-shirt sponsor for Swansea City AFC 2023-2024 Championship Season.
• EverratiminorStrategic or Co-development Partner · 1 January 2021Partnership with Everrati who bring sports cars into the future by restoring them into electric vehicles, supporting Gulf's focus on future-focused mobility and electrification.
• Indra Renewable Technologies LtdcoreTechnology or Integration · 1 January 2021Gulf invested in Indra, a fast-growing EV charging and smart energy technology company developing innovative charging and energy storage solutions. Indra is a pioneer in Vehicle to Grid (V2G) technology. Partnership aims to accelerate motorist adoption of electric vehicles.
• ROFGO CollectionminorStrategic or Co-development Partner · 1 January 2020Curated by enthusiast and racer Roald Goethe with world-renowned car dealer Adrian Hamilton. One of the world's finest car collections with historic Gulf-themed race cars beloved by motorsport fans globally.
• Manchester UnitedminorGTM or Marketing Partner · 1 January 2016Partnership with legendary football club Manchester United as global partner since 2016.
• Chennai Super KingsminorGTM or Marketing Partner · 1 January 2011Partnership with iconic IPL cricket team began in 2011, extending Gulf's brand into global sport. Built on teamwork, loyalty and ambition.
• TAG HeuercoreGTM or Marketing Partner · 1 January 2007Partnership bringing together two brands bound by precision, performance and design. Values of timelessness, precision, and excellence align both brands for discerning customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castrol: Global premium lubricant brand owned by bp, with a strong Philippines presence in automotive and industrial lubricants. Direct competitor across the same SKU categories Gulf offers, with comparable motorsport heritage marketing.
• Valvoline: Global lubricant specialist with significant Asia-Pacific presence. Direct competitor in passenger car motor oil and commercial diesel categories with comparable mid-premium positioning.
• Caltex (Chevron Philippines): Chevron's Philippines fuel retail and lubricants operation (Havoline, Delo). Competes directly in both consumer engine oils and heavy-duty diesel lubricants for Philippine fleets.
• Liqui Moly: German premium lubricant specialist with growing Asia-Pacific distribution. Direct competitor in the premium synthetic engine oil segment where Gulf Formula Elite competes.
• Petron Corporation: Philippines' largest oil refining and marketing company, offering lubricants and fuel retail across the same market. Direct head-to-head competitor for Gulf's fuel station network and lubricant portfolio in the Philippines.
• Shell Pilipinas Corporation: Subsidiary of Shell plc operating fuel retail and lubricants (Shell Helix, Rimula) across the Philippines. Closest direct competitor in both fuel stations and consumer/commercial lubricant categories.

Broad incumbents

• Mobil (ExxonMobil): ExxonMobil's Mobil 1 and Mobil Delvac brands compete in premium passenger and heavy-duty lubricant categories globally, including in the Philippines. Larger corporate parent and broader downstream footprint.
• Fuchs Petrolub: German global lubricant specialist with strong industrial and automotive presence across Asia. Comparable in product portfolio breadth and emphasis on proprietary additive technology, though not focused on fuel retail.
• TotalEnergies: Global integrated oil major with lubricant brands (Total Quartz, Total Rubia) competing across all of Gulf's segments. Wider portfolio and integrated supply chain make it a broader incumbent threat.

Regional players

• ENEOS Corporation: Japan's largest oil company and a major Asia-Pacific lubricant player. Regional peer with comparable product breadth across automotive, commercial, and industrial lubricants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GulfOilPH
• LinkedInlinkedin.com/company/gulf-oil-ph
• Instagraminstagram.com/gulfoilph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf Oil Philippines Inc.