PHO 79
Family-owned Vietnamese restaurant chain operating six dine-in locations across Virginia, serving authentic pho, noodle soups, rice dishes, and banh mi to local consumers, with catering and online ordering available.
- Company typePrivate
- Founded1998
- HeadquartersHenrico, Virginia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PHO 79 does
PHO 79 is a family-owned Vietnamese restaurant chain operating six dine-in locations across Virginia, including Chesapeake, Hampton, Virginia Beach, Norfolk, Newport News, and Suffolk. Founded in 1998 and named after the family's 1979 immigration to the United States, the chain has operated for over 25 years under family management, with each location reportedly run by family members. The menu centers on a signature pho made with a 10-hour slow-simmered beef bone broth, complemented by a broad Vietnamese menu spanning appetizers, hu tieu noodle soups, fresh spring rolls (goi cuon), rice dishes (com), vermicelli (bun), fried rice, sizzling plates, vegetarian options (chay), banh mi sandwiches, a kids menu, and beverages including boba tea.
The business generates revenue through dine-in service, takeout, and event catering, with publicly listed prices ranging from $6.50-$9.99 for appetizers, $12.98-$21.49 for pho bowls, and $14.99-$21.99 for entrees. Online ordering is enabled through a third-party platform (Froogle / froogleonline.io), and catering is booked via phone (757-547-4800) or website inquiry. The core technology stack is conventional: standard restaurant POS and online ordering infrastructure with no proprietary technology. Distribution is entirely direct-to-consumer through physical storefronts and the digital ordering channel, with marketing conducted via Facebook, Instagram, a VIP email program, and the company website (pho79-va.com).
The company is privately held with no external investors, no funding rounds, no parent company, and no M&A activity disclosed. With 13 employees (likely reflecting corporate/management headcount), the operation is small and family-controlled. Customer concentration is highly distributed across individual diners in Virginia, with no enterprise or large-account dependency. The chain's primary defensible assets are its brand longevity, family ownership narrative, documented broth preparation method, and multi-location density in the Hampton Roads market.
PHO 79 firmographics
Firmographics- Name
- PHO 79
- Legal name
- Pho 79
- Website
- https://pho79-va.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned Vietnamese restaurant chain operating six dine-in locations across Virginia, serving authentic pho, noodle soups, rice dishes, and banh mi to local consumers, with catering and online ordering available.
- Ownership category
- akta.pro rank
PHO 79 industry classification
Industry- Product category
- Vietnamese Restaurant
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where PHO 79 is headquartered
LocationHeadquarters
- HQ city
- Henrico, Virginia
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
PHO 79 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Service: Traditional restaurant dining with full menu access including appetizers, pho, hu tieu, com, bun, fried rice, sizzling dishes, banh mi, and beverages. Operating hours vary by location.
- Catering Services: Event catering for private parties and corporate events. Contact via phone (757-547-4800) or website form. Customers can book catering for events with customizable menus.
- Online Ordering: Takeout and delivery orders placed through individual location-specific online ordering portals (e.g., froogleonline.io). Supports takeout and potentially delivery fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers priced $6.50-$9.99 |
| Unit Pricing | Pay-as-you-go | Pho bowls range from $12.98-$21.49 |
| Unit Pricing | Pay-as-you-go | Main entrees $14.99-$21.99 |
| Unit Pricing | Pay-as-you-go | Sandwiches and Kids Menu |
| Unit Pricing | Pay-as-you-go | Beverages $3.25-$6.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PHO 79 product offering
Product offeringCore offering
Pho 79 is a family-owned Vietnamese restaurant chain selling authentic Vietnamese cuisine across six dine-in locations in Virginia. Its core menu centers on signature pho made with a 10-hour slow-simmered beef bone broth, complemented by appetizers (spring rolls, egg rolls, wings, wontons), hu tieu noodle soups, com rice dishes, bun vermicelli, fried rice, sizzling plates, banh mi sandwiches, vegetarian options, kids meals, and beverages including boba tea. The company also offers event catering services and location-specific online ordering for takeout.
Product overview
Pho 79 is a family-owned Vietnamese restaurant chain operating multiple locations across Virginia (Chesapeake, Hampton, Virginia Beach, Norfolk, Newport News, and Suffolk). The company offers authentic Vietnamese cuisine centered around its signature 10-hour slow-simmered beef bone broth pho, along with a comprehensive menu of traditional dishes including appetizers, noodle soups (Hu Tieu), fresh spring rolls (Goi Cuon), rice dishes (Com), vermicelli dishes (Bun), fried rice (Com Chien), sizzling plates, vegetarian options (Chay), Vietnamese sandwiches (Banh Mi), kids menu, and beverages including boba tea. The restaurant also provides catering services for events and online ordering for customer convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- Pho (Vietnamese Noodle Soup)
Companies that use PHO 79
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
PHO 79 technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PHO 79 partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
PHO 79 competitors and assessment
Company assessmentBroad incumbents
- Wok Box: Wok Box is a fast-casual Asian restaurant chain serving wok-prepared noodle and rice dishes, primarily across Canada. Comparable to Pho 79 in counter-service Asian fast-casual positioning and menu structure, though serving a different geography.
- Pei Wei Asian Diner: Pei Wei is a national Asian fast-casual chain serving Pan-Asian noodle, rice, and wok dishes in a counter-service format. It is comparable to Pho 79 as a broader fast-casual Asian concept competing for similar lunch and casual dinner occasions, though Pei Wei lacks Pho 79's Vietnamese specialization.
- Pick Up Stix: Pick Up Stix is a multi-unit Asian-inspired fast-casual chain serving noodle bowls, rice dishes, and appetizers. It overlaps with Pho 79 in service model and target customer, though with a broader, less Vietnamese-focused menu.
Others
- Froogle: Froogle is the online ordering, website, and digital marketing platform powering Pho 79's takeout operations. Included as an ecosystem/technology partner rather than a competitor, but materially shapes Pho 79's digital capabilities and online ordering experience.
Direct peers
- Pho Saigon: Pho Saigon is a Vietnamese restaurant chain offering traditional pho and Vietnamese specialties across multiple U.S. locations. It is a direct peer to Pho 79 in menu focus, family-style hospitality, and multi-unit Vietnamese restaurant operations.
- Pho 75: Pho 75 is a regional Vietnamese restaurant chain known for its pho-focused menu and no-frills format in the Mid-Atlantic. It directly competes with Pho 79 in the Vietnamese noodle soup category, especially within the broader Virginia and Mid-Atlantic region.
- Lee's Sandwiches: Lee's Sandwiches is a Vietnamese-American restaurant chain offering pho, banh mi sandwiches, and Asian-influenced baked goods across multiple U.S. states. It is directly comparable to Pho 79 in Vietnamese menu breadth, multi-unit retail operations, and family/immigrant brand heritage.
- Pho Hoa: Pho Hoa is a long-established Vietnamese pho restaurant chain rooted in Vietnam and expanding internationally. It competes directly with Pho 79 in the Vietnamese noodle soup category, sharing a similar menu focus on signature pho broths and traditional dishes.
Emerging players
- Lemonade Restaurant Group: Lemonade is a California-based fast-casual concept offering Vietnamese-influenced salads, noodles, and rice bowls in a modernized format. It overlaps with Pho 79 in Vietnamese culinary heritage and fast-casual service model, though with a more contemporary, urban positioning.
- Pho Restaurant Group (regional independents): Independent and small-chain Vietnamese restaurants operating in the Hampton Roads and greater Virginia region. These independents compete directly with Pho 79 for the same local Vietnamese cuisine customer base but typically lack the multi-unit scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
PHO 79 social profiles
Digital presencePHO 79 financial estimates
Financial estimateRevenue estimate
Valuation estimate
PHO 79 leadership team
Management profileNumber of profiles
PHO 79 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PHO 79 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PHO 79
What does PHO 79 do?
Pho 79 is a family-owned Vietnamese restaurant chain selling authentic Vietnamese cuisine across six dine-in locations in Virginia. Its core menu centers on signature pho made with a 10-hour slow-simmered beef bone broth, complemented by appetizers (spring rolls, egg rolls, wings, wontons), hu tieu noodle soups, com rice dishes, bun vermicelli, fried rice, sizzling plates, banh mi sandwiches, vegetarian options, kids meals, and beverages including boba tea. The company also offers event catering services and location-specific online ordering for takeout.
Is PHO 79 a public or private company?
PHO 79 is a private company. It is classified as family owned and is currently operating.
When was PHO 79 founded?
PHO 79 was founded in 1998. It employs 11 to 50 people.
Where is PHO 79 based?
PHO 79 is headquartered in Henrico, Virginia, United States, in the North America region.
How does PHO 79 make money?
Three revenue lines are on record. Dine-in Service is the primary driver. The others are catering Services and online Ordering.
Who are PHO 79's main competitors?
Broad incumbents on record are Wok Box, Pei Wei Asian Diner and Pick Up Stix. Froogle is listed as an others. Direct peers are Pho Saigon, Pho 75, Lee's Sandwiches and Pho Hoa. Emerging players are Lemonade Restaurant Group and Pho Restaurant Group (regional independents).
Does PHO 79 have an API?
No public API is recorded for PHO 79.
What industry is PHO 79 in?
PHO 79's product category is Vietnamese Restaurant. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722513 and its SIC code is 5810.