Phoenix Arts

What Phoenix Arts does

Phoenix Arts is a privately held, founder-owned community dance studio operating from a standalone facility at 1341 Sandy Hill Road, Norristown, Pennsylvania. Founded in 2009 by Miss Susie (Susan Anhorn) under the original name LeRoux School of the Arts, and rebranded to Phoenix Arts in 2018, the studio serves nearly 250 enrolled students with instruction in Ballet, Tap, Jazz, Contemporary, Hip Hop, Theater, and Acro for children and adults. The business also runs All Boys Classes, Special Needs Services, Toddler Programs blending dance with music and tumbling, a Competition Team, themed Summer Camps, Summer Dance Intensives, weekly Summer Evening classes, Theater programming, birthday party hosting, and an Amazon-affiliate dancewear storefront.

The studio monetizes primarily through subscription-recurring tuition for the academic-year dance program (September-June), supplemented by one-time fees for summer camps ($250 full-day week / $115 half-day / $75 daily), dance intensives ($150 per participant), toddler sessions, and birthday party packages. Go-to-market is community-led, relying on local school partnerships, outreach programs, scholarships, word-of-mouth referrals, and organic social media presence (Instagram, Facebook, LinkedIn, YouTube), with online ticketing handled through the Akadadance platform.

The studio employs approximately 9 people — the owner/director plus a roster of part-time instructors with credentials ranging from a B.A. in Dance Education and Dance Therapy to training at Temple University's Boyer College of Music and Dance and Paul Taylor American Modern Dance Company. After an initial 2017 relocation from Conshohocken to a home-based studio in Blue Bell following shopping center redevelopment, Phoenix Arts relocated in 2026 to its current standalone Norristown location. The business has no external funding, no parent company, no subsidiaries, and no patents or AI/ML capabilities.

Name

Phoenix Arts

Legal name

Phoenix Arts

Website

https://phoenixartsdance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Arts is a founder-owned community dance studio in Norristown, Pennsylvania serving nearly 250 students with instruction in Ballet, Tap, Jazz, Contemporary, Hip Hop, Theater, and Acro, plus toddler, special needs, summer camp, intensives, and birthday party programs.

Ownership category

akta.pro rank

Product category

Dance Studio / Performing Arts Education

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Arts Education Instruction (Visual/Performing) (EDAJAFAK)

Keywords

• Dance education
• Performing arts classes
• Dance studio
• Children's dance classes
• Summer dance camps

Headquarters

HQ city

Norristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Tuition: Recurring tuition fees for enrolled dance students attending weekly classes throughout the academic year (September through June). Programs include Ballet, Tap, Jazz, Contemporary, Hip Hop, Theater, and Acro for children and adults.
2. Birthday Party Packages: One-time rental/party package fees including 10 children, 1 hour instruction + 30 minutes celebration, pizza, decorations, and birthday gift. Additional children at $7 each. Extra character guests and spa parties available at varying prices.
3. Summer Camp Programs: Week-long themed summer camps with full-day ($250) and half-day ($115) options, plus daily rates ($75). Camps include K Pop Crew, Magic Week, Olympic Games, Lego, Christmas in July, Snack Attack, Carnival, and STEM themes.
4. Dance Intensives: Summer intensive workshops for specific disciplines (Contemporary, Jazz, Ballet, Musical Theater) priced at $150 per participant. Age-targeted programs for ages 10-16 and ages 13+.
5. Summer Dance Classes: Weekly summer dance classes for various age groups including Beginner Hip Hop (Ages 3-6), Intermediate Hip Hop (Ages 7-10), and PreBallet (Ages 3-4) running July-August.
6. Toddler Dance Classes: 45-minute toddler dance classes blending dance, music, and tumbling for walking age through 3 years. Sessions run on Mondays and Saturdays.
7. Dancewear Store: Referral/affiliate revenue through Amazon storefront for dancewear needs. Parents directed to shop through studio's Amazon link for class requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Phoenix Arts is a privately operated dance studio that delivers in-person performing arts education, including group dance classes, summer dance camps, birthday party events, and theater programs. Instruction spans styles such as Ballet, Tap, Jazz, Contemporary, Hip Hop, Theater, and Acro, and is aimed at children and adults in the Norristown, Pennsylvania area.

Product overview

Phoenix Arts is a dance studio offering a comprehensive portfolio of performing arts programs centered around dance education. The core offerings include dance classes in Ballet, Tap, Jazz, Contemporary, Hip Hop, Theater, and Acro for children and adults. Supporting services include All Boys Classes, Special Needs Services, and Toddler Programs that blend dance, music, and tumbling. The studio also operates seasonal Summer Camps with themed weeks, Birthday Party hosting, and a Dancewear Store via Amazon. Additional programs include Theater Program, Competition Team, and Summer Dance Intensives for advanced training. The studio transitioned from LeRoux School of the Arts in 2018 and now operates from a standalone location in Norristown, PA.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes

Quantifiable outcome

• Nearly 250 currently enrolled students across all programs
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Just For Kix: National dance and kickline franchise serving children and youth through recreational classes, competition teams, and performances across multiple states. Comparable as a scaled, multi-location children's dance education operator that competes for the same youth-dance and competition-team segment as Phoenix Arts, providing a relevant franchise-incumbent benchmark.
• Fred Astaire Dance Studios: Large national ballroom and social dance franchise with hundreds of locations, dominating the adult dance-education category. Comparable as a multi-location dance instruction operator using a subscription/lesson-package revenue model with strong brand and franchise infrastructure, though narrower in style focus than Phoenix Arts.
• Arthur Murray Dance Studios: Established national ballroom dance franchise with broad geographic footprint and packaged lesson pricing. Comparable to Phoenix Arts as a multi-location dance instruction operator, though primarily adult-focused ballroom whereas Phoenix Arts' core is children's multi-style studio education.

Direct peers

• Joffrey Ballet School: Major branded dance education institution offering multi-style training (ballet, contemporary, jazz, hip hop, tap) for children, teens, and adults with intensive summer programs. Comparable to Phoenix Arts in operating as a multi-discipline performing arts school with both recreational feeders and pre-professional competition/performance pathways, anchored by a strong faculty and brand.
• The Rock School for Dance Education: Pre-professional dance training institution attached to the internationally known Rock School, offering ballet, contemporary, jazz, and competition programming for serious young dancers. Comparable to Phoenix Arts as a structured, multi-style performing arts school that competes for the same advanced-student and competition-team segment via rigorous curriculum.
• Steps on Broadway: Iconic multi-discipline NYC dance studio offering classes in ballet, contemporary, jazz, hip hop, theater, and tap for children through adults. Comparable to Phoenix Arts as a community-rooted, multi-style studio business serving recreational and pre-professional dancers with similar revenue mix (tuition, intensives, workshops).
• Peridance Capezio Center: New York City performing arts center with the Peridance International Dance School offering multi-style classes, intensives, and competition-track programs for children and adults. Directly comparable to Phoenix Arts on multi-discipline curriculum, intensive/summer programming, and credentialed faculty model.
• Broadway Dance Center: Long-running NYC dance studio providing drop-in and term classes across ballet, jazz, contemporary, hip hop, theater, and tap for kids and adults. Comparable to Phoenix Arts in offering a broad multi-style curriculum, multiple revenue streams (classes, intensives, performance programs), and tiered instruction for recreational through advanced dancers.

Regional players

• Koresh Dance Company: Philadelphia-based contemporary dance company producing performances, classes, and educational programming. Comparable to Phoenix Arts as a regional dance-performing-arts entity in the same metropolitan area; relevant for competitive overlap on contemporary programming and as a venue/competition counterpart cited within Phoenix Arts' instructor pipeline.

Others

• More Than Just Great Dancing: Industry network and affiliation program for independent dance studios, providing curriculum, training, and operational resources. Phoenix Arts is an affiliated studio under this program; peer relevance is as the trade network that strengthens independent studios' competitive position against franchise entrants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@misssusiephoenixarts
• Facebookfacebook.com/phoenixartsdance
• LinkedInlinkedin.com/company/phoenixartsdance
• Instagraminstagram.com/phoenixartsdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Arts